[{"id":25945,"date":"2025-01-28T02:55:44","date_gmt":"2025-01-28T02:55:44","guid":{"rendered":"https:\/\/www.mailjet.com\/email-playbook\/email-demande-avis\/"},"modified":"2025-05-01T21:51:20","modified_gmt":"2025-05-01T21:51:20","slug":"email-demande-avis","status":"publish","type":"email-playbook","link":"https:\/\/www.mailjet.com\/fr\/guide-emailing\/cycle-vie\/email-demande-avis\/","title":{"rendered":"Consolidez la r\u00e9putaiton de votre marque avec une demande d\u2019avis par email"},"content":{"rendered":"\n<p>Les avis sur des plateformes d\u00e9di\u00e9es, telles que Trustpilot, Capterra ou Google My Business, sont essentiels pour une entreprise. <b>Ils am\u00e9liorent la cr\u00e9dibilit\u00e9, la r\u00e9putation et l\u2019image de la marque<\/b>. L\u2019un des meilleurs moyens d\u2019obtenir des avis en ligne est d\u2019envoyer un email \u00e0 vos clients leur demandant de laisser un avis. C\u2019est aussi la m\u00e9thode la plus rapide et la plus simple pour recevoir des commentaires.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecycle_feedbacks-3.jpg\" alt=\"Banners_lifecycle_feedbacks\"\/><\/figure>\n\n\n\n<p>Les avis positifs ou n\u00e9gatifs auront forc\u00e9ment <b>une influence consid\u00e9rable sur les d\u00e9cisions des prospects<\/b>. De plus, beaucoup de personnes ne font pas confiance aux entreprises sans avis. Ces avis clients peuvent aussi aider les clients potentiels \u00e0 faire leur choix entre vous ou un concurrent.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment demander un avis \u00e0 vos clients<\/h2>\n\n\n\n<p>Il est important d\u2019encourager vos clients \u00e0 partager des avis positifs sur vos produits ou services. Il existe cependant plusieurs bonnes pratiques \u00e0 garder \u00e0 l\u2019esprit lorsque vous demandez \u00e0 vos clients de vous faire part de leurs commentaires par email&nbsp;:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tout d\u2019abord, identifiez vos clients fid\u00e8les qui seront plus susceptibles de vous donner un avis positif. Il s\u2019agit g\u00e9n\u00e9ralement de vos clients r\u00e9guliers. Segmentez votre base de donn\u00e9es pour cibler et envoyer des emails \u00e0 ces clients satisfaits.\u00a0<\/li>\n\n\n\n<li>Choisissez le moment id\u00e9al pour envoyer votre demande. Cela peut \u00eatre peu de temps apr\u00e8s que le client a effectu\u00e9 un nouvel achat, apr\u00e8s qu\u2019il a laiss\u00e9 un retour d&rsquo;exp\u00e9rience positif, ou apr\u00e8s que ses \u00e9changes avec le support client se sont bien d\u00e9roul\u00e9s.\u00a0<\/li>\n\n\n\n<li>Incluez un contenu concis avec un appel \u00e0 l\u2019action clair afin qu\u2019il soit facile pour vos clients de comprendre ce que vous attendez d\u2019eux, et d\u2019augmenter le taux de conversion de vos emails. L\u2019appel \u00e0 l\u2019action doit \u00eatre directement li\u00e9 \u00e0 la plateforme d\u2019avis.\u00a0<\/li>\n\n\n\n<li>Offrez des r\u00e9compenses aux personnes qui acceptent de vous donner des avis sur le service ou les produits. Ces types d\u2019incitations vous aideront \u00e0 obtenir plus de commentaires. C\u2019est \u00e9galement un excellent moyen de remercier vos clients pour le temps qu&rsquo;ils vous accordent.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>Sachant que 90\u00a0% des personnes lisent des avis en ligne avant d\u2019effectuer un achat, l&#x27;envoi d&#x27;emails de demande d\u2019avis \u00e0 vos clients satisfaits afin de renforcer la r\u00e9putation de votre marque est essentiel.<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Les avis sur des plateformes d\u00e9di\u00e9es, telles que Trustpilot, Capterra ou Google My Business, sont essentiels pour une entreprise. Ils am\u00e9liorent la cr\u00e9dibilit\u00e9, la r\u00e9putation et l\u2019image de la marque. L\u2019un des meilleurs moyens d\u2019obtenir des avis en ligne est d\u2019envoyer un email \u00e0 vos clients leur demandant de laisser un avis. C\u2019est aussi la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25946,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[183],"class_list":["post-25945","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-debutant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tablissez votre r\u00e9putation de marque gr\u00e2ce \u00e0 des emails de demande d&#039;avis | Mailjet<\/title>\n<meta name=\"description\" content=\"Il est important d\u2019encourager vos clients \u00e0 partager des avis positifs sur vos produits ou services. 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La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e est importante pour les entreprises de toutes tailles, car c\u2019est traditionnellement un moment de shopping. Chaque ann\u00e9e, le Black Friday et le Cyber Monday sont deux dates \u00e0 retenir pour les consommateurs qui veulent faire de bonnes affaires.