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Par la suite, Jean Lessi a expliqu\u00e9 que la volont\u00e9 de la CNIL n\u2019\u00e9tait pas de sanctionner, mais d\u2019<strong>accompagner les entreprises dans leur mise en conformit\u00e9<\/strong>. Florian D\u00e8bes (Les Echos) a ensuite anim\u00e9 des discussions d\u2019experts sur les multiples cons\u00e9quences du RGPD sur les entreprises. Pour finir, des experts ont anim\u00e9 des ateliers marketing, technique et juridique, et ont r\u00e9pondu aux nombreuses questions des participants. Vous trouverez ci-dessous les photos et vid\u00e9os des interventions.<\/p>\n\n\n\n<p>Plus de d\u00e9tails sur l\u2019\u00e9v\u00e9nement&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/a-propos\/evenements\/conference-rgpd-paris\/\"><u>https:\/\/www.mailjet.com\/fr\/a-propos\/evenements\/conference-rgpd-paris\/<\/u><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vid\u00e9os de l\u2019\u00e9v\u00e9nement<\/h2>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/TnKlVMfD_-Y\">Les 10 points cl\u00e9s du RGPD<\/a><\/p>\n\n\n\n<p><strong>Muriel F\u00e9raud-Courtin, Avocat Associ\u00e9e, Taj, une entit\u00e9 du r\u00e9seau Deloitte Guillaume Flambard, Avocat Directeur, Taj, une entit\u00e9 du r\u00e9seau Deloitte<\/strong><\/p>\n\n\n\n<p>Un certain nombre de dispositions l\u00e9gales sont \u00e0 prendre pour se conformer au RGPD. Il faudra notamment nommer un DPO et inclure le nouveau r\u00e8glement d\u00e8s la conception d\u2019un produit.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.taj.fr\/partners\/muriel-feraud-courtin\/\">Contacter Taj \u2013 Une entit\u00e9 du r\u00e9seau Deloitte<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/WFc3zAkzYQ0\">Les implications de la nouvelle r\u00e9glementation sur les entreprises cloud<\/a><\/p>\n\n\n\n<p><strong>Alexis Renard, PDG, Mailjet Arnaud Gouachon, Chief Legal &amp; Compliance Officer, PeopleDoc Guillaume Desgens-Pasanau, Magistrat et Ancien Directeur Juridique de la CNIL<\/strong><\/p>\n\n\n\n<p>Face \u00e0 une responsabilit\u00e9 accrue des entreprises lors de la selection de leurs prestataires, des d\u00e9marches d\u2019\u00e9valuation et de contr\u00f4le sont \u00e0 mettre en place pour d\u00e9montrer son r\u00e9el engagement \u00e0 se mettre en conformit\u00e9 avec le RGPD.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.people-doc.fr\/contact\">Contacter PeopleDoc<\/a>&nbsp;<a href=\"mailto:contact@mailjet.com\">Contacter Mailjet<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/BdM8KkowQ14\">Certification RGPD<\/a><\/p>\n\n\n\n<p><strong>Sandra Di Giovanni, Responsable du P\u00f4le Num\u00e9rique &amp; RSE, AFNOR Certification<\/strong><\/p>\n\n\n\n<p>La mise en application du nouveau r\u00e8glement implique une responsabilit\u00e9 \u00e9thique et commerciale des entreprises, un label pourrait \u00eatre le garant de&nbsp;cette certification.<\/p>\n\n\n\n<p><a href=\"https:\/\/certification.afnor.org\/media\/Download\/66b5a5dd-b19d-4878-890d-2e918e9b96a8.pdf\">Contacter AFNOR Certification<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/t5btwaG59MY\">La r\u00e9ponse des assureurs face aux impacts du RGPD<\/a><\/p>\n\n\n\n<p><strong>Bernard Duterque, Directeur Souscription Risques Sp\u00e9cialis\u00e9s, Generali<\/strong><\/p>\n\n\n\n<p>Face aux potentielles sanctions&nbsp;pour non-application du RGPD, les assureurs ont con\u00e7u des offres adapt\u00e9es&nbsp;afin d\u2019accompagner les entreprises dans leur transition.<\/p>\n\n\n\n<p><a href=\"mailto:protection.numerique@generali.fr\">Contacter Generali<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/sfiVuF9QGU0\">Workshop Marketing<\/a><\/p>\n\n\n\n<p><strong>Darine Fayed, Head of Legal &amp; DPO, Mailjet<\/strong>&nbsp;<strong>Guillaume Marcerou, Senior CounselGlobal Privacy Product, Criteo<\/strong>&nbsp;<strong>Mireille Monnier, Directeur Juridique Adjoint, Infopro Digital<\/strong><\/p>\n\n\n\n<p>Les m\u00e9thodes de collecte et de traitement des donn\u00e9es clients devront \u00eatre adapt\u00e9es au nouveau r\u00e8glement, il faudra notamment informer explicitement le consommateur et obtenir son \u00ab&nbsp;double&nbsp;\u00bb consentement.