[{"id":32186,"date":"2025-05-07T14:49:59","date_gmt":"2025-05-07T14:49:59","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/email-marketing-2023\/"},"modified":"2025-05-23T08:46:30","modified_gmt":"2025-05-23T08:46:30","slug":"email-marketing-2023","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/fr\/ressources\/etudes\/email-marketing-2023\/","title":{"rendered":"Rapport sur l\u2019email marketing 2023"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">\u00c9tudes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Rapport sur l&#8217;email marketing 2023<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>\u00c9valuation des normes, des tendances et des perspectives en mati\u00e8re d&#8217;emailing en France et dans le reste du monde.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Inbox-Insights-2023_FR.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Ce que cette \u00e9tude vous r\u00e9serve<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Dans ce rapport, vous trouverez\u00a0:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Les r\u00e9sultats de notre sondage men\u00e9 aupr\u00e8s de plus de 3\u202f200 exp\u00e9diteurs d\u2019emails dans le monde.<\/li><li>Les meilleures techniques d&#8217;emailing conduisant \u00e0 la croissance et la r\u00e9ussite de l&rsquo;entreprise, et les facteurs qui emp\u00eachent les exp\u00e9diteurs d\u2019en faire plus.<\/li><li>Les statistiques d\u2019emailing les plus utilis\u00e9es et quelques tactiques souvent n\u00e9glig\u00e9es pour mesurer l\u2019impact de ce canal.<\/li><li>Une analyse des \u00e9quipes d\u2019emailing, les probl\u00e8mes auxquels elles font face et leurs processus de productions.<\/li><li>Les tactiques avanc\u00e9es les plus populaires pour les programmes d\u2019emailing en 2023.<\/li><li>Des conseils sur la mani\u00e8re dont les exp\u00e9diteurs maintiennent l\u2019hygi\u00e8ne de leurs listes et \u00e9vitent les adresses email non valides.<\/li><li>Des avis sur la fa\u00e7on dont les marketeurs utilisent la personnalisation des emails et la corr\u00e9lation avec la r\u00e9ussite.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-MJ-Inbox-Insights-2023.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Restez au courant ! Recevez les derni\u00e8res nouvelles de Mailjet dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2471\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2471\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-5044\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-5044\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter. Je comprends qu\u2019en m\u2019abonnant, je choisis explicitement de recevoir la newsletter et que je peux facilement et \u00e0 tout moment me d\u00e9sinscrire.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Rapport sur l\u2019email marketing 2023<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Quelle port\u00e9e comptez-vous donner \u00e0 l\u2019email ?<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Des milliards d\u2019emails sont envoy\u00e9s chaque jour dans le monde, aboutissant dans les bo\u00eetes de r\u00e9ception (et, soyons r\u00e9alistes, \u00e9galement dans les dossiers du spam). Mais <i>dans quelle mesure<\/i> connaissons-nous les personnes, les processus et les strat\u00e9gies qui se cachent derri\u00e8re ces emails ? Sinch Mailjet a interrog\u00e9 des milliers d\u2019exp\u00e9diteurs \u00e0 travers le monde pour obtenir ces informations strat\u00e9giques.<\/p><p><b>Les r\u00e9sultats sont d\u00e9taill\u00e9s dans le \u00ab Rapport sur l\u2019email marketing 2023 \u00bb, qui fait la lumi\u00e8re sur l\u2019\u00e9tat actuel du canal de communication le plus indispensable du monde. <\/b>D\u00e9couvrez o\u00f9 votre entreprise se situe en termes de strat\u00e9gie d\u2019emailing, de production d\u2019emails et d\u2019indicateurs de performance. L\u2019\u00e9tape suivante consiste \u00e0 trouver les opportunit\u00e9s qui propulseront votre programme d&#8217;emailing vers de nouveaux sommets.<\/p><p class=\"mb-0\">Vous trouverez \u00e9galement des statistiques par pays et par secteurs d\u2019activit\u00e9, ainsi que des conseils utiles de sp\u00e9cialistes de l\u2019emailing. <b>Recevez votre exemplaire gratuit de ce rapport et commencez \u00e0 explorer les informations strat\u00e9giques qu&rsquo;il contient d\u00e8s maintenant.