[{"id":32181,"date":"2025-05-07T14:49:59","date_gmt":"2025-05-07T14:49:59","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/estado-email-marketing-2023\/"},"modified":"2025-05-23T08:47:28","modified_gmt":"2025-05-23T08:47:28","slug":"estado-email-marketing-2023","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/","title":{"rendered":"Estado del email marketing en 2023"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Informes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Estado del email marketing en 2023<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Referencias, tendencias y oportunidades en Espa\u00f1a y el resto del mundo.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Inbox-Insights-2023_ES.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Qu\u00e9 puedes encontrar<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">En este informe, encontrar\u00e1s:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Informaci\u00f3n estrat\u00e9gica de una encuesta realizada a m\u00e1s 3200 remitentes de email de Espa\u00f1a y todo el mundo.<\/li><li>Las tasas de \u00e9xito de los remitentes espa\u00f1oles y las causas que les impiden mejorarlas.<\/li><li>Las m\u00e9tricas de email m\u00e1s comunes y algunas estrategias para medir el impacto del canal que suelen pasarse por alto.<\/li><li>Un an\u00e1lisis en detalle de los equipos dedicados al email, incluidos sus mayores desaf\u00edos y los procesos de creaci\u00f3n m\u00e1s importantes.<\/li><li>Las t\u00e1cticas avanzadas m\u00e1s populares para programas de email en 2023.<\/li><li>C\u00f3mo los remitentes hacen limpieza de sus listas y c\u00f3mo evitan los contactos de email no v\u00e1lidos.<\/li><li>C\u00f3mo los profesionales de marketing utilizan la personalizaci\u00f3n de emails y qu\u00e9 correlaci\u00f3n tiene esto con el \u00e9xito.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES-MJ-Inbox-Insights-2023.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    \u00a1Mantenme informado! Recibe lo \u00faltimo de Mailjet en tu bandeja de entrada.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2474\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2474\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3028\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3028\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Estado del email marketing en 2023<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">\u00bfHacia d\u00f3nde se encamina tu programa de email?<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p><b>Solo el 7,1 % de los remitentes de Espa\u00f1a califican sus programas de email como muy exitosos. \u00bfCu\u00e1les son sus secretos para lograr el \u00e9xito<\/b>? En Sinch Mailjet encuestamos a miles de remitentes de email de todo el mundo para conseguir respuestas.<\/p><p><b>El informe \u00abEstado del email marketing en 2023\u00bb analiza los resultados para mostrar el estado actual del canal de comunicaci\u00f3n m\u00e1s rentable del planeta<\/b>. Compara el enfoque de tu marca con respecto a la estrategia, la creaci\u00f3n y la medici\u00f3n de emails con el de otros profesionales y descubre oportunidades que elevar\u00e1n tu programa de email a nuevas cotas.<\/p><p class=\"mb-0\"><b>Tambi\u00e9n encontrar\u00e1s estad\u00edsticas de remitentes espa\u00f1oles comparadas con los de distintos pa\u00edses, y sectores clave, as\u00ed como valiosos consejos de expertos en email<\/b>. Consigue una copia gratuita del informe y comienza ya mismo a explorar la informaci\u00f3n estrat\u00e9gica.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES-MJ-Inbox-Insights-2023.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38220,"template":"","meta":{"_acf_changed":true},"class_list":["post-32181","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Informe] Estado del email marketing en 2023 | Mailjet<\/title>\n<meta name=\"description\" content=\"Explora los resultados de una encuesta sobre el email en la que participaron miles de remitentes de todo el mundo. Conoce sus desaf\u00edos, estrategias y m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Informe] Estado del email marketing en 2023 | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Explora los resultados de una encuesta sobre el email en la que participaron miles de remitentes de todo el mundo. Conoce sus desaf\u00edos, estrategias y m\u00e1s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T08:47:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Inbox-Insights-592x368x2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/\",\"url\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/\",\"name\":\"[Informe] Estado del email marketing en 2023 | Mailjet\",\"isPartOf\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Inbox-Insights-592x368x2.png\",\"datePublished\":\"2025-05-07T14:49:59+00:00\",\"dateModified\":\"2025-05-23T08:47:28+00:00\",\"description\":\"Explora los resultados de una encuesta sobre el email en la que participaron miles de remitentes de todo el mundo. Conoce sus desaf\u00edos, estrategias y m\u00e1s.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#primaryimage\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Inbox-Insights-592x368x2.png\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Inbox-Insights-592x368x2.png\",\"width\":1184,\"height\":736},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.mailjet.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\",\"item\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Estado del email marketing en 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"description\":\"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.