[{"id":46091,"date":"2025-12-05T13:37:43","date_gmt":"2025-12-05T13:37:43","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/case-studies\/my-askai\/"},"modified":"2025-12-09T13:21:46","modified_gmt":"2025-12-09T13:21:46","slug":"my-askai","status":"publish","type":"case-studies","link":"https:\/\/www.mailjet.com\/fr\/ressources\/etudes-de-cas\/my-askai\/","title":{"rendered":"My AskAI"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">My AskAI ouvre un nouveau canal de revenus gr\u00e2ce \u00e0 l&rsquo;API de Mailjet<\/h2>\n\n<p><a href=\"https:\/\/myaskai.com\/\">My AskAI<\/a> est une soci\u00e9t\u00e9 SaaS bas\u00e9e au Royaume-Uni qui aide les entreprises \u00e0 automatiser le support client gr\u00e2ce \u00e0 des agents aliment\u00e9s par l&rsquo;intelligence artificielle. Ces agents s&rsquo;int\u00e8grent \u00e0 des plateformes telles que <a href=\"https:\/\/myaskai.com\/ai-agent-integration\/zendesk-tickets\">Zendesk<\/a>, <a href=\"https:\/\/myaskai.com\/ai-agent-integration\/intercom\">Intercom<\/a>, Gorgias et Freshdesk, et r\u00e9solvent automatiquement plus de 75\u00a0% des tickets tout en confiant les probl\u00e8mes complexes \u00e0 des \u00e9quipes humaines.<\/p>\n\n<p>La mission\u00a0: Une assistance \u00e9volutive et instantan\u00e9e qui r\u00e9pond sans d\u00e9lai \u00e0 tous les emails des clients.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-50758b4082f7a5abe8ddc7bad106f82c\">\r\n            Mailjet nous a permis de lancer notre assistant email IA, ce qui n&rsquo;\u00e9tait tout simplement pas possible auparavant. Cela a d\u00e9bloqu\u00e9 une toute nouvelle fonctionnalit\u00e9 et un nouveau canal de revenus pour nous.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-50758b4082f7a5abe8ddc7bad106f82c\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: Construire une base fiable pour un support pilot\u00e9 par l&rsquo;IA<\/h2>\n\n<p>Pour tenir ses promesses, My AskAI avait besoin d&rsquo;une infrastructure fiable pour envoyer et suivre en temps r\u00e9el des milliers de r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA.<\/p>\n\n<p>La plupart des fournisseurs d&#8217;emails n&rsquo;ont pas \u00e9t\u00e9 con\u00e7us pour ce niveau d&rsquo;automatisation. Les messages manquants ou les retards peuvent entra\u00eener la frustration des clients et la perte de confiance.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-9d95e3a22800b546ceddff342fa96eed\">\r\n            Nous avions besoin d&rsquo;une solution qui nous permette d&rsquo;\u00e9couter les nouveaux emails re\u00e7us sur un domaine personnalis\u00e9. Ces emails sont ensuite trait\u00e9s par notre agent d&rsquo;IA afin d&rsquo;automatiser la r\u00e9ponse au client.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-9d95e3a22800b546ceddff342fa96eed\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">Solution\u00a0: L&rsquo;API de Mailjet a permis une automatisation en temps r\u00e9el<\/h2>\n\n<p>My\u00a0AskAI s&rsquo;est tourn\u00e9 vers Sinch Mailjet pour obtenir une infrastructure d&#8217;email robuste et conviviale pour les d\u00e9veloppeurs, capable de g\u00e9rer facilement les envois automatis\u00e9s de gros volumes.<\/p>\n\n<p>Tandis que les syst\u00e8mes internes de My AskAI (int\u00e9gr\u00e9s \u00e0 Zendesk et \u00e0 d&rsquo;autres plateformes) capturent les emails entrants et g\u00e9n\u00e8rent des r\u00e9ponses bas\u00e9es sur l&rsquo;IA, Mailjet veille \u00e0 ce que chaque r\u00e9ponse parvienne aux clients rapidement et en toute s\u00e9curit\u00e9, formant ainsi l&rsquo;\u00e9pine dorsale des capacit\u00e9s d&rsquo;assistance en temps r\u00e9el de l&rsquo;entreprise.<\/p>\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;API \u00e9volutive et aux webhooks de Mailjet, My AskAI a pu\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Envoyer des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA avec une d\u00e9livrabilit\u00e9 et une rapidit\u00e9 constantes, en veillant \u00e0 ce qu&rsquo;aucun message client ne reste sans r\u00e9ponse.<\/li>\n\n\n\n<li>Suivre la livraison et l&rsquo;engagement gr\u00e2ce \u00e0 l&rsquo;API de Mailjet pour une visibilit\u00e9 compl\u00e8te.<\/li>\n\n\n\n<li>Int\u00e9grer de fa\u00e7on transparente avec Zendesk, Intercom, Gorgias et Freshdesk pour d\u00e9clencher des r\u00e9ponses automatis\u00e9es par email directement \u00e0 partir de workflows existants.<\/li>\n\n\n\n<li>Passer en toute confiance sous la barre des 10\u00a0000\u00a0emails mensuels tout en planifiant une croissance continue.<\/li>\n<\/ul>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-12ffa134082ede09626430b5b771ce7b\">\r\n            Mailjet a compl\u00e8tement d\u00e9bloqu\u00e9 cette fonctionnalit\u00e9 pour nous et nos clients. Son API et sa fiabilit\u00e9 permettent de g\u00e9rer l&#8217;email \u00e0 grande \u00e9chelle sans effort.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-12ffa134082ede09626430b5b771ce7b\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>L&rsquo;installation a \u00e9t\u00e9 rapide et simple. L&rsquo;API et la documentation de Mailjet ont permis \u00e0 l&rsquo;\u00e9quipe de configurer des webhooks et de g\u00e9rer les messages sans avoir \u00e0 construire une infrastructure complexe \u00e0 partir de z\u00e9ro.<\/p>\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: Des r\u00e9ponses en temps r\u00e9el, des livraisons fiables et une \u00e9volutivit\u00e9 assur\u00e9e<\/h2>\n\n<p>Depuis l&rsquo;adoption de Mailjet, My AskAI a \u00e9t\u00e9 en mesure de\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Lancer un nouvel assistant d&#8217;email aliment\u00e9 par l&rsquo;IA, ce qui n&rsquo;\u00e9tait pas possible auparavant.<\/li>\n\n\n\n<li>\u00c9liminer les emails manqu\u00e9s et garantir que chaque ticket client est enregistr\u00e9.<\/li>\n\n\n\n<li>Permettre aux agents d&rsquo;IA de r\u00e9pondre instantan\u00e9ment aux demandes des clients.<\/li>\n\n\n\n<li>Maintenir un excellent taux de livraison pour jusqu&rsquo;\u00e0 10\u00a0000 emails mensuels.<\/li>\n\n\n\n<li>Construire en toute confiance l&rsquo;infrastructure de Mailjet pour soutenir la croissance future.<\/li>\n<\/ul>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-d3153fc2b4fef31b309cfd1d4573f6c9\">\r\n            Il est tr\u00e8s facile d&rsquo;utiliser les API et de configurer les webhooks.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-d3153fc2b4fef31b309cfd1d4573f6c9\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>\u00c0 l&rsquo;avenir, l&rsquo;\u00e9quipe pr\u00e9voit d&rsquo;optimiser davantage la d\u00e9livrabilit\u00e9 afin de s&rsquo;assurer que chaque r\u00e9ponse aliment\u00e9e par l&rsquo;IA parvienne au client rapidement et de mani\u00e8re fiable.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion\u00a0: Con\u00e7u pour \u00e9voluer, avec Mailjet comme pilier central<\/h2>\n\n<p>Mailjet a fourni \u00e0 My AskAI l&rsquo;infrastructure n\u00e9cessaire pour lancer et d\u00e9velopper une fonctionnalit\u00e9 IA essentielle \u00e0 sa mission. En alliant flexibilit\u00e9, fiabilit\u00e9 et excellente documentation, Mailjet n&rsquo;a pas seulement soutenu le produit My AskAI, il l&rsquo;a amplifi\u00e9.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Circle-Logo.png\" alt=\"Logo de citation de Alex Rainey\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-15e367c89ab0eae0733879bb1103500e\">\r\n            Consultez la documentation de l&rsquo;API. Ils sont formidables&nbsp;!        