Difficulty
Pro Tip
Building feedback surveys doesn’t require any special skills. Use a dedicated survey tool (such as Typeform, SurveyMonkey or Google Forms) to gather lots of quantitative and qualitative data in a short period of time and easily analyze the collected information.
To improve their email strategy, brands need to make sure contacts are happy with their email content. Even though statistics can give email marketers good insights about their audience’s interests and needs, there are additional ways to get a full understanding of what is going on in their minds. For example, you can learn what your subscribers like and don’t like by directly asking them to give you feedback on your email content.
If you’re able to assess what’s working for your customers and what isn’t, you can tweak the content of your email campaigns to better serve your recipients. It will ultimately help you get better click rates for your future email marketing sendings. Also, by asking for your customers to provide you with feedback, you’re communicating that you value their opinion, and that you care about what they have to say.
Here ’s the best practices to collect contacts’ feedback by email:
Result
By specifically asking your contacts what they expect from your emails, your campaign content will be tailored to your recipients needs, and you’ll significantly increase your click-through rates.
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