[{"id":32176,"date":"2025-05-07T14:49:59","date_gmt":"2025-05-07T14:49:59","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/email-marketing-benchmark-2023\/"},"modified":"2025-05-23T08:47:02","modified_gmt":"2025-05-23T08:47:02","slug":"email-marketing-benchmark-2023","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/de\/ressourcen\/forschung\/email-marketing-benchmark-2023\/","title":{"rendered":"E-Mail-Marketing Benchmark Bericht 2023"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Forschungsberichte<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">E-Mail-Marketing Benchmark Bericht 2023<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Bewertung von Trends, Benchmarks und Perspektiven im E-Mail-Marketing in Deutschland und dem Rest der Welt.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Inbox-Insights-2023_DE.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Was Sie erwartet<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">In diesem Bericht finden Sie:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Erkenntnisse aus einer Umfrage unter mehr als 3\u202f200 E-Mail-Absendern aus aller Welt<\/li><li>Welches die wichtigsten Beitr\u00e4ge des E-Mail-Kanals zum Gesch\u00e4ftserfolg sind sowie die Faktoren, die Absender ausbremsen<\/li><li>Die meistgenutzten E-Mail-Kennzahlen und einige oft untersch\u00e4tzte Strategien zur Messung des Einflusses eines Kanals<\/li><li>Eine n\u00e4here Betrachtung von E-Mail-Teams, einschlie\u00dflich ihrer gr\u00f6\u00dften Herausforderungen und zentralen Produktionsabl\u00e4ufe<\/li><li>Die meistgenannten fortschrittlichen Taktiken, die im Jahr 2023 in E-Mail-Strategien aufgenommen werden sollen<\/li><li>Wie Absender die Listenhygiene pflegen und ung\u00fcltige E-Mail-Kontakte vermeiden<\/li><li>Wie Marketer die E-Mail-Personalisierung nutzen und inwiefern dies mit dem Gesch\u00e4ftserfolg zusammenh\u00e4ngt<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/DE-MJ-Inbox-Insights-2023.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Jetzt lesen<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Immer auf dem neuesten Stand. Erhalten Sie den Newsletter von Mailjet direkt in Ihren Posteingang.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-4511\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-4511\" class=\"form-check-label\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3304\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3304\" class=\"form-check-label\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Ja, ich m\u00f6chte den Newsletter abonnieren. Ich bin ausdr\u00fccklich damit einverstanden, den Newsletter zu erhalten und wei\u00df, dass ich mich jederzeit wieder abmelden kann.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">E-Mail-Marketing Benchmark Bericht 2023<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Welche Richtung werden Sie Ihrem E-Mail-Marketing zuk\u00fcnftig geben?<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Jeden Tag werden weltweit Milliarden von E-Mails versendet und in Posteing\u00e4ngen (und, machen wir uns nichts vor, auch in Spam-Ordnern) abgelegt. Aber wie viel wissen wir wirklich \u00fcber die Menschen, Verfahren und Strategien hinter diesen E-Mails? Sinch Mailjet hat Tausende E-Mail-Absender aus aller Welt befragt, um Antworten auf diese Fragen zu erhalten.<\/p><p><b>In unserem &#8222;E-Mail-Marketing Benchmark Bericht 2023&#8220; zeigen wir anhand der Umfrageergebnisse den aktuellen Stand des unverzichtbarsten Kommunikationskanals der Welt auf<\/b>. Finden Sie heraus, wie der Ansatz Ihres Unternehmens in Bezug auf E-Mail-Strategie, -Erstellungsprozess und -Ergebnismessung im Vergleich zu allen anderen abschneidet. Und entdecken Sie dann Wege, um Ihre E-Mail-Kampagnen auf ein neues Niveau zu heben.<\/p><p class=\"mb-0\">Der Bericht enth\u00e4lt au\u00dferdem Statistiken zu wichtigen L\u00e4ndern und Branchen sowie wertvolle Tipps von E-Mail-Experten. <b>Laden Sie jetzt Ihr kostenloses Exemplar herunter und erkunden Sie die Erkenntnisse<\/b>!<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/DE-MJ-Inbox-Insights-2023.