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecycle_seasonal_events-3.jpg\" alt=\"Banners_lifecycle_seasonal_events\"\/><\/figure>\n\n\n\n<p>De plus, il faut se rappeler <b>qu\u2019il y a beaucoup de jours f\u00e9ri\u00e9s, de dates sp\u00e9ciales et donc de moments de marketing tout au long de l\u2019ann\u00e9e<\/b>. Lorsque vous pensez \u00e0 ces campagnes de marketing sp\u00e9ciales, planifiez votre op\u00e9ration sur diff\u00e9rentes \u00e9tapes&nbsp;: avant la date r\u00e9elle, pendant la journ\u00e9e elle-m\u00eame et apr\u00e8s l\u2019\u00e9v\u00e9nement principal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment engager vos abonn\u00e9s avec des emails de f\u00eates<\/h2>\n\n\n\n<p>Les f\u00eates sont parfaites pour booster vos ventes, mais elles sont aussi l\u2019occasion id\u00e9ale de renforcer le lien sp\u00e9cial que vous avez avec vos abonn\u00e9s. Pour accro\u00eetre l\u2019engagement, jetez un coup d\u2019\u0153il \u00e0 ces trois concepts cl\u00e9s&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Storytelling. Les f\u00eates sont le meilleur moment pour partager l\u2019histoire de votre entreprise avec vos clients et prospects via diff\u00e9rents canaux, comme les r\u00e9seaux sociaux ou les emails. Le storytelling engage votre client\u00e8le sur le long terme, la rapprochant de la personnalit\u00e9 et \u00e0 la mission de votre marque, et de se sentir \u00e9motionnellement investie dans votre succ\u00e8s.<\/li>\n\n\n\n<li>Discours de marque. Votre discours de marque est un outil pr\u00e9cieux pour montrer en quoi vous \u00eates diff\u00e9rent de la concurrence. Id\u00e9alement, cela permet \u00e0 vos clients de vous reconna\u00eetre imm\u00e9diatement d\u00e8s l&rsquo;objet d\u2019email lorsqu\u2019ils consultent leur bo\u00eete de r\u00e9ception. Un discours de marque reconnaissable vous aidera \u00e0 gagner la confiance de votre liste de contacts et \u00e0 augmenter vos taux d\u2019ouverture.<\/li>\n\n\n\n<li>Message. Un message bien r\u00e9dig\u00e9 renforcera les arguments de vente uniques de votre produit ou service tout en guidant vos lecteurs dans les diff\u00e9rentes actions que vous souhaitez qu\u2019ils effectuent via des boutons d\u2019appel \u00e0 l\u2019action efficaces. Mais ne soyez pas trop insistant. Personne n\u2019aime lire un email avec trop de boutons \u00ab\u00a0Achetez maintenant\u00a0!\u00a0\u00bb.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>L\u2019envoi de campagnes d\u2019emailing \u00e0 vos abonn\u00e9s tout au long de l\u2019ann\u00e9e en fonction de jours f\u00e9ri\u00e9s importants vous permettra de maintenir l\u2019engagement de vos contacts.<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes d\u2019emailing de f\u00eates permettent aux \u00e9quipes marketing de communiquer avec leur audience et d\u2019augmenter leurs revenus. La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e est importante pour les entreprises de toutes tailles, car c\u2019est traditionnellement un moment de shopping. Chaque ann\u00e9e, le Black Friday et le Cyber Monday sont deux dates \u00e0 retenir pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25926,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[183],"class_list":["post-25925","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-debutant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Profitez des f\u00eates pour envoyer des campagnes d&#039;emailing engageantes | Mailjet<\/title>\n<meta name=\"description\" content=\"Les campagnes d\u2019emailing de f\u00eates permettent de cr\u00e9er un lien avec votre audience et d\u2019augmenter vos revenus. D\u00e9couvrez comment r\u00e9diger ces emails de f\u00eates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/guide-emailing\/cycle-vie\/campagne-emailing-vacances\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profitez des f\u00eates pour envoyer des campagnes d&#039;emailing engageantes | Mailjet\" \/>\n<meta property=\"og:description\" content=\"Les campagnes d\u2019emailing de f\u00eates permettent de cr\u00e9er un lien avec votre audience et d\u2019augmenter vos revenus. 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En envoyant des recommandations personnalis\u00e9es, vous am\u00e9liorerez l\u2019engagement de vos clients et g\u00e9n\u00e9rerez des opportunit\u00e9s de vente pour votre entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecycle_product_service_recommendations-3.jpg\" alt=\"Banners_lifecycle_product_service_recommendations\"\/><\/figure>\n\n\n\n<p>Par exemple, vous pouvez envoyer des <b>emails relatifs \u00e0 l\u2019historique de navigation de l&rsquo;utilisateur<\/b> pour sugg\u00e9rer d\u2019autres articles en fonction des produits qui l&rsquo;ont interess\u00e9. Vous pouvez \u00e9galement envoyer des <b>emails apr\u00e8s achat<\/b> pour remercier les clients de leurs commandes, et en profiter pour proposer des produits compl\u00e9mentaires et cr\u00e9er des possibilit\u00e9s de vente crois\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment cr\u00e9er de superbes emails de recommandation de produits<\/h2>\n\n\n\n<p>Comme pour les emails de bienvenue ou les emails de panier abandonn\u00e9, l\u2019envoi de recommandations de produits pertinentes par email est essentiel dans la strat\u00e9gie marketing de tout site d\u2019e-commerce. Les recommandations de produits par email doivent inclure les \u00e9l\u00e9ments suivants&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un objet d\u2019email attrayant pour des meilleurs taux d\u2019ouvertures. L\u2019objet est la premi\u00e8re chose que les destinataires voient dans un email. Il doit donc refl\u00e9ter le contenu de l\u2019email tout en le rendant plus intriguant.