<\/p>\n\n\n\n<p><a href=\"mailto:contact@mailjet.com\">Demander plus d\u2019informations<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voir les photos de l\u2019\u00e9v\u00e9nement<\/h2>\n\n\n\n<p><a href=\"https:\/\/photos.app.goo.gl\/BX4VbwDeHZOClV9m1\">Voir l\u2019album complet<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ressources RGPD<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/email-marketing\/\">Le RGPD et l\u2019Email Marketing<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ultimategdprquiz.com\/\">Quiz RGPD \u2013 \u00cates vous directement touch\u00e9 par le RGPD ?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.people-doc.fr\/services\/hr-compliance-assist\">PeopleDoc HR Compliance Assist<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/taj-strategie.fr\/rgpd-6-etapes-de-conformite\">Taj \u2013&nbsp;les 6 \u00e9tapes de la conformit\u00e9<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-36131","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RGPD \u00e0 l&#039;\u00e8re du numerique\u00a0:\u00a0Conformit\u00e9, Application et Gestion des risques - Mailjet: Email Delivery Service for Marketing &amp; 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en conformit\u00e9 RGPD : L\u2019engagement de Mailjet sur la protection des donn\u00e9es personnelles"},"content":{"rendered":"\n<p>Le nouveau r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) a un impact direct sur les actions marketing, incluant l\u2019email marketing. Avec l\u2019entr\u00e9e en vigueur du RGPD le 25 mai 2018, tous les marketeurs&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/#a-qui-le-rgpd-sapplique-t-il\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">concern\u00e9s par le RGPD<\/a>&nbsp;doivent rapidement changer leur fa\u00e7on d\u2019obtenir et de conserver le consentement. Mailjet \u00e9tant un acteur de l\u2019email marketing, avons r\u00e9uni de pr\u00e9cieuses informations au sein de cette bo\u00eete \u00e0 outils du RGPD. Laissez notre guide vous aider \u00e0 comprendre, \u00e0 vous pr\u00e9parer et \u00e0 devenir conforme \u00e0 la nouvelle r\u00e9glementation europ\u00e9enne avant&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/#quand-est-ce-que-le-rgpd-sera-applique\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">la date butoir<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Est-ce que Mailjet est conforme au RGPD ?<\/h2>\n\n\n\n<p>Nous sommes fiers d\u2019annoncer la mise en \u0153uvre compl\u00e8te de toutes les exigences du RGPD \u00e0 compter de d\u00e9cembre 2017. Grace \u00e0 ses efforts, nous avons \u00e9t\u00e9 certifi\u00e9 AFAQ par AFNOR Certification. Consultez notre&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/mailjet-certification-iso-27001-conformite-rgpd\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">communiqu\u00e9 de presse<\/a>&nbsp;pour plus d\u2019informations ainsi que notre feuille de route sur les mesures que nous avons prises au cours de l\u2019ann\u00e9e 2017.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles \u00e9tapes ont \u00e9t\u00e9 prises pour assurer cette conformit\u00e9 RGPD ?<\/h2>\n\n\n\n<p>Voici un exemple des \u00e9tapes que Mailjet a travers\u00e9 lors de la mise en conformit\u00e9 au RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment sont g\u00e9r\u00e9es les donn\u00e9es chez Mailjet ? Avez-vous une politique de confidentialit\u00e9 ?<\/h2>\n\n\n\n<p>Nous valorisons grandement la confidentialit\u00e9 et la protection des donn\u00e9es de nos clients. Vous pouvez consulter notre&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/legal\/politique-confidentialite\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">politique de confidentialit\u00e9<\/a>&nbsp;pour plus d\u2019informations sur la fa\u00e7on dont nous g\u00e9rons, traitons et stockons vos donn\u00e9es en relation avec l\u2019utilisation de nos services.