Difficulty
Pro Tip
In your announcement email, let your clients know that the product or service you’re releasing is built to meet their needs and make their life easier. It’s even better if you can use the results of a previous customer survey to demonstrate you really listened to them.
Announcement emails are a great way for marketers to promote a product release, a new feature or a latest service. Product launch announcements should be about generating anticipation and desire to make customers want to use that new product. Send a dedicated email to your subscribers in order to achieve this goal.
In your announcement email marketing campaign, you can offer your best customers a pre-order of the new product – or even to pre-test the new feature or service – in order to create a feeling of exclusivity around the launch. It’s a great opportunity to create connections and strengthen the relationship between your brand and your target audience.
As mentioned above, the key to designing performant product announcement emails is to generate excitement around your launch. Here are some tips:
Result
Launch campaigns to create the vital exposure needed for your product, feature or service to succeed.
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