<\/li>\n\n\n\n<li>Des recommandations de produits sp\u00e9cifiques bas\u00e9es sur les comportements des clients. Plus vous pouvez offrir une exp\u00e9rience personnalis\u00e9e \u00e0 vos abonn\u00e9s en termes de contenu et de message, mieux votre taux de conversion se portera.<\/li>\n\n\n\n<li>Un bouton d\u2019appel \u00e0 l\u2019action clair et visible pour augmenter votre taux de clics. Les appels \u00e0 l\u2019action sont une partie cruciale de chaque campagne d\u2019emailing, car ils sont l\u2019\u00e9l\u00e9ment qui conduit votre lectorat \u00e0 compl\u00e9ter l\u2019action attendue.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>Alors que 59\u00a0% des consommateurs affirment que les emails marketing influencent leurs d\u00e9cisions d\u2019achat, l\u2019envoi de recommandations de produits par email permettra de g\u00e9n\u00e9rer plus de revenus.<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Une strat\u00e9gie compl\u00e8te de recommandation de produits par email permet aux \u00e9quipes marketing d\u2019optimiser l\u2019exp\u00e9rience client en ligne et d\u2019obtenir de meilleurs r\u00e9sultats gr\u00e2ce aux emails. En envoyant des recommandations personnalis\u00e9es, vous am\u00e9liorerez l\u2019engagement de vos clients et g\u00e9n\u00e9rerez des opportunit\u00e9s de vente pour votre entreprise. Par exemple, vous pouvez envoyer des emails relatifs \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25906,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[179],"class_list":["post-25905","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-avance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recommandations de produits pour plus de profits | Mailjet<\/title>\n<meta name=\"description\" content=\"Les recommandations de produits par email sont les plus efficaces. 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Les annonces de lancement de produit doivent susciter l\u2019anticipation pour que les clients aient envie d\u2019utiliser ce nouveau produit. Envoyez un email d\u00e9di\u00e9 \u00e0 vos abonn\u00e9s afin d\u2019atteindre cet objectif.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecycle_products_services_launches-3.jpg\" alt=\"Banners_lifecycle_products_services_launches\"\/><\/figure>\n\n\n\n<p>Dans votre campagne d\u2019email marketing d\u2019annonce, vous pouvez proposer \u00e0 vos meilleurs clients une pr\u00e9commande du nouveau produit, ou m\u00eame de tester en amont la nouvelle fonctionnalit\u00e9 ou le nouveau service, afin de <b>cr\u00e9er un sentiment d\u2019exclusivit\u00e9 autour du lancement<\/b>. C\u2019est une excellente occasion de cr\u00e9er des liens et de renforcer la relation entre votre marque et votre public cible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment cr\u00e9er des emails d\u2019annonce r\u00e9ussis<\/h2>\n\n\n\n<p>Comme mentionn\u00e9 ci-dessus, la cl\u00e9 pour concevoir des emails d\u2019annonce de produit performants est de susciter l\u2019enthousiasme autour de votre lancement. Voici quelques conseils utiles&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019objet d\u2019email et l\u2019en-t\u00eate doivent agir comme une premi\u00e8re accroche pour donner envie \u00e0 vos destinataires d\u2019en savoir plus. C\u2019est l\u2019occasion d\u2019utiliser un emoji myst\u00e9rieux pour \u00e9veiller leur curiosit\u00e9 ou cr\u00e9er un sentiment d\u2019urgence.\u00a0<\/li>\n\n\n\n<li>Cr\u00e9ez un design d&#8217;email attractif. En fonction de ce que vous lancez comme service ou produit, et selon votre identit\u00e9 de marque, ajoutez une belle image ou ins\u00e9rez un GIF de c\u00e9l\u00e9bration pour marquer le coup.<\/li>\n\n\n\n<li>Afin d\u2019augmenter votre taux de conversion, cr\u00e9ez un bouton d\u2019appel \u00e0 l\u2019action impossible \u00e0 manquer, qui renvoie \u00e0 une page de renvoi d\u00e9di\u00e9e. Le bouton doit \u00eatre au-dessus du pli et se d\u00e9marquer visuellement du reste de votre email d\u2019annonce.<\/li>\n\n\n\n<li>Effectuer un est A\/B sur diff\u00e9rents \u00e9l\u00e9ments de votre email (objet, en-t\u00eate, bouton d\u2019appel \u00e0 l\u2019action&#8230;) vous permettra de tester plusieurs versions de votre campagne sur un \u00e9chantillon de votre liste. La version la plus performante sera ensuite envoy\u00e9e au reste de vos contacts, optimisant ainsi efficacement vos r\u00e9sultats.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>Lancez des campagnes pour cr\u00e9er la visibilit\u00e9 indispensable au succ\u00e8s de votre produit, fonctionnalit\u00e9 ou service.