[{"id":44503,"date":"2025-10-09T15:17:04","date_gmt":"2025-10-09T15:17:04","guid":{"rendered":"https:\/\/www.mailjet.com\/?post_type=case-studies&#038;p=44503"},"modified":"2025-10-09T15:17:05","modified_gmt":"2025-10-09T15:17:05","slug":"chingu","status":"publish","type":"case-studies","link":"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/chingu\/","title":{"rendered":"Chingu"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Comment Chingu a d\u00e9velopp\u00e9 des cohortes mondiales 10\u00a0\u00d7 plus vite avec l&rsquo;API et les mod\u00e8les de Mailjet<\/h2>\n\n<p>Chingu est une entreprise bas\u00e9e aux \u00c9tats-Unis qui aide les d\u00e9veloppeurs \u00e0 transformer ce qu&rsquo;ils savent en exp\u00e9rience concr\u00e8te n\u00e9cessaire pour d\u00e9crocher un emploi. Pour ce faire, ils sont organis\u00e9s en projets en \u00e9quipe \u00e0 distance appel\u00e9s \u00ab\u00a0Voyage\u00a0\u00bb, o\u00f9 ils travaillent comme d\u00e9veloppeurs, designers d&rsquo;UI\/UX, responsables produits ou scrum master. En utilisant les cadres scrum\/agile, ils combinent comp\u00e9tences techniques et savoir-\u00eatre pour se pr\u00e9parer au monde du travail. Chingu accompagne aujourd&rsquo;hui des participants dans plus de 75\u00a0pays et les aide \u00e0 former de solides r\u00e9seaux dans le monde entier.<\/p>\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: les processus manuels bloquaient un programme international<\/h2>\n\n<p>Avant d&rsquo;adopter Sinch Mailjet, le cofondateur de Chingu traitait manuellement les communications avec les cohortes en copiant les adresses email dans des listes ad hoc, en r\u00e9digeant des messages individuels et en les envoyant par l&rsquo;interm\u00e9diaire de clients de messagerie standard. Lorsque le nombre d&rsquo;inscriptions a atteint plusieurs centaines pour chaque Voyage, cette approche est devenue ing\u00e9rable\u00a0: les liens d&rsquo;accompagnement arrivaient en retard, les rappels \u00e9taient manqu\u00e9s et le personnel y passait des heures.<\/p>\n\n<p>\u00ab\u00a0La gestion manuelle de centaines d&#8217;emails \u00e9tait \u00e9puisante et insoutenable\u00a0\u00bb. \u2014 Jim Medlock, cofondateur<\/p>\n\n<p>Les retards et les messages manqu\u00e9s risquaient de perturber les projets et de faire perdre des participants, mena\u00e7ant ainsi la mission de Chingu, qui est de fournir une exp\u00e9rience professionnelle fluide. L&rsquo;\u00e9quipe avait un besoin urgent d&rsquo;une solution \u00e9volutive pour r\u00e9pondre \u00e0 son impact croissant.<\/p>\n\n<p>Chingu s&rsquo;est tourn\u00e9e vers Sinch Mailjet, qui combine des mod\u00e8les faciles \u00e0 cr\u00e9er et des API con\u00e7ues pour les d\u00e9veloppeurs\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Des mod\u00e8les en \u00ab\u00a0drag-and-drop\u00a0\u00bb ont permis \u00e0 des \u00e9quipes non techniques de cr\u00e9er des messages de marque en quelques minutes.<\/li>\n\n\n\n<li>Les emails transactionnels et le relais SMTP ont assur\u00e9 la livraison instantan\u00e9e des identifiants critiques, des invitations \u00e0 rejoindre Discord et des rappels de sprint.<\/li>\n\n\n\n<li>La gestion des contacts a permis de synchroniser les listes de cohortes avec le serveur Discord de Chingu et les bases de donn\u00e9es internes.<\/li>\n\n\n\n<li>Une REST API l\u00e9g\u00e8re permet de d\u00e9clencher automatiquement des emails personnalis\u00e9s lorsque des \u00e9quipes se forment, des projets sont lanc\u00e9s ou des \u00e9ch\u00e9ances sont modifi\u00e9es.<\/li>\n<\/ul>\n\n<p>Chingu a adopt\u00e9 Mailjet pour rationaliser les processus manuels, permettant une int\u00e9gration plus rapide et des communications plus coh\u00e9rentes. \u00c0 l&rsquo;avenir, l&rsquo;\u00e9quipe pr\u00e9voit d&rsquo;explorer les parcours d&rsquo;automatisation pour remplacer les scripts maison et simplifier davantage les sc\u00e9narios.<\/p>\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: des envois fiables, des cohortes engag\u00e9es, une \u00e9volutivit\u00e9 future<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Des heures \u00e9conomis\u00e9es\u00a0: des mod\u00e8les pr\u00e9-construits et des listes segment\u00e9es ont transform\u00e9 des t\u00e2ches qui prenaient auparavant plusieurs heures en une simple r\u00e9vision avant d&rsquo;envoyer.<\/li>\n\n\n\n<li>Une livraison coh\u00e9rente\u00a0: environ 10\u00a0000\u00a0emails mensuels atterrissent de mani\u00e8re fiable dans les bo\u00eetes de r\u00e9ception avec un \u00ab\u00a0bon\u00a0\u00bb taux de d\u00e9livrabilit\u00e9, ce qui permet \u00e0 chaque Voyage de respecter le calendrier.<\/li>\n\n\n\n<li>Engagement durable\u00a0: l&rsquo;association des diffusions Mailjet et des annonces sur Discord permet de maintenir une participation active pendant les six semaines que durent les projets.<\/li>\n<\/ul>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-1a3fa674e3b4bea7cf801a7133eed645\">\r\n            Mailjet a rationalis\u00e9 notre communication et a permis \u00e0 nos membres de s&rsquo;impliquer d\u00e8s le premier jour.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/08\/image-63.png\" alt=\"Photo de Jim Medlock\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-1a3fa674e3b4bea7cf801a7133eed645\">\r\n                        Jim Medlock                    <\/cite>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;automatisation de la messagerie de base, Chingu peut se concentrer sur l&rsquo;expansion des Voyages et le soutien aux apprenants, tout en sachant que Mailjet s&rsquo;adaptera \u00e0 la croissance de sa communaut\u00e9 mondiale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Chingu a troqu\u00e9 des heures de gestion manuelle de listes contre des envois automatis\u00e9s par Mailjet qui permettent \u00e0 sa communaut\u00e9 de d\u00e9veloppeurs du monde entier de rester concentr\u00e9e et de cr\u00e9er.<\/p>\n","protected":false},"featured_media":41497,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11300],"class_list":["post-44503","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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D&rsquo;ailleurs, au-del\u00e0 des taux d&rsquo;ouverture, le nombre total d&rsquo;ouvertures a augment\u00e9 de 415\u00a0%, passant d&rsquo;une moyenne de 15\u00a0000 \u00e0 plus de 75\u00a0000 par campagne. Gr\u00e2ce \u00e0 un ciblage et \u00e0 une segmentation plus pouss\u00e9s, leur r\u00e9putation s&rsquo;est consid\u00e9rablement am\u00e9lior\u00e9e et un plus grand nombre de leurs emails sont arriv\u00e9s dans la bo\u00eete de r\u00e9ception plut\u00f4t que dans le dossier du spam. Gr\u00e2ce \u00e0 une cadence plus r\u00e9guli\u00e8re, avec l&rsquo;envoi d&rsquo;une newsletter par semaine, leurs clients savaient qu&rsquo;ils devaient \u00eatre \u00e0 l&rsquo;aff\u00fbt du nouveau message et leur engagement est par cons\u00e9quent devenu beaucoup plus fr\u00e9quent. Tout cela se r\u00e9sume \u00e0 une augmentation massive du retour sur investissement. Avant de passer \u00e0 un abonnement personnalis\u00e9, Videostream d\u00e9pensait en moyenne <b>20,14\u00a0$ pour 1\u00a0000 ouvertures<\/b>, car ils envoyaient des messages \u00e0 un large public et n&rsquo;obtenaient pas de r\u00e9sultats. Apr\u00e8s avoir nettoy\u00e9 leurs listes et \u00e9tabli une cadence r\u00e9guli\u00e8re, ils ont maintenant un <b>CPM de seulement 2,02\u00a0$<\/b>.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Quote-Videostream-Logo.png\" alt=\"Logo de citation de Matthew Gardner\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-99b1cea216a42e487343181b3dc892af\">\r\n            L&#8217;email est rapidement devenu un canal important pour nos communications avec les utilisateurs, mais nous ne comprenions pas bien comment g\u00e9rer les listes et les campagnes pour augmenter efficacement les taux d&rsquo;ouverture, les taux de clics et la d\u00e9livrabilit\u00e9. Les conseils personnalis\u00e9s de l&rsquo;\u00e9quipe de charg\u00e9s de comptes techniques de Mailjet ont \u00e9t\u00e9 incroyablement utiles pour retirer les utilisateurs inactifs de nos listes, mais aussi pour multiplier par 10 le nombre total d&rsquo;ouvertures et de clics.