\",\"publisher\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mailjet.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"width\":1,\"height\":1,\"caption\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Informe] Estado del email marketing en 2023 | Mailjet","description":"Explora los resultados de una encuesta sobre el email en la que participaron miles de remitentes de todo el mundo. Conoce sus desaf\u00edos, estrategias y m\u00e1s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/","og_locale":"es_ES","og_type":"article","og_title":"[Informe] Estado del email marketing en 2023 | Mailjet","og_description":"Explora los resultados de una encuesta sobre el email en la que participaron miles de remitentes de todo el mundo. Conoce sus desaf\u00edos, estrategias y m\u00e1s.","og_url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/","og_site_name":"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams","article_modified_time":"2025-05-23T08:47:28+00:00","og_image":[{"width":1184,"height":736,"url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Inbox-Insights-592x368x2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/","url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/","name":"[Informe] Estado del email marketing en 2023 | Mailjet","isPartOf":{"@id":"https:\/\/www.mailjet.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Inbox-Insights-592x368x2.png","datePublished":"2025-05-07T14:49:59+00:00","dateModified":"2025-05-23T08:47:28+00:00","description":"Explora los resultados de una encuesta sobre el email en la que participaron miles de remitentes de todo el mundo. Conoce sus desaf\u00edos, estrategias y m\u00e1s.","breadcrumb":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#primaryimage","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Inbox-Insights-592x368x2.png","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Inbox-Insights-592x368x2.png","width":1184,"height":736},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.mailjet.com\/es\/"},{"@type":"ListItem","position":2,"name":"Research","item":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/"},{"@type":"ListItem","position":3,"name":"Estado del email marketing en 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.mailjet.com\/es\/#website","url":"https:\/\/www.mailjet.com\/es\/","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","description":"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.","publisher":{"@id":"https:\/\/www.mailjet.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailjet.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailjet.com\/es\/#organization","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","url":"https:\/\/www.mailjet.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","width":1,"height":1,"caption":"Mailjet: Email Delivery Service for Marketing & Developer Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research\/32181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media\/38220"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media?parent=32181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":32201,"date":"2024-07-19T00:00:00","date_gmt":"2024-07-19T00:00:00","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/habitos-uso-email-2024\/"},"modified":"2025-05-23T08:39:27","modified_gmt":"2025-05-23T08:39:27","slug":"habitos-uso-email-2024","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/","title":{"rendered":"H\u00e1bitos de uso del email en 2024"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Informes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">H\u00e1bitos de uso del email en 2024<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Conecta con tus consumidores mediante experiencias relevantes en la bandeja de entrada.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-The-path-to-email-engagement-2024_ES.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Qu\u00e9 puedes encontrar<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h4\">En este informe recogemos datos de usuarios espa\u00f1oles, franceses, alemanes, brit\u00e1nicos y estadounidenses sobre:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Preferencias de los consumidores en cuanto al canal con el que comunicarse con las marcas.<\/li><li>Por qu\u00e9 distintas personas eligen suscribirse, abrir, hacer clic o darse de baja.<\/li><li>Informaci\u00f3n estrat\u00e9gica sobre c\u00f3mo utilizan los consumidores sus cuentas de email personales en su vida diaria.<\/li><li>C\u00f3mo cumplir las expectativas de los clientes en cuanto a mensajes transaccionales y promocionales.<\/li><li>La importancia de la entregabilidad y la llegada a la bandeja de entrada en la experiencia del usuario.<\/li><li>Consejos concretos para mejorar tu estrategia de email marketing.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES-RR-MJ-Email-Engagement-2024_02.pdf\"  class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    \u00a1Mantenme informado! Recibe lo \u00faltimo de Mailjet en tu bandeja de entrada.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-3947\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-3947\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-6952\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-6952\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">H\u00e1bitos de uso del email en 2024<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">C\u00f3mo ofrecerle a tus suscriptores lo que realmente quieren<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Destacar en la bandeja de entrada y aumentar las tasas de interacci\u00f3n por email son retos que parecen no tener fin. <b>Pero, \u00bfqu\u00e9 pasar\u00eda si supieras m\u00e1s sobre lo que las personas quieren de tus campa\u00f1as de email?