<\/p>\n\n\n\n<p>Nous classifions la politique de confidentialit\u00e9 en 6 parties :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Les donn\u00e9es personnelles collect\u00e9es<\/li>\n\n\n\n<li>Les donn\u00e9es des prestataires<\/li>\n\n\n\n<li>P\u00e9riodes de r\u00e9tention de donn\u00e9es<\/li>\n\n\n\n<li>Localisation des donn\u00e9es stock\u00e9es et transf\u00e9r\u00e9es<\/li>\n\n\n\n<li>S\u00e9curit\u00e9<\/li>\n\n\n\n<li>Changements de la politique de confidentialit\u00e9<\/li>\n<\/ol>\n\n\n\n<p>Nous fournissons \u00e9galement des accords de protection de donn\u00e9es personnelles aux clients qui sont responsables du traitement. Vous pouvez nous contacter \u00e0 privacy@mailjet.com si vous souhaitez obtenir cet accord de protection de donn\u00e9es personnelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment Mailjet g\u00e8re les requ\u00eates de protection de donn\u00e9es (par exemple les demandes de droit d\u2019acc\u00e8s aux donn\u00e9es \u00e0 caract\u00e8res personnelles ou une demande de portabilit\u00e9 des donn\u00e9es) ?<\/h2>\n\n\n\n<p>Nous respectons le droit d\u2019information, de modification, de portabilit\u00e9 des donn\u00e9es et le droit d\u2019\u00eatre oubli\u00e9 et traitons ces demandes dans les meilleurs d\u00e9lais.<\/p>\n\n\n\n<p>Notre client ou la personne concern\u00e9e peut ouvrir un ticket de support via notre site Internet ou nous envoyer une demande par e-mail \u00e0 privacy@mailjet.com. Nous r\u00e9pondons directement \u00e0 la demande et informons nos clients s\u2019ils sont concern\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment assurez-vous le respect de la protection des donn\u00e9es personnelles par vos prestataires ?<\/h2>\n\n\n\n<p>Il est important pour nous que tous les acteurs impliqu\u00e9s dans le flux de donn\u00e9es, y compris nos prestataires, respectent la confidentialit\u00e9 des donn\u00e9es et nous examinons ces fournisseurs de pr\u00e8s.<\/p>\n\n\n\n<p>Nous avons mis en place des clauses contractuelles garantissant que les mesures techniques et organisationnelles appropri\u00e9es sont en place avec tous nos sous-traitants et, le cas \u00e9ch\u00e9ant, avec les clauses mod\u00e8les de l\u2019UE. Nous envoyons \u00e9galement des questionnaires \u00e0 des tiers et nous incluons un droit de v\u00e9rification dans nos contrats afin d\u2019assurer le respect de ces obligations.<\/p>\n\n\n\n<p>Voici un exemple des \u00e9tapes prises durant notre processus de v\u00e9rification :<\/p>\n\n\n\n<p>Permettre \u00e0 vos contacts de s\u2019abonner et de se d\u00e9sabonner facilement est tout aussi important pour assurer le respect du RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Est-ce que Mailjet dispose d\u2019un processus de notification personnelle de violation de donn\u00e9es ?<\/h2>\n\n\n\n<p>Nous avons mis en place des proc\u00e9dures sp\u00e9cifiques de notification des violations de donn\u00e9es lorsque Mailjet est responsable du traitement et lorsque Mailjet est sous-traitant des donn\u00e9es personnelles et respecte les d\u00e9lais du RGPD pour communiquer toute violation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Est-ce que Mailjet dispose d\u2019un processus de gestion des incidents ?<\/h2>\n\n\n\n<p>Si un probl\u00e8me est d\u00e9tect\u00e9 sous la surveillance Mailjet ou par les autres \u00e9quipes travaillant sur la plate-forme, il est directement signal\u00e9 \u00e0 l\u2019\u00e9quipe informatique de Mailjet. Le plan de r\u00e9ponse aux incidents comprend une action au niveau manag\u00e9rial en plus de la messagerie en temps r\u00e9el pour d\u00e9finir les probl\u00e8mes et les mesures sur la plate-forme. Gr\u00e2ce \u00e0 cela, nous pouvons assurer un plan de communication pour nos clients.<\/p>\n\n\n\n<p>Mailjet signale tout incident \u00e0 https:\/\/status.mailjet.com\/ (email et notification par SMS \u00e9galement disponibles sur demande sp\u00e9cifique). Le client sera contact\u00e9 si l\u2019incident a affect\u00e9 ses donn\u00e9es.<\/p>\n","protected":false},"author":64,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32244","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mise en conformit\u00e9 RGPD : L\u2019engagement de Mailjet sur la protection des donn\u00e9es personnelles - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/mailjet-conformite-rgpd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mise en conformit\u00e9 RGPD : L\u2019engagement de Mailjet sur la protection des donn\u00e9es personnelles - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"og:description\" content=\"Le nouveau r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) a un impact direct sur les actions marketing, incluant l\u2019email marketing. 