Feburary #MJChat recap

We recently chatted with Albert Qian of Albert's List during our monthly #Mailjet Twitter Chat. Here's a quick recap.

PUBLISHED ON March 02, 2016

We recently chatted with Albert Qian, the founder of Albert’s List during our monthly #MJChat.

Our guest expert shared tips on how he’s used social media, word of mouth and email to grow their email list to launch their business or product. Here are 5 things we learned about growing an email list using social media and email marketing:

1. Provide Value

Albert was very adamant about providing quality and value to your community before asking for money. As the people come, so does the money and other opportunities.

https://twitter.com/albertqian/status/702163939510112261

https://twitter.com/albertqian/status/702164637136117760

2. Be Genuine

Thanks to Hollywood, we believe that in order to be successful in business you must be cut throat and focus on making money. Albert told us that one of the keys to creating a successful community and a thriving business first begins with having a servant's mentality.

https://twitter.com/albertqian/status/702167043466866688

https://twitter.com/albertqian/status/702175476807241728

Put the people first and they will spread the word about what you have to offer.

3. Email Allows You To Connect

While Facebook and Twitter are great platforms to help grow an audience, it's not always the best way to send info and updates to a growing community. That's where email comes into play.

https://twitter.com/albertqian/status/702171262131507203

Email is also a great way to reengage those members of your community that have been inactive.

https://twitter.com/albertqian/status/702169284672356353

4. Ownership

One of the biggest pitfalls about building a community on a social media platform is that you don't own any of the data. If Facebook decides that you're Facebook group is going to be shut down, how else can you contact your community? Albert has turned to email to make sure that his tribe is still connected with or without social media.

https://twitter.com/albertqian/status/702171457166643200

For complete highlights of the chat, check out our Storify article and make sure to join us for our next #MJChat. We will be meeting online on the final Tuesday of each month.

Chris Coleman

Former Community Manager at Sinch Mailjet

Related readings

10 newsletter signup form examples that drive conversions

No matter how you drive traffic to your website, converting fleeting online visitors to more loyal and potentially profitable email subscribers should be a priority for any online marketer. This process starts with having a great email newsletter signup form to capture...

What is a good email open rate and how to improve it

We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...

The definitive guide to email marketing A/B testing

We spend a lot of time here discussing how you can optimize your email campaigns for your audience. We talk about deliverability, design, email marketing best practices... But there is one other important aspect of not only email marketing, but really any kind of marketing – testing. You wouldn't release a new product without first...