<\/b><\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-MJ-Inbox-Insights-2023.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38218,"template":"","meta":{"_acf_changed":true},"class_list":["post-32186","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport sur l\u2019email marketing 2023 | Mailjet<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les r\u00e9sultats de notre enqu\u00eate mondiale, r\u00e9alis\u00e9e aupr\u00e8s aupr\u00e8s de milliers d\u2019exp\u00e9diteurs. 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Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/research\/32186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/media\/38218"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/media?parent=32186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":32206,"date":"2024-07-19T00:00:00","date_gmt":"2024-07-19T00:00:00","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/habitudes-emailing-2024\/"},"modified":"2025-05-23T08:38:30","modified_gmt":"2025-05-23T08:38:30","slug":"habitudes-emailing-2024","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/fr\/ressources\/etudes\/habitudes-emailing-2024\/","title":{"rendered":"Rapport sur l\u2019engagement par email 2024"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">\u00c9tudes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Rapport sur l&rsquo;engagement par email 2024<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Des exp\u00e9riences en bo\u00eete de r\u00e9ception significatives pour de meilleures connexions.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-The-path-to-email-engagement-2024_FR.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Ce que cette \u00e9tude vous r\u00e9serve<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Dans ce rapport, vous trouverez\u00a0:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Les canaux pr\u00e9f\u00e9r\u00e9s des consommateurs en mati\u00e8re de communication de marque.<\/li><li>Pourquoi les destinataires choisissent de s&rsquo;abonner, d&rsquo;ouvrir vos messages, d&rsquo;y cliquer, et de se d\u00e9sinscrire.<\/li><li>Des informations sur les fa\u00e7ons dont les consommateurs utilisent leurs messageries personnelles au quotidien.<\/li><li>Comment r\u00e9pondre aux attentes des consommateurs en mati\u00e8re de messages promotionnels et transactionnels.<\/li><li>L&rsquo;impact de la d\u00e9livrabilit\u00e9 et du placement en bo\u00eete de r\u00e9ception dans l&rsquo;exp\u00e9rience client.<\/li><li>Des conseils pratiques sur l&rsquo;am\u00e9lioration de votre strat\u00e9gie d&#8217;email marketing.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-RR-MJ-Email-Engagement-2024.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Restez au courant ! Recevez les derni\u00e8res nouvelles de Mailjet dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-5366\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-5366\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-4020\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-4020\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter. Je comprends qu\u2019en m\u2019abonnant, je choisis explicitement de recevoir la newsletter et que je peux facilement et \u00e0 tout moment me d\u00e9sinscrire.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Rapport sur l&rsquo;engagement par email 2024<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">D\u00e9couvrez comment offrir \u00e0 vos abonn\u00e9s ce qu&rsquo;ils veulent vraiment<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Se d\u00e9marquer en bo\u00eete de r\u00e9ception et am\u00e9liorer vos taux d&rsquo;engagement par email est pour certains un d\u00e9fi marketing interminable. <b>Et si vous en saviez plus sur ce que les destinataires attendent vraiment de vos campagnes d&#8217;emailing ?<\/b><\/p><p>Nous avons interrog\u00e9 plus de 2 000 consommateurs originaires de France, des \u00c9tats-Unis, du Royaume-Uni, d&rsquo;Allemagne et d&rsquo;Espagne, pour d\u00e9couvrir ce qu&rsquo;ils ont \u00e0 dire sur les communications qu&rsquo;ils re\u00e7oivent de marques. <b>Et une chose est claire : les consommateurs pr\u00e9f\u00e8rent largement l&#8217;emailing tant pour les messages marketing que transactionnels<\/b>. Mais cela ne signifie pas que les engager via email est facile.