[{"id":26317,"date":"2025-01-28T05:18:51","date_gmt":"2025-01-28T05:18:51","guid":{"rendered":"https:\/\/www.mailjet.com\/glossary\/part-marche\/"},"modified":"2025-05-21T09:22:47","modified_gmt":"2025-05-21T09:22:47","slug":"part-marche","status":"publish","type":"glossary","link":"https:\/\/www.mailjet.com\/fr\/glossaire\/part-marche\/","title":{"rendered":"Part de march\u00e9"},"content":{"rendered":"\n<p>La part de march\u00e9 d\u2019une entreprise est le taux des ventes totales d\u2019un secteur d\u2019activit\u00e9 qu\u2019elle g\u00e9n\u00e8re. Elle est calcul\u00e9e en divisant le chiffre d\u2019affaires de l\u2019entreprise sur une p\u00e9riode donn\u00e9e par le chiffre d\u2019affaires total du secteur sur la m\u00eame p\u00e9riode et en le multipliant par 100. Voici comment il s\u2019exprime math\u00e9matiquement&nbsp;:<\/p>\n\n\n    <div class=\"code-snippet longform-spacings rounded overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                HTML                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content overflow-hidden\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <pre class=\"w-100 h-100 m-0 line-numbers language-markup\">\r\n                            <code class=\"language-markup\">\r\n\r\n                                (Chiffre d&#039;affaires de la marque\u00a0\/\u00a0Chiffre d&#039;affaire total du secteur)\u00a0*\u00a0100\u00a0=\u00a0Part de march\u00e9\r\n                            <\/code>\r\n                        <\/pre>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n\n\n<p>Plus la part de march\u00e9 d\u2019une entreprise est importante, plus elle a r\u00e9alis\u00e9 de ventes dans son secteur d\u2019activit\u00e9. Une entreprise peut augmenter sa part de march\u00e9 en mettant en \u0153uvre diverses strat\u00e9gies de marketing. Par exemple, elle peut baisser ses prix pour attirer davantage de clients, am\u00e9liorer la qualit\u00e9 de ses biens et services et mettre au point des campagnes publicitaires efficaces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La part de march\u00e9 d\u2019une entreprise est le taux des ventes totales d\u2019un secteur d\u2019activit\u00e9 qu\u2019elle g\u00e9n\u00e8re. Elle est calcul\u00e9e en divisant le chiffre d\u2019affaires de l\u2019entreprise sur une p\u00e9riode donn\u00e9e par le chiffre d\u2019affaires total du secteur sur la m\u00eame p\u00e9riode et en le multipliant par 100. Voici comment il s\u2019exprime math\u00e9matiquement&nbsp;: Plus la [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":true},"class_list":["post-26317","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Part de march\u00e9 \u2013 Glossaire de l\u2019emailing | Mailjet<\/title>\n<meta name=\"description\" content=\"Les parts de march\u00e9 d\u00e9terminent le montant des recettes et des ventes g\u00e9n\u00e9r\u00e9es durant une p\u00e9riode donn\u00e9e. 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Elle sert d\u2019introduction au site ainsi qu \u2019\u00e0 l\u2019entreprise.<\/p>\n\n\n\n<p>Lorsque vous ajoutez une hero image, <a href=\"https:\/\/www.mailjet.com\/fr\/blog\/bonnes-pratiques-emailing\/email-design\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">utilisez des images de haute qualit\u00e9<\/a>. Elles doivent \u00eatre agr\u00e9ables \u00e0 l\u2019\u0153il sans \u00eatre distrayantes, avec un texte de taille appropri\u00e9e et un contraste de couleurs attrayant. Veillez \u00e0 ce que l\u2019image <a href=\"https:\/\/www.mailjet.com\/fr\/blog\/delivrabilite\/taille-fichiers-email\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">ne soit pas trop grande<\/a>. Un site qui se charge lentement peut en effet <a href=\"https:\/\/www.websiteoptimization.com\/speed\/tweak\/psychology-web-performance\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">r\u00e9duire le trafic de 20&nbsp;%.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une hero image est une grande image de banni\u00e8re situ\u00e9e en haut du site. Elle sert d\u2019introduction au site ainsi qu \u2019\u00e0 l\u2019entreprise. Lorsque vous ajoutez une hero image, utilisez des images de haute qualit\u00e9. Elles doivent \u00eatre agr\u00e9ables \u00e0 l\u2019\u0153il sans \u00eatre distrayantes, avec un texte de taille appropri\u00e9e et un contraste de couleurs [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-26250","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hero image \u2013 Glossaire de l\u2019emailing | Mailjet<\/title>\n<meta name=\"description\" content=\"Une hero image est un \u00e9l\u00e9ment d\u00e9terminant d\u2019un site. 