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/10\/Alex-R-Proflle-pic-scaled.jpg\" alt=\"Photo de Alex Rainey\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-15e367c89ab0eae0733879bb1103500e\">\r\n                        Alex Rainey                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, My AskAI<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment My AskAI a utilis\u00e9 l&rsquo;API de Mailjet pour d\u00e9clencher des r\u00e9ponses d&rsquo;IA en temps r\u00e9el et lancer une nouvelle fonctionnalit\u00e9 produit qui n&rsquo;\u00e9tait pas possible auparavant.<\/p>\n","protected":false},"featured_media":45665,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11302],"class_list":["post-46091","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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Elle accompagne plus de 500 clients dans leurs projets de marketing, e-commerce, d\u00e9veloppement&#8230; et leur propose \u00e9galement diff\u00e9rentes formations. Dans le cadre de la mise en place de nouvelles strat\u00e9gies d&rsquo;e-marketing, Pic Digital d\u00e9ploie l&#8217;emailing pour ses clients, afin que ces derniers puissent toucher une audience toujours plus importante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: g\u00e9rer une multitude de sous-comptes pour r\u00e9pondre aux besoins en emailing sp\u00e9cifiques \u00e0 chaque client<\/h2>\n\n\n\n<p>Avant d&rsquo;adopter Sinch Mailjet, Caroline Phillips a test\u00e9 quelques autres plateformes d&#8217;emailing, avec pour objectif de piloter les diff\u00e9rentes campagnes de ses clients depuis une m\u00eame plateforme. Cependant, le param\u00e9trage de sous-compte pour chaque client s&rsquo;est toujours r\u00e9v\u00e9l\u00e9 \u00eatre un casse-t\u00eate tant technique qu&rsquo;op\u00e9rationnel. <\/p>\n\n\n\n<p>\u00ab\u00a0Le passage \u00e0 Mailjet a chang\u00e9 la donne, tout est hyper facile. Il suffit d&rsquo;aller dans \u00ab\u00a0Param\u00e8tres\u00a0\u00bb pour voir quels acc\u00e8s sont donn\u00e9s \u00e0 chaque sous-compte.\u00a0\u00bb \u2014 Caroline Phillips, fondatrice et dirigeante<\/p>\n\n\n\n<p>En outre, Pic Digital b\u00e9n\u00e9ficie des nombreuses fonctionnalit\u00e9s mises \u00e0 disposition par Sinch Mailjet, parmi lesquelles\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La d\u00e9livrabilit\u00e9 optimis\u00e9e et maximis\u00e9e de nos serveurs\u00a0;<\/li>\n\n\n\n<li>Les processus d&rsquo;automatisation des envois pour fluidifier les parcours clients\u00a0;<\/li>\n\n\n\n<li>Les fonctionnalit\u00e9s de cr\u00e9ation acc\u00e9l\u00e9r\u00e9e d&#8217;emails gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle.<\/li>\n<\/ul>\n\n\n\n<p>Mais ce que l&rsquo;agence appr\u00e9cie par dessus tout, c&rsquo;est la facilit\u00e9 avec laquelle elle peut \u00e9changer avec le support prioritaire de Sinch Mailjet. La prise en charge rapide des tickets permet \u00e0 l&rsquo;agence d&rsquo;obtenir les r\u00e9ponses aux questions que ses clients peuvent avoir, et, le cas \u00e9ch\u00e9ant, une r\u00e9solution rapide des probl\u00e8mes li\u00e9s \u00e0 l&#8217;emailing qu&rsquo;elle peut rencontrer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: des volumes d&rsquo;envoi croissants et des clients satisfaits<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des heures de travail et de param\u00e9trage de sous-comptes sauv\u00e9es\u00a0: la cr\u00e9ation et la gestion simplifi\u00e9es des sous-comptes de Sinch Mailjet a permis l&rsquo;acc\u00e9l\u00e9ration de la prise en charge de l&#8217;emailing par les clients de l&rsquo;agence, et un gain de temps consid\u00e9rable pour tout le monde.<\/li>\n\n\n\n<li>Des volumes d&rsquo;envoi toujours plus importants\u00a0: les envois d&#8217;emails par Pic Digital pour ses clients ont augment\u00e9, et les taux d&rsquo;ouverture moyens sont pass\u00e9s de 25\u00a0% \u00e0 plus de 30\u00a0% en l&rsquo;espace de 12 mois, soulignant non seulement une am\u00e9lioration quantitative des envois, mais aussi qualitative.<\/li>\n<\/ul>\n\n\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-678e6fc65608dbca608648c9200397aa\">\r\n            L&#8217;email a une vraie fonction, beaucoup moins intrusive qu&rsquo;un SMS ou une notification sur t\u00e9l\u00e9phone. L&#8217;email a toute sa place.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/11\/Capture-decran-2025-11-27-a-10.31.16.png\" alt=\"Photo de Caroline Phillips\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-678e6fc65608dbca608648c9200397aa\">\r\n                        Caroline Phillips                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Fondatrice et dirigeante de Pic Digital<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p>Regardez l&rsquo;interview vid\u00e9o que Caroline Phillips nous a accord\u00e9 sur sa relation avec Sinch Mailjet.<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=FYhPq6jUdJE\" class=\"lazy-video-link\" data-lazy-video=\"FYhPq6jUdJE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/FYhPq6jUdJE\/maxresdefault.jpg\" title=\"Vid\u00e9o Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/FYhPq6jUdJE\/maxresdefault.jpg\" alt=\"Comment l&#039;agence Pic Digital utilise l&#039;emailing avec Mailjet\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n                            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=FYhPq6jUdJE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/FYhPq6jUdJE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/FYhPq6jUdJE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=FYhPq6jUdJE\",\n    \"name\": \"Comment l'agence Pic Digital utilise l'emailing avec Mailjet\",\n    \"description\": \"Caroline Phillips, CEO de l'agence Pic Digital, nous explique comment les fonctionnalit\\u00e9s de sous-comptes, d'automatisation, et de cr\\u00e9ation assist\\u00e9e par IA de Sinch Mailjet ont aid\\u00e9 son entreprise \\u00e0 cro\\u00eetre, et quelle place occupe l'email dans une strat\\u00e9gie de marketing omnicanale.\\n\\n#emailing #agence\",\n    \"uploadDate\": \"2025-11-14T14:59:10+00:00\",\n    \"duration\": \"PT1M47S\"\n}        <\/script>\r\n        \r\n\t\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment l&rsquo;agence Pic Digital a simplifi\u00e9 et acc\u00e9l\u00e9r\u00e9 la gestion des envois d&#8217;emails pour ses clients et boost\u00e9 leurs taux d&rsquo;ouverture pour atteindre les 30\u00a0% gr\u00e2ce aux sous-comptes de Sinch Mailjet.<\/p>\n","protected":false},"featured_media":46042,"template":"","meta":{"_acf_changed":false},"case_studies_region":[82],"class_list":["post-46028","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-france-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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Aprendemas.com s&rsquo;est associ\u00e9 \u00e0 Mailjet dans le but d&rsquo;utiliser l&#8217;email pour communiquer et informer ses utilisateurs sur les derniers cours et bourses, afin de les aider \u00e0 trouver les meilleurs centres dans lesquels se former et progresser tant sur le plan personnel que professionnel.