<\/p><p>Vous avez donc besoin d&rsquo;informations sur les fa\u00e7ons dont les consommateurs utilisent les emails, ce qu&rsquo;ils attendent des marques, et sur comment cr\u00e9er des exp\u00e9riences en bo\u00eete de r\u00e9ception plus engageantes. Voici un indice : <b>vous devez envoyer des messages attendus, personnels et pertinents<\/b>.<\/p><p class=\"mb-0\">T\u00e9l\u00e9chargez votre exemplaire gratuit du rapport sur l&rsquo;engagement par email 2024. Explorez les r\u00e9sultats de notre enqu\u00eate, et d\u00e9couvrez comment optimiser votre programme d&#8217;emailing pour de meilleures performances et r\u00e9sultats.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-RR-MJ-Email-Engagement-2024.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":19267,"template":"","meta":{"_acf_changed":true},"class_list":["post-32206","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport 2024 sur les habitudes emailing | Mailjet<\/title>\n<meta name=\"description\" content=\"Nous avons interrog\u00e9 plus de 2\u00a0000 consommateurs dans cinq pays diff\u00e9rents pour savoir comment ils et elles utilisent leur bo\u00eete de r\u00e9ception. 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Teams","url":"https:\/\/www.mailjet.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mailjet.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","contentUrl":"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/06\/logo-mailjet-sinch.svg","width":1,"height":1,"caption":"Mailjet: Email Delivery Service for Marketing & Developer Teams"},"image":{"@id":"https:\/\/www.mailjet.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/research\/32206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/types\/research"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/media\/19267"}],"wp:attachment":[{"href":"https:\/\/www.mailjet.com\/fr\/wp-json\/wp\/v2\/media?parent=32206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":32158,"date":"2024-07-19T00:00:00","date_gmt":"2024-07-19T00:00:00","guid":{"rendered":"https:\/\/www.mailjet.com\/resources\/research\/enquete-emailing-economie\/"},"modified":"2025-05-23T08:41:27","modified_gmt":"2025-05-23T08:41:27","slug":"enquete-emailing-economie","status":"publish","type":"research","link":"https:\/\/www.mailjet.com\/fr\/ressources\/etudes\/enquete-emailing-economie\/","title":{"rendered":"Enqu\u00eate sp\u00e9ciale\u00a0: Le r\u00f4le de l\u2019emailing dans une \u00e9conomie en pleine \u00e9volution"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">\u00c9tudes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 h2\">Enqu\u00eate sp\u00e9ciale\u00a0: Le r\u00f4le de l&#8217;emailing dans une \u00e9conomie en pleine \u00e9volution<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Donn\u00e9es et opinions \u00e0 l&rsquo;aube d&rsquo;une r\u00e9cession mondiale.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Email-in-an-evolving-economy_FR.png\" alt=\"Thumbnail\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Ce que cette \u00e9tude vous r\u00e9serve<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Dans ce rapport, vous trouverez\u00a0:<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Les r\u00e9sultats de notre sondage aupr\u00e8s de plus de 1\u00a0300 exp\u00e9diteurs d&#8217;emails \u00e0 travers le monde.<\/li><li>Les facteurs \u00e9conomiques qui auront le plus d&rsquo;impact sur les r\u00e9sultats financiers.<\/li><li>Des opinions sur les canaux de communication \u00e0 privil\u00e9gier durant une r\u00e9cession.<\/li><li>Des projections sur les budgets et strat\u00e9gies de marketing en 2023.<\/li><li>Les priorit\u00e9s de marketing et de communication des exp\u00e9diteurs d&#8217;emails les plus performants.<\/li><li>Les techniques d&#8217;email marketing que les exp\u00e9diteurs consid\u00e8rent comme les plus performantes.<\/li><li>Des opportunit\u00e9s de r\u00e9ussite pendant un ralentissement \u00e9conomique.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR_MJ_Evolving_Economy.