<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Les emails d\u2019annonce sont un excellent moyen pour les \u00e9quipes marketing de promouvoir la sortie d&rsquo;un produit, une nouvelle fonctionnalit\u00e9 ou votre dernier service en date. Les annonces de lancement de produit doivent susciter l\u2019anticipation pour que les clients aient envie d\u2019utiliser ce nouveau produit. Envoyez un email d\u00e9di\u00e9 \u00e0 vos abonn\u00e9s afin d\u2019atteindre cet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25886,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[183],"class_list":["post-25885","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-debutant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valoriser vos campagnes avec des emails d\u2019annonce | Mailjet<\/title>\n<meta name=\"description\" content=\"Les emails d\u2019annonce sont un excellent moyen de promouvoir des produits, des fonctionnalit\u00e9s ou un service am\u00e9lior\u00e9. 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Un email d\u2019anniversaire est envoy\u00e9 pour comm\u00e9morer une occasion sp\u00e9ciale ou une \u00e9tape importante, comme un anniversaire d\u2019inscription \u00e0 la newsletter, un premier anniversaire d\u2019achat, l\u2019anniversaire m\u00eame du client ou l\u2019anniversaire de votre entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecycle_anniversary_emails-3.jpg\" alt=\"Banners_lifecycle_anniversary_emails\"\/><\/figure>\n\n\n\n<p>Parce que les emails d\u2019anniversaire sont plus individuels et personnels que les autres emails marketing, ils peuvent \u00eatre <b>plus color\u00e9s et humoristiques<\/b>. C\u2019est l\u2019occasion d\u2019ajouter une touche humaine et authentique \u00e0 votre email, et de montrer que votre marque est attentionn\u00e9e, g\u00e9n\u00e9reuse et humaine.<\/p>\n\n\n\n<p>Les emails d&rsquo;anniversaire sont d\u2019excellents moyens pour renforcer la fid\u00e9lit\u00e9 et vos relations avec vos destinataires, ainsi que de maintenir l\u2019engagement de vos abonn\u00e9s avec votre entreprise et de <b>cr\u00e9er une nouvelle opportunit\u00e9 de vente<\/b>. Par exemple, vous pouvez encourager les achats en incluant des remises exclusives ou des offres sp\u00e9ciales (comme la livraison gratuite) dans votre email d\u2019anniversaire. Ces strat\u00e9gies b\u00e9n\u00e9ficieront aux destinataires et \u00e0 votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment cr\u00e9er d\u2019excellents emails d\u2019anniversaire<\/h2>\n\n\n\n<p>Dans le cadre de l\u2019optimisation du cycle de vie client, les emails d\u2019anniversaire doivent \u00eatre int\u00e9gr\u00e9s \u00e0 votre strat\u00e9gie de marketing automatis\u00e9 par email. En premier lieu, choisissez un logiciel d\u2019email marketing qui offre l\u2019automatisation des emails et des sc\u00e9narios d&rsquo;envoi pour les anniversaires. Ensuite, il faut tenir compte de certaines bonnes pratiques lorsqu\u2019il s\u2019agit de cr\u00e9er des emails d\u2019anniversaire&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9marquez-vous dans la bo\u00eete de r\u00e9ception avec un objet d\u2019email et un en-t\u00eate d\u2019email accrocheurs. Vos destinataires doivent comprendre que vous avez quelque chose \u00e0 c\u00e9l\u00e9brer avec eux. Par exemple, utilisez un \u00e9moji \u00ab\u00a0cadeau\u00a0\u00bb ou \u00ab\u00a0g\u00e2teau d\u2019anniversaire\u00a0\u00bb.<\/li>\n\n\n\n<li>Cr\u00e9ez du contenu attrayant et n\u2019h\u00e9sitez pas \u00e0 \u00eatre originaux\u00a0! Tout en restant coh\u00e9rent avec l\u2019image de votre marque, pourquoi ne pas pimenter votre email avec un GIF ou une photo soulignant ce \u00ab\u00a0joyeux anniversaire\u00a0\u00bb\u00a0?\u00a0<\/li>\n\n\n\n<li>Ins\u00e9rez un coupon dans l\u2019email d\u2019anniversaire. Vous c\u00e9l\u00e9brez une journ\u00e9e sp\u00e9ciale et vos clients m\u00e9ritent une attention particuli\u00e8re comme une r\u00e9duction ou m\u00eame un cadeau gratuit. Les campagnes d\u2019emails d\u2019anniversaire sont votre chance de g\u00e2ter vos clients.\u00a0<\/li>\n\n\n\n<li>G\u00e9n\u00e9rez des conversions avec un appel \u00e0 l\u2019action efficace. Pensez \u00e0 placer votre bouton d\u2019appel \u00e0 l\u2019action au-dessus du pli et assurez-vous qu\u2019il est facilement cliquable sur les appareils mobiles. Utilisez \u00e9galement des messages motivants pour encourager votre lectorat \u00e0 agir.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>L\u2019envoi d\u2019emails d\u2019anniversaire vous offre une chance d\u2019\u00e9tablir un lien plus profond et plus significatif avec votre liste de contacts.<\/p><\/div>\r\n    <\/div>\r\n\n\n","protected":false},"excerpt":{"rendered":"<p>L\u2019envoi d\u2019emails d\u2019anniversaire est un bon moyen pour les marketeurs de communiquer avec leurs abonn\u00e9s et de les faire se sentir appr\u00e9ci\u00e9s. Un email d\u2019anniversaire est envoy\u00e9 pour comm\u00e9morer une occasion sp\u00e9ciale ou une \u00e9tape importante, comme un anniversaire d\u2019inscription \u00e0 la newsletter, un premier anniversaire d\u2019achat, l\u2019anniversaire m\u00eame du client ou l\u2019anniversaire de votre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25866,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[175],"class_list":["post-25865","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-intermediaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emails d\u2019anniversaire pour engager davantage vos clients | Mailjet<\/title>\n<meta name=\"description\" content=\"L\u2019envoi d\u2019emails d\u2019anniversaire est un bon moyen de communiquer avec vos abonn\u00e9s et de les faire se sentir appr\u00e9ci\u00e9s. 