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RGPD et le Profilage"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Qu\u2019est ce que le profilage ?<\/h2>\n\n\n\n<p>Le profilage consiste pour une entreprise \u00e0 utiliser les donn\u00e9es en sa possession pour tenter d\u2019\u00e9tablir, de mani\u00e8re automatis\u00e9e, diff\u00e9rents profils parmi ses contacts et pr\u00e9dire le comportement de chacun afin de leur proposer un contenu adapt\u00e9 et plus susceptible de les int\u00e9resser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le profilage est-il autoris\u00e9 par le RGPD ?<\/h2>\n\n\n\n<p>Oui, sous certaines conditions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les droits qui prot\u00e8gent les individus soumis au profilage ?<\/h2>\n\n\n\n<p>Les droits des individus soumis au profilage sont:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le droit \u00e0 l\u2019oubli; d\u2019\u00eatre inform\u00e9; de supprimer ses donn\u00e9es; d\u2019obtenir une copie de ses donn\u00e9es personnelles (gratuitement, en moins d\u2019un mois);<\/li>\n\n\n\n<li>Le droit \u00e0 la portabilit\u00e9 des donn\u00e9es;<\/li>\n\n\n\n<li>Le droit d\u2019objecter;<\/li>\n\n\n\n<li>Le droit d\u2019arr\u00eater; et<\/li>\n\n\n\n<li>Les droits en lien avec toute d\u00e9cision bas\u00e9e sur le profilage ou les d\u00e9cisions automatiques<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Que se passe-t-il si un individu soumis au profilage en demande l\u2019arr\u00eat ?<\/h5>\n\n\n\n<p>D\u2019apr\u00e8s l\u2019<a href=\"https:\/\/www.privacy-regulation.eu\/fr\/19.htm\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">Article 19<\/a>, l\u2019usage des donn\u00e9es doit cesser imm\u00e9diatement \u00e0 moins que l\u2019entreprise puisse d\u00e9montrer que la demande de l\u2019individu outrepasse ses int\u00e9r\u00eats, droits et libert\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le profilage des enfants est-il autoris\u00e9 ?<\/h2>\n\n\n\n<p>Non, le profilage et la prise de d\u00e9cision automatis\u00e9e ne sont pas autoris\u00e9s sur les enfants.<\/p>\n","protected":false},"author":64,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32224","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le RGPD et le Profilage - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/profilage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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RGPD et le Consentement"},"content":{"rendered":"\n<p>Respecter la nouvelle r\u00e9glementation europ\u00e9enne signifie repenser la mani\u00e8re dont vous obtenez le consentement de vos contacts. Les pratiques marketing utilis\u00e9es sans le consentement clair de chaque individu en vertu de la directive 95\/46\/CE ne sont plus autoris\u00e9es selon le RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est ce que le \u201csoft opt-in\u201d ou opt-in passif ?<\/h2>\n\n\n\n<p>La pratique dite d\u2019opt-in passif consiste \u00e0 obtenir le consentement d\u2019un internaute de mani\u00e8re d\u00e9tourn\u00e9e. Le cas le plus connu consiste \u00e0 pr\u00e9-cocher \u00e0 la place de l\u2019internaute la d\u00e9claration \u201cje souhaite recevoir vos offres par email\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019opt-in passif compte-il comme une preuve valable de consentement pour le RGPD ?<\/h2>\n\n\n\n<p>Non, une autorisation donn\u00e9e par le biais d\u2019une pratique d\u2019opt-in passif n\u2019est pas consid\u00e9r\u00e9 comme un consentement explicite par le RGPD. Ne pas d\u00e9cocher une case n\u2019implique pas n\u00e9cessairement que l\u2019internaute souhaite activement recevoir des offres. M\u00eame si votre taux d\u2019engagement est \u00e9lev\u00e9, si vos utilisateurs n\u2019ont pas explicitement exprim\u00e9 le souhait de recevoir vos offres, vous ne pouvez pas le faire. Le consentement doit \u00eatre demand\u00e9 de mani\u00e8re explicite avec une phrase facile \u00e0 comprendre expliquant les raisons pour lesquelles les donn\u00e9es vont \u00eatre utilis\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce-que la proc\u00e9dure double opt-in ?<\/h2>\n\n\n\n<p>Elle consiste \u00e0 demander une double confirmation \u00e0 chaque internaute pour recevoir vos campagnes d\u2019email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment \u00e9crire une demande de consentement de mani\u00e8re claire et concise ?