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Restez au courant ! Recevez les derni\u00e8res nouvelles de Mailjet dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2525\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2525\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2758\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2758\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter. Je comprends qu\u2019en m\u2019abonnant, je choisis explicitement de recevoir la newsletter et que je peux facilement et \u00e0 tout moment me d\u00e9sinscrire.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">Le r\u00f4le de l&#8217;emailing dans une \u00e9conomie en pleine \u00e9volution<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Le ressenti des exp\u00e9diteurs d&#8217;emails face aux d\u00e9fis qui s&rsquo;annoncent<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p class=\"\">L&rsquo;\u00e9conomie mondiale est en train de plonger. Tout le monde sera impact\u00e9, et cela inclus \u00e9videmment les marketeurs par email. <b>L&rsquo;ann\u00e9e \u00e0 venir s&rsquo;annonce donc difficile<\/b>. Comment est-ce que votre strat\u00e9gie de communication num\u00e9rique s&rsquo;adaptera \u00e0 ces changements ?<\/p><p>Nous avons demand\u00e9 \u00e0 des exp\u00e9diteurs d&#8217;emails de tous bords ce qui les inqui\u00e9tait, ce sur quoi ils comptaient investir leur temps et leurs ressources, et ce qui ne figurera pas dans leurs strat\u00e9gies de communication en 2023. Ces r\u00e9sultats peignent le tableau de la fa\u00e7on dont les entreprises, grandes comme petites, utilisent l&#8217;email pour se maintenir \u00e0 flot, m\u00eame quand l&rsquo;\u00e9conomie mondiale ralentit.<\/p><p class=\"mb-0\"><b>Obtenez votre exemplaire gratuit du rapport d\u00e8s maintenant<\/b>. T\u00e9l\u00e9chargez \u00ab Le r\u00f4le de l\u2019emailing dans une \u00e9conomie en pleine \u00e9volution \u00bb pour aider vos \u00e9quipes \u00e0 mettre en place une strat\u00e9gie qui vous aidera \u00e0 tirer le meilleur de ce qui se profile.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR_MJ_Evolving_Economy.pdf\"  class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38210,"template":"","meta":{"_acf_changed":true},"class_list":["post-32158","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport de recherche\u00a0: Le r\u00f4le de l\u2019emailing dans une \u00e9conomie en pleine \u00e9volution | R\u00e9sultats du sondage aupr\u00e8s des exp\u00e9diteurs | Mailjet<\/title>\n<meta name=\"description\" content=\"Alors qu&#039;une r\u00e9cession de l&#039;\u00e9conomie mondiale se profile, d\u00e9couvrez ce que les exp\u00e9diteur d&#039;emails pensent de l&#039;impact de l&#039;\u00e9conomie sur l&#039;utilisation des canaux de communication en ligne. 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2021 sur les habitudes emailing"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">\u00c9tudes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Rapport 2021 sur les habitudes emailing<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>Nous r\u00e9v\u00e9lons les habitudes des utilisateurs en mati\u00e8re d&#8217;email afin d&rsquo;aider les marques \u00e0 cr\u00e9er des connexions avec leur audience.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-The-path-to-emaile-engagement-in-2021_FR.png\" alt=\"thumbnail image\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">CE QUI S&rsquo;Y TROUVE<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Dans ce rapport, vous trouverez :<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Le classement des applications et des clients de messagerie les plus utilis\u00e9s pour la consultation des emails personnels.<\/li><li>\u00c0 quel moment et \u00e0 quelle fr\u00e9quence les utilisateurs consultent leurs emails personnels.<\/li><li>Comment les utilisateurs parcourent leur bo\u00eete de r\u00e9ception et r\u00e9agissent aux messages non sollicit\u00e9s.<\/li><li>Ce qui pousse les utilisateurs \u00e0 s\u2019abonner, \u00e0 se d\u00e9sabonner et \u00e0 ouvrir les emails envoy\u00e9s par les marques.<\/li><li>Le niveau d\u2019efficacit\u00e9 des emails B2C les plus courants et des diff\u00e9rents types de contenus envoy\u00e9s par email.<\/li><li>Les situations dans lesquelles les utilisateurs pr\u00e9f\u00e8rent recevoir des communications par SMS plut\u00f4t que par email.