Dale Hart

Email Academy: How and why you should set up a custom domain

Whether you are sending newsletters, promotional offers, or transactional emails, the domain from which these emails are sent plays a crucial role in determining their effectiveness. Many businesses, especially small and medium-sized businesses (SMBs)...

Red, white, and blue! 4th of July email marketing ideas and examples

It’s that time of year again! The smell of BBQ pulled pork rising from the slow cookers, charred oven-baked baby back ribs, and the smoke from the flares, firecrackers, and fireworks that light the night sky. And, if you listen carefully, you can even hear the gentle...

How to set up a double opt-in subscription form via Mailjet’s API

Deliverability is a pain. We know it. That’s why, here at Sinch Mailjet, we are doing our best to get your emails straight into the inbox, but we need your help as well. We know that you want this too, soyu can consistently generate more visits to your site. While we can...

Why choose DKIM 2048 over 1024?

In today's digital world, where trust and security are paramount, ensuring your emails reach intended inboxes is crucial. This is where email authentication protocols such as DKIM (DomainKeys Identified Mail) come in – a vital step in verifying your sender identity...

Why shouldn’t you attach PDFs to an email?

Despite the numerous technological advancements over the past decade or so, email still remains the primary tool for professional communication (no, it’s not dead!) However, the way we use email can significantly impact its effectiveness, especially when it comes to...

What is the return-path email header and why do you need to customize it?

Have you ever sent an email that mysteriously vanished into the digital abyss? You hit send, but crickets. No reply, no bounce notification, just...silence. Frustrating, right? It’s likely, then, that you haven’t got a little-known (but extremely important) part of your...

All you need to know about transactional email

Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you have to do is look at the numbers: studies show 93% of people say they would...

Will artificial intelligence (AI) replace copywriters?

Do you remember the first time you heard about OpenAI’s ChatGPT? The shiny new tool that promised to write copy for you in seconds. While initially skeptical, we’re betting that when you first entered an AI prompt into the natural language processing tool you were...

What is a good email open rate and how to improve it

We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...

How can email marketers increase brand trust in a cluttered inbox?

Getting subscribers to open your emails can be challenging enough. You pour your heart and soul into crafting the perfect campaign only to see it left unopened or worse, sent straight to the spam folder. But what if the problem isn't your content or offering? It could...

What is the Gmail automated unsubscribe feature?

Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...

Email marketing best practices to improve your performance

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These...