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Matthew-Gardner-Videostream.png\" alt=\"Photo de Matthew Gardner\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-99b1cea216a42e487343181b3dc892af\">\r\n                        Matthew Gardner                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Co-fondateur et responsable UX, Videostream<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2280\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2280\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-7690\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-7690\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Videostream a am\u00e9lior\u00e9 la d\u00e9livrabilit\u00e9, r\u00e9duit les co\u00fbts associ\u00e9s aux emails et augment\u00e9 le retour sur investissement de ses campagnes en repensant sa strat\u00e9gie de ciblage et d&rsquo;envoi avec Mailjet.<\/p>\n","protected":false},"featured_media":21600,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11305],"class_list":["post-44507","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Videostream - 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L&#8217;email transactionnel constitue une grande partie de l&rsquo;exp\u00e9rience interactive de l&rsquo;utilisateur. Sketchfab envoie des notifications sur les interactions de l&rsquo;utilisateur, telles que les nouveaux commentaires, les personnes qui le suivent et celles qui mettent une mention \u00ab\u00a0J&rsquo;aime\u00a0\u00bb sur ses contenus. Sketchfab envoyait ces communications avec son propre SMTP, et comme l&rsquo;entreprise cherchait \u00e0 faire \u00e9voluer sa plateforme, elle a d\u00e9cid\u00e9 de chercher une solution plus fiable et plus rentable pour envoyer des emails d\u00e9clench\u00e9s depuis ses serveurs, et a trouv\u00e9 Mailjet. \u00ab\u00a0L&rsquo;abandon de notre propre SMTP n&rsquo;a n\u00e9cessit\u00e9 la modification que de quelques lignes de code\u00a0\u00bb, explique Pierre-Antoine Passet, directeur du produit. Sketchfab a r\u00e9cemment mis en place un centre de pr\u00e9f\u00e9rences personnalis\u00e9 pour les emails, o\u00f9 les utilisateurs peuvent personnaliser le contenu qu&rsquo;ils voient et la fr\u00e9quence \u00e0 laquelle ils le re\u00e7oivent. Gr\u00e2ce aux API de Mailjet, Sketchfab peut synchroniser les pr\u00e9f\u00e9rences individuelles des utilisateurs avec les listes de contacts segment\u00e9es correspondantes. Lorsqu&rsquo;un utilisateur se d\u00e9sabonne d&rsquo;un type d&rsquo;\u00ab\u00a0activit\u00e9\u00a0\u00bb, par exemple des notifications lorsque quelqu&rsquo;un le suit, son adresse email est automatiquement supprim\u00e9e de la liste de contacts correspondante. Permettre aux utilisateurs d&rsquo;adapter l&rsquo;exp\u00e9rience \u00e0 leurs propres besoins am\u00e9liore l&rsquo;engagement.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/sketchfab.svg\" alt=\"Logo de citation de Pierre-Antoine Passet\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-85863bd8ca64ffa3a6c9c00b5a4e33e9\">\r\n            L&rsquo;abandon de notre propre SMTP n&rsquo;a n\u00e9cessit\u00e9 la modification que de quelques lignes de code. La cerise sur le g\u00e2teau est que certaines bonnes pratiques en mati\u00e8re de d\u00e9livrabilit\u00e9 sont int\u00e9gr\u00e9es et que d&rsquo;autres sont faciles \u00e0 automatiser par nous-m\u00eames, ce qui fait de la gestion de la r\u00e9putation d&rsquo;exp\u00e9diteur un jeu d&rsquo;enfant pour nous. Par exemple, si une personne marque l&rsquo;un de nos emails comme \u00e9tant du spam, son adresse est automatiquement supprim\u00e9e de nos listes de contacts.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Pierre-Antoine-Passet-Sketchfab.png\" alt=\"Photo de Pierre-Antoine Passet\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-85863bd8ca64ffa3a6c9c00b5a4e33e9\">\r\n                        Pierre-Antoine Passet                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur du produit &#8211; Sketchfab<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-3404\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-3404\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-8037\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-8037\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Sketchfab a fait \u00e9voluer son syst\u00e8me d&#8217;emails transactionnels avec Mailjet, en am\u00e9liorant la d\u00e9livrabilit\u00e9, la personnalisation et l&rsquo;engagement des utilisateurs avec seulement quelques lignes de code.<\/p>\n","protected":false},"featured_media":21574,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11300],"class_list":["post-44508","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sketchfab - 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Cela signifie g\u00e9rer les emails, les r\u00e9seaux sociaux, l&rsquo;image de marque et plus encore pour des clients tels que Berry Hill Resort et Lexington Golf &amp; Country Club. Cela signifie \u00e9galement que la main-d&rsquo;\u0153uvre et la client\u00e8le sont tr\u00e8s dispers\u00e9es, ce qui fait de la collaboration harmonieuse l&rsquo;une des principales priorit\u00e9s de l&rsquo;entreprise.<\/p>\n\n<p>Sur d&rsquo;autres canaux, comme les r\u00e9seaux sociaux, la collaboration \u00e9tait int\u00e9gr\u00e9e \u00e0 tous les outils, ce qui facilitait les campagnes avec de nombreux contributeurs, pour de multiples clients. Tout le monde pouvait travailler dans une seule interface, acc\u00e9der \u00e0 des statistiques d\u00e9taill\u00e9es et gagner du temps.<\/p>\n\n<p>Du point de vue du client, le programme d&#8217;emailing d&rsquo;UpToPar apportait de la valeur aux utilisateurs finaux et g\u00e9n\u00e9rait de plus en plus de revenus. En revanche, UpToPar faisait face \u00e0 des probl\u00e8mes, tels que la lenteur et la complexit\u00e9 de l&rsquo;outil de cr\u00e9ation d&#8217;emails, les pannes de la plateforme d&#8217;emails et la perte soudaine de tout son travail.<\/p>\n\n<p>En ce qui concerne les emails, les outils d&rsquo;UpToPar n&rsquo;\u00e9taient pas \u00e0 la hauteur. L&rsquo;\u00e9quipe marketing savait que l&#8217;email avait l&rsquo;un des meilleurs rendements possibles, en particulier pour la promotion d&rsquo;\u00e9v\u00e9nements (qui affichent souvent complet gr\u00e2ce \u00e0 la seule promotion par email), ainsi que pour l&rsquo;envoi de notifications telles que des rappels de r\u00e9servations et de temps de d\u00e9part.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse de l&rsquo;utilisation du temps\u00a0:<\/strong> l&rsquo;\u00e9quipe a proc\u00e9d\u00e9 \u00e0 un examen interne du temps consacr\u00e9 aux campagnes d&#8217;emailing, des pertes de temps et des possibilit\u00e9s de gains d&rsquo;efficacit\u00e9.<\/li>\n\n\n\n<li><strong>Analyse des besoins en fournisseur de service d&#8217;emailing\u00a0:<\/strong> l&rsquo;\u00e9quipe a identifi\u00e9 les principales priorit\u00e9s concernant le fournisseur de service d&#8217;emailing et a recherch\u00e9 une solution qui r\u00e9ponde \u00e0 ces besoins.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Pourquoi Mailjet\u00a0?<\/h2>\n\n<p>L&rsquo;analyse interne d&rsquo;UpToPar a r\u00e9v\u00e9l\u00e9 que l&rsquo;entreprise passait en moyenne 18\u00a0heures par semaine \u00e0 envoyer des emails. Le temps disponible \u00e9tant de plus en plus limit\u00e9, l&rsquo;entreprise a d\u00e9cid\u00e9 de passer \u00e0 un fournisseur de service d&#8217;emailing beaucoup plus rapide et adapt\u00e9 aux \u00e9quipes. La r\u00e9ponse \u00e0 ses probl\u00e8mes \u00e9tait Mailjet.<\/p>\n\n<p>Apr\u00e8s \u00eatre pass\u00e9 \u00e0 Mailjet, UpToPar a proc\u00e9d\u00e9 \u00e0 un nouvel examen du temps consacr\u00e9 aux campagnes d&#8217;emailing. Aujourd&rsquo;hui, l&rsquo;entreprise a r\u00e9duit le temps consacr\u00e9 aux campagnes de 66\u00a0%, les responsables des emails ne passant pas plus de 6\u00a0heures par semaine sur les campagnes. D&rsquo;un point de vue financier, l&rsquo;utilisation de Mailjet leur a permis d&rsquo;\u00e9conomiser 12\u00a0480\u00a0$ rien qu&rsquo;en termes de temps.