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De plus, les clients sont les meilleurs ambassadeurs de votre marque. C\u2019est pourquoi vous devez tout faire pour que vos clients existants soient toujours heureux, et <b>r\u00e9compenser vos clients les plus fid\u00e8les et rentables via des emails de remerciement<\/b>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecycle_rewards-3.jpg\" alt=\"Banners_lifecycle_rewards\"\/><\/figure>\n\n\n\n<p>L\u2019une des fa\u00e7ons de r\u00e9compenser les clients est de leur<b> offrir quelque chose d\u2019exclusif<\/b>. Il peut s\u2019agir de leur donner acc\u00e8s exclusif \u00e0 un nouveau produit ou service qui n\u2019a pas encore \u00e9t\u00e9 officiellement lanc\u00e9, de les inviter \u00e0 un \u00e9v\u00e9nement premium ou de leur permettre de profiter d\u2019une r\u00e9duction. 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Par exemple, vous pouvez envoyer vos campagnes \u00e0 des personnes qui ont d\u00e9pens\u00e9 un certain montant au cours des derni\u00e8res semaines ou des derniers mois, ou \u00e0 des destinataires qui sont vos clients depuis de nombreuses ann\u00e9es.\u00a0<\/li>\n\n\n\n<li>Personnalisez votre contenu pour que vos contacts aient l\u2019impression que l\u2019email n&rsquo;a \u00e9t\u00e9 envoy\u00e9 qu\u2019\u00e0 eux en incluant dans le message leur pr\u00e9nom et quelques informations personnalis\u00e9es sur votre relation. Utilisez un ton authentique et chaleureux pour mieux communiquer avec eux.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>Am\u00e9liorer la r\u00e9tention client de 5\u00a0% peut augmenter vos profits de 25 \u00e0 95\u00a0%.<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Selon votre secteur d\u2019activit\u00e9, l\u2019acquisition d\u2019un nouveau client est 5 \u00e0 25 fois plus co\u00fbteuse que la r\u00e9tention d\u2019un client existant. De plus, les clients sont les meilleurs ambassadeurs de votre marque. 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Il existe diff\u00e9rents indicateurs cl\u00e9s de performance pour mesurer la satisfaction client. Le NPS est consid\u00e9r\u00e9 comme l\u2019indicateur le plus pr\u00e9cieux du service client.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_contact_Subscription_landing_page.svg__1_-3.jpg\" alt=\"Banners_contact_Subscription_landing_page\"\/><\/figure>\n\n\n\n<p>Le NPS, ou <b>\u00ab&nbsp;Net Promoter Score&nbsp;\u00bb<\/b>, est utilis\u00e9 pour \u00e9valuer la satisfaction client sous la forme d\u2019un score de recommandation. Les clients \u00e9valuent (sur une \u00e9chelle de 0 \u00e0 10) leur probabilit\u00e9 de recommander une marque ou un produit\/service \u00e0 des amis ou des coll\u00e8gues. Selon le score attribu\u00e9, le client est class\u00e9 dans l\u2019une de ces 3 cat\u00e9gories&nbsp;: promoteur (score de 9 ou 10), passif (7 ou 8) ou d\u00e9tracteur (0 \u00e0 6).<\/p>\n\n\n\n<p>En vous adressant \u00e0 des clients ayant un score NPS faible, vous pourrez recueillir des commentaires exploitables pour mieux comprendre vos points faibles et <b>am\u00e9liorer votre strat\u00e9gie commerciale et marketing<\/b>. C\u2019est aussi un excellent moyen de montrer \u00e0 vos clients que vous appr\u00e9ciez leur opinion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment envoyer une demande d\u2019avis efficace \u00e0 vos clients<\/h2>\n\n\n\n<p>Voici quelques bonnes pratiques \u00e0 utiliser lors de l\u2019envoi d\u2019un email de demande \u00e0 ces clients&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finissez l\u2019objectif que vous souhaitez atteindre lors du suivi des commentaires NPS. Par exemple, voulez-vous qu\u2019ils donnent plus d\u2019informations strat\u00e9giques sur leurs commentaires par email, ou en savoir quel autre service de votre secteur ils recommanderaient\u00a0?<\/li>\n\n\n\n<li>Assurez-vous de faire savoir \u00e0 vos clients pourquoi vous les contactez et pourquoi il est important pour vous d\u2019en savoir plus sur leur score. C\u2019est votre chance de souligner que vous vous souciez vraiment de ce qu\u2019ils pensent.\u00a0<\/li>\n\n\n\n<li>Cr\u00e9ez un email marketing simple avec un appel \u00e0 l\u2019action clair en fonction de votre objectif pour am\u00e9liorer votre taux de conversion. En vous d\u00e9barrassant des \u00e9l\u00e9ments inutiles, vous pourrez collecter plus efficacement des commentaires suppl\u00e9mentaires.\u00a0<\/li>\n\n\n\n<li>Personnalisez vos emails en ajoutant par exemple plus d\u2019informations sur les destinataires et leur score afin de les valoriser et d\u2019augmenter vos taux de r\u00e9ponse.<\/li>\n\n\n\n<li>Vous pouvez \u00e9galement offrir un avantage dans votre email, comme une r\u00e9duction ou une offre sp\u00e9ciale. Non seulement cela encouragera la participation des clients, mais cela peut \u00e9galement aider \u00e0 am\u00e9liorer la perception qu\u2019ils ont de votre marque.