<\/h2>\n\n\n\n<p>La demande de consentement doit \u00eatre facilement compr\u00e9hensible pour tout individu. Toute technique de d\u00e9stabilisation, comme pr\u00e9-cocher la case d\u2019opt-in ou avoir recours \u00e0 une formulation trop vague ou pr\u00eatant \u00e0 confusion (emploi de double n\u00e9gation ou incoh\u00e9rences) sera refus\u00e9e par le RGPD.<\/p>\n\n\n\n<p>Voici un exemple de message clair et concis :<\/p>\n\n\n\n<p>\u201cVous acceptez que [nom de votre organisation] collecte et utilise les donn\u00e9es personnelles que vous venez de renseigner dans ce formulaire dans le but de vous envoyer des offres marketing personnalis\u00e9es que vous avez accept\u00e9es de recevoir, en accord avec notre politique de protection des donn\u00e9es [lien de votre politique]. Veuillez cocher les cases ci dessous si vous acceptez de recevoir : [cases appropri\u00e9es].\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que faire de ma liste de contacts existante ?<\/h2>\n\n\n\n<p>Si vous ne disposez plus de la preuve de consentement de vos contacts, une nouvelle autorisation explicite devra \u00eatre obtenue avant de pouvoir continuer \u00e0 leur envoyer des campagnes marketing par email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment stocker le consentement dans le cadre du RGPD ?<\/h2>\n\n\n\n<p>Dans le cadre du RGPD, vous devez garder un enregistrement de la fa\u00e7on dont vous avez obtenu le consentement du chaque individu. Cela inclut : les donn\u00e9es de l\u2019individu qui a donn\u00e9 le consentement, la date d\u2019obtention des donn\u00e9es, et le but pr\u00e9cis de ce consentement.<br>\nL\u2019enregistrement de l\u2019adresse IP, de la localisation et du moment auquel l\u2019individu a donn\u00e9 son consentement sont insuffisantes si il n\u2019y a pas de capture d\u2019\u00e9cran du formulaire. L\u2019email de confirmation contenant ces informations est fortement recommand\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment dois-je g\u00e9rer le consentement ?<\/h2>\n\n\n\n<p>Dans le cadre du RGPD, Vous devez revoir les donn\u00e9es du consentement r\u00e9guli\u00e8rement afin de contr\u00f4ler que la relation, le traitement et les fins n\u2019ont pas chang\u00e9. De plus, vous pouvez consid\u00e9rer l\u2019utilisation de tableaux de bords de confidentialit\u00e9 pour rendre simple la mise \u00e0 jour de leur consentement. Toutes demandes de retraits de consentement doivent \u00eatre trait\u00e9es aussi t\u00f4t que possible et les enregistrement gard\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le consentement et les prestataires ?<\/h2>\n\n\n\n<p>Si vous fournissez ou transf\u00e9rez des donn\u00e9es personnelles \u00e0 des prestataires, les propri\u00e9taires de donn\u00e9es doivent \u00eatre d\u2019accord pour partager les donn\u00e9es.<br>\nLe consentement pour certaines cat\u00e9gories de prestataires ne suffit pas \u00e0 la nouvelle r\u00e9gulation Europ\u00e9enne puisque d\u00e9sormais vous devez lister les prestataires impliqu\u00e9s. Si vous utilisez des donn\u00e9es personnelles appartenant \u00e0 des prestataire, vous devez d\u2019abord confirmer que le consentement de chaque individu a \u00e9t\u00e9 collect\u00e9 correctement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019int\u00e9r\u00eat l\u00e9gitime ?<\/h2>\n\n\n\n<p>Selon l\u2019article 6, les organisations du secteur priv\u00e9 peuvent traiter les donn\u00e9es de personnes sans leur consentement si elles ont une raison l\u00e9gitime de le faire et ne doivent pas \u00eatre contrebalanc\u00e9es par un impact injustifi\u00e9 sur les individus. Les droits fondamentaux et la libert\u00e9 du sujet ne devraient pas \u00eatre l\u00e9s\u00e9s. Le traitement de donn\u00e9es \u00e0 caract\u00e8re personnel dans le but de pr\u00e9venir la fraude est consid\u00e9r\u00e9 comme un int\u00e9r\u00eat l\u00e9gitime, ce qui n\u2019est pas le cas du&nbsp;<a href=\"\/fr\/ressources\/centre-apprentissage\/rgpd\/email-marketing\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">marketing direct<\/a>.<\/p>\n\n\n\n<p>Consulter la&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/checklist-rgpd-consentement\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">check-list du consentement RGPD<\/a>&nbsp;pour une mise en place efficace et claire.