Difficulty
Pro Tip
Never ignore unhappy customers. Not only can they bring your profits down, but they can also damage your brand image and help the competition. Use customers that express their dissatisfaction as an opportunity for you to improve your business.
While you should focus a lot of your efforts on your loyal and happy customers, you must also take care of your clients who are less satisfied with your products and services. There are different KPIs to measure customer satisfaction, and NPS – considered by many to be the most valuable customer service metric – is one of them.
The NPS, or “Net Promoter Score”, is used to evaluate customer satisfaction in the form of a recommendation score. The customers rate (on a scale of 0 to 10) their likelihood to recommend a brand or a product/service to a friend or colleague. Depending on the score given by the client, the customer is classified into one of these 3 categories: promoter (score of 9 or 10), passive (7 or 8), or detractor (0 to 6).
Reaching out to low NPS score customers will help you collect actionable feedback to better understand your pain points and improve your sales and marketing strategy. It’s also a great way to show your customers that you value their opinion.
Here’s some best practices to use when sending a request email to those customers:
Result
Because one out of three customers leave a company after just one poor experience, and 91% after two or three, you must learn from your mistakes to keep your customers around.
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