<\/b><\/p><p>Hemos entrevistado a m\u00e1s de 2000 consumidores de Espa\u00f1a, Francia, Reino Unido, Alemania y Estados Unidos para averiguar qu\u00e9 piensan de las comunicaciones de las marcas. <b>Una cosa queda clara, y es que los consumidores prefieren el email tanto para los mensajes promocionales como para los mensajes transaccionales.<\/b> Por desgracia, eso no significa que sea f\u00e1cil conseguir que interaccionen con tus emails.<\/p><p>Lo que necesitas es informaci\u00f3n sobre c\u00f3mo utilizan los consumidores el email, qu\u00e9 esperan de las marcas y c\u00f3mo dise\u00f1ar una experiencia que sea verdaderamente atractiva. La clave es <b>enviar mensajes que sean personales y relevantes<\/b>.<\/p><p class=\"mb-0\">Obt\u00e9n una copia gratuita del informe <i>H\u00e1bitos de uso del email en 2024<\/i>. Bucea en las respuestas y descubre c\u00f3mo optimizar tu programa de email para mejorar tu rendimiento y tus resultados.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES-RR-MJ-Email-Engagement-2024_02.pdf\"  class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":19269,"template":"","meta":{"_acf_changed":true},"class_list":["post-32201","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Informe sobre h\u00e1bitos de uso del email en 2024 | Mailjet<\/title>\n<meta name=\"description\" content=\"Encuestamos a m\u00e1s de 2000 clientes de cinco pa\u00edses distintos para averiguar c\u00f3mo usan sus bandejas de entrada. Utiliza estos resultados para mejorar tu estrategia de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe sobre h\u00e1bitos de uso del email en 2024 | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Encuestamos a m\u00e1s de 2000 clientes de cinco pa\u00edses distintos para averiguar c\u00f3mo usan sus bandejas de entrada. Utiliza estos resultados para mejorar tu estrategia de marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T08:39:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/RR-MJ-Email-Engagement-2024-Header-1024x480.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/\",\"url\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/\",\"name\":\"Informe sobre h\u00e1bitos de uso del email en 2024 | Mailjet\",\"isPartOf\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/RR-MJ-Email-Engagement-2024-Header.png\",\"datePublished\":\"2024-07-19T00:00:00+00:00\",\"dateModified\":\"2025-05-23T08:39:27+00:00\",\"description\":\"Encuestamos a m\u00e1s de 2000 clientes de cinco pa\u00edses distintos para averiguar c\u00f3mo usan sus bandejas de entrada. Utiliza estos resultados para mejorar tu estrategia de marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#primaryimage\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/RR-MJ-Email-Engagement-2024-Header.png\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/RR-MJ-Email-Engagement-2024-Header.png\",\"width\":2048,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.mailjet.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\",\"item\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"H\u00e1bitos de uso del email en 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"description\":\"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.\",\"publisher\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mailjet.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"width\":1,\"height\":1,\"caption\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Informe sobre h\u00e1bitos de uso del email en 2024 | Mailjet","description":"Encuestamos a m\u00e1s de 2000 clientes de cinco pa\u00edses distintos para averiguar c\u00f3mo usan sus bandejas de entrada. Utiliza estos resultados para mejorar tu estrategia de marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/","og_locale":"es_ES","og_type":"article","og_title":"Informe sobre h\u00e1bitos de uso del email en 2024 | Mailjet","og_description":"Encuestamos a m\u00e1s de 2000 clientes de cinco pa\u00edses distintos para averiguar c\u00f3mo usan sus bandejas de entrada. Utiliza estos resultados para mejorar tu estrategia de marketing.","og_url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/","og_site_name":"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams","article_modified_time":"2025-05-23T08:39:27+00:00","og_image":[{"width":1024,"height":480,"url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/RR-MJ-Email-Engagement-2024-Header-1024x480.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/","url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/","name":"Informe sobre h\u00e1bitos de uso del email en 2024 | Mailjet","isPartOf":{"@id":"https:\/\/www.mailjet.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/RR-MJ-Email-Engagement-2024-Header.png","datePublished":"2024-07-19T00:00:00+00:00","dateModified":"2025-05-23T08:39:27+00:00","description":"Encuestamos a m\u00e1s de 2000 clientes de cinco pa\u00edses distintos para averiguar c\u00f3mo usan sus bandejas de entrada. Utiliza estos resultados para mejorar tu estrategia de marketing.","breadcrumb":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#primaryimage","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/RR-MJ-Email-Engagement-2024-Header.png","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/RR-MJ-Email-Engagement-2024-Header.png","width":2048,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.mailjet.com\/es\/"},{"@type":"ListItem","position":2,"name":"Research","item":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/"},{"@type":"ListItem","position":3,"name":"H\u00e1bitos de uso del email en 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.mailjet.com\/es\/#website","url":"https:\/\/www.mailjet.com\/es\/","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","description":"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.","publisher":{"@id":"https:\/\/www.mailjet.