<\/p>\n\n\n","protected":false},"author":64,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32216","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le RGPD et le Consentement - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/consentement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le RGPD et le Consentement - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"og:description\" content=\"Respecter la nouvelle r\u00e9glementation europ\u00e9enne signifie repenser la mani\u00e8re dont vous obtenez le consentement de vos contacts. 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RGPD et l\u2019Email Marketing"},"content":{"rendered":"\n<p>Le nouveau r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD ou EU GDPR) a un impact direct sur les pratiques marketing, incluant l\u2019email marketing. Avec son applicabilit\u00e9 le 25 mai 2018, tous les marketeurs&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/#a-qui-le-rgpd-sapplique-t-il\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">concern\u00e9s par le RGPD<\/a>&nbsp;doivent changer rapidement comment ils cherchent, obtiennent et conservent le consentement. Mailjet \u00e9tant acteur dans le monde de l\u2019Email Marketing, nous avons r\u00e9unis de pr\u00e9cieuses informations pour vous afin de cr\u00e9er ce guide RGPD. Vous pouvez-vous y r\u00e9f\u00e9rer pour comprendre, pr\u00e9parer et vous conformer \u00e0 la l\u00e9gislation Europ\u00e9enne avant&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/#quand-est-ce-que-le-rgpd-sera-applique\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">le Jour J<\/a>, et m\u00eame apr\u00e8s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019implique le RGPD en ce qui concerne l\u2019email marketing ?<\/h2>\n\n\n\n<p>L\u2019Email Marketing sous le RGPD, signifie principalement qu\u2019en tant qu\u2019Email marketeur, le consentement que vous collectez devra \u00eatre donn\u00e9 de fa\u00e7on&nbsp;<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/FR\/TXT\/HTML\/?uri=CELEX:32016R0679&amp;from=FR\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">libre, sp\u00e9cifique, \u00e9clair\u00e9e et univoque<\/a>&nbsp;(Article 4). Afin de se conformer au RGPD, vous devez adopter de nouvelles pratiques emailing :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nouvelles r\u00e8gles de consentement (opt-in) des consommateurs;<\/li>\n\n\n\n<li>Syst\u00e8me de stockage des preuves de consentement; et<\/li>\n\n\n\n<li>Une m\u00e9thode par laquelle les consommateurs peuvent demander \u00e0 leurs donn\u00e9es d\u2019\u00eatre supprim\u00e9es et\/ou modifi\u00e9es.<\/li>\n<\/ol>\n\n\n\n<p>Concernant l\u2019impact du RGPD (EU GDPR) sur le B2B et le B2C en 2018, la nouvelle r\u00e9glementation Europ\u00e9enne s\u2019applique aux&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/#le-rgpd-pour-les-entreprises-b2b-et-b2c\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">deux mod\u00e8les<\/a>&nbsp;d\u2019achat. Ni le soft opt-in ni le soft opt-out ne sont permis; chez Mailjet nous vous recommandons d\u2019utiliser le&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/consentement\/#double-opt-in\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">double opt-in<\/a>&nbsp;afin de respecter les exigences du RGPD. Vous devez \u00e9galement v\u00e9rifier que vos prestataires se conforment au RGPD (plus d\u2019informations sur&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/prestataires\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">Comment travailler avec des entreprises prestataires en conformit\u00e9 avec le RGPD ?<\/a>).<\/p>\n\n\n\n<p>Le profilage est \u00e9galement sous le radar de la l\u00e9gislation : de sa&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/profilage\/#profilage-definition\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">d\u00e9finition pr\u00e9cise<\/a>&nbsp;aux&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/profilage\/#profilage-droits\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">droits des individus<\/a>, le RGPD a des exigences strictes que vous devez respecter, au risque d\u2019une amende.