<\/p>\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi<\/h2>\n\n<p>\u00c0 l&rsquo;origine, Aprendemas.com travaillait avec un autre service d&#8217;emailing, mais son prix \u00e9lev\u00e9 et ses outils, qui commen\u00e7aient \u00e0 devenir obsol\u00e8tes par rapport \u00e0 ceux d&rsquo;autres plateformes, l&rsquo;ont pouss\u00e9e \u00e0 chercher une alternative plus moderne et plus abordable. Dans sa recherche, Aprendemas.com a fini par limiter ses options finales \u00e0 deux fournisseurs, Mailjet et une autre solution de messagerie. En fin de compte, les prix tr\u00e8s bas de l&rsquo;autre solution ont fait pencher la balance en faveur de cette plateforme. Cependant, l&rsquo;exp\u00e9rience d&rsquo;Aprendemas.com avec cet autre service d&#8217;emailing n&rsquo;a pas \u00e9t\u00e9 \u00e0 la hauteur de ses attentes, mais a \u00e9galement eu des effets n\u00e9gatifs sur sa strat\u00e9gie d&#8217;emailing. Le support pendant la phase de pr\u00e9chauffe de l&rsquo;IP \u00e9tait tr\u00e8s limit\u00e9 et l&rsquo;\u00e9quipe d&rsquo;Aprendemas.com s&rsquo;est sentie livr\u00e9e \u00e0 elle-m\u00eame, avec peu de chances d&rsquo;obtenir l&rsquo;aide dont elle avait besoin pour faire d\u00e9coller sa strat\u00e9gie d&#8217;emailing.<\/p>\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n<p>Finalement, Aprendemas.com a d\u00e9cid\u00e9 de revenir sur sa d\u00e9cision et de choisir Mailjet pour lancer sa strat\u00e9gie d&#8217;email marketing, en raison du rapport qualit\u00e9\/prix de notre solution, mais surtout en raison du traitement et de la confiance que l&rsquo;\u00e9quipe lui a inspir\u00e9e d\u00e8s le premier contact. L&rsquo;\u00e9quipe r\u00e9ussite client de Mailjet a \u00e9t\u00e9 pr\u00e9sente d\u00e8s le d\u00e9but pour aider Aprendemas.com \u00e0 trouver un bon plan personnalis\u00e9 pour sa strat\u00e9gie d&#8217;emailing, en l&rsquo;assistant pendant la phase de pr\u00e9chauffe de l&rsquo;IP et en la pr\u00e9parant \u00e0 envoyer en toute s\u00e9curit\u00e9 son volume estim\u00e9 de 30\u00a0millions d&#8217;emails par an. Gr\u00e2ce \u00e0 ce travail initial, Aprendemas.com a acquis une excellente r\u00e9putation aupr\u00e8s de Google, Outlook, Yahoo, AOL et d&rsquo;autres clients de messagerie, ce qui a entra\u00een\u00e9 une augmentation des taux d&rsquo;ouverture et de clics, ainsi qu&rsquo;une am\u00e9lioration du taux de conversion des clients de 10\u00a0% au cours des premiers mois qui ont suivi le d\u00e9but de ce partenariat. En outre, Aprendemas.com a tir\u00e9 pleinement parti de notre \u00e9diteur d\u2019emails en \u00ab\u00a0drag-and-drop\u00a0\u00bb puissant et intuitif, ce qui lui a permis d&rsquo;\u00e9conomiser du temps et des co\u00fbts de d\u00e9veloppement pour la conception de ses campagnes.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Aprendemas-logo.png\" alt=\"Logo de citation de Enrique Reyes\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-3c431774a90aa3359c05745499983ba5\">\r\n            Le service que Mailjet nous offre est sa meilleure valeur, en particulier la qualit\u00e9 de toutes les personnes impliqu\u00e9es, de l&rsquo;aspect commercial au service technique. Notre responsable de la relation client, en particulier, nous a conseill\u00e9s, a apais\u00e9 nos doutes et nous a aid\u00e9s \u00e0 nous lancer avec succ\u00e8s dans cette nouvelle \u00e9tape.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Enrique-Reyes-Aprendemas.png\" alt=\"Photo de Enrique Reyes\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-3c431774a90aa3359c05745499983ba5\">\r\n                        Enrique Reyes                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, Aprendemas.com<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">La vision<\/h2>\n\n<p>Pour Aprendemas.com, l&rsquo;objectif de sa strat\u00e9gie d&#8217;emailing est de trouver de nouveaux moyens de fournir les informations demand\u00e9es par les utilisateurs, de mani\u00e8re efficace, rapide et s\u00fbre.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Aprendemas-logo.png\" alt=\"Logo de citation de Enrique Reyes\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-0f7b59a4308e68b608fb878c03de852d\">\r\n            Notre exp\u00e9rience avec notre service de messagerie n&rsquo;a pas \u00e9t\u00e9 bonne en raison du peu d&rsquo;aide propos\u00e9 par leur support technique pour pr\u00e9chauffer l&rsquo;IP attribu\u00e9e. Nous nous sommes sentis livr\u00e9s \u00e0 nous-m\u00eames et nous avons rapidement r\u00e9alis\u00e9 que ce n&rsquo;\u00e9tait pas l&rsquo;outil de marketing qui nous convenait. Gr\u00e2ce aux conseils de Mailjet et \u00e0 l&rsquo;\u00e9tude conjointe d&rsquo;un plan appropri\u00e9 et personnalis\u00e9 de pr\u00e9chauffe des IP, nous avons acquis une excellente r\u00e9putation aupr\u00e8s de Google, Microsoft (Hotmail et Outlook), Yahoo, AOL, etc. En seulement trois mois, nous avons augment\u00e9 les taux d&rsquo;ouverture et de clics ainsi que le taux de conversion de nos clients de plus de 10&nbsp;%.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Enrique-Reyes-Aprendemas.png\" alt=\"Photo de Enrique Reyes\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-0f7b59a4308e68b608fb878c03de852d\">\r\n                        Enrique Reyes                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie, Aprendemas.com<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>\u00c0 cette fin, Mailjet et Aprendemas.com continueront \u00e0 travailler main dans la main pour d\u00e9finir une strat\u00e9gie d&#8217;emailing qui continuera \u00e0 pr\u00e9server son excellente r\u00e9putation d&rsquo;exp\u00e9diteur et \u00e0 apporter de la valeur aux utilisateurs du moteur de recherche, am\u00e9liorant ainsi leurs taux d&rsquo;ouverture et de clics.<\/p>\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"form-label\">\r\n                    Restez au courant&nbsp;! Abonnez-vous \u00e0 notre newsletter pour recevoir des ressources int\u00e9ressantes directement dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top mb-2 g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-1309\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-1309\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-6267\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-6267\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    D\u00e9couvrez la newsletter de Mailjet chaque mois dans votre bo\u00eete de r\u00e9ception.                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter Mailjet.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Aprendemas.com s&rsquo;associe \u00e0 Mailjet pour dynamiser sa strat\u00e9gie d&#8217;emailing<\/p>\n","protected":false},"featured_media":38243,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11303],"class_list":["post-46020","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-espagne-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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Les offres d&rsquo;Exoticca sont disponibles pour une dur\u00e9e limit\u00e9e sur son site et se concentrent sur des destinations \u00e0 moyenne ou longue distance, class\u00e9es par th\u00e8me, comme les excursions, les plages, la nature ou les villes.<\/p>\n\n<p>L&#8217;email marketing est pour Exoticca l&rsquo;une des principales strat\u00e9gies pour stimuler ses ventes. Lorsque l&rsquo;entreprise a commenc\u00e9 \u00e0 se d\u00e9velopper dans d&rsquo;autres pays europ\u00e9ens, elle a d\u00e9cid\u00e9 de s&rsquo;associer \u00e0 Mailjet, car elle avait besoin d&rsquo;une plateforme \u00e9volutive capable de s&rsquo;adapter en toute fluidit\u00e9 \u00e0 sa croissance rapide et de fournir un service de support plus rapide et plus privil\u00e9gi\u00e9.<\/p>\n\n<p>Aujourd&rsquo;hui, Exoticca envoie ses newsletters hebdomadaires \u00e0 50\u00a0000\u00a0contacts en Europe et aux \u00c9tats-Unis, dans quatre langues diff\u00e9rentes.