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailjet.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailjet.com\/es\/#organization","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","url":"https:\/\/www.mailjet.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","width":1,"height":1,"caption":"Mailjet: Email Delivery Service for Marketing & Developer Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research\/32201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media\/19269"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media?parent=32201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":32153,"date":"2024-07-19T00:00:00","date_gmt":"2024-07-19T00:00:00","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/encuesta-economia-email\/"},"modified":"2025-05-23T08:42:20","modified_gmt":"2025-05-23T08:42:20","slug":"encuesta-economia-email","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/","title":{"rendered":"Informe especial: El email en una econom\u00eda cambiante"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Informes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 h2\">Informe especial: El email en una econom\u00eda cambiante<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Informaci\u00f3n estrat\u00e9gica y opiniones sobre c\u00f3mo enfrentarse a una recesi\u00f3n mundial.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Email-in-an-evolving-economy_ES.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Qu\u00e9 puedes encontrar<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">En este informe, encontrar\u00e1s:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Los resultados de una encuesta a m\u00e1s de 1300 remitentes de todo el mundo.<\/li><li>Los factores econ\u00f3micos que es m\u00e1s probable que afecten a los resultados empresariales.<\/li><li>Opiniones sobre cu\u00e1les son los mejores canales de comunicaci\u00f3n en una recesi\u00f3n en cuanto a su rendimiento de la inversi\u00f3n.<\/li><li>Informaci\u00f3n estrat\u00e9gica sobre los presupuestos y estrategias de marketing para 2023.<\/li><li>Las prioridades en marketing y comunicaci\u00f3n de los remitentes con mayor \u00e9xito.<\/li><li>Las pr\u00e1cticas en email marketing que los remitentes consideran que tienen un mayor impacto.<\/li><li>Oportunidades para lograr triunfar durante una situaci\u00f3n econ\u00f3mica desfavorable.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES_MJ_Evolving_Economy.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    \u00a1Mantenme informado! Recibe lo \u00faltimo de Mailjet en tu bandeja de entrada.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-1533\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-1533\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-7258\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-7258\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">El email en una econom\u00eda cambiante<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">\u00bfC\u00f3mo se sienten los remitentes respecto a los retos que se avecinan?<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>A medida que la econom\u00eda global se desacelera, todo el mundo sufre las consecuencias, incluyendo los profesionales de marketing. <b>Parece muy probable que vengan tiempos dif\u00edciles este a\u00f1o que viene,<\/b> por lo que, \u00bfc\u00f3mo deber\u00edas ajustar tu estrategia de comunicaci\u00f3n digital a esos cambios?<\/p><p>Hemos encuestado a remitentes de todo tipo para averiguar qu\u00e9 les preocupa, qu\u00e9 planes tienen en cuanto a invertir su tiempo y esfuerzo y qu\u00e9 podr\u00edan acabar recortando de sus estrategias de comunicaci\u00f3n el a\u00f1o pr\u00f3ximo. Los resultados nos dan una idea sobre c\u00f3mo utilizan el email y otros canales las organizaciones, tanto grandes como peque\u00f1as, y c\u00f3mo mantienen sus negocios a flote. Incluso en el caso de una econom\u00eda que se ralentiza.<\/p><p class=\"mb-0\"><b>Obt\u00e9n tu copia gratuita del informe para explorar los resultados y an\u00e1lisis hoy mismo.<\/b> Descarga <i>El email en una econom\u00eda cambiante<\/i> y util\u00edzalo para ayudar a tu equipo a desarrollar un plan que os permita sacar lo mejor de lo que est\u00e1 por llegar.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES_MJ_Evolving_Economy.