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment envoyer des emails marketing en conformit\u00e9 avec le RGPD ?<\/h2>\n\n\n\n<p><b>a \u2013 Effectuez un audit de votre base de donn\u00e9es actuelle.<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Savez-vous o\u00f9 vos contacts emailing se situent g\u00e9ographiquement ?<\/li>\n\n\n\n<li>Gardez-vous des preuves de leur consentement ?<\/li>\n<\/ul>\n\n\n\n<p><b>b \u2013 Connaissez vos contacts et la mani\u00e8re dont vous les avez collect\u00e9s.<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gardez-vous une trace de la provenance de vos contacts ?<\/li>\n\n\n\n<li>Comment sont-ils arriv\u00e9s dans votre base de donn\u00e9es ?<\/li>\n\n\n\n<li>D\u00e9tenez vous des preuves suffisantes, c\u2019est-\u00e0-dire jug\u00e9es valables devant un tribunal, du consentement de chacun de vos utilisateurs et la raison pr\u00e9cise\u00a0pour laquelle ces derniers ont donn\u00e9 leur consentement ?<\/li>\n\n\n\n<li>Avez-vous toujours eu recours \u00e0 une proc\u00e9dure en double opt-in ?<\/li>\n<\/ul>\n\n\n\n<p><b>c \u2013 V\u00e9rifiez et rendez publiques vos pratiques de collectes et d\u2019usage de donn\u00e9es.<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos pratiques sont-elles\u00a0transparentes et facile \u00e0 comprendre pour vos utilisateurs ?<\/li>\n\n\n\n<li>Votre politique de\u00a0confidentialit\u00e9 (ou autre documentation en ligne) d\u00e9taille-t-elle\u00a0comment vous collectez, stockez, transf\u00e9rez et utilisez vos donn\u00e9es de mani\u00e8re claire et concise ?<\/li>\n\n\n\n<li>Demandez-vous l\u2019autorisation de vos utilisateurs pour collecter leurs donn\u00e9es ?<\/li>\n<\/ul>\n\n\n\n<p><b>d \u2013 Assurez-vous que tous vos futurs projets sont conformes au RGPD.<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toute nouvelle initiative devrait prendre en compte ces futures exigences de conformit\u00e9, afin que vous n\u2019ayez pas \u00e0 revenir r\u00e9troactivement sur ces projets pour ajuster vos proc\u00e9d\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Est-ce que je peux continuer \u00e0 envoyer mes campagnes emailing \u00e0 ma liste de contacts existante ?<\/h2>\n\n\n\n<p>Le RGPD ne s\u2019applique pas seulement aux donn\u00e9es collect\u00e9es apr\u00e8s son applicabilit\u00e9, le&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/#quand-est-ce-que-le-rgpd-sera-applique\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">25 mai 2018<\/a>, mais \u00e9galement aux donn\u00e9es collect\u00e9s avant. Est-ce que les enregistrements de consentement de vos contacts prouvent que vous avez l\u2019autorisation claire de leur envoyer des campagnes d\u2019email marketing ? Tout enregistrement ambigu impliquerait l\u2019obtention d\u2019une autorisation nouvelle et expresse de la part de ces contacts, afin de pouvoir envoyer de nouveau des campagnes d\u2019email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Puis-je acheter des listes de contacts sous le RGPD ?<\/h2>\n\n\n\n<p>M\u00eame si certaines listes de contacts, obtenues avec un acte de consentement positif clair lors de l\u2019inscription, peuvent \u00eatre autoris\u00e9es sous RGPD, Mailjet est fermement contre cette pratique pour des soucis de d\u00e9livrabilit\u00e9. Ce qui est permis n\u2019est pas forc\u00e9ment optimal pour votre strat\u00e9gie emailing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9sabonnement sous le RGPD ?<\/h2>\n\n\n\n<p>Tous les sp\u00e9cialistes de l\u2019email marketing doivent veiller \u00e0 ce que leurs contacts disposent d\u2019un moyen appropri\u00e9 pour se d\u00e9sabonner, afin d\u2019\u00eatre conforme au RGPD. Le processus de d\u00e9sabonnement sous GDPR doit \u00eatre clair et simple. Il est n\u00e9cessaire d\u2019inclure un lien de d\u00e9sabonnement visible dans chaque email marketing o\u00f9 votre abonn\u00e9 peut :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Se d\u00e9sabonner de cette communication marketing<\/li>\n\n\n\n<li>Se d\u00e9sabonner de toutes vos communications<\/li>\n\n\n\n<li>Contacter une adresse email de retour<\/li>\n<\/ol>\n\n\n\n<p>Permettre \u00e0 vos contacts de s\u2019abonner et de se d\u00e9sabonner facilement sont tout aussi important pour assurer le respect du RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment puis-je profiler mes donn\u00e9es pour envoyer des emails cibl\u00e9s et personnalis\u00e9s tout en respectant le RGPD ?