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>Dans la mesure o\u00f9 un client sur trois quitte une entreprise apr\u00e8s une seule mauvaise exp\u00e9rience, et 91\u00a0% apr\u00e8s deux ou trois, vous devez apprendre de vos erreurs pour garder vos clients.<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Bien que vous devriez concentrer l&rsquo;essentiel de vos efforts sur vos clients fid\u00e8les et satisfaits, vous devez \u00e9galement prendre soin de vos clients les moins satisfaits par vos produits et services. Il existe diff\u00e9rents indicateurs cl\u00e9s de performance pour mesurer la satisfaction client. Le NPS est consid\u00e9r\u00e9 comme l\u2019indicateur le plus pr\u00e9cieux du service client. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25826,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[183],"class_list":["post-25825","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-debutant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email de demande d\u2019avis aux clients m\u00e9contents | Mailjet<\/title>\n<meta name=\"description\" content=\"Collecter les commentaires des clients m\u00e9contents vous permet d&#039;am\u00e9liorer votre strat\u00e9gie de vente et de marketing. 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Les destinataires inactifs sont ceux qui n\u2019ont pas ouvert ou cliqu\u00e9 sur vos campagnes depuis un certain temps, dans les six derniers mois. Mais avant de supprimer ces abonn\u00e9s inactifs, <b>assurez-vous qu\u2019ils ne souhaitent vraiment plus recevoir vos communications<\/b> et, surtout, essayez de les contacter une derni\u00e8re fois. C\u2019est l\u00e0 que les campagnes d\u2019emailing de r\u00e9engagement entrent en jeu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecyle_re-engagement_email-3.jpg\" alt=\"Banners_lifecyle_re-engagement_email\"\/><\/figure>\n\n\n\n<p>M\u00eame si les abonn\u00e9s peuvent montrer moins d\u2019int\u00e9r\u00eat pour vos emails au fil du temps, <b>l\u2019envoi de campagne d\u2019emailing de r\u00e9engagement est une excellente mani\u00e8re pour renouveler la relation<\/b>. Un email de r\u00e9engagement est votre dernier effort pour rappeler aux contacts inactifs la valeur et les avantages que vos campagnes leur apportent. De plus, comme c\u2019est votre derni\u00e8re chance d\u2019attirer leur attention, vous pouvez adoper une approche cr\u00e9ative et amusante, notamment avec votre objet d\u2019email. Par exemple, utilisez un objet comme&nbsp;: \u00ab&nbsp;Vous nous manquez&nbsp;\u00bb. Mais si cette derni\u00e8re tentative pour reprendre contact ne fonctionne pas, supprimez ces destinataires qui ne sont plus int\u00e9ress\u00e9s de vos listes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment envoyer une campagne de r\u00e9engagement&nbsp;<\/h2>\n\n\n\n<p>Pour envoyer une campagne de r\u00e9engagement, assurez-vous d\u2019utiliser un service d\u2019emailing qui offre des <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/tracking-tools\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">statistiques<\/a> et une <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/segmentation\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>segmentation<\/u><\/a> <!-- -->avanc\u00e9es, puis&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez un segment contenant les personnes qui n\u2019ont pas ouvert et cliqu\u00e9 sur une campagne au cours des six derniers mois.\u00a0<\/li>\n\n\n\n<li>Envoyez une campagne \u00e0 ce segment, en demandant aux contacts de cliquer sur un bouton d\u2019appel \u00e0 l\u2019action sp\u00e9cifique s\u2019ils souhaitent continuer \u00e0 recevoir vos communications. Ce bouton doit \u00eatre li\u00e9 \u00e0 une page de renvoi d\u00e9di\u00e9e, cr\u00e9\u00e9e pour l\u2019occasion.<\/li>\n\n\n\n<li>Apr\u00e8s quelques jours, t\u00e9l\u00e9chargez les statistiques de cette campagne, et s\u00e9lectionnez les contacts qui ont cliqu\u00e9 sur ce lien sp\u00e9cifique.\u00a0<\/li>\n\n\n\n<li>Enfin, allez dans votre liste de contacts et supprimez ou d\u00e9sinscrivez tous les destinataires inactifs de ce segment, puis ajoutez de nouveau \u00e0 la liste uniquement les destinataires qui ont cliqu\u00e9 sur le lien de r\u00e9engagement.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>Tandis que les marketeurs perdent l&#x27;int\u00e9r\u00eat d&#x27;environ 25\u00a0% de leur liste d\u2019emails chaque ann\u00e9e, l\u2019envoi d\u2019une campagne de r\u00e9engagement permet de conserver les abonn\u00e9s au fil du temps.<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Une fa\u00e7on de garder vos abonn\u00e9s heureux est de nettoyer r\u00e9guli\u00e8rement votre liste en supprimant les contacts inactifs. Les destinataires inactifs sont ceux qui n\u2019ont pas ouvert ou cliqu\u00e9 sur vos campagnes depuis un certain temps, dans les six derniers mois. Mais avant de supprimer ces abonn\u00e9s inactifs, assurez-vous qu\u2019ils ne souhaitent vraiment plus recevoir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25806,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[175],"class_list":["post-25805","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-intermediaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gardez votre liste \u00e0 jour avec des emails de r\u00e9-engagement | Mailjet<\/title>\n<meta name=\"description\" content=\"Avant de supprimer les abonn\u00e9s anciens ou inactifs, essayez de r\u00e9tablir le contact une derni\u00e8re fois. 