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Jetzt lesen<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38219,"template":"","meta":{"_acf_changed":true},"class_list":["post-32176","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Mail-Marketing Benchmark Bericht 2023 | Mailjet<\/title>\n<meta name=\"description\" content=\"Hier ist unsere Umfrage zu E-Mail-Praktiken unter Tausenden von Absendern auf der ganzen Welt. Erfahren Sie mehr \u00fcber ihre Herausforderungen, Strategien u.v.m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/de\/ressourcen\/forschung\/email-marketing-benchmark-2023\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail-Marketing Benchmark Bericht 2023 | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Hier ist unsere Umfrage zu E-Mail-Praktiken unter Tausenden von Absendern auf der ganzen Welt. 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Weg zu mehr E-Mail-Interaktion 2024"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Forschungsberichte<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Der Weg zu mehr E-Mail-Interaktion 2024<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Wie bedeutungsvolle E-Mail-Benutzererlebnisse die Beziehung mit Verbrauchern st\u00e4rken.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-The-path-to-email-engagement-2024_DE.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Das erwartet Sie:<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Praktische Tipps und Marketingstrategien f\u00fcr Ihren E-Mail-Erfolg 2024:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Die Pr\u00e4ferenzen der Verbraucher bei der Markenkommunikation.<\/li><li>Erfahren Sie, warum Menschen sich f\u00fcr Newsletter anmelden.<\/li><li>Erhalten Sie Einblicke, wie Verbraucher ihre pers\u00f6nlichen E-Mail-Konten im t\u00e4glichen Leben nutzen.<\/li><li>Wie Sie die Erwartungen der Verbraucher an Werbe- und Transaktionsbotschaften erf\u00fcllen k\u00f6nnen.<\/li><li>Die Auswirkungen der Zustellbarkeit und der Platzierung im Posteingang auf das Kundenerlebnis.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/DE-RR-MJ-Email-Engagement-2024_02.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Jetzt lesen<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Immer auf dem neuesten Stand. Erhalten Sie den Newsletter von Mailjet direkt in Ihren Posteingang.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-9155\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-9155\" class=\"form-check-label\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2678\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2678\" class=\"form-check-label\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Ja, ich m\u00f6chte den Newsletter abonnieren. Ich bin ausdr\u00fccklich damit einverstanden, den Newsletter zu erhalten und wei\u00df, dass ich mich jederzeit wieder abmelden kann.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Der Weg zu mehr E-Mail-Interaktion 2024<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Entdecken Sie, wie Sie Ihren Abonnenten das bieten k\u00f6nnen, was sie wirklich wollen<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Sich im Posteingang abzuheben und die E-Mail-Interaktionsraten zu erh\u00f6hen, kann sich wie ein nie endender Marketingkampf anf\u00fchlen. <b>Was w\u00e4re, wenn Sie mehr dar\u00fcber w\u00fcssten, was die Leute von Ihren E-Mail-Kampagnen erwarten?<\/b><\/p><p class=\"mb-0\">Wir haben mehr als 2&nbsp;000 Verbraucher aus Deutschland, Spanien, Frankreich, Gro\u00dfbritannien und den USA befragt, um herauszufinden, was sie \u00fcber Markenkommunikation zu sagen haben. <b>Eines ist klar: Verbraucher bevorzugen E-Mails sowohl f\u00fcr Werbe- als auch f\u00fcr Transaktionsnachrichten.<\/b><\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/DE-RR-MJ-Email-Engagement-2024_02.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Jetzt lesen<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n","protected":false},"featured_media":19268,"template":"","meta":{"_acf_changed":true},"class_list":["post-32196","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 E-Mail-Interaktions-Bericht | Mailjet<\/title>\n<meta name=\"description\" content=\"Wir haben mehr als 2\u00a0000 Verbraucher aus f\u00fcnf L\u00e4ndern befragt, um herauszufinden, wie sie ihre E-Mail-Postf\u00e4cher nutzen. 