![Josie Scotchmer](https://images.ctfassets.net/y6oq7udscnj8/3jN1mhbMOxIsFN1hSLKkUl/d33f7c270251542d75150861681d4efd/Screen-Shot-2016-07-28-at-09.39.17.png?w=197&h=192&q=50&fm=png)
Author
Josie Scotchmer
Josie Scotchmer was the UK Marketing Manager at Sinch Mailjet. She's a seasoned marketer with a many years of experience in email marketing strategies. She writes about tips and best practices to help senders make the most of their email programs.
Latest stories by Josie Scotchmer
![Hermes and two other Gods celebrate with fireworks](https://images.ctfassets.net/y6oq7udscnj8/4IkaiHTvkSFbBCQqFaYwsN/6dfb8a6863b4ad2889984d81bd157ce5/Holiday_Season_4_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email: The Trends To Come In 2018
What email trends do we have in store for 2018? And how different will the world of email be during the next 12 months? Let's find out... Go...
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![Hermes presents stats to two Goddesses](https://images.ctfassets.net/y6oq7udscnj8/3hmx827RgDUJa3VEJJ2JRd/e1f2314be0bbef704c17300ca55b9c44/Statistics_4_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
How transactional email problems impact customer loyalty: A research report
How Transactional Email Problems Impact Customer Loyalty...
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![Hermes is delivering letters to a Goddess in the street](https://images.ctfassets.net/y6oq7udscnj8/338tLvOhPTbGiqwdNAJRs2/b777a7c20352e4993080b43ee982600b/Deliverability_7_-_Version_2.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
The myths of switching email service provider
Let’s take a look at the most common myths of switching email service provider and show you that the grass can be greener with Mailjet...
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![Hermes and another goddess choose emoticons](https://images.ctfassets.net/y6oq7udscnj8/6JbG2N7MJCnBO5o6Opp60r/b8e80a76b9924b483b555f3de1c241b1/Email_Marketing_5_-_Version_7.png?w=2048&h=960&q=50&fm=png)
Infographic: Mailjet celebrates World Emoji Day
Back in 2015, we decided to practice what we preach (or since we’re French… drink our own...
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![Hermes reads while a Goddess delivers justice on some books](https://images.ctfassets.net/y6oq7udscnj8/6q0gAzRvagqr2GZqX0sLsY/3e87cd2bace941a19a6050c212f2a518/Security___Data_protection_2_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
General election UK: A Mailjet scorecard
Our analysis of the direct marketing efforts of political parties exposes how campaign teams are failing to engage voters...
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![Hermes reading a book while Hera judges.](https://images.ctfassets.net/y6oq7udscnj8/5BKxQOeExbcnwLHu2tG6zv/2351c374df0d8402590979d5375d70a7/Security___Data_protection_2_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
GDPR - right side of automation: A research report
The European General Data Protection Regulation (GDPR) will come into effect on May 25th,...
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![Three Gods hang up some spheres](https://images.ctfassets.net/y6oq7udscnj8/1fjicleYETlTvAWdArnY3A/e6938853623d15ca0c743ca5b3f454a2/Integrations_5_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Power your customer experience with email: A Mailjet webinar
Email enables you to have a one-to-one dialogue with each of your customers, at scale. From...
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![Hermes and Zeus have a chat next to a laptop](https://images.ctfassets.net/y6oq7udscnj8/2bE2eCNIlMQ6YXetbYFjtr/0b92b1ffefff1d0de38ed37292519205/Statistics_1_-_Version_1.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Email innovations for the next 5 years: A research report
In March 2017, Mailjet commissioned a new piece of research to understand the views of...
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![](https://images.ctfassets.net/y6oq7udscnj8/1YF5hTkCnYzkcmBi3vuwbu/3267b5d50175f185315954b3be76e960/Security___Data_protection_2_-_Version_4.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Latest US data protection news: What does it mean for you?
Here we are again. Every once in a while, data protection makes the headlines, creating a ripple of panic in the marketing...
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![Hermes and a Goddess look at a screen](https://images.ctfassets.net/y6oq7udscnj8/4waMeNOMHz5Dxvlhnrt4Ae/e957840b6c55e5c46f04c21163dccabc/Email_Marketing_2_-_Version_3.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Infographic: Curiosity killed the marketer (and their subject lines)
Mailjet infographic shows, test centre reveals hesitance among UK consumers around confidential content compared to other European audiences.
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