Email best practices
5 free newsletter templates to make your email standout
Discover our 5 best free newsletter templates to drive high engagement and conversions. Get started for free now with Mailjet. Go !
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At Mailjet our goal is to make your life easier! That's why we are offering you a gallery of free newsletter templates that you can easily customize and adapt to your needs with our drop-and-drop email editor. So, if you don’t know how to code (or really just don’t want to), you won’t have to! The best part is that all our templates use responsive design. That means all emails will display perfectly on both your computer and your mobile devices and across multiple inboxes.
Before we dive into templates, it’s worth brushing up how to create an email newsletter with our step-by-step guide.
In this article, we have carefully selected 5 free newsletter templates and we explain how to best use them.
Table of contents
Classic free newsletter template
Let's start with a classic newsletter template, which you can use no matter what your line of work is. We’d recommend you use our “Edge” newsletter template to promote your latest blog posts.
Hot Tip: When creating your newsletter, be careful with the elements that are visible in the inbox before the message is opened, namely the sender's name, address, email subject and pre-header. And most importantly, you can try out these various elements all you like using the A/B Testing feature.
Classic Newsletter Template
Free newsletter template for ecommerce
Do you work in ecommerce? If so, you’re probably aware that your newsletters provide an excellent opportunity to boost your sales. That's why we advise you to use our “BlueStyle” template.
Hot Tip: Bear in mind that it costs 5 times more to get a new customer than it does to hold on to an existing one. So, it is in your best interests to value the people who have already purchased from you and make sure they keep you top of mind! As a result, we advise you to identify these people and send them promo codes or special offers such as free delivery on purchases.
Free responsive newsletter template for Ecommerce
Free newsletter template for events
If you work in the events sector, you know how important it is to send out information on upcoming dates for things like concerts and ballet performances. And what better way than to send regular newsletters to your contact list?
Hot Tip: Feel free to play on the exceptional and exclusive nature of the events that you’re promoting. For example, you can tell you readers that only the first to reply will be accepted, or that there are only a few seats left. Creating a feeling of urgency among your recipients is always a good way of getting them to take action! FOMO baby!
Free Email Newsletter Template for Events
Free newsletter template for the travel industry
Use your knowledge of the travel industry and insert great colorful images: everything from heavenly beaches to the great monuments of the world’s capitals and not forgetting those lush natural landscapes. Let your customers dream! We recommend you use our “Worldly” template for this type of newsletter.
Hot Tip: Always be aware of good practice and avoid having your emails end up in the spam folder. For example, remember to respect the ratio of 60% text and 40% image and optimize the size of your photos. This will let you improve your deliverability and, therefore, the success of your emailing campaigns.
Responsive Newsletter Template for the Travel Industry
Free newsletter template for the sports industry
As a sports and entertainment professional, you can use newsletters to provide information on all your upcoming events and promotions. Sports is a visual product, make use of images, GIFs, videos, and more in all your campaigns. Our “Colorado” is just the template for you.
Hot Tip: There’s no one more passionate than a sports fan, so draw on the passion. Fuel the flames with exclusive content, opportunity to connect with the team or players in person, and use the email platform as a visual medium to build a community around your team.
Newsletter Template for the Sports Industry
Easily manage your newsletter templates
To access our templates, all you have to do is create a free Mailjet account. Once logged in to your account, you will find all our templates in the Mailjet templates gallery, which you can access from each of the “Campaigns”, “Transactional” or “Automation” menus.
From the gallery, you can sort, search, create, delete, edit, export and download your templates. And this is where the magic happens because now you are free to create new versions of templates.
And by using Mailjet's groundbreaking new teamwork features, you can now work on your email templates as a team in real time. You no longer have to wait for your colleague to finish editing an email before you can check or change parts of it.
In fact, there can be even more than two people on the same email template or the same campaign and all working at the same time. With Mailjet you can also add comments directly into your templates on each content block (text, image, button, etc.) to make it easy to communicate recommended changes.
Collaboration Toolkit
Want more? See all our other emails in the Mailjet templates gallery. And please visit us on Twitter and tell us what your favorite templates are!
Our friends over at G2Crowd also put together a fantastic list of email newsletters that can inspire your own campaigns, so check them out!
