Mailjet blog

Landing page optimization best practices, tips, and tools to boost conversion rates

So, you have slaved away for weeks on your campaign. You’ve built a list of targeted keywords, written pay-per-click (PPC) ad copy, adjusted bid amounts, carefully crafted your email copy and design to synchronize perfectly with the overall look and feel of your...

What is DMARC and how does it work

Mailbox providers have gotten pretty good at spotting – and eliminating – dangerous, unwanted emails. But some spam still gets through. These messages have the potential to do damage to both individuals and companies. That’s why email authentication has...

Email Academy: How and why you should set up a custom domain

Whether you are sending newsletters, promotional offers, or transactional emails, the domain from which these emails are sent plays a crucial role in determining their effectiveness. Many businesses, especially small and medium-sized businesses (SMBs)...

DKIM setup: How to create, configure, and set up DKIM in 3 easy steps

You didn’t become an email marketer because you wanted to dive into complicated code all day. Ugh. And when you hear all these weird sounding acronyms like DKIM, SPF, and DMARC, your first instinct is probably to run for the hills. But then, you learn about the...

Red, white, and blue! 4th of July email marketing ideas and examples

It’s that time of year again! The smell of BBQ pulled pork rising from the slow cookers, charred oven-baked baby back ribs, and the smoke from the flares, firecrackers, and fireworks that light the night sky. And, if you listen carefully, you can even hear the gentle...

Will artificial intelligence (AI) replace copywriters?

Do you remember the first time you heard about OpenAI’s ChatGPT? The shiny new tool that promised to write copy for you in seconds. While initially skeptical, we’re betting that when you first entered an AI prompt into the natural language processing tool you were...

Should brands use social media for customer communication?

Compared to many other options, social media communication is still fairly fresh. Facebook got started 20 years ago, which seems like a long time. But email first emerged back in 1971. As for the printing press and passenger pigeons? Well, it’s been a minute, that’s for...

What is RCS messaging and should it be in your marketing mix?

Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...

Landing page optimization best practices, tips, and tools to boost conversion rates

So, you have slaved away for weeks on your campaign. You’ve built a list of targeted keywords, written pay-per-click (PPC) ad copy, adjusted bid amounts, carefully crafted your email copy and design to synchronize perfectly with the overall look and feel of your...

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your emails, or looked at the performance of an email campaign on holiday? You're not...

Summer email marketing: Best newsletter ideas and subject lines for the summer

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool or dancing by the main stage at a music festival. For others, summertime means hanging with their kids at the park or just...

66+ email subject lines that beg to be opened

We all know how important headlines are in advertising copy, right? Well, subject lines are like the headlines for your emails; the gateway to your campaign. This means the ability to consistently write effective subject lines will result in higher open rates and more...