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E-Mail in einer sich wandelnden Wirtschaft"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Forschungsberichte<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 h2\">Sonderbericht: E-Mail in einer sich wandelnden Wirtschaft<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Einblicke und Meinungen zu einer globalen Rezession.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Email-in-an-evolving-economy_DE.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Was Sie erwartet<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">In diesem Bericht finden Sie:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Umfrageergebnisse von mehr als 1\u00a0300 E-Mail-Absendern aus aller Welt.<\/li><li>Wirtschaftliche Faktoren, die sich am ehesten auf die Gesch\u00e4ftsergebnisse auswirken.<\/li><li>Meinungen zu den besten Kommunikationskan\u00e4len f\u00fcr den ROI in einer Rezession.<\/li><li>Einblicke in Marketingbudgets und -strategien f\u00fcr 2023.<\/li><li>Marketing- und Kommunikationspriorit\u00e4ten der erfolgreichsten Absender.<\/li><li>Die Praktiken des E-Mail-Marketings, die nach Ansicht der Absender die gr\u00f6\u00dfte Wirkung erzielen.<\/li><li>Erfolgschancen in Zeiten des wirtschaftlichen Abschwungs.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/de\"  class=\"btn btn-primary btn-lg btn-animated\" >Bericht herunterladen<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Immer auf dem neuesten Stand. Erhalten Sie den Newsletter von Mailjet direkt in Ihren Posteingang.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-8081\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-8081\" class=\"form-check-label\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-5377\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-5377\" class=\"form-check-label\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Ja, ich m\u00f6chte den Newsletter abonnieren. Ich bin ausdr\u00fccklich damit einverstanden, den Newsletter zu erhalten und wei\u00df, dass ich mich jederzeit wieder abmelden kann.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">E-Mail in einer sich wandelnden Wirtschaft<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Wie stehen E-Mail-Absender zu den bevorstehenden Herausforderungen?<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Wenn sich die Weltwirtschaft verschlechtert betrifft das fast alle &#8211; auch E-Mail-Marketer. <b>Harte Zeiten werden f\u00fcr das kommende Jahr immer wahrscheinlicher<\/b>. Wie sollte sich Ihre digitale Kommunikationsstrategie also auf diese Ver\u00e4nderungen einstellen?<\/p><p>Wir haben E-Mail-Versender aller Art befragt, um herauszufinden, was sie besch\u00e4ftigt, wo sie ihre Zeit und ihre Bem\u00fchungen investieren wollen und was im n\u00e4chsten Jahr aus ihren Kommunikationsstrategien gestrichen werden k\u00f6nnte. Die Ergebnisse zeigen, wie gro\u00dfe und kleine Unternehmen E-Mail und andere Kan\u00e4le nutzen, um ihr Gesch\u00e4ft am Laufen zu halten &#8211; selbst wenn sich die Weltwirtschaft abk\u00fchlt.<\/p><p class=\"mb-0\"><b>Sichern Sie sich Ihr kostenloses Exemplar, um die Forschung und Analyse noch heute zu erforschen<\/b>. Laden Sie den Bericht \u201cE-Mail in einer sich wandelnden Wirtschaft\u201d herunter und nutzen Sie ihn, um Ihrem Team bei der Entwicklung eines Plans zu helfen, wie es das Beste aus den kommenden Entwicklungen machen kann.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/policies.google.com\/privacy\"  class=\"btn btn-primary btn-lg btn-animated\" >Bericht herunterladen<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38211,"template":"","meta":{"_acf_changed":true},"class_list":["post-32170","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Das Medium E-Mail in einer sich wandelnden Wirtschaft | Umfragenergebnisse von E-Mail-Versendern | Mailjet<\/title>\n<meta name=\"description\" content=\"Finden Sie heraus, wie E-Mail-Versender angesichts der drohenden weltweiten Rezession die Auswirkungen der Wirtschaft auf die digitale Kommunikation einsch\u00e4tzen. 