<\/p>\n\n<p>En fin de compte, UpToPar a choisi Mailjet plut\u00f4t que d&rsquo;autres solutions en raison de ses outils de collaboration, de son outil de cr\u00e9ation d&#8217;emails et de son gestionnaire de mod\u00e8les intuitifs, de son infrastructure fiable et de la pr\u00e9sence d&rsquo;un responsable de la relation client \u00e0 sa disposition.<\/p>\n\n<p>Apr\u00e8s l&rsquo;analyse interne de la mani\u00e8re dont l&rsquo;\u00e9quipe marketing cr\u00e9e et envoie des emails, il est apparu clairement qu&rsquo;elle avait besoin d&rsquo;une plateforme con\u00e7ue pour une grande \u00e9quipe \u00e0 distance, et qui pouvait \u00e9galement impliquer des contributeurs externes tels que ses clients.<\/p>\n\n<p>L&rsquo;accent mis par Mailjet sur les \u00e9quipes a permis \u00e0 UpToPar de mieux g\u00e9rer ses nombreux clients dans une seule interface, de s&rsquo;assurer qu&rsquo;elle pourrait conserver des statistiques et des mod\u00e8les distincts pour chaque client et, en fin de compte, de cr\u00e9er et d&rsquo;envoyer des emails beaucoup plus rapidement qu&rsquo;auparavant.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/uptopar.svg\" alt=\"Logo de citation de Natalia Contreras\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-21c39c350cb1104ba76d85b28fc0aea2\">\r\n            Non seulement nous avons r\u00e9alis\u00e9 des \u00e9conomies gr\u00e2ce \u00e0 un meilleur syst\u00e8me, mais notre service est aujourd&rsquo;hui plus efficace que jamais. Un bon exemple de ces changements est que nous avons pu obtenir deux propri\u00e9t\u00e9s et conclure deux contrats de services de conseil avec le m\u00eame personnel gr\u00e2ce \u00e0 l&rsquo;efficacit\u00e9 atteinte.          <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Natalia-Contreras-Up-To-Par.png\" alt=\"Photo de Natalia Contreras\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-21c39c350cb1104ba76d85b28fc0aea2\">\r\n                        Natalia Contreras                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directrice du marketing &#8211; UpToPar Management<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>Avec l&rsquo;aide d&rsquo;un responsable de la relation client, UpToPar a cr\u00e9\u00e9 un sous-compte pour chacun de ses clients et peut d\u00e9sormais attribuer des r\u00f4les d&rsquo;utilisateur sp\u00e9cifiques \u00e0 diff\u00e9rents contributeurs internes et externes. Par exemple, un copywriter pour un client ne peut pas acc\u00e9der \u00e0 la section facturation ou aux mod\u00e8les d&rsquo;autres clients sans en avoir re\u00e7u la permission.<\/p>\n\n<p>En outre, les campagnes ne peuvent \u00eatre envoy\u00e9es sans l&rsquo;approbation d&rsquo;un charg\u00e9 de client\u00e8le afin de s&rsquo;assurer que les fautes de frappe et les erreurs de conception ne passent pas inaper\u00e7ues.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/uptopar.svg\" alt=\"Logo de citation de Natalia Contreras\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-9ae46280705c50f85c894870737e3769\">\r\n            Depuis que nous utilisons Mailjet, il nous faut moiti\u00e9 moins de temps pour cr\u00e9er des campagnes.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Natalia-Contreras-Up-To-Par.png\" alt=\"Photo de Natalia Contreras\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-9ae46280705c50f85c894870737e3769\">\r\n                        Natalia Contreras                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directrice du marketing &#8211; UpToPar Management<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>En outre, la collaboration avec l&rsquo;\u00e9quipe de r\u00e9ussite client de Mailjet a permis \u00e0 UpToPar d&rsquo;augmenter les taux d&rsquo;ouverture en se concentrant sur le ciblage des utilisateurs engag\u00e9s et en envoyant des campagnes avec un message personnalis\u00e9 et pertinent. En un peu plus d&rsquo;un an, les taux d&rsquo;ouverture d&rsquo;UpToPar sont pass\u00e9s de 5\u00a0% \u00e0 30\u00a0%, et continuent d&rsquo;augmenter.<\/p>\n\n<h2 class=\"wp-block-heading\">Comment l&#8217;email augmente-t-il votre retour sur investissement\u00a0?<\/h2>\n\n<p>UpToPar a non seulement pu accro\u00eetre son efficacit\u00e9 dans l&rsquo;envoi d&#8217;emails, mais l&rsquo;entreprise a \u00e9galement pu constater une augmentation notable du retour sur investissement des campagnes individuelles. Cela permet \u00e0 UpToPar de se concentrer sur les canaux qu&rsquo;elle ma\u00eetrise, comme l&#8217;email marketing, et de d\u00e9penser l&rsquo;argent sur des canaux \u00e0 faible impact comme la publicit\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n\n<p>L&rsquo;\u00e9quipe d&rsquo;UpToPar est maintenant pr\u00eate pour une croissance significative au cours des prochaines ann\u00e9es, en partie gr\u00e2ce \u00e0 un syst\u00e8me d&#8217;email plus efficace et \u00e0 un canal de g\u00e9n\u00e9ration de revenus valid\u00e9 pour les campagnes.<\/p>\n\n<h2 class=\"wp-block-heading\">R\u00e9capitulatif des r\u00e9sultats<\/h2>\n\n<p>En un peu plus d&rsquo;un an, l&rsquo;\u00e9quipe d&rsquo;UpToPar a pu\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Diminuer le temps consacr\u00e9 aux emails de 66\u00a0%, soit une \u00e9conomie de plus de 12\u00a0000\u00a0$<\/li>\n\n\n\n<li>Multiplier les taux d&rsquo;ouverture par 6<\/li>\n\n\n\n<li>Augmenter le nombre de clients g\u00e9r\u00e9s de 30\u00a0% avec le m\u00eame nombre d&#8217;employ\u00e9s<\/li>\n\n\n\n<li>\u00c9conomiser de l&rsquo;argent sur la publicit\u00e9 et les autres canaux de marketing gr\u00e2ce \u00e0 une strat\u00e9gie d&#8217;emailing optimis\u00e9e<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"562\" height=\"317\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/UpToPar.png\" alt=\"Site web d'un centre de vill&#xE9;giature de luxe affich&#xE9; sur l'&#xE9;cran d'un ordinateur portable, avec un terrain de golf pittoresque et le titre &#xAB;&amp;nbsp;Exceptional Experiences&amp;nbsp;&#xBB; (exp&#xE9;riences exceptionnelles).\" class=\"wp-image-41462\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/UpToPar.png 562w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/UpToPar-300x169.png 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6766\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6766\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-9915\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-9915\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment UpToPar a rationalis\u00e9 ses op\u00e9rations d&#8217;emailing avec Mailjet, lib\u00e9rant ainsi du temps et des ressources pour se concentrer sur sa croissance.<\/p>\n","protected":false},"featured_media":21587,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11300],"class_list":["post-44504","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UpToPar Management - Email Marketing - Services SMTP | Mailjet<\/title>\n<meta name=\"description\" content=\"UpToPar g\u00e8re le marketing de centres de vill\u00e9giature, d&#039;h\u00f4tels et de terrains de golf dans l&#039;ensemble des \u00c9tats-Unis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/uptopar-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UpToPar Management - Email Marketing - Services SMTP | Mailjet\" \/>\n<meta property=\"og:description\" content=\"UpToPar g\u00e8re le marketing de centres de vill\u00e9giature, d&#039;h\u00f4tels et de terrains de golf dans l&#039;ensemble des \u00c9tats-Unis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/uptopar-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T15:06:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Mailjet-Case-Study-Up-To-Par.