#MJChat Twitter Chat recap

We recently chatted with Joshua Davidson, Ahna Hendrix, Nat Eliason and Anthony Frasier during our monthly #Mailjet Twitter Chat. Here's a quick recap.

Hermes and a God are trying to plug a tablet in

PUBLISHED ON February 03, 2016

We recently chatted with Joshua Davidson, Ahna Hendrix, Nat Eliason and Anthony Frasier during our monthly #Mailjet Twitter Chat.

Our guest experts shared tips on how they have used social media to grow their email list to launch their business or product. Here are 5 things we learned about growing an email list using social media and email marketing:

1. Create relevant content

The one thing that kept coming up during our Twitter chat on sure ways to grow your email list was creating relevant and good content.

@mailjet To us, our newsletter is the most intimate way to educate our fans on the products and businesses we are launching #mjchat — Joshua Davidson (@dasjoshua) January 26, 2016

@mailjet The content has to resonate with your user base and you have to be clever in how you reach them. Quality > Quantity #mjchat
— Anthony Marnell (@AnthonyMarnell) January 26, 2016

And of course, by writing valuable blogs and creating content to entice them once they check my site out :) #mjchat
— Ahna Hendrix (@AhnaHendrix) January 26, 2016

@mailjet Good headlines. Consistently good and USEFUL content. #mjchat — Nat Eliason (@nateliason) January 26, 2016

2. Market, market, market

Content creation is key but it doesn't mean much if you aren't marketing it properly.

@mailjet To us, social is meant for real value while using this to funnel our fans into a more initmiate setting via email #mjchat
— Joshua Davidson (@dasjoshua) January 26, 2016

Nat Eliason was quick to note that for some businesses, they may not have time to share their content on social media, so they have to think outside of the box to get results.

@mailjet Didn't use it myself, bad use of time and too small scale. Instead, I get other people to share things w/ https://t.co/dLnMlAUyMF
— Nat Eliason (@nateliason) January 26, 2016

@mailjet With https://t.co/NCbcw2pStO we got 10k tweets sharing it in a week. That made an impact. #mjchat
— Nat Eliason (@nateliason) January 26, 2016

Another user pointed out they get really niche and engage in relevant groups on Facebook or LinkedIn to start communication in order to share his content.

@mailjet I was in a few awesome s/m groups on facebook. I would respond to each and every persons question and pose my own #mjchat — Jake Tital (@jaketital) January 27, 2016

3. Be different and be consistent

Sometimes when creating content, people look to "recreate" what others have done successfully. And it can work sometimes but how long can you keep up that level of consistency? Our guests explained that you can be different but be consistent.

In 2 ways. Being different and being consistent. it's not always who screams the loudest, but longest #mjchat https://t.co/Cxsfs2NDo9
— Anthony Frasier (@AnthonyFrasier) January 26, 2016

.@mailjet Ignore what most people are doing. If you're copying them, you're too late. Be the one they write blog posts about. #mjchat
— Nat Eliason (@nateliason) January 26, 2016

Content, content, content. Consistently creating new content that is relevant and USEFUL to my email list family :) #mjchat
— Ahna Hendrix (@AhnaHendrix) January 26, 2016

4. GIFs, design and emojis

It's no secret that three of the major ???'s to success for cutting through the noise and reaching your customers are the use of gifs, good designs and emojis.

@mailjet Design. Companies do such a poor job of spending time on design - animation, GIFs, images - your emails need to pop! #mjchat
— Anthony Marnell (@AnthonyMarnell) January 26, 2016

Headlines/Subject lines that create suspense are key. Emoji's in subject lines can also do wonders in industries like travel #mjchat
— Michyl Culos (@michylculos) January 26, 2016

@mailjet Newsletter with useful and viral content, many GIFS, Infographics, "Inflowgraphics", polls, etc. #mjchat
— Alberto Gómez (@alberMoire) January 26, 2016

In our Email Design Toolkit guide, we break down how better designs can increase both conversions and clickthrough rates. You will be amazed at how much more engagement you will receive once you begin investing in better designs.

5. Test test test

There's tons of data out there on the perfect time to send your emails or schedule posts on social media, but truthfully, audiences interact with content differently depending on the platform, the product and the brand. The only way to know what works best for your business or brand is to test test test!

Test, test, test! Figuring out optimal sending times, headlines, and content is crucial. And FUN! #mjchat — Ahna Hendrix (@AhnaHendrix) January 26, 2016