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Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/de\/wp-json\/wp\/v2\/research\/32170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/de\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailjet.com\/de\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/de\/wp-json\/wp\/v2\/media\/38211"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/de\/wp-json\/wp\/v2\/media?parent=32170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":32169,"date":"2024-07-19T00:00:00","date_gmt":"2024-07-19T00:00:00","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/email-engagement-2021-3\/"},"modified":"2025-05-23T08:44:11","modified_gmt":"2025-05-23T08:44:11","slug":"email-engagement-2021","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/de\/ressourcen\/forschung\/email-engagement-2021\/","title":{"rendered":"Studie zur E-Mail-Nutzung in 2021"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Forschungsberichte<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Studie zur E-Mail-Nutzung in 2021<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">In dieser Studie erfahren Sie, wie Nutzer mit E-Mails interagieren, damit Sie als Unternehmen nachhaltige Kundenbindungen aufbauen k\u00f6nnen.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-The-path-to-emaile-engagement-in-2021_DE.png\" alt=\"thumbnail image\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">INHALT<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">In diesem Bericht finden Sie Folgendes:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Die Top-E-Mail-Clients und Apps im Jahr 2021.<\/li><li>Wann und wie oft Menschen ihre pers\u00f6nlichen E-Mails abrufen.<\/li><li>Die Nutzungsgewohnheiten und wie Benutzer auf unerw\u00fcnschte E-Mails reagieren.<\/li><li>Was Menschen dazu veranlasst, Newsletter und mehr von Unternehmen zu abonnieren, abzubestellen und zu \u00f6ffnen.<\/li><li>Die Wirksamkeit g\u00e4ngiger B2C-E-Mails und verschiedene Arten von E-Mail-Inhalten.<\/li><li>Wann SMS f\u00fcr Benachrichtigungen bevorzugt wird.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/DE-RR-MJ-Email-Engagement-2021.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Laden Sie den Bericht herunter<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Immer auf dem neuesten Stand. Erhalten Sie den Newsletter von Mailjet direkt in Ihren Posteingang.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-1768\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-1768\" class=\"form-check-label\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-5461\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-5461\" class=\"form-check-label\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Ja, ich m\u00f6chte den Newsletter abonnieren. Ich bin ausdr\u00fccklich damit einverstanden, den Newsletter zu erhalten und wei\u00df, dass ich mich jederzeit wieder abmelden kann.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Studie zur E-Mail-Nutzung in 2021<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Entdecken Sie, wie das E-Mail-Nutzungsverhalten im Jahr 2021 aussieht<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Menschen wollen von Unternehmen informiert werden. Doch f\u00fcr die Erstellung einer effektiven Marketing-Strategie ist es entscheidend zu verstehen, wie Nutzer ihre Posteing\u00e4nge nutzen und was genau sie von den Unternehmen erwarten.<\/p><p>Im vergangenen Jahr haben E-Mails eine Schl\u00fcsselrolle f\u00fcr Unternehmen gespielt, die in Zeiten von unvorhergesehenen Herausforderungen und Unsicherheit mit ihren Kunden in Kontakt bleiben wollten. Die Zahl der E-Mails in den Posteing\u00e4ngen der Kontakte ist gestiegen und es braucht sorgf\u00e4ltiges Monitoring und Engagement, um ein hohes E-Mail-Engagement zu erhalten.<\/p><p class=\"mb-0\">Diese Studie enth\u00fcllt, wie Nutzer ihre privaten Posteing\u00e4nge nutzen, zeigen Trends, Engagement-Gewohnheiten und Vorlieben auf, die Absendern dabei helfen, ihre Kommunikation per E-Mail effektiver zu nutzen.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/DE-RR-MJ-Email-Engagement-2021.