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/uptopar-management\/\",\"url\":\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/uptopar-management\/\",\"name\":\"UpToPar Management - 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Les membres peuvent s&rsquo;inscrire sur leur site pour recevoir des alertes leur indiquant o\u00f9 se trouve l&rsquo;essence la moins ch\u00e8re pr\u00e8s d&rsquo;eux. PetrolPrices.com s&rsquo;est associ\u00e9 \u00e0 Mailjet, qui lui a offert la flexibilit\u00e9 dont l&rsquo;entreprise avait besoin. La solution transactionnelle de Mailjet r\u00e9pondait \u00e0 ses besoins sp\u00e9cifiques et lui donnait les cl\u00e9s pour prendre le contr\u00f4le de ses envois d&#8217;emails. En tant qu&rsquo;organisation bas\u00e9e en Europe, Mailjet offre \u00e0 PetrolPrices.com la s\u00e9curit\u00e9 de savoir que ses donn\u00e9es sont h\u00e9berg\u00e9es au sein de l&rsquo;Union europ\u00e9enne. PetrolPrices.com est \u00e9galement sereine en sachant que tout son travail n&rsquo;est pas en vain, car les relations compl\u00e8tes de Mailjet avec les fournisseurs d\u2019acc\u00e8s \u00e0 Internet garantissent que les emails atteignent les bo\u00eetes de r\u00e9ception de leurs abonn\u00e9s.<\/p>\n\n<h2 class=\"wp-block-heading\">Le probl\u00e8me<\/h2>\n\n<p>Avant Mailjet, PetrolPrices.com utilisait une solution co\u00fbteuse et peu flexible. La lenteur de cette solution pr\u00e9c\u00e9dente emp\u00eachait PetrolPrices.com d&rsquo;avoir un contr\u00f4le total sur ses propres campagnes et d&rsquo;\u00e9voluer \u00e0 la vitesse n\u00e9cessaire \u00e0 son activit\u00e9.<\/p>\n\n<p>Il est imp\u00e9ratif pour PetrolPrices.com et les services que l&rsquo;entreprise offre \u00e0 ses abonn\u00e9s de s&rsquo;assurer que la solution reste pleinement conforme au RGPD.<\/p>\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n<p>En s&rsquo;associant \u00e0 Mailjet, PetrolPrices.com est en mesure d&rsquo;\u00eatre plus efficace, ce qui lui permet de gagner du temps et de r\u00e9duire ses co\u00fbts. Les guides API de Mailjet ont facilit\u00e9 le processus de mise en \u0153uvre et ont donn\u00e9 \u00e0 PetrolPrices.com les outils n\u00e9cessaires pour prendre le contr\u00f4le total de ses campagnes. En plus d&rsquo;une solution flexible, Mailjet fournit le support n\u00e9cessaire pour aider les clients comme PetrolPrices.com \u00e0 \u00e9voluer en fonction de leurs besoins. Les \u00e9quipes charg\u00e9es de la gestion des comptes et de la conformit\u00e9 sont au c\u0153ur de ce dispositif.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"548\" height=\"336\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/PetrolPrices.png\" alt=\"Site web de PetrolPrices sur l'&#xE9;cran d'un ordinateur portable montrant une application de comparaison de carburant avec une carte et une liste de prix de carburant, promouvant des options d'essence et de diesel moins ch&#xE8;res pour les conducteurs au Royaume-Uni.\" class=\"wp-image-41457\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/PetrolPrices.png 548w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/PetrolPrices-300x184.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">La vision<\/h2>\n\n<p>Apr\u00e8s la mise en place r\u00e9ussie des alertes de prix, PetrolPrices.com cherche \u00e0 mettre en \u0153uvre sa strat\u00e9gie d&#8217;email marketing, pour laquelle Mailjet sera un v\u00e9ritable partenaire.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/petrolprices.svg\" alt=\"Logo de citation de Jason Lloyd\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-54a321eda0afba2df8986d501d4606a3\">\r\n            Mailjet \u00e9tait le choix \u00e9vident pour PetrolPrices.com lorsque nous l&rsquo;avons compar\u00e9 \u00e0 d&rsquo;autres solutions, car il \u00e9tait rapide \u00e0 mettre en \u0153uvre, \u00e0 un prix comp\u00e9titif et facile \u00e0 utiliser. MJML (le langage de balisage de Mailjet) nous donne la possibilit\u00e9 de cr\u00e9er nos propres mod\u00e8les, ce qui nous permet d&rsquo;\u00e9conomiser le temps pass\u00e9 \u00e0 attendre qu&rsquo;une tierce partie s&rsquo;en occupe. Mailjet est la solution id\u00e9ale pour les petites entreprises qui \u00e9voluent rapidement, qui ont des besoins importants en mati\u00e8re d&#8217;email et qui souhaitent un contr\u00f4le direct, mais aussi un bon support en cas de besoin.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Jason-LLoyd-PetrolPrices.png\" alt=\"Photo de Jason Lloyd\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-54a321eda0afba2df8986d501d4606a3\">\r\n                        Jason Lloyd                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur g\u00e9n\u00e9ral &#8211; PetrolPrices.com<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-5801\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-5801\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-6278\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-6278\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment PetrolPrices.com a utilis\u00e9 Mailjet pour simplifier les op\u00e9rations d&#8217;emailing, gagner du temps de d\u00e9veloppement et assurer une livraison fiable dans les bo\u00eetes de r\u00e9ception de toute l&rsquo;UE.<\/p>\n","protected":false},"featured_media":21578,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11302],"class_list":["post-44509","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PetrolPrices - Email Marketing - 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Son service offre une fonction de recommandation entre pairs o\u00f9, parmi d&rsquo;autres canaux de partage, les utilisateurs peuvent s&rsquo;envoyer des offres de recommandation par email gr\u00e2ce \u00e0 Mailjet. Lors de la cr\u00e9ation de Mention Me, l&rsquo;\u00e9quipe \u00e9tait \u00e0 la recherche d&rsquo;une solution d&#8217;email transactionnel \u00e9volutive et s\u00e9curis\u00e9e. Mention Me op\u00e8re pour le compte de clients, la protection des informations personnelles et la solidit\u00e9 des conditions g\u00e9n\u00e9rales \u00e9taient donc des priorit\u00e9s absolues. Au cours des deux derni\u00e8res ann\u00e9es, Mention Me s&rsquo;est d\u00e9velopp\u00e9 pour travailler avec des marques nationales et internationales, avec une croissance de plus de 1\u00a0000\u00a0% du volume d&rsquo;envoi d&#8217;emails. L&rsquo;entreprise a utilis\u00e9 l&#8217;email transactionnel, fourni par Mailjet, pour am\u00e9liorer la valeur de son activit\u00e9 principale et obtenir une croissance de 10 \u00e0 25\u00a0% de l&rsquo;acquisition de la client\u00e8le pour ses clients gr\u00e2ce \u00e0 ce service.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/mentionme.svg\" alt=\"Logo de citation de Tim Boughton\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-896360574360b247d1ad2afb7b268ac4\">\r\n            En fin de compte, il est important que nos emails parviennent au destinataire rapidement et efficacement. Nous avons confiance dans les performances, la d\u00e9livrabilit\u00e9 et la fiabilit\u00e9 de la plateforme. Nous avons beaucoup d&rsquo;autres choses \u00e0 faire lorsque nous d\u00e9veloppons notre entreprise, il est donc agr\u00e9able de pouvoir compter sur un partenaire comme Mailjet pour l&rsquo;envoi de nos emails.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Tim-Boughton-Mention-Me.png\" alt=\"Photo de Tim Boughton\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-896360574360b247d1ad2afb7b268ac4\">\r\n                        Tim Boughton                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie &#8211; Mention Me<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-5064\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-5064\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3069\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3069\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Mention Me a d\u00e9velopp\u00e9 sa plateforme de recommandation avec l&#8217;email transactionnel de Mailjet, en augmentant les taux d&rsquo;acquisition de clients tout en garantissant une livraison s\u00e9curis\u00e9e et \u00e0 haut volume.<\/p>\n","protected":false},"featured_media":21564,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11302],"class_list":["post-44505","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mention 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content=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/mention-me\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T15:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Mailjet-Case-Study-Mention-Me.