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38212,"template":"","meta":{"_acf_changed":true},"class_list":["post-32153","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Informe] El email en una econom\u00ed\u00ada cambiante | Mailjet<\/title>\n<meta name=\"description\" content=\"Con una recesi\u00f3n global en el horizonte, descubre lo que sienten los remitentes sobre el impacto de la econom\u00eda en las comunicaciones digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Informe] El email en una econom\u00ed\u00ada cambiante | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Con una recesi\u00f3n global en el horizonte, descubre lo que sienten los remitentes sobre el impacto de la econom\u00eda en las comunicaciones digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T08:42:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/MJ-RR-Email-Economy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/\",\"url\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/\",\"name\":\"[Informe] El email en una econom\u00ed\u00ada cambiante | Mailjet\",\"isPartOf\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/MJ-RR-Email-Economy.png\",\"datePublished\":\"2024-07-19T00:00:00+00:00\",\"dateModified\":\"2025-05-23T08:42:20+00:00\",\"description\":\"Con una recesi\u00f3n global en el horizonte, descubre lo que sienten los remitentes sobre el impacto de la econom\u00eda en las comunicaciones digitales.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#primaryimage\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/MJ-RR-Email-Economy.png\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/MJ-RR-Email-Economy.png\",\"width\":592,\"height\":368},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.mailjet.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\",\"item\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Informe especial: El email en una econom\u00eda cambiante\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"description\":\"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.\",\"publisher\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mailjet.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"width\":1,\"height\":1,\"caption\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Informe] El email en una econom\u00ed\u00ada cambiante | Mailjet","description":"Con una recesi\u00f3n global en el horizonte, descubre lo que sienten los remitentes sobre el impacto de la econom\u00eda en las comunicaciones digitales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/","og_locale":"es_ES","og_type":"article","og_title":"[Informe] El email en una econom\u00ed\u00ada cambiante | Mailjet","og_description":"Con una recesi\u00f3n global en el horizonte, descubre lo que sienten los remitentes sobre el impacto de la econom\u00eda en las comunicaciones digitales.","og_url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/","og_site_name":"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams","article_modified_time":"2025-05-23T08:42:20+00:00","og_image":[{"width":592,"height":368,"url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/MJ-RR-Email-Economy.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/","url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/","name":"[Informe] El email en una econom\u00ed\u00ada cambiante | Mailjet","isPartOf":{"@id":"https:\/\/www.mailjet.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#primaryimage"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/MJ-RR-Email-Economy.png","datePublished":"2024-07-19T00:00:00+00:00","dateModified":"2025-05-23T08:42:20+00:00","description":"Con una recesi\u00f3n global en el horizonte, descubre lo que sienten los remitentes sobre el impacto de la econom\u00eda en las comunicaciones digitales.","breadcrumb":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#primaryimage","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/MJ-RR-Email-Economy.png","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/MJ-RR-Email-Economy.png","width":592,"height":368},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/encuesta-economia-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.mailjet.com\/es\/"},{"@type":"ListItem","position":2,"name":"Research","item":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/"},{"@type":"ListItem","position":3,"name":"Informe especial: El email en una econom\u00eda cambiante"}]},{"@type":"WebSite","@id":"https:\/\/www.mailjet.com\/es\/#website","url":"https:\/\/www.mailjet.com\/es\/","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","description":"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.","publisher":{"@id":"https:\/\/www.mailjet.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailjet.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailjet.com\/es\/#organization","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","url":"https:\/\/www.mailjet.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","width":1,"height":1,"caption":"Mailjet: Email Delivery Service for Marketing & Developer Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research\/32153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media\/38212"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media?parent=32153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":32133,"date":"2024-07-19T00:00:00","date_gmt":"2024-07-19T00:00:00","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/habitos-uso-email-2021\/"},"modified":"2025-05-23T08:44:35","modified_gmt":"2025-05-23T08:44:35","slug":"habitos-uso-email-2021","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/","title":{"rendered":"H\u00e1bitos de uso del email en 2021"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Informes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">H\u00e1bitos de uso del email en 2021<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Descubrimos c\u00f3mo interact\u00faan los usuarios con los emails para ayudar a las marcas a construir conexiones significativas.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-The-path-to-emaile-engagement-in-2021_ES.png\" alt=\"thumbnail image\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">QU\u00c9 PUEDES ENCONTRAR<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">En este informe, encontrar\u00e1s:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Las principales aplicaciones y clientes de email para direcciones de correo personales de 2021.