<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-RR-MJ-Email-Engagement-2021.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Restez au courant ! Recevez les derni\u00e8res nouvelles de Mailjet dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6415\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6415\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3599\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3599\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter. Je comprends qu\u2019en m\u2019abonnant, je choisis explicitement de recevoir la newsletter et que je peux facilement et \u00e0 tout moment me d\u00e9sinscrire.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">LES HABITUDES EMAILING EN 2021<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">D\u00e9couvrez \u00e0 quoi ressemble les habitudes emailing en 2021<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Les consommateurs souhaitent avoir un contact avec les marques. Mais dans un monde o\u00f9 les bo\u00eetes de r\u00e9ception personnelles sont satur\u00e9es d\u2019emails et o\u00f9 les exp\u00e9diteurs cherchent tous \u00e0 se d\u00e9marquer, comprendre la mani\u00e8re dont les utilisateurs interagissent avec leurs bo\u00eetes mail et ce qu\u2019ils attendent des communications envoy\u00e9es par les marques est fondamental pour d\u00e9velopper une strat\u00e9gie emailing performante. <\/p><p>En 2020, l\u2019emailing a jou\u00e9 un r\u00f4le cl\u00e9 pour permettre aux marques de rester en contact avec leur client\u00e8le, malgr\u00e9 l\u2019incertitude et les obstacles caus\u00e9s par la pand\u00e9mie. Le nombre d\u2019emails arrivant dans les bo\u00eetes de r\u00e9ception des contacts a encore augment\u00e9, et maintenir un bon niveau d\u2019engagement par email n\u00e9cessite plus que jamais un suivi et une attention tous particuliers. <\/p><p>Ce rapport de recherche explique la mani\u00e8re dont les utilisateurs interagissent avec leurs bo\u00eetes de r\u00e9ception personnelles, et r\u00e9v\u00e8le les tendances et les enseignements \u00e0 tirer pour aider les exp\u00e9diteurs \u00e0 renforcer l\u2019engagement de leur public et \u00e0 optimiser leurs communications par email.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-RR-MJ-Email-Engagement-2021.pdf\"  class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38214,"template":"","meta":{"_acf_changed":true},"class_list":["post-32138","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport d&#039;engagement par e-mail 2021 | Mailjet<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 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sur l&#x27;email marketing 2022"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-tertiary \" data-theme=\"dark\">\r\n        <div class=\"container bg-tertiary\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-9 text-start  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">\u00c9tudes<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Rapport sur l&#8217;email marketing 2022<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p>L&rsquo;avis des meilleurs experts : \u00e9tudes comparatives, tendances et opportunit\u00e9s.<\/p><\/div>\r\n                    \r\n                    \r\n                    \r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"760\" height=\"528\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/05\/MJ-Report-Inbox-Insights-2022_FR.png\" alt=\"Page_1\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">CE QUI S&rsquo;Y TROUVE<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Dans ce rapport, vous trouverez :<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Les r\u00e9sultats de l\u2019enqu\u00eate aupr\u00e8s des sp\u00e9cialistes du marketing qui qualifient leurs campagnes d&#8217;emailing de \u00ab\u00a0grande r\u00e9ussite\u00a0\u00bb<\/li><li>Les principaux d\u00e9fis en mati\u00e8re d\u2019emailing pour 2022 et comment les relever<\/li><li>Un aper\u00e7u des tendances actuelles et \u00e9mergentes en email marketing<\/li><li>Des r\u00e9flexions sur la mani\u00e8re de mesurer le succ\u00e8s sans se limiter aux taux d\u2019ouverture<\/li><li>Des conseils pratiques pour mettre en place une personnalisation avanc\u00e9e et un contenu dynamique<\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-MJ-Inbox-Insight-2022.