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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   \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">1928<\/h5>\r\n                        <div class=\"card-text\">\r\n                            DATE DE CR\u00c9ATION                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">8 M<\/h5>\r\n                        <div class=\"card-text\">\r\n                            D&#x27;EMAILS\/MOIS                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Rustica, un travail collaboratif entre d\u00e9veloppeurs et marketeurs autour d&rsquo;une m\u00eame plateforme d&#8217;emailing<\/h2>\n\n\n\n<p>Rustica est un titre historique de la presse fran\u00e7aise. Cr\u00e9\u00e9 en 1928, l\u2019hebdomadaire est toujours la r\u00e9f\u00e9rence du jardinage et de la vie au naturel. Au fil du temps, le magazine papier s\u2019est compl\u00e9t\u00e9 d\u2019une offre num\u00e9rique. M\u00e9dia de passion, Rustica b\u00e9n\u00e9ficie d\u2019un lectorat fid\u00e8le puisque 90% de ses lecteurs sont abonn\u00e9s, la plupart du temps sur de tr\u00e8s longues dur\u00e9es. Le site du magazine se doit de prolonger l\u2019exp\u00e9rience du lecteur en apportant des compl\u00e9ments d\u2019information sous forme d\u2019articles compl\u00e9mentaires ou de vid\u00e9os. Il offre \u00e9galement une plateforme d\u2019\u00e9change o\u00f9 les lecteurs peuvent trouver des conseils et astuces pour mieux vivre leurs passions. Enfin, le site est \u00e9galement une plateforme d\u2019e-commerce o\u00f9 les internautes peuvent acheter des ouvrages et des produits li\u00e9s aux univers du jardinage et du bricolage. Rustica a conscience de l\u2019importance du cross canal pour son offre m\u00e9dia, et utilise l\u2019email en tant que lien entres les diff\u00e9rents canaux. Pour rediriger plus efficacement ses lecteurs papier vers les sites du groupe, Rustica envoie environ 8 millions d\u2019emails par mois. Apr\u00e8s avoir longtemps utilis\u00e9 Mailjet via les abonnements en libre service pour envoyer une partie de ses campagnes, Rustica a d\u00e9cid\u00e9 de rationaliser ses outils Marketing et a choisi Mailjet, en b\u00e9n\u00e9ficiant du savoir faire de nos Charg\u00e9s de Compte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prospection, r\u00e9-engagement et fid\u00e9lisation : les objectifs de l&#8217;emailing de Rustica<\/h2>\n\n\n\n<p>Les emails envoy\u00e9s par Rustica correspondent \u00e0 4 besoins : trouver de nouveaux abonn\u00e9s, effectuer des relances et des propositions de r\u00e9-abonnement aupr\u00e8s des lecteurs dont l\u2019abonnement arrive \u00e0 \u00e9ch\u00e9ance, faire la promotion de produits vendus en ligne, envoyer des messages informatifs renvoyant les lecteurs vers les contenus du site. Afin de soutenir ces besoins, la bonne d\u00e9livrabilit\u00e9 des emails ainsi que la possibilit\u00e9 de suivre leurs r\u00e9sultats sont primordiaux. Les trois premiers besoins sont pris en charge par l\u2019\u00e9quipe Marketing de Rustica ; le quatri\u00e8me est g\u00e9r\u00e9 par l\u2019\u00e9quipe Web. Compte tenu des objectifs diff\u00e9rents de chaque \u00e9quipe, elles ont longtemps op\u00e9r\u00e9 chacune leur c\u00f4t\u00e9. L\u2019\u00e9quipe Marketing effectuait ses envois via un outil de CRM directement interfac\u00e9 \u00e0 la base abonn\u00e9s, alors que l\u2019\u00e9quipe Web, responsable de tous les envois effectu\u00e9s depuis le site &#8211; dont les newsletters \u00e9ditoriales &#8211; s\u2019\u00e9tait tourn\u00e9e vers Mailjet. Mailjet a \u00e9t\u00e9 choisi comme solution unique de routage des emails pour ses capacit\u00e9s de segmentation, de cr\u00e9ation de campagnes et d\u2019automatisation. Apr\u00e8s 3 ans, ce mode de fonctionnement a montr\u00e9 ses limites \u00e0 diff\u00e9rents niveaux. Il a donc \u00e9t\u00e9 d\u00e9cid\u00e9 de remettre \u00e0 plat l\u2019ensemble du dispositif en constituant en interne une base de donn\u00e9es CRM agr\u00e9geant l\u2019ensemble des donn\u00e9es utiles, et en alimentant les diff\u00e9rents outils en donn\u00e9es, en fonction des be- soins et usages sp\u00e9cifiques. Mailjet a \u00e9t\u00e9 choisi comme solution unique de routage des emails pour ses capacit\u00e9s propres de segmentation et de cr\u00e9ation de campagnes, les automatisations possibles via l\u2019API, et la qualit\u00e9 de la d\u00e9livrabilit\u00e9 des emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une collaboration plus efficace entre d\u00e9veloppeurs et marketeurs<\/h2>\n\n\n\n<p>Aujourd\u2019hui, Rustica envoie deux cat\u00e9gories d\u2019emails distinctes. Des emails transactionnels sont envoy\u00e9s suite aux diff\u00e9rentes actions des visiteurs sur le site (achat, abonnement, etc&#8230;). Ces envois ont \u00e9t\u00e9 param\u00e9tr\u00e9s par l\u2019\u00e9quipe Web, en utilisant l\u2019API de Mailjet, et reposent sur des donn\u00e9es agr\u00e9g\u00e9es au sein de la base de donn\u00e9es CRM interne. Progressivement, le service Marketing enrichit ce dispositif de sc\u00e9narios sp\u00e9cifiques, pour affiner son approche client au travers de communications s\u2019adaptant au comportements de l\u2019utilisateur. D\u2019autre part, des newsletters \u00e0 contenu \u00e9ditorial sont constitu\u00e9es de fa\u00e7on personnalis\u00e9e, en fonction des go\u00fbts personnels des abonn\u00e9s, et envoy\u00e9es directement en ayant recours au service de routage de Mailjet. L\u2019\u00e9quipe Marketing a commenc\u00e9 \u00e0 les envoyer depuis l\u2019\u00e9diteur en WYSIWYG de Mailjet, Passport. Les possibilit\u00e9s et la simplicit\u00e9 d\u2019utilisation de l\u2019interface qu\u2019offre l\u2019\u00e9diteur en ligne de Mailjet sont particuli\u00e8rement appr\u00e9ci\u00e9es, tant sur les aspects cr\u00e9atifs que sur la segmentation disponible et le reporting.Une int\u00e9gration en toute simplicit\u00e9 et un accompagnement personnalis\u00e9<\/p>\n\n\n\n<p>L\u2019int\u00e9gration de Mailjet aux sites de Rustica s\u2019est faite dans un premier temps via les API. L\u2019interfa\u00e7age s\u2019est d\u00e9roul\u00e9 sans probl\u00e8me, gr\u00e2ce \u00e0 la documentation et aux exemples de code disponibles en ligne. En outre, la disponibilit\u00e9 des \u00e9quipes de support a facilit\u00e9 cette premi\u00e8re phase d\u2019int\u00e9gration. Avec le changement d\u2019offre cons\u00e9cutif \u00e0 la migration de tous les envois d\u2019emails de Rustica vers Mailjet, le m\u00e9dia b\u00e9n\u00e9ficie de l\u2019accompagnement personnalis\u00e9 d\u2019une Charg\u00e9e de Compte. Elle \u00e9paule l\u2019\u00e9quipe Web sur les questions li\u00e9es \u00e0 la bonne int\u00e9gration du compte aux sites du m\u00e9dia, son interfa\u00e7age et toute probl\u00e9matique technique. Outre cette assistance, la gestionnaire de compte d\u00e9di\u00e9e de Rustica accompagne \u00e9galement l\u2019\u00e9quipe Marketing dans sa prise en main des outils en ligne de Mailjet. Ces deux niveaux d\u2019accompagnement sont tr\u00e8s appr\u00e9ci\u00e9s des \u00e9quipes du magazine.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-CS-MJ-Rustica.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l\u2019etude de cas<\/a><\/p>\n\n\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/rustica.svg\" alt=\"Logo de citation de Eric Bourgueil\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-ffaf0aff82b704f4abd945889fdafb34\">\r\n            Entre le moment o\u00f9 nous avons commenc\u00e9 \u00e0 utiliser Mailjet et le moment o\u00f9 il a \u00e9t\u00e9 d\u00e9cid\u00e9, fin 2016, de basculer l&rsquo;ensemble de l&#8217;emailing de Rustica vers Mailjet, le service a beaucoup \u00e9volu\u00e9. La mise en place des fonctionnalit\u00e9s de personnalisation et de segmentation depuis une interface intuitive, l&rsquo;\u00e9diteur d&#8217;emails en glisser-d\u00e9poser ou encore l&rsquo;API particuli\u00e8rement bien d\u00e9velopp\u00e9e nous ont permis de valider un mod\u00e8le hybride et progressif. Alors que nous allons poursuivre la constitution de notre liste unique, l&rsquo;\u00e9quipe Marketing va commencer \u00e0 utiliser les outils disponibles en ligne pour la cr\u00e9ation de leurs messages. Comme l&rsquo;API est tr\u00e8s interfa\u00e7able, nous pouvons avancer progressivement, au rythme de la prise en main progressive de Mailjet par notre Marketing, et des sorties de nouvelles fonctionnalit\u00e9s de Mailjet.