<\/li><li>Cu\u00e1ndo y con qu\u00e9 frecuencia consulta la gente sus emails personales.<\/li><li>H\u00e1bitos sobre la revisi\u00f3n de la bandeja de entrada y c\u00f3mo reacciona la gente a los mensajes no solicitados.<\/li><li>Qu\u00e9 impulsa a la gente a suscribirse a listas de correo, cancelar la suscripci\u00f3n y abrir los emails de las marcas.<\/li><li>La eficacia de los emails B2C y los distintos tipos de contenido de email.<\/li><li>Cu\u00e1ndo es preferible usar SMS en lugar de emails para notificaciones de marcas.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES-RR-MJ-Email-Engagement-2021.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    \u00a1Mantenme informado! Recibe lo \u00faltimo de Mailjet en tu bandeja de entrada.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-1959\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-1959\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3579\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3579\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">H\u00c1BITOS DE USO DE EMAIL EN 2021<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Descubre c\u00f3mo interact\u00faan los usuarios con el email en 2021<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>La gente quiere tener noticias de las marcas. Pero en un mundo en el que las bandejas de entrada est\u00e1n a rebosar y los remitentes reclaman atenci\u00f3n constantemente, entender c\u00f3mo interacciona la gente con sus cuentas de email y qu\u00e9 esperan de las comunicaciones de una marca es esencial para crear una estrategia de email efectiva.<\/p><p>El a\u00f1o pasado, el email fue fundamental para ayudar a las marcas a estar en contacto con sus clientes en un momento de incertidumbre y retos sin precedentes. La cantidad de emails que llega a los buzones de entrada ha crecido mucho y para mantener un buen nivel de interacci\u00f3n con el email se precisa dedicaci\u00f3n y un seguimiento detallado.<\/p><p>Este estudio revela c\u00f3mo interact\u00faa la gente con su correo personal y pone de manifiesto tendencias, h\u00e1bitos y preferencias que ayudar\u00e1n a los remitentes a mejorar los niveles de interacci\u00f3n y a aprovechar todo el potencial de las comunicaciones de email.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES-RR-MJ-Email-Engagement-2021.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38216,"template":"","meta":{"_acf_changed":true},"class_list":["post-32133","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Informe: H\u00e1bitos de uso del email en 2021 | Mailjet<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo interact\u00faan los usuarios con el email para aprender a conectar con tu audiencia de forma m\u00e1s relevante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe: H\u00e1bitos de uso del email en 2021 | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo interact\u00faan los usuarios con el email para aprender a conectar con tu audiencia de forma m\u00e1s relevante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T08:44:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/Blog-Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/\",\"url\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/\",\"name\":\"Informe: H\u00e1bitos de uso del email en 2021 | Mailjet\",\"isPartOf\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/Blog-Thumbnail.jpg\",\"datePublished\":\"2024-07-19T00:00:00+00:00\",\"dateModified\":\"2025-05-23T08:44:35+00:00\",\"description\":\"Descubre c\u00f3mo interact\u00faan los usuarios con el email para aprender a conectar con tu audiencia de forma m\u00e1s relevante.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#primaryimage\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/Blog-Thumbnail.jpg\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/Blog-Thumbnail.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.mailjet.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\",\"item\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"H\u00e1bitos de uso del email en 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"description\":\"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.\",\"publisher\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mailjet.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"width\":1,\"height\":1,\"caption\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Informe: H\u00e1bitos de uso del email en 2021 | Mailjet","description":"Descubre c\u00f3mo interact\u00faan los usuarios con el email para aprender a conectar con tu audiencia de forma m\u00e1s relevante.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/","og_locale":"es_ES","og_type":"article","og_title":"Informe: H\u00e1bitos de uso del email en 2021 | Mailjet","og_description":"Descubre c\u00f3mo interact\u00faan los usuarios con el email para aprender a conectar con tu audiencia de forma m\u00e1s relevante.","og_url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/","og_site_name":"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams","article_modified_time":"2025-05-23T08:44:35+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/Blog-Thumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/","url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/","name":"Informe: H\u00e1bitos de uso del email en 2021 | Mailjet","isPartOf":{"@id":"https:\/\/www.mailjet.