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                            <div class=\"pt-3 mt-4 mt-md-5 mt-lg-7\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center align-items-center\">\r\n            <div class=\"col-12 col-lg-10\">\r\n                <div class=\"cta bg-violet shadow-lg rounded-lg py-7 px-5 px-md-7 px-lg-9\" data-theme=\"light\">\r\n                    <div class=\"d-block d-md-flex justify-content-between align-items-center gap-5 gap-lg-6\">\r\n                                                    <div class=\"cta-icon text-primary d-none d-md-block\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                                    <div class=\"flex-grow-1\">\r\n                                <div class=\"mb-0\">\r\n                                            <div class=\"form-subscription\">\r\n                            <div class=\"h5\">\r\n                    Restez au courant ! Recevez les derni\u00e8res nouvelles de Mailjet dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                        <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\">\r\n                <div class=\"row justify-content-between align-items-top mb-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-5611\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-5611\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-1327\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-1327\" class=\"form-check-label\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-primary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"h-3\">\r\n                                    <\/p>\r\n            <\/div>\r\n                            <p class=\"fs-xxs m-0\">\r\n                    Envoyez-moi la newsletter. Je comprends qu\u2019en m\u2019abonnant, je choisis explicitement de recevoir la newsletter et que je peux facilement et \u00e0 tout moment me d\u00e9sinscrire.                <\/p>\r\n                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                                                    <p class=\"text-uppercase section-caption text-body-color\">RAPPORT SUR L&rsquo;EMAIL MARKETING 2022<\/p>\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Les conseils des meilleurs experts en email marketing<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Que pensez-vous des r\u00e9sultats de vos campagnes d&#8217;email marketing au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e ? Selon une enqu\u00eate sectorielle men\u00e9e par Ascend2 et Mailjet, 72 % des marketeurs consid\u00e8rent que leur strat\u00e9gie emailing est <i>relativement<\/i> efficace.<\/p><p><b>Alors, quelle est la cl\u00e9 du succ\u00e8s pour devenir <\/b><i><b>expert<\/b><\/i><b> en email marketing ?<\/b><\/p><p>Cette \u00e9tude exceptionnelle examine la fa\u00e7on dont les meilleurs marketeurs envisagent l\u2019email marketing. Quelle importance rev\u00eat l\u2019emailing dans leur strat\u00e9gie globale&nbsp;? Quelles tendances suivent-ils&nbsp;? Quels sont leurs plus grands d\u00e9fis&nbsp;? Et, surtout, comment mesurent-ils leur succ\u00e8s&nbsp;?<\/p><p class=\"mb-0\">L&rsquo;\u00e9tude <i>Rapport sur l&#8217;email marketing 2022<\/i> de Mailjet r\u00e9pond \u00e0 toutes ces questions et plus encore. Profitez de conseils d\u2019experts de l&#8217;emailing et d\u00e9veloppez des id\u00e9es pour am\u00e9liorer et optimiser la strat\u00e9gie de votre \u00e9quipe.<\/p><\/div>\r\n                                \r\n                                \r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/pdf\/FR-MJ-Inbox-Insight-2022.pdf\" target=\"_blank\" class=\"btn btn-primary btn-lg btn-animated\" >T\u00e9l\u00e9chargez le rapport<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":38205,"template":"","meta":{"_acf_changed":true},"class_list":["post-32118","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport sur l&#039;email marketing 2022 - \u00c9tudes comparatives et tendances | Mailjet<\/title>\n<meta name=\"description\" content=\"Cette \u00e9tude vous donne les cl\u00e9s d\u2019une strat\u00e9gie d\u2019email marketing r\u00e9ussie. 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