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Laden Sie den Bericht herunter<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38215,"template":"","meta":{"_acf_changed":true},"class_list":["post-32169","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021 E-Mail-Engagement-Bericht | Mailjet<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie Benutzer mit E-Mails interagieren, um Ihrer Marke dabei zu helfen, sinnvolle Verbindungen aufzubauen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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Benchmark Bericht 2022"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Forschungsberichte<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">E-Mail-Marketing Benchmark Bericht 2022<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Empfehlungen von E-Mail-Experten: Benchmarks, Trends und Chancen f\u00fcr den modernen E-Mail-Marketer.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Inbox-Insights-2022_DE.png\" alt=\"Image for In diesem Bericht finden Sie Folgendes:\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">INHALT<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">In diesem Bericht finden Sie Folgendes:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li><p class=\"mb-0\">Umfrageergebnisse von Marketern, die ihre E-Mail-Strategie als &#8222;sehr erfolgreich&#8220; bezeichnen<\/p><\/li><li><p class=\"mb-0\">Die gr\u00f6\u00dften Herausforderungen im Bereich E-Mail im Jahr 2022 und wie sie zu bew\u00e4ltigen sind<\/p><\/li><li><p class=\"mb-0\">Einblicke in anhaltende und zuk\u00fcnftige E-Mail-Trends<\/p><\/li><li><p class=\"mb-0\">Wie der Erfolg von E-Mails bemessen werden kann, ohne \u00d6ffnungsraten zu ber\u00fccksichtigen<\/p><\/li><li><p class=\"mb-0\">Umsetzbare Tipps f\u00fcr fortschrittliche Personalisierung und dynamischen Content<\/p><\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/DE-MJ-Inbox-Insight-2022.pdf\"  class=\"btn btn-primary btn-lg btn-animated\" >Bericht herunterladen<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Immer auf dem neuesten Stand. Erhalten Sie den Newsletter von Mailjet direkt in Ihren Posteingang.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-5073\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-5073\" class=\"form-check-label\">\r\n                                        Ich habe die Servicebedingungen gelesen und stimme ihnen zu.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-4835\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-4835\" class=\"form-check-label\">\r\n                                        Ich habe die Datenschutzerkl\u00e4rung gelesen und bin damit einverstanden.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Ja, ich m\u00f6chte den Newsletter abonnieren. Ich bin ausdr\u00fccklich damit einverstanden, den Newsletter zu erhalten und wei\u00df, dass ich mich jederzeit wieder abmelden kann.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">E-MAIL-MARKETING BENCHMARK BERICHT 2022<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Was braucht es, um ein erfolgreicher E-Mail-Marketer zu sein?<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Wie geht es Ihnen, wenn Sie sich die Ergebnisse Ihrer E-Mail-Marketing-Aktionen des letzten Jahres ansehen? Laut einer Branchenumfrage von Ascend2 und Mailjet sehen 72 % der E-Mail-Marketer ihre E-Mail-Strategie nur als einigerma\u00dfen erfolgreich an.<\/p><p><b>Was braucht es also, um ein sehr erfolgreicher E-Mail-Marketer zu sein?<\/b><\/p><p>In diesem exklusiven Bericht erfahren Sie, wie die besten Marketer an E-Mail-Marketing herangehen. Wie wichtig ist der Bereich E-Mail f\u00fcr ihre Gesamtstrategie? Welche Trends verfolgen sie? Was sind ihre gr\u00f6\u00dften Herausforderungen und wie messen sie ihren Erfolg?<\/p><p class=\"mb-0\">Diese und andere Fragen beantworten wir im E-Mail-Marketing Benchmark Bericht 2022 von Mailjet. Holen Sie sich Ratschl\u00e4ge von E-Mail-Experten und entwickeln Sie Ideen, um die Marketingstrategie Ihres Teams zu verbessern.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/policies.google.com\/privacy\"  class=\"btn btn-primary btn-lg btn-animated\" >Bericht herunterladen<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38206,"template":"","meta":{"_acf_changed":true},"class_list":["post-32168","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Mail-Marketing Benchmark Bericht 2022: E-Mail-Marketing-Umfrage und -Statistiken | Mailjet<\/title>\n<meta name=\"description\" content=\"In diesem Gratis-Bericht von Mailjet lernen Sie, wie erfolgreiches E-Mail-Marketing aussieht. 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