<\/p>\n\n<p><strong>Le d\u00e9fi<\/strong><\/p>\n\n<p>L&rsquo;ancien service de messagerie d&rsquo;Exoticca proposait un outil de cr\u00e9ation de campagnes obsol\u00e8te et pas assez agile et intuitif pour que n&rsquo;importe quel partenaire marketing puisse facilement \u00e9diter et concevoir des mod\u00e8les d&#8217;email. En outre, la r\u00e9solution des incidents affectant le syst\u00e8me \u00e9tait assez lente et co\u00fbteuse, et \u00e9tait toujours effectu\u00e9e par un autre agent de support.<\/p>\n\n<p>Avec l&rsquo;internationalisation qu&rsquo;elle souhaitait mettre en place, Exoticca \u00e9tait \u00e0 la recherche d&rsquo;une plateforme d&#8217;email qui, en plus d&rsquo;\u00eatre agile et s\u00e9curis\u00e9e, offrirait un support continu et des conseils d&rsquo;experts en d\u00e9livrabilit\u00e9 et en bonnes pratiques d&#8217;email, afin qu&rsquo;elle puisse se concentrer sur ce qui est vraiment important\u00a0: la croissance de l&rsquo;entreprise.<\/p>\n\n<p>\u00ab\u00a0Nous \u00e9tions confront\u00e9s \u00e0 une nouvelle \u00e9tape pour notre entreprise. Nous devions nous lancer \u00e0 l&rsquo;international et mettre en place une nouvelle strat\u00e9gie mondiale d&#8217;email marketing, et nous avions donc besoin d&rsquo;un outil \u00e0 la hauteur de la t\u00e2che.\u00a0\u00bb<\/p>\n\n<p><strong>La solution<\/strong><\/p>\n\n<p>Exoticca a trouv\u00e9 en Mailjet un partenaire dot\u00e9 d&rsquo;une structure solide et fiable, ce qui a permis de r\u00e9duire le nombre d&rsquo;incidents techniques qui freinait normalement le travail de l&rsquo;entreprise. En outre, son \u00e9diteur d&#8217;emails est tr\u00e8s intuitif et simple \u00e0 utiliser, ce qui facilite le processus de cr\u00e9ation de newsletters et permet au d\u00e9partement marketing de travailler de mani\u00e8re plus cr\u00e9ative sans avoir besoin de connaissances sp\u00e9cifiques.<\/p>\n\n<p>Toutefois, pour Samuel Mart\u00ed, responsable de l&#8217;email marketing chez Exoticca, le service qui a fait la diff\u00e9rence par rapport aux autres concurrents a \u00e9t\u00e9 l&rsquo;attention accord\u00e9e\u00a0: \u00ab\u00a0La relation avec notre responsable de la relation client est l&rsquo;une des valeurs ajout\u00e9es que Mailjet nous a apport\u00e9es et qui, sans aucun doute, nous ont incit\u00e9s \u00e0 rester sur cette plateforme. La relation est directe et privil\u00e9gi\u00e9e, et les r\u00e9ponses \u00e0 nos questions sont imm\u00e9diates.\u00a0\u00bb<\/p>\n\n<p>Ce qu&rsquo;elle appr\u00e9cie le plus chez son responsable de la relation client, ce sont les connaissances techniques qu&rsquo;il lui transmet (par exemple, sur la d\u00e9livrabilit\u00e9, la r\u00e9putation de l&rsquo;adresse IP ou m\u00eame les tendances du secteur) et, surtout, les bonnes pratiques d&rsquo;envoi qui font le succ\u00e8s de sa strat\u00e9gie d&#8217;email marketing. Gr\u00e2ce \u00e0 ce travail conjoint, Exoticca a obtenu une r\u00e9putation de l&rsquo;adresse IP optimale aupr\u00e8s de tous les clients de messagerie (passant, dans certains cas, de 55\u00a0% \u00e0 90\u00a0%) et, par cons\u00e9quent, une am\u00e9lioration qualitative de ses indicateurs cl\u00e9s de performance.<\/p>\n\n<p><strong>La vision<\/strong><\/p>\n\n<p>Le travail d&rsquo;Exoticca et de Mailjet a des perspectives d&rsquo;avenir claires. Bient\u00f4t, l&rsquo;entreprise pr\u00e9voit de lancer des campagnes d&#8217;emailing automatis\u00e9es afin de tirer parti de toutes les informations dont elle dispose d\u00e9j\u00e0 sur ses contacts, et d&rsquo;utiliser la puissante API de Mailjet pour g\u00e9rer \u00e9galement ses emails transactionnels.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/exoticca.svg\" alt=\"Logo de citation de Samuel Mart\u00ed\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-732134c7d997799ac99a810083cb5567\">\r\n            \u00ab&nbsp;Nous avons commenc\u00e9 \u00e0 travailler avec Mailjet et, d\u00e8s le premier instant, le support que nous avons re\u00e7u \u00e9tait tr\u00e8s privil\u00e9gi\u00e9, mais surtout d&rsquo;un niveau professionnel \u00e9lev\u00e9. Nous pouvons d\u00e9sormais affirmer que nous disposons d&rsquo;une strat\u00e9gie claire, avec une perspective internationale, qui nous a permis d&rsquo;am\u00e9liorer nos taux d&rsquo;ouverture et de clics. Mais ce n&rsquo;est pas tout, nous continuons \u00e0 travailler et notre prochain d\u00e9fi est ax\u00e9 sur la croissance et l&rsquo;automatisation des processus afin d&rsquo;accro\u00eetre notre efficacit\u00e9.&nbsp;\u00bb          <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Samuel-Marti-Exoticca.png\" alt=\"Photo de Samuel Mart\u00ed\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-732134c7d997799ac99a810083cb5567\">\r\n                        Samuel Mart\u00ed                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable de l&#8217;email marketing, Exoticca<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"form-label\">\r\n                    Restez au courant&nbsp;! Abonnez-vous \u00e0 notre newsletter pour recevoir des ressources int\u00e9ressantes directement dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top mb-2 g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-8974\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-8974\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-1451\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-1451\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    D\u00e9couvrez la newsletter de Mailjet chaque mois dans votre bo\u00eete de r\u00e9ception.                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter Mailjet.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Exoticca s&rsquo;associe \u00e0 Mailjet pour mettre en \u0153uvre sa strat\u00e9gie globale d&#8217;emailing<\/p>\n","protected":false},"featured_media":38253,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11303],"class_list":["post-46019","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-espagne-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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Pour ce faire, ils sont organis\u00e9s en projets en \u00e9quipe \u00e0 distance appel\u00e9s \u00ab\u00a0Voyage\u00a0\u00bb, o\u00f9 ils travaillent comme d\u00e9veloppeurs, designers d&rsquo;UI\/UX, responsables produits ou scrum master. En utilisant les cadres scrum\/agile, ils combinent comp\u00e9tences techniques et savoir-\u00eatre pour se pr\u00e9parer au monde du travail. Chingu accompagne aujourd&rsquo;hui des participants dans plus de 75\u00a0pays et les aide \u00e0 former de solides r\u00e9seaux dans le monde entier.<\/p>\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: les processus manuels bloquaient un programme international<\/h2>\n\n<p>Avant d&rsquo;adopter Sinch Mailjet, le cofondateur de Chingu traitait manuellement les communications avec les cohortes en copiant les adresses email dans des listes ad hoc, en r\u00e9digeant des messages individuels et en les envoyant par l&rsquo;interm\u00e9diaire de clients de messagerie standard. Lorsque le nombre d&rsquo;inscriptions a atteint plusieurs centaines pour chaque Voyage, cette approche est devenue ing\u00e9rable\u00a0: les liens d&rsquo;accompagnement arrivaient en retard, les rappels \u00e9taient manqu\u00e9s et le personnel y passait des heures.<\/p>\n\n<p>\u00ab\u00a0La gestion manuelle de centaines d&#8217;emails \u00e9tait \u00e9puisante et insoutenable\u00a0\u00bb. \u2014 Jim Medlock, cofondateur<\/p>\n\n<p>Les retards et les messages manqu\u00e9s risquaient de perturber les projets et de faire perdre des participants, mena\u00e7ant ainsi la mission de Chingu, qui est de fournir une exp\u00e9rience professionnelle fluide. L&rsquo;\u00e9quipe avait un besoin urgent d&rsquo;une solution \u00e9volutive pour r\u00e9pondre \u00e0 son impact croissant.