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Cela peut \u00eatre d\u00fb au fait que la session web a expir\u00e9 au moment du paiement, ou simplement parce que les utilisateurs avaient besoin de temps pour r\u00e9fl\u00e9chir. Les \u00e9quipes marketing doivent <b>rappeler aux clients les articles qu\u2019ils ont laiss\u00e9s dans leur panier <\/b>en leur envoyant un email sp\u00e9cifique.<\/p>\n<figure class=\"wp-block-image size-full\"><img src='https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecycle_cart_abandonment_emails-3.jpg' alt=\"Banners_lifecycle_cart_abandonment_emails\"><\/figure>\n<p data-component-name=\"Body1\">Un email de panier abandonn\u00e9 peut \u00eatre un<b> moyen efficace de r\u00e9engager les clients<\/b>, de les mener jusqu\u2019\u00e0 la derni\u00e8re \u00e9tape de votre processus d\u2019achat ou de leur permettre de reprendre l\u2019achat. Un email de panier abandonn\u00e9 efficace doit inclure les articles pr\u00e9sents dans le panier, mais \u00e9galement une incitation (une r\u00e9duction ou une offre sp\u00e9ciale, personnalis\u00e9e pour votre utilisateur) pour augmenter le taux de conversion, comme certains articles compl\u00e9mentaires ou suppl\u00e9mentaires.<\/p>\n<h2 data-component-name=\"Header5Bold\">Comment coder un email de panier abandonn\u00e9<\/h2>\n<p data-component-name=\"Body1\">Le codage d\u2019un email de rappel de panier n\u00e9cessite certaines comp\u00e9tences techniques. Toutefois, il est facile de le faire \u00e0 l\u2019aide de MJML, un langage con\u00e7u pour faciliter le codage des emails en responsive design. Voici un bref r\u00e9capitulatif du <a href='https:\/\/github.com\/mailjet\/mailjet-apiv3-templating-samples\/tree\/master\/tutorials\/abandoned_cart' data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>tutoriel disponible sur Github<\/u><\/a>.<\/p>\n<ul data-component-name=\"UnorderedArticleList\">\n<li>Pour coder la section panier abandonn\u00e9, utilisez mj-navbar comme conteneur, form\u00e9 de deux mj-columns. La premi\u00e8re colonne contiendra un composant mj-image, et l\u2019autre mj-inline-links, qui cr\u00e9era vos liens vers le panier abandonn\u00e9 bas\u00e9s sur une liste mj-link.\u00a0<\/li>\n<li>Pour coder le corps du mod\u00e8le, utilisez deux mj-sections imbriqu\u00e9es. Ajoutez une image en tant qu\u2019image d\u2019arri\u00e8re-plan et remplissez l\u2019attribut background-url. Ensuite, dans la premi\u00e8re section mj-section, utilisez deux \u00e9l\u00e9ments mj-texts pour mettre en avant des messages incitatifs.<\/li>\n<li>Pour configurer tout ce qui concerne les articles du panier, configurez la boucle {% for single_element in array_variable %} en utilisant le mod\u00e8le suivant\u00a0: {{ var:property_key:default_value }}. Dans la boucle, cr\u00e9ez une variable single_element, qui sera mise \u00e0 jour pour chaque it\u00e9ration.<\/li>\n<li>Pour coder une section avec une r\u00e9duction suppl\u00e9mentaire, utilisez un \u00e9l\u00e9ment mj-table pour afficher deux sous-cat\u00e9gories. Pour personnaliser la remise, ajoutez des blocs conditionnels \u00e0 votre mod\u00e8le qui n\u2019apparaitront que dans des conditions sp\u00e9cifiques.<\/li>\n<li>Pour coder des sections avec d\u2019autres suggestions, utilisez votre algorithme de recommandations afin de g\u00e9n\u00e9rer des donn\u00e9es JSON et, avec le templating language, affichez de jolis blocs personnalis\u00e9s directement dans votre email.<\/li>\n<li>Enfin, pour ajouter le bouton d&rsquo;appel \u00e0 l&rsquo;action, il suffit d\u2019utiliser l&rsquo;\u00e9l\u00e9ment mj-button.<\/li>\n<\/ul>\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>50\u00a0% des emails de panier abandonn\u00e9s sont ouverts, et plus d\u2019un tiers d\u2019entre eux entra\u00eenent des clics redirigeant les clients vers le site web.<\/p><\/div>\r\n    <\/div>\r\n\n\n","protected":false},"excerpt":{"rendered":"<p>Il est tr\u00e8s fr\u00e9quent que les clients laissent certains articles dans leur panier sans proc\u00e9der \u00e0 l\u2019achat proprement dit. Cela peut \u00eatre d\u00fb au fait que la session web a expir\u00e9 au moment du paiement, ou simplement parce que les utilisateurs avaient besoin de temps pour r\u00e9fl\u00e9chir. Les \u00e9quipes marketing doivent rappeler aux clients les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36780,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[179],"class_list":["post-36779","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-avance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Convertir les utilisateurs avec un panier abandonn\u00e9 | Mailjet<\/title>\n<meta name=\"description\" content=\"Rappelez \u00e0 vos clients les articles qu\u2019ils ont consult\u00e9s et aim\u00e9s en leur envoyant un email de panier abandonn\u00e9. 