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Meet the Mailjet MCP Server: A new era for email data
Mailjet's new open-source MCP Server connects your email platform to the power of conversational AI, allowing you to get the data you need simply by asking.
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As an email marketer, you know that data is everything. But what if you could get the insights you need without ever having to open a dashboard or write a single line of code? What if you could simply ask for the data you need?
That’s no longer a hypothetical. Welcome to the world of conversational AI-powered analytics. Mailjet is thrilled to add its open-source MCP (Model Context Protocol) Server to its suite of AI-powered tools, a new way for email marketers, senders, and developers to redefine their relationship with data.
Think of an MCP as a universal translator that allows a conversational AI, like Claude, to talk directly and securely to another application’s API, in this case, Mailjet’s. It acts as a bridge, enabling you to use plain, natural language to ask complex questions about your email performance and get immediate answers. Instead of navigating through dashboards and manually filtering data, you can now have a direct conversation with your analytics.
The Mailjet MCP Server marks a fundamental shift from rigid dashboards to a fluid, natural language interface. This isn’t just about convenience; it’s about transforming how you work and strategize.
| Benefit | How it helps you |
| Save time | Stop spending hours building reports. Get the metrics you need, instantly. Ask a question, get an answer. It’s that simple. |
| Enhance flexibility | Go beyond the limitations of pre-built dashboards. Ask follow-up questions, dig deeper into specific segments, and let your curiosity guide your analysis. |
| Improve strategic insights | With faster, easier access to data, you can spend less time on manual analysis and more time on strategy, A/B testing, and campaign optimization. |
You can see how it works in Mailjet below:
So, what does this look like in practice? Here are just a few ways you can leverage the Mailjet MCP Server to elevate your email marketing:
| Use case | Description | Example query |
| Hyper-specific performance analysis | Go beyond simple open and click rates. Ask the AI to pull detailed reports on campaign performance. | “Show me the top 5 countries by open rate for my last campaign. Also, what was the bounce rate for Gmail addresses?” |
| Automated content and template management | Let the AI help plan your content. Ask it which existing template performs best to help inform your next design. | “Pull up all my newsletter templates in the ‘Monthly Digest’ category. I want to reuse the one from last month.” |
| Workflow monitoring and optimization | Keep a close eye on your automated email sequences. Query the performance of a specific workflow to identify drop-off points. | “What’s the open rate for the third email in my ‘New User Onboarding’ workflow? Show me the stats for the last 7 days.” |
For our technical audience, the real magic of the Mailjet MCP Server lies in its architecture. This isn’t just a new feature; it’s a commitment to open standards and developer efficiency.
At its core, MCP is a standardized API framework built on JSON-RPC, a lightweight remote procedure call protocol. It was open-sourced by Anthropic to create a common language between AI models and real-world APIs, using a familiar request/response pattern that’s a natural fit for the web.
The architecture consists of three key components:
By default, the server provides read-only access to your email data, giving your team the freedom to explore and analyze performance without any risk to your production environment. For advanced use cases, developers can easily extend the implementation to enable write-access endpoints if needed.
This approach allows you to interact with the Mailjet API at the speed of thought, turning raw data into actionable business insights in moments.
The Mailjet MCP Server redefines email analytics by connecting your Mailjet platform to the power of conversational AI. It’s designed for both marketing and development teams who want to unlock deep, actionable insights from their email data simply by asking questions.
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