<\/p>\n\n<p>Chingu s&rsquo;est tourn\u00e9e vers Sinch Mailjet, qui combine des mod\u00e8les faciles \u00e0 cr\u00e9er et des API con\u00e7ues pour les d\u00e9veloppeurs\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Des mod\u00e8les en \u00ab\u00a0drag-and-drop\u00a0\u00bb ont permis \u00e0 des \u00e9quipes non techniques de cr\u00e9er des messages de marque en quelques minutes.<\/li>\n\n\n\n<li>Les emails transactionnels et le relais SMTP ont assur\u00e9 la livraison instantan\u00e9e des identifiants critiques, des invitations \u00e0 rejoindre Discord et des rappels de sprint.<\/li>\n\n\n\n<li>La gestion des contacts a permis de synchroniser les listes de cohortes avec le serveur Discord de Chingu et les bases de donn\u00e9es internes.<\/li>\n\n\n\n<li>Une REST API l\u00e9g\u00e8re permet de d\u00e9clencher automatiquement des emails personnalis\u00e9s lorsque des \u00e9quipes se forment, des projets sont lanc\u00e9s ou des \u00e9ch\u00e9ances sont modifi\u00e9es.<\/li>\n<\/ul>\n\n<p>Chingu a adopt\u00e9 Mailjet pour rationaliser les processus manuels, permettant une int\u00e9gration plus rapide et des communications plus coh\u00e9rentes. \u00c0 l&rsquo;avenir, l&rsquo;\u00e9quipe pr\u00e9voit d&rsquo;explorer les parcours d&rsquo;automatisation pour remplacer les scripts maison et simplifier davantage les sc\u00e9narios.<\/p>\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: des envois fiables, des cohortes engag\u00e9es, une \u00e9volutivit\u00e9 future<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Des heures \u00e9conomis\u00e9es\u00a0: des mod\u00e8les pr\u00e9-construits et des listes segment\u00e9es ont transform\u00e9 des t\u00e2ches qui prenaient auparavant plusieurs heures en une simple r\u00e9vision avant d&rsquo;envoyer.<\/li>\n\n\n\n<li>Une livraison coh\u00e9rente\u00a0: environ 10\u00a0000\u00a0emails mensuels atterrissent de mani\u00e8re fiable dans les bo\u00eetes de r\u00e9ception avec un \u00ab\u00a0bon\u00a0\u00bb taux de d\u00e9livrabilit\u00e9, ce qui permet \u00e0 chaque Voyage de respecter le calendrier.<\/li>\n\n\n\n<li>Engagement durable\u00a0: l&rsquo;association des diffusions Mailjet et des annonces sur Discord permet de maintenir une participation active pendant les six semaines que durent les projets.<\/li>\n<\/ul>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-1a3fa674e3b4bea7cf801a7133eed645\">\r\n            Mailjet a rationalis\u00e9 notre communication et a permis \u00e0 nos membres de s&rsquo;impliquer d\u00e8s le premier jour.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/08\/image-63.png\" alt=\"Photo de Jim Medlock\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-1a3fa674e3b4bea7cf801a7133eed645\">\r\n                        Jim Medlock                    <\/cite>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;automatisation de la messagerie de base, Chingu peut se concentrer sur l&rsquo;expansion des Voyages et le soutien aux apprenants, tout en sachant que Mailjet s&rsquo;adaptera \u00e0 la croissance de sa communaut\u00e9 mondiale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Chingu a troqu\u00e9 des heures de gestion manuelle de listes contre des envois automatis\u00e9s par Mailjet qui permettent \u00e0 sa communaut\u00e9 de d\u00e9veloppeurs du monde entier de rester concentr\u00e9e et de cr\u00e9er.<\/p>\n","protected":false},"featured_media":41497,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11300],"class_list":["post-44503","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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D&rsquo;ailleurs, au-del\u00e0 des taux d&rsquo;ouverture, le nombre total d&rsquo;ouvertures a augment\u00e9 de 415\u00a0%, passant d&rsquo;une moyenne de 15\u00a0000 \u00e0 plus de 75\u00a0000 par campagne. Gr\u00e2ce \u00e0 un ciblage et \u00e0 une segmentation plus pouss\u00e9s, leur r\u00e9putation s&rsquo;est consid\u00e9rablement am\u00e9lior\u00e9e et un plus grand nombre de leurs emails sont arriv\u00e9s dans la bo\u00eete de r\u00e9ception plut\u00f4t que dans le dossier du spam. Gr\u00e2ce \u00e0 une cadence plus r\u00e9guli\u00e8re, avec l&rsquo;envoi d&rsquo;une newsletter par semaine, leurs clients savaient qu&rsquo;ils devaient \u00eatre \u00e0 l&rsquo;aff\u00fbt du nouveau message et leur engagement est par cons\u00e9quent devenu beaucoup plus fr\u00e9quent. Tout cela se r\u00e9sume \u00e0 une augmentation massive du retour sur investissement. Avant de passer \u00e0 un abonnement personnalis\u00e9, Videostream d\u00e9pensait en moyenne <b>20,14\u00a0$ pour 1\u00a0000 ouvertures<\/b>, car ils envoyaient des messages \u00e0 un large public et n&rsquo;obtenaient pas de r\u00e9sultats. Apr\u00e8s avoir nettoy\u00e9 leurs listes et \u00e9tabli une cadence r\u00e9guli\u00e8re, ils ont maintenant un <b>CPM de seulement 2,02\u00a0$<\/b>.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Quote-Videostream-Logo.png\" alt=\"Logo de citation de Matthew Gardner\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-99b1cea216a42e487343181b3dc892af\">\r\n            L&#8217;email est rapidement devenu un canal important pour nos communications avec les utilisateurs, mais nous ne comprenions pas bien comment g\u00e9rer les listes et les campagnes pour augmenter efficacement les taux d&rsquo;ouverture, les taux de clics et la d\u00e9livrabilit\u00e9. Les conseils personnalis\u00e9s de l&rsquo;\u00e9quipe de charg\u00e9s de comptes techniques de Mailjet ont \u00e9t\u00e9 incroyablement utiles pour retirer les utilisateurs inactifs de nos listes, mais aussi pour multiplier par 10 le nombre total d&rsquo;ouvertures et de clics.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Matthew-Gardner-Videostream.png\" alt=\"Photo de Matthew Gardner\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-99b1cea216a42e487343181b3dc892af\">\r\n                        Matthew Gardner                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Co-fondateur et responsable UX, Videostream<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"form-label\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top mb-2 g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-4029\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-4029\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-5656\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-5656\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Videostream a am\u00e9lior\u00e9 la d\u00e9livrabilit\u00e9, r\u00e9duit les co\u00fbts associ\u00e9s aux emails et augment\u00e9 le retour sur investissement de ses campagnes en repensant sa strat\u00e9gie de ciblage et d&rsquo;envoi avec Mailjet.