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#primaryimage"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/Blog-Thumbnail.jpg","datePublished":"2024-07-19T00:00:00+00:00","dateModified":"2025-05-23T08:44:35+00:00","description":"Descubre c\u00f3mo interact\u00faan los usuarios con el email para aprender a conectar con tu audiencia de forma m\u00e1s relevante.","breadcrumb":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#primaryimage","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/Blog-Thumbnail.jpg","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/Blog-Thumbnail.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/habitos-uso-email-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.mailjet.com\/es\/"},{"@type":"ListItem","position":2,"name":"Research","item":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/"},{"@type":"ListItem","position":3,"name":"H\u00e1bitos de uso del email en 2021"}]},{"@type":"WebSite","@id":"https:\/\/www.mailjet.com\/es\/#website","url":"https:\/\/www.mailjet.com\/es\/","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","description":"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.","publisher":{"@id":"https:\/\/www.mailjet.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailjet.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailjet.com\/es\/#organization","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","url":"https:\/\/www.mailjet.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","width":1,"height":1,"caption":"Mailjet: Email Delivery Service for Marketing & Developer Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research\/32133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media\/38216"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media?parent=32133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":32113,"date":"2024-07-19T00:00:00","date_gmt":"2024-07-19T00:00:00","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/estado-email-marketing-2022\/"},"modified":"2025-05-23T08:36:43","modified_gmt":"2025-05-23T08:36:43","slug":"estado-email-marketing-2022","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/","title":{"rendered":"Estado del email marketing en 2022"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">Informes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Estado del email marketing en 2022<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>La visi\u00f3n de los expertos: comparativas, tendencias y oportunidades para profesionales del email marketing.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Inbox-Insights-2022_ES.png\" alt=\"Page_1__2_\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">QU\u00c9 PUEDES ENCONTRAR<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">En este informe, encontrar\u00e1s:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Los resultados de la encuesta a profesionales de marketing con programas de email de \u00e9xito.<\/li><li>Los principales retos del correo electr\u00f3nico en 2022 y c\u00f3mo afrontarlos.<\/li><li>Informaci\u00f3n estrat\u00e9gica sobre las tendencias actuales y emergentes del email marketing.<\/li><li>Ideas sobre c\u00f3mo medir el \u00e9xito m\u00e1s all\u00e1 de las tasas de apertura de emails.<\/li><li>Consejos \u00fatiles y pr\u00e1cticos de cara a implementar personalizaci\u00f3n avanzada y contenido din\u00e1mico.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES-MJ-Inbox-Insight-2022.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    \u00a1Mantenme informado! Recibe lo \u00faltimo de Mailjet en tu bandeja de entrada.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2114\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2114\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-1571\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-1571\" class=\"form-check-label\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Estado del email marketing en 2022<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Los consejos de los expertos en email marketing<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>\u00bfC\u00f3mo te sientes al ver los resultados de tu estrategia de email marketing del \u00faltimo a\u00f1o? Seg\u00fan una encuesta del sector realizada por Ascend2 y Mailjet, el 72&nbsp;% de los t\u00e9cnicos de marketing considera que su estrategia de email no pasa de <i>moderadamente<\/i> exitosa.<\/p><p><b>Entonces, \u00bfqu\u00e9 se necesita para tener <\/b><i><b>mucho <\/b><\/i><b>\u00e9xito en el email marketing?<\/b><\/p><p>En este informe exclusivo, analizamos las formas en que los mejores expertos abordan el marketing por correo electr\u00f3nico. \u00bfQu\u00e9 importancia tiene el email en su estrategia general? \u00bfQu\u00e9 tendencias persiguen? \u00bfCu\u00e1les son los mayores desaf\u00edos a los que se enfrentan y c\u00f3mo miden el \u00e9xito?<\/p><p class=\"mb-0\">Responderemos esas preguntas y m\u00e1s en las p\u00e1ginas de <i>Estado del email marketing en 2022<\/i> de Mailjet. Aprovecha los consejos de especialistas en este campo y desarrolla ideas que mejoren y optimicen la estrategia de tu equipo.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/ES-MJ-Inbox-Insight-2022.