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Eric-Bourgueil-Rustica.png\" alt=\"Photo de Eric Bourgueil\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-ffaf0aff82b704f4abd945889fdafb34\">\r\n                        Eric Bourgueil                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable du P\u00f4le Web &#8211; Rustica<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Restez au courant ! Abonnez-vous \u00e0 notre newsletter pour recevoir des ressources int\u00e9ressantes directement dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-7514\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-7514\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-6220\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-6220\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Merci d&rsquo;avoir souscrit \u00e0 la newsletter !                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter. Je comprends qu&rsquo;en m&rsquo;abonnant, je choisis explicitement de recevoir la newsletter et que je peux facilement et \u00e0 tout moment me d\u00e9sinscrire.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Rustica, un travail collaboratif entre d\u00e9veloppeurs et marketeurs autour d&#x27;une m\u00eame plateforme d&#x27;emailing<\/p>\n","protected":false},"featured_media":38304,"template":"","meta":{"_acf_changed":true},"case_studies_region":[],"class_list":["post-36239","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rustica - La Solution Emailing | Mailjet<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi Rustica a 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   \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg- my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">3 5<\/h5>\r\n                        <div class=\"card-text\">\r\n                            ANS DE CR\u00c9ATION                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg- my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">1<\/h5>\r\n                        <div class=\"card-text\">\r\n                            NEWSLETTER\/SEMAINE                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Pylones b\u00e9n\u00e9ficie de l\u2019accompagnement de Mailjet pour l\u2019envoi de ses emails marketing et transactionnels<\/h2>\n\n\n\n<p>Cr\u00e9ateur d\u2019objets, Pylones revisite en toute libert\u00e9 depuis plus de 30 ans, les objets de tous les jours et propose ainsi une collection innovante, souriante et color\u00e9e qui respire la bonne humeur. L\u2019objectif de la marque est d\u2019enchanter l\u2019univers du quotidien ! Pylones envoie une newsletter par semaine \u00e0 l\u2019ensemble de ses abonn\u00e9s fran\u00e7ais pour leur proposer des offres in\u00e9dites et leur faire d\u00e9couvrir les derniers objets insolites. Pylones envoie \u00e9galement \u00e0 ses clients des emails transactionnels, par exemple pour valider la cr\u00e9ation d\u2019un compte ou confirmer un achat en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le probl\u00e8me<\/h2>\n\n\n\n<p>Pylones n\u2019\u00e9tait pas satisfait de la solution emailing utilis\u00e9e \u00e0 l\u2019\u00e9poque. Suite \u00e0 une d\u00e9localisation des bureaux, les \u00e9quipes de Pylones ont ressenti une d\u00e9gradation de la relation client, notamment au niveau de la r\u00e9activit\u00e9. Au vue de la faible qualit\u00e9 du service et de la plateforme (manque d\u2019ergonomie, segmentation compliqu\u00e9e&#8230;), les tarifs appliqu\u00e9s par la solution emailing n\u2019\u00e9taient pas du tout justifi\u00e9s. Concernant la protection des donn\u00e9es, le RGPD (R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es) \u00e9tait une vraie pr\u00e9occupation pour Pylones, d\u2019autant plus que l\u2019Allemagne repr\u00e9sente le second march\u00e9 le plus important pour la marque et que ce pays est particuli\u00e8rement attentif au respect de la protection des donn\u00e9es. La solution emailing utilis\u00e9e pr\u00e9c\u00e9demment imposait un co\u00fbt suppl\u00e9mentaire pour b\u00e9n\u00e9ficier de la protection des donn\u00e9es, ce qui \u00e9tait incompr\u00e9hensible pour les \u00e9quipes de Pylones. Au moment du renouvellement du contrat, Pylones a donc cherch\u00e9 une nouvelle solution emailing qui puisse d\u2019une part lui apporter des r\u00e9ponses efficaces dans un d\u00e9lai court et d\u2019autre part lui garantir un haut niveau de protection des donn\u00e9es personnelles de ses clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n\n\n<p>Pylones s\u2019est alors tourn\u00e9 vers Mailjet et a pu \u00e9changer avec un interlocuteur r\u00e9actif et impliqu\u00e9. Pylones a confi\u00e9 les probl\u00e8mes rencontr\u00e9s avec la plateforme d\u2019emailing utilis\u00e9e \u00e0 l\u2019\u00e9poque et a partag\u00e9 tous ses besoins.<\/p>\n\n\n\n<p>L\u2019accompagnement propos\u00e9 par Mailjet a \u00e9t\u00e9 un crit\u00e8re d\u00e9terminant dans le choix de la nouvelle solution emailing. Il \u00e9tait imp\u00e9ratif de pouvoir compter sur des experts emailing investis et r\u00e9actifs qui puissent orienter et conseiller les \u00e9quipes. D\u00e8s le d\u00e9but de la relation, Pylones a pu b\u00e9n\u00e9ficier d\u2019un Charg\u00e9 de Compte qui a r\u00e9pondu \u00e0 toutes ses interrogations, par exemple sur le param\u00e9trage du compte ou le nettoyage des bases de donn\u00e9es. Au quotidien, les r\u00e9ponses apport\u00e9es par Mailjet sont claires et rapides.<\/p>\n\n\n\n<p>Les \u00e9quipes de Pylones ont m\u00eame b\u00e9n\u00e9fici\u00e9 d\u2019une formation qui leur a permis d\u2019avoir une d\u00e9monstration des fonctionnalit\u00e9s de l\u2019outil : \u00e9diteur d\u2019emails Passport, gestion et segmentation des listes de contacts&#8230; Lors de la formation, les participants ont pu obtenir toutes les r\u00e9ponses \u00e0 leurs questions. Cette formation a donc \u00e9t\u00e9 tr\u00e8s utile afin de pouvoir s\u2019approprier l\u2019outil. Un autre facteur essentiel \u00e9tait le fait que Mailjet soit conforme au RGPD. Mailjet, qui avait d\u00e9j\u00e0 obtenu la certification ISO 27001, est d\u00e9sormais la premi\u00e8re entreprise au monde \u00e0 avoir la certification d\u2019AFNOR Certification garantissant le respect des grands principes du RGPD. Pylones s\u2019assure ainsi que Mailjet est en mesure de garantir le plus haut niveau de s\u00e9curit\u00e9 et de confidentialit\u00e9 pour ses donn\u00e9es, sans aucun co\u00fbt suppl\u00e9mentaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La vision<\/h2>\n\n\n\n<p>A ce jour, Pylones a d\u00e9j\u00e0 envoy\u00e9 ses premiers emails marketing et transactionnels. Les \u00e9quipes sont tr\u00e8s satisfaites des fonctionnalit\u00e9s de Mailjet. Dans un second temps, les \u00e9quipes de Pylones se concentreront sur la segmentation des bases de donn\u00e9es afin de pouvoir exploiter les propri\u00e9t\u00e9s de leurs clients et personnaliser leurs communications. Pylones souhaiterait par exemple faire des envois en fonction du comportement d\u2019achat des consommateurs afin de faire de l\u2019up-selling et du cross-selling gr\u00e2ce \u00e0 l\u2019emailing. A terme, Pylones se lancera \u00e9galement dans les emails automatis\u00e9s pour soutenir le programme de fid\u00e9lit\u00e9 qui est en train d\u2019\u00eatre mis en place.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-MJ-Pylones.