<\/p>\n","protected":false},"featured_media":21600,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11305],"class_list":["post-44507","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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L&#8217;email transactionnel constitue une grande partie de l&rsquo;exp\u00e9rience interactive de l&rsquo;utilisateur. Sketchfab envoie des notifications sur les interactions de l&rsquo;utilisateur, telles que les nouveaux commentaires, les personnes qui le suivent et celles qui mettent une mention \u00ab\u00a0J&rsquo;aime\u00a0\u00bb sur ses contenus. Sketchfab envoyait ces communications avec son propre SMTP, et comme l&rsquo;entreprise cherchait \u00e0 faire \u00e9voluer sa plateforme, elle a d\u00e9cid\u00e9 de chercher une solution plus fiable et plus rentable pour envoyer des emails d\u00e9clench\u00e9s depuis ses serveurs, et a trouv\u00e9 Mailjet. \u00ab\u00a0L&rsquo;abandon de notre propre SMTP n&rsquo;a n\u00e9cessit\u00e9 la modification que de quelques lignes de code\u00a0\u00bb, explique Pierre-Antoine Passet, directeur du produit. Sketchfab a r\u00e9cemment mis en place un centre de pr\u00e9f\u00e9rences personnalis\u00e9 pour les emails, o\u00f9 les utilisateurs peuvent personnaliser le contenu qu&rsquo;ils voient et la fr\u00e9quence \u00e0 laquelle ils le re\u00e7oivent. Gr\u00e2ce aux API de Mailjet, Sketchfab peut synchroniser les pr\u00e9f\u00e9rences individuelles des utilisateurs avec les listes de contacts segment\u00e9es correspondantes. Lorsqu&rsquo;un utilisateur se d\u00e9sabonne d&rsquo;un type d&rsquo;\u00ab\u00a0activit\u00e9\u00a0\u00bb, par exemple des notifications lorsque quelqu&rsquo;un le suit, son adresse email est automatiquement supprim\u00e9e de la liste de contacts correspondante. Permettre aux utilisateurs d&rsquo;adapter l&rsquo;exp\u00e9rience \u00e0 leurs propres besoins am\u00e9liore l&rsquo;engagement.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/sketchfab.svg\" alt=\"Logo de citation de Pierre-Antoine Passet\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-85863bd8ca64ffa3a6c9c00b5a4e33e9\">\r\n            L&rsquo;abandon de notre propre SMTP n&rsquo;a n\u00e9cessit\u00e9 la modification que de quelques lignes de code. La cerise sur le g\u00e2teau est que certaines bonnes pratiques en mati\u00e8re de d\u00e9livrabilit\u00e9 sont int\u00e9gr\u00e9es et que d&rsquo;autres sont faciles \u00e0 automatiser par nous-m\u00eames, ce qui fait de la gestion de la r\u00e9putation d&rsquo;exp\u00e9diteur un jeu d&rsquo;enfant pour nous. Par exemple, si une personne marque l&rsquo;un de nos emails comme \u00e9tant du spam, son adresse est automatiquement supprim\u00e9e de nos listes de contacts.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Pierre-Antoine-Passet-Sketchfab.png\" alt=\"Photo de Pierre-Antoine Passet\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-85863bd8ca64ffa3a6c9c00b5a4e33e9\">\r\n                        Pierre-Antoine Passet                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur du produit &#8211; Sketchfab<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"form-label\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top mb-2 g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2596\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2596\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-1937\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-1937\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Sketchfab a fait \u00e9voluer son syst\u00e8me d&#8217;emails transactionnels avec Mailjet, en am\u00e9liorant la d\u00e9livrabilit\u00e9, la personnalisation et l&rsquo;engagement des utilisateurs avec seulement quelques lignes de code.<\/p>\n","protected":false},"featured_media":21574,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11300],"class_list":["post-44508","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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Cela signifie g\u00e9rer les emails, les r\u00e9seaux sociaux, l&rsquo;image de marque et plus encore pour des clients tels que Berry Hill Resort et Lexington Golf &amp; Country Club. Cela signifie \u00e9galement que la main-d&rsquo;\u0153uvre et la client\u00e8le sont tr\u00e8s dispers\u00e9es, ce qui fait de la collaboration harmonieuse l&rsquo;une des principales priorit\u00e9s de l&rsquo;entreprise.<\/p>\n\n<p>Sur d&rsquo;autres canaux, comme les r\u00e9seaux sociaux, la collaboration \u00e9tait int\u00e9gr\u00e9e \u00e0 tous les outils, ce qui facilitait les campagnes avec de nombreux contributeurs, pour de multiples clients. Tout le monde pouvait travailler dans une seule interface, acc\u00e9der \u00e0 des statistiques d\u00e9taill\u00e9es et gagner du temps.<\/p>\n\n<p>Du point de vue du client, le programme d&#8217;emailing d&rsquo;UpToPar apportait de la valeur aux utilisateurs finaux et g\u00e9n\u00e9rait de plus en plus de revenus. En revanche, UpToPar faisait face \u00e0 des probl\u00e8mes, tels que la lenteur et la complexit\u00e9 de l&rsquo;outil de cr\u00e9ation d&#8217;emails, les pannes de la plateforme d&#8217;emails et la perte soudaine de tout son travail.<\/p>\n\n<p>En ce qui concerne les emails, les outils d&rsquo;UpToPar n&rsquo;\u00e9taient pas \u00e0 la hauteur. L&rsquo;\u00e9quipe marketing savait que l&#8217;email avait l&rsquo;un des meilleurs rendements possibles, en particulier pour la promotion d&rsquo;\u00e9v\u00e9nements (qui affichent souvent complet gr\u00e2ce \u00e0 la seule promotion par email), ainsi que pour l&rsquo;envoi de notifications telles que des rappels de r\u00e9servations et de temps de d\u00e9part.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse de l&rsquo;utilisation du temps\u00a0:<\/strong> l&rsquo;\u00e9quipe a proc\u00e9d\u00e9 \u00e0 un examen interne du temps consacr\u00e9 aux campagnes d&#8217;emailing, des pertes de temps et des possibilit\u00e9s de gains d&rsquo;efficacit\u00e9.<\/li>\n\n\n\n<li><strong>Analyse des besoins en fournisseur de service d&#8217;emailing\u00a0:<\/strong> l&rsquo;\u00e9quipe a identifi\u00e9 les principales priorit\u00e9s concernant le fournisseur de service d&#8217;emailing et a recherch\u00e9 une solution qui r\u00e9ponde \u00e0 ces besoins.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Pourquoi Mailjet\u00a0?<\/h2>\n\n<p>L&rsquo;analyse interne d&rsquo;UpToPar a r\u00e9v\u00e9l\u00e9 que l&rsquo;entreprise passait en moyenne 18\u00a0heures par semaine \u00e0 envoyer des emails. Le temps disponible \u00e9tant de plus en plus limit\u00e9, l&rsquo;entreprise a d\u00e9cid\u00e9 de passer \u00e0 un fournisseur de service d&#8217;emailing beaucoup plus rapide et adapt\u00e9 aux \u00e9quipes. La r\u00e9ponse \u00e0 ses probl\u00e8mes \u00e9tait Mailjet.<\/p>\n\n<p>Apr\u00e8s \u00eatre pass\u00e9 \u00e0 Mailjet, UpToPar a proc\u00e9d\u00e9 \u00e0 un nouvel examen du temps consacr\u00e9 aux campagnes d&#8217;emailing. Aujourd&rsquo;hui, l&rsquo;entreprise a r\u00e9duit le temps consacr\u00e9 aux campagnes de 66\u00a0%, les responsables des emails ne passant pas plus de 6\u00a0heures par semaine sur les campagnes. D&rsquo;un point de vue financier, l&rsquo;utilisation de Mailjet leur a permis d&rsquo;\u00e9conomiser 12\u00a0480\u00a0$ rien qu&rsquo;en termes de temps.<\/p>\n\n<p>En fin de compte, UpToPar a choisi Mailjet plut\u00f4t que d&rsquo;autres solutions en raison de ses outils de collaboration, de son outil de cr\u00e9ation d&#8217;emails et de son gestionnaire de mod\u00e8les intuitifs, de son infrastructure fiable et de la pr\u00e9sence d&rsquo;un responsable de la relation client \u00e0 sa disposition.<\/p>\n\n<p>Apr\u00e8s l&rsquo;analyse interne de la mani\u00e8re dont l&rsquo;\u00e9quipe marketing cr\u00e9e et envoie des emails, il est apparu clairement qu&rsquo;elle avait besoin d&rsquo;une plateforme con\u00e7ue pour une grande \u00e9quipe \u00e0 distance, et qui pouvait \u00e9galement impliquer des contributeurs externes tels que ses clients.<\/p>\n\n<p>L&rsquo;accent mis par Mailjet sur les \u00e9quipes a permis \u00e0 UpToPar de mieux g\u00e9rer ses nombreux clients dans une seule interface, de s&rsquo;assurer qu&rsquo;elle pourrait conserver des statistiques et des mod\u00e8les distincts pour chaque client et, en fin de compte, de cr\u00e9er et d&rsquo;envoyer des emails beaucoup plus rapidement qu&rsquo;auparavant.