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38207,"template":"","meta":{"_acf_changed":true},"class_list":["post-32113","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Informe] Estado del email marketing en 2022 | Mailjet<\/title>\n<meta name=\"description\" content=\"Descubre en este informe gratuito de Mailjet c\u00f3mo aprovechan el email las estrategias de marketing digital de m\u00e1s \u00e9xito. Obt\u00e9n informaci\u00f3n de los expertos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Informe] Estado del email marketing en 2022 | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Descubre en este informe gratuito de Mailjet c\u00f3mo aprovechan el email las estrategias de marketing digital de m\u00e1s \u00e9xito. Obt\u00e9n informaci\u00f3n de los expertos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T08:36:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/inbox_insight_2022-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/\",\"url\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/\",\"name\":\"[Informe] Estado del email marketing en 2022 | Mailjet\",\"isPartOf\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/inbox_insight_2022-cover.png\",\"datePublished\":\"2024-07-19T00:00:00+00:00\",\"dateModified\":\"2025-05-23T08:36:43+00:00\",\"description\":\"Descubre en este informe gratuito de Mailjet c\u00f3mo aprovechan el email las estrategias de marketing digital de m\u00e1s \u00e9xito. Obt\u00e9n informaci\u00f3n de los expertos.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#primaryimage\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/inbox_insight_2022-cover.png\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/inbox_insight_2022-cover.png\",\"width\":592,\"height\":368},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.mailjet.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\",\"item\":\"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Estado del email marketing en 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#website\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"description\":\"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.\",\"publisher\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mailjet.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#organization\",\"name\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\",\"url\":\"https:\/\/www.mailjet.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"contentUrl\":\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg\",\"width\":1,\"height\":1,\"caption\":\"Mailjet: Email Delivery Service for Marketing & Developer Teams\"},\"image\":{\"@id\":\"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Informe] Estado del email marketing en 2022 | Mailjet","description":"Descubre en este informe gratuito de Mailjet c\u00f3mo aprovechan el email las estrategias de marketing digital de m\u00e1s \u00e9xito. Obt\u00e9n informaci\u00f3n de los expertos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/","og_locale":"es_ES","og_type":"article","og_title":"[Informe] Estado del email marketing en 2022 | Mailjet","og_description":"Descubre en este informe gratuito de Mailjet c\u00f3mo aprovechan el email las estrategias de marketing digital de m\u00e1s \u00e9xito. Obt\u00e9n informaci\u00f3n de los expertos.","og_url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/","og_site_name":"Mailjet: Email Delivery Service for Marketing &amp; Developer Teams","article_modified_time":"2025-05-23T08:36:43+00:00","og_image":[{"width":592,"height":368,"url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/inbox_insight_2022-cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/","url":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/","name":"[Informe] Estado del email marketing en 2022 | Mailjet","isPartOf":{"@id":"https:\/\/www.mailjet.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/inbox_insight_2022-cover.png","datePublished":"2024-07-19T00:00:00+00:00","dateModified":"2025-05-23T08:36:43+00:00","description":"Descubre en este informe gratuito de Mailjet c\u00f3mo aprovechan el email las estrategias de marketing digital de m\u00e1s \u00e9xito. Obt\u00e9n informaci\u00f3n de los expertos.","breadcrumb":{"@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#primaryimage","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/inbox_insight_2022-cover.png","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2024\/07\/inbox_insight_2022-cover.png","width":592,"height":368},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/estado-email-marketing-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.mailjet.com\/es\/"},{"@type":"ListItem","position":2,"name":"Research","item":"https:\/\/www.mailjet.com\/es\/recursos\/estudio\/"},{"@type":"ListItem","position":3,"name":"Estado del email marketing en 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.mailjet.com\/es\/#website","url":"https:\/\/www.mailjet.com\/es\/","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","description":"Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails.","publisher":{"@id":"https:\/\/www.mailjet.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailjet.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailjet.com\/es\/#organization","name":"Mailjet: Email Delivery Service for Marketing & Developer Teams","url":"https:\/\/www.mailjet.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","width":1,"height":1,"caption":"Mailjet: Email Delivery Service for Marketing & Developer Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research\/32113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media\/38207"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/es\/wp-json\/wp\/v2\/media?parent=32113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]<div class="container">
  <a href="https://webflow.grsm.io/0nzui8h9o9zd" target="_blank">
    <img src="/assets/imgs/format-1.png" style="width: 100%" />
  </a>
</div>