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l\u2019etude de cas<\/a><\/p>\n\n\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/pylones.svg\" alt=\"Logo de citation de Wassila Moussaoui\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-6ba6815561bb2270c9e90526e94619c7\">\r\n            D\u00e8s le d\u00e9but de la relation avec Mailjet, j&rsquo;ai eu un contact avec un interlocuteur d\u00e9di\u00e9 \u00e0 qui j&rsquo;ai pu parler de nos probl\u00e9matiques et de nos besoins. Il m&rsquo;a alors tout de suite \u00e9t\u00e9 expliqu\u00e9 comment \u00e7a allait se passer et comment nous serions accompagn\u00e9s. En tant que PME, nous n&rsquo;avons pas forc\u00e9ment les ressources et les connaissances en interne. C&rsquo;\u00e9tait donc tr\u00e8s important pour nous d&rsquo;avoir un Charg\u00e9 de Compte impliqu\u00e9 et r\u00e9actif qui connaisse bien le domaine de l&#8217;emailing et qui puisse nous orienter et nous conseiller quand le besoin se pr\u00e9sente. Avec Mailjet, nous avons le sentiment d&rsquo;\u00eatre vraiment accompagn\u00e9s. D\u00e8s que nous avons des questions, nous obtenons des r\u00e9ponses claires dans des d\u00e9lais rapides. Nous ne nous sentons pas perdus et \u00e7a c&rsquo;est essentiel pour nous !        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Wassila-Moussaoui-Pylones.png\" alt=\"Photo de Wassila Moussaoui\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-6ba6815561bb2270c9e90526e94619c7\">\r\n                        Wassila Moussaoui                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Digital Manager &#8211; Pylones<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Restez au courant ! Abonnez-vous \u00e0 notre newsletter pour recevoir des ressources int\u00e9ressantes directement dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6320\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6320\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-7767\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-7767\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Merci d&rsquo;avoir souscrit \u00e0 la newsletter !                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter. Je comprends qu&rsquo;en m&rsquo;abonnant, je choisis explicitement de recevoir la newsletter et que je peux facilement et \u00e0 tout moment me d\u00e9sinscrire.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Pylones b\u00e9n\u00e9ficie de l\u2019accompagnement de Mailjet pour l\u2019envoi de ses emails marketing et transactionnels<\/p>\n","protected":false},"featured_media":38300,"template":"","meta":{"_acf_changed":true},"case_studies_region":[],"class_list":["post-36238","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success Story Pylones - La Solution Emailing | Mailjet<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi Pylones a choisi l&#039;accompagnement de Mailjet pour l\u2019envoi de ses emails marketing et transactionnels\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/pylones\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Story Pylones - La Solution Emailing | Mailjet\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez pourquoi Pylones a choisi l&#039;accompagnement de Mailjet pour l\u2019envoi de ses emails marketing et transactionnels\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/pylones\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta 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   \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg- my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">2006<\/h5>\r\n                        <div class=\"card-text\">\r\n                            DATE DE CR\u00c9ATION                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg- my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">100%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            CONFORME AU RGPD                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Digidor s&rsquo;appuie sur la solide API et le haut niveau de s\u00e9curit\u00e9 de Mailjet<\/h2>\n\n\n\n<p>Expertenhomepage (maintenant Digidor) propose une page d&rsquo;accueil et un syst\u00e8me de marketing en ligne sp\u00e9cialement adapt\u00e9s au secteur de la finance et de l&rsquo;assurance. Avec l&rsquo;une des meilleures solutions du march\u00e9, la soci\u00e9t\u00e9 convainc aussi bien les courtiers d&rsquo;assurance ind\u00e9pendants que les compagnies d&rsquo;assurance de renom. Expertenhomepage utilise l&rsquo;API Mailjet comme un \u00e9l\u00e9ment central de leur propre solution. Il est donc essentiel pour l&rsquo;entreprise d&rsquo;avoir un Customer Success Manager d\u00e9di\u00e9 au sein de Mailjet pour les aider pour les questions d&rsquo;impl\u00e9mentation.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-MJ-CS-Digidor.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l\u2019etude de cas<\/a><\/p>\n\n\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/digidor.svg\" alt=\"Logo de citation de Wolfram Lef\u00e8vre\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-23e11d44782200e2e3b2d067298fbb46\">\r\n            Avec Mailjet, nous avons trouv\u00e9 un partenaire solide gr\u00e2ce auquel nous avons pu int\u00e9grer des fonctions d&#x27;emailing en marque blanche via API dans nos solutions logicielles. Cela nous permet de nous concentrer sur nos comp\u00e9tences principales et d&#x27;offrir \u00e0 nos clients des fonctionnalit\u00e9s d&#x27;email marketing puissantes \u00e0 partir d&#x27;une source unique.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Wolfram-Lefevre-Digidor.png\" alt=\"Photo de Wolfram Lef\u00e8vre\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-23e11d44782200e2e3b2d067298fbb46\">\r\n                        Wolfram Lef\u00e8vre                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Fondateur et Directeur G\u00e9n\u00e9ral &#8211; Expertenhomepage<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Restez au courant ! Abonnez-vous \u00e0 notre newsletter pour recevoir des ressources int\u00e9ressantes directement dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2177\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2177\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3114\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3114\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Merci d&rsquo;avoir souscrit \u00e0 la newsletter !                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter. Je comprends qu&rsquo;en m&rsquo;abonnant, je choisis explicitement de recevoir la newsletter et que je peux facilement et \u00e0 tout moment me d\u00e9sinscrire.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Digidor s&#x27;appuie sur la solide API et le haut niveau de s\u00e9curit\u00e9 de Mailjet<\/p>\n","protected":false},"featured_media":38268,"template":"","meta":{"_acf_changed":true},"case_studies_region":[],"class_list":["post-36208","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expertenhomepage s&#039;appuie sur la solide API | Mailjet<\/title>\n<meta name=\"description\" content=\"Expertenhomepage propose une page d&#039;accueil et 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class=\"wp-block-heading\">J!NX s&rsquo;associe \u00e0 Mailjet pour concevoir et envoyer des emails percutants<\/h2>\n\n<p>J!NX est une marque de mode en ligne fortement influenc\u00e9e par l&rsquo;industrie du jeu vid\u00e9o, qui s&rsquo;adresse aux joueurs, aux geeks, aux nerds et bien plus gr\u00e2ce \u00e0 ses v\u00eatements excentriques. Comme pour toute entreprise d&rsquo;e-commerce, l&rsquo;acquisition de nouveaux clients et la fid\u00e9lisation des clients existants sont au c\u0153ur de l&rsquo;activit\u00e9 de J!NX, et les emails en responsive design efficaces en sont la cl\u00e9. Qu&rsquo;il s&rsquo;agisse d&#8217;emails de marketing bien con\u00e7us ou de messages transactionnels \u00e0 la fois informatifs et dynamiques, l&#8217;email est vital pour toute entreprise d&rsquo;e-commerce. Avant Mailjet, J!NX n&rsquo;\u00e9tait pas en mesure d&rsquo;\u00e9tendre son discours de marque \u00e0 ses mod\u00e8les d&#8217;emails, et son ancienne solution d&#8217;emailing l&#8217;emp\u00eachait d&rsquo;envoyer facilement des emails en responsive design. L&rsquo;\u00e9quipe de J!NX \u00e9tait contrainte de coder ses propres emails pour s&rsquo;assurer que le design serait responsif sur tous les appareils et tous les \u00e9crans. Avec Mailjet, J!NX a trouv\u00e9 la solution d&#8217;emailing dont elle avait besoin pour s&rsquo;assurer que sa newsletter serait une extension de son magnifique site. L&rsquo;\u00e9diteur en \u00ab\u00a0drag-and-drop\u00a0\u00bb de Mailjet, l&rsquo;\u00e9diteur d&#8217;email en HTML, \u00e9limine la difficult\u00e9 de coder des emails en responsive design. Les designers de J!NX peuvent d\u00e9sormais utiliser le temps qu&rsquo;ils passaient \u00e0 coder des emails pour cr\u00e9er facilement de superbes mod\u00e8les d&#8217;emails remplis de GIF qui refl\u00e8tent v\u00e9ritablement l&rsquo;image de marque de J!NX.