Difficulty
Pro Tip
Even if discounts may compel people to sign up for an email, personalized content and a recognizable sender are what drive them to open and remain engaged over time.
Marketers need to know that trusting the sender is one of the most important factors in whether an email is opened or not by subscribers. This is why it’s critical to choose a recognizable and trustworthy “From” name and address when sending your email marketing campaigns and transactional messages.
Note that some Email Service Providers (ESPs) will give you the opportunity to set up a “Reply to” email address that differs from the “From” one. So, even if you can use only one return address for practical matters, you can still make sure to display nice sender information in your recipients’ inbox.
Now that we’ve mentioned the importance of sender names, here is what to keep in mind when defining yours:
Result
For 88.7% of users, recognizing the sender is the most important factor in determining whether or not to open an email.
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