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L\u2019utilisateur saisit un ou plusieurs <a href=\"\/fr\/ressources\/centre-apprentissage\/glossaire\/mots-cles\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">mots-cl\u00e9s<\/a> dans la barre de recherche. Ces mots-cl\u00e9s aident le moteur de recherche \u00e0 renvoyer des r\u00e9sultats pertinents sur le sujet, ce qui permet \u00e0 l\u2019utilisateur de trouver plus facilement l\u2019information souhait\u00e9e.<\/p>\n\n\n\n<p>Les moteurs de recherche traditionnels permettent aux utilisateurs de rechercher n\u2019importe quoi gratuitement et gagnent de l\u2019argent gr\u00e2ce aux publicit\u00e9s payantes qui apparaissent en haut des pages de r\u00e9sultats (SERP). Gr\u00e2ce aux progr\u00e8s technologiques, les entreprises ont pu d\u00e9velopper des moteurs de recherche priv\u00e9s qui permettent aux utilisateurs de trouver des informations sans enregistrer l\u2019historique de leurs recherches.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un moteur de recherche est un logiciel qui permet aux utilisateurs de trouver des informations suite \u00e0 des requ\u00eates de recherche. L\u2019utilisateur saisit un ou plusieurs mots-cl\u00e9s dans la barre de recherche. Ces mots-cl\u00e9s aident le moteur de recherche \u00e0 renvoyer des r\u00e9sultats pertinents sur le sujet, ce qui permet \u00e0 l\u2019utilisateur de trouver plus [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-26448","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moteur de recherche \u2013 Glossaire de l\u2019emailing | Mailjet<\/title>\n<meta name=\"description\" content=\"Un moteur de recherche permet aux utilisateurs de trouver ce qu\u2019ils cherchent sur l\u2019Internet. 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Il est exprim\u00e9 en pourcentage et se calcule en divisant le nombre total d\u2019utilisateurs ayant effectu\u00e9 un achat par le nombre total de visites du site et en le multipliant par 100. Voici comment cela fonctionne&nbsp;:<\/p>\n\n\n\n<p><code>(Nombre total de consommateurs&nbsp;\/&nbsp;Nombre total de visites sur le site)&nbsp;*&nbsp;100&nbsp;=&nbsp;Taux de conversion<\/code><\/p>\n\n\n\n<p>Par exemple, si 100&nbsp;000 personnes visitent un site en un mois et que 2&nbsp;000 d\u2019entre elles ach\u00e8tent un produit ou un service, le taux de conversion est de 2&nbsp;%.<\/p>\n\n\n\n<p><code>(2&nbsp;000&nbsp;\/&nbsp;100&nbsp;000)&nbsp;*&nbsp;100&nbsp;=&nbsp;2&nbsp;%<\/code><\/p>\n\n\n\n<p>Bien que le taux de conversion moyen varie selon l\u2019ann\u00e9e et le pays, les <a href=\"https:\/\/www.mailjet.com\/fr\/blog\/marketing\/optimisation-taux-conversion\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">entreprises les optimisent fr\u00e9quemment<\/a> pour obtenir un chiffre d\u2019affaires maximal via une page d\u2019accueil, une page de tarification et, surtout, un blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le taux de conversion est la proportion de visiteurs d\u2019un site qui passent \u00e0 l\u2019action. Il est exprim\u00e9 en pourcentage et se calcule en divisant le nombre total d\u2019utilisateurs ayant effectu\u00e9 un achat par le nombre total de visites du site et en le multipliant par 100. Voici comment cela fonctionne&nbsp;: (Nombre total de consommateurs&nbsp;\/&nbsp;Nombre [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-26110","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taux de conversion \u2013 Glossaire de l\u2019emailing | Mailjet<\/title>\n<meta name=\"description\" content=\"Le taux de conversion d\u00e9termine si une entreprise est prosp\u00e8re ou si elle a besoin d\u2019\u00eatre am\u00e9lior\u00e9e. 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Il s\u2019agit d\u2019une base de donn\u00e9es qui permet aux visiteurs de cliquer et de consulter des contenus nouveaux et anciens. Ces contenus concernent g\u00e9n\u00e9ralement des blogs et d\u2019actualit\u00e9s, <a href=\"https:\/\/feeds.simplecast.com\/54nAGcIl\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">comme les podcasts de Radio&nbsp;France.<\/a><\/p>\n\n\n\n<p>Les flux RSS permettent aux consommateurs de rester \u00e0 jour et de recevoir plus rapidement les informations dont ils ont besoin, sans avoir \u00e0 les rechercher sur une autre page ou un autre site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un flux RSS (Really Simple Syndication) est un flux web qui stocke des informations sur tous les contenus auxquels un utilisateur s\u2019est abonn\u00e9, comme le r\u00e9sum\u00e9 de ce contenu, sa date de publication et son auteur. 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