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/uptopar.svg\" alt=\"Logo de citation de Natalia Contreras\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-21c39c350cb1104ba76d85b28fc0aea2\">\r\n            Non seulement nous avons r\u00e9alis\u00e9 des \u00e9conomies gr\u00e2ce \u00e0 un meilleur syst\u00e8me, mais notre service est aujourd&rsquo;hui plus efficace que jamais. Un bon exemple de ces changements est que nous avons pu obtenir deux propri\u00e9t\u00e9s et conclure deux contrats de services de conseil avec le m\u00eame personnel gr\u00e2ce \u00e0 l&rsquo;efficacit\u00e9 atteinte.          <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Natalia-Contreras-Up-To-Par.png\" alt=\"Photo de Natalia Contreras\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-21c39c350cb1104ba76d85b28fc0aea2\">\r\n                        Natalia Contreras                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directrice du marketing &#8211; UpToPar Management<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>Avec l&rsquo;aide d&rsquo;un responsable de la relation client, UpToPar a cr\u00e9\u00e9 un sous-compte pour chacun de ses clients et peut d\u00e9sormais attribuer des r\u00f4les d&rsquo;utilisateur sp\u00e9cifiques \u00e0 diff\u00e9rents contributeurs internes et externes. Par exemple, un copywriter pour un client ne peut pas acc\u00e9der \u00e0 la section facturation ou aux mod\u00e8les d&rsquo;autres clients sans en avoir re\u00e7u la permission.<\/p>\n\n<p>En outre, les campagnes ne peuvent \u00eatre envoy\u00e9es sans l&rsquo;approbation d&rsquo;un charg\u00e9 de client\u00e8le afin de s&rsquo;assurer que les fautes de frappe et les erreurs de conception ne passent pas inaper\u00e7ues.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/uptopar.svg\" alt=\"Logo de citation de Natalia Contreras\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-9ae46280705c50f85c894870737e3769\">\r\n            Depuis que nous utilisons Mailjet, il nous faut moiti\u00e9 moins de temps pour cr\u00e9er des campagnes.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Natalia-Contreras-Up-To-Par.png\" alt=\"Photo de Natalia Contreras\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-9ae46280705c50f85c894870737e3769\">\r\n                        Natalia Contreras                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directrice du marketing &#8211; UpToPar Management<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>En outre, la collaboration avec l&rsquo;\u00e9quipe de r\u00e9ussite client de Mailjet a permis \u00e0 UpToPar d&rsquo;augmenter les taux d&rsquo;ouverture en se concentrant sur le ciblage des utilisateurs engag\u00e9s et en envoyant des campagnes avec un message personnalis\u00e9 et pertinent. En un peu plus d&rsquo;un an, les taux d&rsquo;ouverture d&rsquo;UpToPar sont pass\u00e9s de 5\u00a0% \u00e0 30\u00a0%, et continuent d&rsquo;augmenter.<\/p>\n\n<h2 class=\"wp-block-heading\">Comment l&#8217;email augmente-t-il votre retour sur investissement\u00a0?<\/h2>\n\n<p>UpToPar a non seulement pu accro\u00eetre son efficacit\u00e9 dans l&rsquo;envoi d&#8217;emails, mais l&rsquo;entreprise a \u00e9galement pu constater une augmentation notable du retour sur investissement des campagnes individuelles. Cela permet \u00e0 UpToPar de se concentrer sur les canaux qu&rsquo;elle ma\u00eetrise, comme l&#8217;email marketing, et de d\u00e9penser l&rsquo;argent sur des canaux \u00e0 faible impact comme la publicit\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n\n<p>L&rsquo;\u00e9quipe d&rsquo;UpToPar est maintenant pr\u00eate pour une croissance significative au cours des prochaines ann\u00e9es, en partie gr\u00e2ce \u00e0 un syst\u00e8me d&#8217;email plus efficace et \u00e0 un canal de g\u00e9n\u00e9ration de revenus valid\u00e9 pour les campagnes.<\/p>\n\n<h2 class=\"wp-block-heading\">R\u00e9capitulatif des r\u00e9sultats<\/h2>\n\n<p>En un peu plus d&rsquo;un an, l&rsquo;\u00e9quipe d&rsquo;UpToPar a pu\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Diminuer le temps consacr\u00e9 aux emails de 66\u00a0%, soit une \u00e9conomie de plus de 12\u00a0000\u00a0$<\/li>\n\n\n\n<li>Multiplier les taux d&rsquo;ouverture par 6<\/li>\n\n\n\n<li>Augmenter le nombre de clients g\u00e9r\u00e9s de 30\u00a0% avec le m\u00eame nombre d&#8217;employ\u00e9s<\/li>\n\n\n\n<li>\u00c9conomiser de l&rsquo;argent sur la publicit\u00e9 et les autres canaux de marketing gr\u00e2ce \u00e0 une strat\u00e9gie d&#8217;emailing optimis\u00e9e<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"562\" height=\"317\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/UpToPar.png\" alt=\"Site web d'un centre de vill&#xE9;giature de luxe affich&#xE9; sur l'&#xE9;cran d'un ordinateur portable, avec un terrain de golf pittoresque et le titre &#xAB;&amp;nbsp;Exceptional Experiences&amp;nbsp;&#xBB; (exp&#xE9;riences exceptionnelles).\" class=\"wp-image-41462\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/UpToPar.png 562w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/UpToPar-300x169.png 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"form-label\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top mb-2 g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-7452\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-7452\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-9941\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-9941\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment UpToPar a rationalis\u00e9 ses op\u00e9rations d&#8217;emailing avec Mailjet, lib\u00e9rant ainsi du temps et des ressources pour se concentrer sur sa croissance.<\/p>\n","protected":false},"featured_media":21587,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11300],"class_list":["post-44504","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-etats-unis-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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Les membres peuvent s&rsquo;inscrire sur leur site pour recevoir des alertes leur indiquant o\u00f9 se trouve l&rsquo;essence la moins ch\u00e8re pr\u00e8s d&rsquo;eux. PetrolPrices.com s&rsquo;est associ\u00e9 \u00e0 Mailjet, qui lui a offert la flexibilit\u00e9 dont l&rsquo;entreprise avait besoin. La solution transactionnelle de Mailjet r\u00e9pondait \u00e0 ses besoins sp\u00e9cifiques et lui donnait les cl\u00e9s pour prendre le contr\u00f4le de ses envois d&#8217;emails. En tant qu&rsquo;organisation bas\u00e9e en Europe, Mailjet offre \u00e0 PetrolPrices.com la s\u00e9curit\u00e9 de savoir que ses donn\u00e9es sont h\u00e9berg\u00e9es au sein de l&rsquo;Union europ\u00e9enne. PetrolPrices.com est \u00e9galement sereine en sachant que tout son travail n&rsquo;est pas en vain, car les relations compl\u00e8tes de Mailjet avec les fournisseurs d\u2019acc\u00e8s \u00e0 Internet garantissent que les emails atteignent les bo\u00eetes de r\u00e9ception de leurs abonn\u00e9s.<\/p>\n\n<h2 class=\"wp-block-heading\">Le probl\u00e8me<\/h2>\n\n<p>Avant Mailjet, PetrolPrices.com utilisait une solution co\u00fbteuse et peu flexible. La lenteur de cette solution pr\u00e9c\u00e9dente emp\u00eachait PetrolPrices.com d&rsquo;avoir un contr\u00f4le total sur ses propres campagnes et d&rsquo;\u00e9voluer \u00e0 la vitesse n\u00e9cessaire \u00e0 son activit\u00e9.<\/p>\n\n<p>Il est imp\u00e9ratif pour PetrolPrices.com et les services que l&rsquo;entreprise offre \u00e0 ses abonn\u00e9s de s&rsquo;assurer que la solution reste pleinement conforme au RGPD.