Why should you invest in your transactional email?

Transactional email offers much higher response rates (opens and clicks) than a newsletter or promotional email.

PUBLISHED ON July 28, 2014

Transactional email receives reaction rates (opens and clicks) far greater than those you will obtain with a newsletter or promotional email. Yet, it is one of the least exploited opportunities used by marketers!

Recent articles

Double opt-in vs. Single opt-in: Which one should you use?

Noreply email address: Best practices for your email strategy

BFCM 2024: How email and omnichannel communications drove holiday success

Why-should-you-invest-in-your-transactional-email_exported_from_WP?w=125&h=85&q=50&fm=webp 125w

Why this lack of consideration? Most likely because the transactional email is rarely managed by marketing teams and is often sent from the company's CMS and not by an infrastructure dedicated to email marketing.

However, when it is showcased, transactional email can become a source of additional income and a catalyst for your deliverability.

In addition to generating additional sales and its competitive advantage regarding deliverability, transactional email offers other advantages:

Reduce customer support's workload

Providing information and useful tools in your transactional emails can drastically reduce the number of appeals to your customer service. This is probably the most powerful benefit of quality transactional emailing. This fact alone may justify a complete overhaul of your transactional strategy.

Reinforce the brand image

Every interaction with your consumers is a chance to strengthen your brand image. Transactional email is a chance to obtain above average open and click rates, but it can also be a foundation of your business (payment confirmation, subscription confirmation, delivery notices, etc.). It is thus necessary to treat them with care: your brand identity and stylization should be perfect.

Consolidation of the user experience

Your clients' satisfaction is an everyday struggle! More and more, it is also an element of differentiation over your competitors. This satisfaction is important throughout the buying process, but also afterwards. By offering helpful tools and a hierarchy of useful information (See ...Structure of transactional emails“), it is possible to significantly improve your user experience during transactions.

Photo Credit : West Midlands Police - Creative Commons

[ Posted Tue, 11 Jun 2013 14:49:22 ]

The Sinch Mailjet team

The team at Sinch Mailjet

Related readings

The most creative ideas for New Year’s email campaigns

The winter holiday season is over on December 26, right? Well, not quite. Don’t forget about the New Year's optimistic energy! ! Check out these cool email marketing campaign ideas to get your Year of Email off to an excellent start. Not sure what to do? There’s no...

Unsubscribe link: Why it’s critical for your email marketing campaigns

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list. In fact, you’re probably a bit tired of hearing all about it by now. We get it. But...

Optimize your holiday transactional emails with these 6 tips

Yes, it’s almost that time of year again! We’ll soon be in the holiday spirit, exchanging gifts and enjoying wholesome meals with our families. But we’re missing an important detail – shopping. Black Friday and Cyber Monday are just around the corner, and as marketers...