<\/p>\n\n<h2 class=\"wp-block-heading\">Le probl\u00e8me<\/h2>\n\n<p>Avant Mailjet, J!NX n&rsquo;\u00e9tait pas en mesure d&rsquo;\u00e9tendre son discours de marque \u00e0 ses mod\u00e8les d&#8217;emails, et son ancienne solution d&#8217;emailing l&#8217;emp\u00eachait d&rsquo;envoyer facilement des emails en responsive design. L&rsquo;\u00e9quipe de J!NX \u00e9tait contrainte de coder ses propres emails pour s&rsquo;assurer que le design serait responsif sur tous les appareils et tous les \u00e9crans. Sur le march\u00e9 concurrentiel actuel, o\u00f9 les consommateurs consultent leurs emails sur un certain nombre d&rsquo;\u00e9crans diff\u00e9rents, les emails en responsive design pouvant \u00eatre consult\u00e9s facilement sont indispensables.<\/p>\n\n<p>J!NX souhaitait abandonner sa pr\u00e9c\u00e9dente plateforme d&#8217;emailing, car les outils qu&rsquo;elle proposait l&#8217;emp\u00eachaient d&rsquo;\u00e9tendre son image de marque amusante et audacieuse de son site d&rsquo;e-commerce \u00e0 ses mod\u00e8les d&#8217;emails. Aujourd&rsquo;hui, les consommateurs exigent des emails dynamiques et personnalis\u00e9s. Il \u00e9tait toujours compliqu\u00e9 d&rsquo;apporter des modifications aux mod\u00e8les d&#8217;emails, et cela emp\u00eachait J!NX d&rsquo;am\u00e9liorer le design de ses emails.<\/p>\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n<p>Avec Mailjet, J!NX a trouv\u00e9 la solution d&#8217;emailing dont elle avait besoin pour s&rsquo;assurer que sa newsletter serait une extension de son magnifique site. L&rsquo;\u00e9diteur en \u00ab\u00a0drag-and-drop\u00a0\u00bb de Mailjet, l&rsquo;\u00e9diteur d&#8217;email en HTML, \u00e9limine la difficult\u00e9 de coder des emails en responsive design. Les designers de J!NX peuvent d\u00e9sormais utiliser le temps qu&rsquo;ils passaient \u00e0 coder des emails pour cr\u00e9er facilement de superbes mod\u00e8les d&#8217;emails remplis de GIF qui refl\u00e8tent v\u00e9ritablement l&rsquo;image de marque de J!NX.<\/p>\n\n<p>Plus pr\u00e9cis\u00e9ment, l&rsquo;\u00e9diteur intuitif d&#8217;emails de Mailjet, l&rsquo;\u00e9diteur d&#8217;email en HTML, permet \u00e0 J!NX d&rsquo;effectuer des modifications rapides, ce qui permet de maintenir ses emails \u00e0 jour et amusants sans travail de d\u00e9veloppement. MJML, notre framework d&#8217;email en responsive design open source, permet \u00e0 J!NX d&rsquo;aller encore plus loin dans les emails. Les \u00e9quipes de J!NX sont sereines, car elles savent que les emails seront magnifiques dans toutes les bo\u00eetes de r\u00e9ception et sur tous les appareils. Mailjet permet \u00e0 J!NX de passer moins de temps \u00e0 cr\u00e9er ses emails et plus de temps \u00e0 prendre des d\u00e9cisions strat\u00e9giques sur le contenu de sa newsletter.<\/p>\n\n<p>Avec Mailjet, J!NX a non seulement trouv\u00e9 un v\u00e9ritable partenaire en mati\u00e8re d&#8217;email, mais aussi une solution qui aide la marque amusante et excentrique \u00e0 repousser les limites de la cr\u00e9ativit\u00e9 et du service client sur sa boutique d&rsquo;e-commerce. J!NX a utilis\u00e9 Send API, de Mailjet, pour ajouter une couche suppl\u00e9mentaire de service client \u00e0 sa boutique en ligne. Si de nombreux clients re\u00e7oivent un message d&rsquo;erreur, une notification sera envoy\u00e9e \u00e0 l&rsquo;\u00e9quipe de d\u00e9veloppeurs de J!NX, afin que ses membres puissent agir rapidement, d\u00e9montrant ainsi comment les \u00e9quipes de marketing et de d\u00e9veloppement peuvent collaborer efficacement quand il s&rsquo;agit des emails.<\/p>\n\n<h2 class=\"wp-block-heading\">La vision<\/h2>\n\n<p>L&#8217;email joue un r\u00f4le important dans l&rsquo;acquisition et la fid\u00e9lisation de la client\u00e8le de J!NX. Gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration r\u00e9ussie de Mailjet, J!NX souhaite continuer \u00e0 envoyer des emails avanc\u00e9s afin de d\u00e9velopper et d&rsquo;entretenir sa communaut\u00e9. J!NX pr\u00e9chauffe actuellement ses adresses IP pour \u00e9tablir une solide r\u00e9putation d&rsquo;exp\u00e9diteur avec le soutien et les conseils de l&rsquo;\u00e9quipe charg\u00e9e de la r\u00e9ussite client.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light shadow-light-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Jinx-logo-1.png\" alt=\"Logo de citation de Candace Brenner\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-545f6041fdfc81938ec28ef03f5b9756\">\r\n            L\u2019\u00e9diteur d\u2019emails en \u00ab&nbsp;drag-and-drop&nbsp;\u00bb d\u00e9velopp\u00e9 par Mailjet a transform\u00e9 notre exp\u00e9rience d\u2019emailing. Avant de travailler avec Mailjet, nous perdions du temps et utilisions des ressources pour apporter des modifications relativement mineures \u00e0 nos mod\u00e8les d&#8217;emails. Coder tous nos emails pour qu&rsquo;ils soient responsifs sur tous les appareils \u00e9tait un cauchemar. Nous sommes d\u00e9sormais beaucoup plus agiles et nos \u00e9quipes de marketing et de d\u00e9veloppement cr\u00e9ent ensemble nos campagnes. Mailjet est un outil d&#8217;emailing puissant, mais travailler avec l&rsquo;\u00e9quipe des charg\u00e9s de comptes techniques signifie que nous avons un v\u00e9ritable partenaire, qui nous accompagne depuis le premier jour.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-545f6041fdfc81938ec28ef03f5b9756\">\r\n                        Candace Brenner                    <\/cite>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-5804\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-5804\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-8589\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-8589\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment J!NX utilise Mailjet pour acc\u00e9l\u00e9rer la cr\u00e9ation d&#8217;emails, responsabiliser les \u00e9quipes non techniques et concevoir des messages fid\u00e8les \u00e0 son identit\u00e9 de marque.<\/p>\n","protected":false},"featured_media":21570,"template":"","meta":{"_acf_changed":true},"case_studies_region":[11300],"class_list":["post-21518","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>J!nx - Email Marketing - Services SMTP | Mailjet<\/title>\n<meta name=\"description\" content=\"J!NX est une marque de mode en ligne fortement influenc\u00e9e par l&#039;industrie du jeu vid\u00e9o, qui s&#039;adresse aux joueurs, aux geeks, aux nerds et bien plus gr\u00e2ce \u00e0 ses v\u00eatements excentriques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/jinx\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J!nx - Email Marketing - Services SMTP | Mailjet\" \/>\n<meta property=\"og:description\" content=\"J!NX est une marque de mode en ligne fortement influenc\u00e9e par l&#039;industrie du jeu vid\u00e9o, qui s&#039;adresse aux joueurs, aux geeks, aux nerds et bien plus gr\u00e2ce \u00e0 ses v\u00eatements excentriques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/jinx\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T14:49:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Mailjet-Case-Study-Jinx__1_.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/jinx\/\",\"url\":\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/jinx\/\",\"name\":\"J!nx - 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