<\/p>\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n<p>En s&rsquo;associant \u00e0 Mailjet, PetrolPrices.com est en mesure d&rsquo;\u00eatre plus efficace, ce qui lui permet de gagner du temps et de r\u00e9duire ses co\u00fbts. Les guides API de Mailjet ont facilit\u00e9 le processus de mise en \u0153uvre et ont donn\u00e9 \u00e0 PetrolPrices.com les outils n\u00e9cessaires pour prendre le contr\u00f4le total de ses campagnes. En plus d&rsquo;une solution flexible, Mailjet fournit le support n\u00e9cessaire pour aider les clients comme PetrolPrices.com \u00e0 \u00e9voluer en fonction de leurs besoins. Les \u00e9quipes charg\u00e9es de la gestion des comptes et de la conformit\u00e9 sont au c\u0153ur de ce dispositif.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"548\" height=\"336\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/PetrolPrices.png\" alt=\"Site web de PetrolPrices sur l'&#xE9;cran d'un ordinateur portable montrant une application de comparaison de carburant avec une carte et une liste de prix de carburant, promouvant des options d'essence et de diesel moins ch&#xE8;res pour les conducteurs au Royaume-Uni.\" class=\"wp-image-41457\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/PetrolPrices.png 548w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/PetrolPrices-300x184.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">La vision<\/h2>\n\n<p>Apr\u00e8s la mise en place r\u00e9ussie des alertes de prix, PetrolPrices.com cherche \u00e0 mettre en \u0153uvre sa strat\u00e9gie d&#8217;email marketing, pour laquelle Mailjet sera un v\u00e9ritable partenaire.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/petrolprices.svg\" alt=\"Logo de citation de Jason Lloyd\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-54a321eda0afba2df8986d501d4606a3\">\r\n            Mailjet \u00e9tait le choix \u00e9vident pour PetrolPrices.com lorsque nous l&rsquo;avons compar\u00e9 \u00e0 d&rsquo;autres solutions, car il \u00e9tait rapide \u00e0 mettre en \u0153uvre, \u00e0 un prix comp\u00e9titif et facile \u00e0 utiliser. MJML (le langage de balisage de Mailjet) nous donne la possibilit\u00e9 de cr\u00e9er nos propres mod\u00e8les, ce qui nous permet d&rsquo;\u00e9conomiser le temps pass\u00e9 \u00e0 attendre qu&rsquo;une tierce partie s&rsquo;en occupe. Mailjet est la solution id\u00e9ale pour les petites entreprises qui \u00e9voluent rapidement, qui ont des besoins importants en mati\u00e8re d&#8217;email et qui souhaitent un contr\u00f4le direct, mais aussi un bon support en cas de besoin.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Jason-LLoyd-PetrolPrices.png\" alt=\"Photo de Jason Lloyd\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-54a321eda0afba2df8986d501d4606a3\">\r\n                        Jason Lloyd                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur g\u00e9n\u00e9ral &#8211; PetrolPrices.com<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"form-label\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top mb-2 g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-8499\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-8499\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2282\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2282\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment PetrolPrices.com a utilis\u00e9 Mailjet pour simplifier les op\u00e9rations d&#8217;emailing, gagner du temps de d\u00e9veloppement et assurer une livraison fiable dans les bo\u00eetes de r\u00e9ception de toute l&rsquo;UE.<\/p>\n","protected":false},"featured_media":21578,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11302],"class_list":["post-44509","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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Son service offre une fonction de recommandation entre pairs o\u00f9, parmi d&rsquo;autres canaux de partage, les utilisateurs peuvent s&rsquo;envoyer des offres de recommandation par email gr\u00e2ce \u00e0 Mailjet. Lors de la cr\u00e9ation de Mention Me, l&rsquo;\u00e9quipe \u00e9tait \u00e0 la recherche d&rsquo;une solution d&#8217;email transactionnel \u00e9volutive et s\u00e9curis\u00e9e. Mention Me op\u00e8re pour le compte de clients, la protection des informations personnelles et la solidit\u00e9 des conditions g\u00e9n\u00e9rales \u00e9taient donc des priorit\u00e9s absolues. Au cours des deux derni\u00e8res ann\u00e9es, Mention Me s&rsquo;est d\u00e9velopp\u00e9 pour travailler avec des marques nationales et internationales, avec une croissance de plus de 1\u00a0000\u00a0% du volume d&rsquo;envoi d&#8217;emails. L&rsquo;entreprise a utilis\u00e9 l&#8217;email transactionnel, fourni par Mailjet, pour am\u00e9liorer la valeur de son activit\u00e9 principale et obtenir une croissance de 10 \u00e0 25\u00a0% de l&rsquo;acquisition de la client\u00e8le pour ses clients gr\u00e2ce \u00e0 ce service.<\/p>\n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/mentionme.svg\" alt=\"Logo de citation de Tim Boughton\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-896360574360b247d1ad2afb7b268ac4\">\r\n            En fin de compte, il est important que nos emails parviennent au destinataire rapidement et efficacement. Nous avons confiance dans les performances, la d\u00e9livrabilit\u00e9 et la fiabilit\u00e9 de la plateforme. Nous avons beaucoup d&rsquo;autres choses \u00e0 faire lorsque nous d\u00e9veloppons notre entreprise, il est donc agr\u00e9able de pouvoir compter sur un partenaire comme Mailjet pour l&rsquo;envoi de nos emails.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/01\/Portrait-Tim-Boughton-Mention-Me.png\" alt=\"Photo de Tim Boughton\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-896360574360b247d1ad2afb7b268ac4\">\r\n                        Tim Boughton                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur de la technologie &#8211; Mention Me<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n    <div class=\"longform-spacings\">\r\n        <div class=\"cta bg-violet shadow-lg rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7\" data-theme=\"light\">\r\n            <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                    <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                <\/div>\r\n                <div class=\"flex-grow-1\">\r\n                    <div class=\"mb-0\">\r\n                                <div class=\"form-subscription\">\r\n                            <div class=\"form-label\">\r\n                    Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top mb-2 g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6040\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6040\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-5325\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-5325\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Send me the Mailjet Newsletter.                <\/p>\r\n                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Mention Me a d\u00e9velopp\u00e9 sa plateforme de recommandation avec l&#8217;email transactionnel de Mailjet, en augmentant les taux d&rsquo;acquisition de clients tout en garantissant une livraison s\u00e9curis\u00e9e et \u00e0 haut volume.<\/p>\n","protected":false},"featured_media":21564,"template":"","meta":{"_acf_changed":false},"case_studies_region":[11302],"class_list":["post-44505","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_studies_region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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