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Pour les \u00e9quipes marketing, <b>les emails de bienvenue sont un excellent moyen d\u2019\u00e9tablir une relation <\/b>avec ce nouveau contact. Elles peuvent \u00e9galement encourager les abonn\u00e9s \u00e0 faire beaucoup de choses, comme compl\u00e9ter leur profil, t\u00e9l\u00e9charger du contenu ou m\u00eame effectuer un achat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/Banners_lifecycle_welcome_emails-3.jpg\" alt=\"Banners_lifecycle_welcome_emails\"\/><\/figure>\n\n\n\n<p>Si vous envoyez des emails de bienvenue, voici<b> quelques points importants \u00e0 garder en t\u00eate<\/b>&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u2019est l\u2019occasion de montrer votre reconnaissance \u00e0 vos nouveaux abonn\u00e9s et de leur envoyer un remerciement. Cela peut \u00eatre aussi simple qu\u2019une phrase sympathique, mais vous pouvez aussi laisser libre cours \u00e0 votre cr\u00e9ativit\u00e9 et utiliser des images ou des GIF.<\/li>\n\n\n\n<li>Les emails de bienvenue sont un excellent moyen de pr\u00e9senter votre marque et de commencer \u00e0 \u00e9tablir une relation de confiance avec vos nouveaux contacts. Ils sont un excellent outil de narration pour vous aider \u00e0 raconter l\u2019histoire de votre marque, ou \u00e0 souligner des faits int\u00e9ressants.<\/li>\n\n\n\n<li>Le contenu du message de bienvenue doit \u00eatre pertinent, concis et apporter une certaine valeur. Par exemple, vous pouvez proposer \u00e0 vos nouveaux abonn\u00e9s une offre incitative comme un code de r\u00e9duction ou du contenu exclusif, pour qu\u2019ils continuent \u00e0 s\u2019int\u00e9resser \u00e0 votre marque.<\/li>\n\n\n\n<li>Les emails de bienvenue vous permettent \u00e9galement de multiplier les points de contact avec les nouveaux abonn\u00e9s. Un excellent moyen d\u2019encourager l\u2019engagement est de cr\u00e9er des liens vers vos r\u00e9seaux sociaux et de faire en sorte que les abonn\u00e9s se connectent avec vous sur d\u2019autres plateformes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment cr\u00e9er un excellent email de bienvenue&nbsp;<\/h2>\n\n\n\n<p>Assurez-vous d\u2019utiliser un service d\u2019emailing offrant des fonctionnalit\u00e9s de <a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/email-automation\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>marketing automation<\/u><\/a> et configurez votre s\u00e9quence d\u2019emails de bienvenu&nbsp;:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commencez par s\u00e9lectionner un sc\u00e9nario \u00ab\u00a0Bienvenue\u00a0\u00bb pour accueillir les nouveaux abonn\u00e9s.\u00a0<\/li>\n\n\n\n<li>Cr\u00e9ez un ou plusieurs emails. Pour une bonne pr\u00e9sentation de votre marque, vous pouvez choisir de n&rsquo;envoyer qu&rsquo;un message, ou une s\u00e9quence de 3 \u00e0 5 emails de bienvenue.<\/li>\n\n\n\n<li>Pour chaque email de ce sc\u00e9nario, vous pouvez d\u00e9cider si l\u2019email doit \u00eatre envoy\u00e9 imm\u00e9diatement, ou apr\u00e8s qu&rsquo;un laps de temps se soit \u00e9coul\u00e9. Mais programmez votre premier email de bienvenue pour qu&rsquo;il soit envoy\u00e9 tout de suite apr\u00e8s l&rsquo;inscription de l&rsquo;utilisateur.<\/li>\n\n\n\n<li>Enfin, designez vos emails et ajoutez des contenus pertinents afin d\u2019instaurer la confiance et de consolider votre relation avec vos abonn\u00e9s. \u00c9crivez des objets efficaces et cr\u00e9ez de boutons d\u2019appel \u00e0 l\u2019action pour booster vos taux de conversion.<\/li>\n<\/ul>\n\n\n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>R\u00e9sultats<\/p> <p>Le taux d\u2019ouvertures moyen d\u2019un email de bienvenue est de 50\u00a0%. Cela le rend 86\u00a0% plus efficace que les newsletters standard. Les utilisateurs qui re\u00e7oivent un email de bienvenue affichent 33\u00a0% d\u2019engagement en plus avec la marque.<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Un email de bienvenue est la premi\u00e8re impression qu&rsquo;un nouvel abonn\u00e9 aura de votre marque. Pour les \u00e9quipes marketing, les emails de bienvenue sont un excellent moyen d\u2019\u00e9tablir une relation avec ce nouveau contact. Elles peuvent \u00e9galement encourager les abonn\u00e9s \u00e0 faire beaucoup de choses, comme compl\u00e9ter leur profil, t\u00e9l\u00e9charger du contenu ou m\u00eame effectuer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25786,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"email_playbook_category":[200],"difficulty":[175],"class_list":["post-25785","email-playbook","type-email-playbook","status-publish","has-post-thumbnail","hentry","email_playbook_category-cycle-vie","difficulty-intermediaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accueillez vos abonn\u00e9s des emails de bienvenue | Mailjet<\/title>\n<meta name=\"description\" content=\"Un email de bienvenue est la premi\u00e8re impression qu&#039;un nouvel abonn\u00e9 aura de votre marque. 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