Latest stories by The Sinch Mailjet team
![Hermes paints a Goddess over yellow and blue](https://images.ctfassets.net/y6oq7udscnj8/3MNX39Cb9b35tNeBthN1NO/7d827387ab12b9bafa30da142b87d7f4/Email_Design_4_-_Version_5.png?w=2048&h=960&q=50&fm=png)
4 ways to craft an irresistible opt-in offer
Aren’t you tired of getting hit over the head with opt-in offers?...
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![Hermes is tangled up with tape while helping a Goddess fix a sign in the street](https://images.ctfassets.net/y6oq7udscnj8/6XCEPX0MoOjFyvrM47ssTy/1d61e044c7844fba7268a004e2cc4ee5/Technical_content_3_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
How to hack Web Summit
Are you planning to wing Web Summit? With 30k attendees and 1k speakers you can't afford to. Here's how to hack...
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![God with glasses analyzing statistics](https://images.ctfassets.net/y6oq7udscnj8/74WCnzTpa7xww3ZUGYuTSM/667acb682603ba973b0553482dee88e0/Email_marketing_4_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Fright School Friday: Email stats to make you tremble
For the month of October, we’ll be getting into the spooky Halloween spirit by turning our...
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![Gods pushing the puzzles](https://images.ctfassets.net/y6oq7udscnj8/2ahTFE1YJ634xIpEhxScaG/409ff72152d9dca283a5b334911077c2/Integrations_2_-_Version_10.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
The #1 obstacle to building a profitable email list
Have you ever walked into a used car dealership? It’s kind of an awkward place. There’s a parking lot filled with a bunch of random cars, none of which look all that appealing...
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![Hermes hesitates in front of a building](https://images.ctfassets.net/y6oq7udscnj8/6mol4ANabB7Ng53kaXhPAd/3ab4931977dfaf5f277122229df934af/Deliverability_3_-_Version_6.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
How to get the most out of Gmail’s Postmaster Tools
It’s been a few months since the launch of Google’s new Postmaster Tools for Gmail and by...
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![Hermes and Hera in front of the desktop graphics](https://images.ctfassets.net/y6oq7udscnj8/ju0Zcbw37Ucl0qohxKjz6/a3e74c026460a7c2b7fe04b77b9c8d70/Stats_2_-_Version_7.jpg?w=2048&h=960&fl=progressive&q=50&fm=jpg)
Flight School Friday: 5 A/B tests to get you started
Without analyzing opens and clicks, it’s hard to know what truly appeals to your customer....
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