<\/h2>\n\n\n\n<p>Le profilage est toujours autoris\u00e9 sous le RGPD \u00e0 condition que vous respectiez les droits des contacts dont vous utilisez les donn\u00e9es.<\/p>\n\n\n\n<p>Plus d\u2018information sur le&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/profilage\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">RGPD et le Profilage<\/a>.<\/p>\n\n\n","protected":false},"author":64,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32219","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le RGPD et l\u2019Email Marketing - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le RGPD et l\u2019Email Marketing - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"og:description\" content=\"Le nouveau r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD ou EU GDPR) a un impact direct sur les pratiques marketing, incluant l\u2019email marketing. 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travailler avec des entreprises prestataires en conformit\u00e9 avec le RGPD?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Que dois-je faire si j\u2019ai recours \u00e0 des entreprises tierces pour la gestion de mes donn\u00e9es ?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Faites la liste de toutes les solutions de type <i>cloud <\/i>que vous utilisez.<\/li>\n\n\n\n<li>D\u00e9finissez clairement le cycle de vie de vos donn\u00e9es, et assurez-vous que le niveau de s\u00e9curit\u00e9 d\u00e9ploy\u00e9 est adapt\u00e9 \u00e0 chaque \u00e9tape.<\/li>\n\n\n\n<li>\u00c9valuez les risques que pourrait engendrer la perte ou le vol des donn\u00e9es que vous d\u00e9tenez.<\/li>\n\n\n\n<li>D\u00e9terminez si il vous faut ou non nommer un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es.<\/li>\n\n\n\n<li>V\u00e9rifiez tous vos contrats pour comprendre o\u00f9 vos donn\u00e9es et applications sont stock\u00e9es et si elles sont trait\u00e9es en dehors de l\u2019Union Europ\u00e9enne.<\/li>\n\n\n\n<li>Incluez des clauses de confidentialit\u00e9, de protection et des lieux o\u00f9 pourront \u00eatre stock\u00e9es les donn\u00e9es dans vos contrats.<\/li>\n\n\n\n<li>Demandez \u00e0 vos prestataires, en particulier ceux bas\u00e9s en dehors de l\u2019UE, s\u2019ils sont conformes au RGPD.<\/li>\n\n\n\n<li>Si vos prestataires ne pensent pas pouvoir \u00eatre conformes au RGPD d\u2019ici \u00e0 mai 2018, commencez \u00e0 \u00e9valuer leurs concurrents et planifiez le changement pour un prestataire respectueux du RGPD.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Le RGPD me permet-il de travailler avec des solutions tierces en dehors de l\u2019UE ?<\/h2>\n\n\n\n<p>Oui, tant que ces entreprises adh\u00e8rent aux directives du RGPD en ce qui concerne le traitement et stockage des donn\u00e9es. Les donn\u00e9es personnelles ne peuvent \u00eatre transf\u00e9r\u00e9es en dehors de l\u2019UE que vers des pays respectant les m\u00eames exigences en mati\u00e8re de protection des donn\u00e9es, ou si vous pouvez garantir un niveau de protection \u00e9quivalent \u00e0 celui du RGPD.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que signifie Binding Corporate Rules (BCRs)?<\/h2>\n\n\n\n<p>Les BCR ou&nbsp;<a href=\"https:\/\/www.cnil.fr\/fr\/les-bcr-regles-internes-dentreprise\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">r\u00e8gles internes d\u2019entreprise<\/a>&nbsp;constituent un code de conduite \u00e9quivalent au RGPD permettant d\u2019offrir une protection ad\u00e9quate aux donn\u00e9es transf\u00e9r\u00e9es depuis l\u2019Union europ\u00e9enne vers des pays tiers \u00e0 l\u2019Union europ\u00e9enne au sein d\u2019une m\u00eame entreprise ou d\u2019un m\u00eame groupe. Une sorte d\u2019\u00e9talon-or de protection des donn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles questions dois-je poser \u00e0 mes prestataires en ce qui concerne le RGPD ?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>O\u00f9 sont stock\u00e9es vos donn\u00e9es et applications ?<\/li>\n\n\n\n<li>Ces donn\u00e9es ont-elle d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9plac\u00e9es en dehors de l\u2019Espace Economique Europ\u00e9en ?<\/li>\n\n\n\n<li>Vos donn\u00e9es ont-elle d\u00e9j\u00e0 \u00e9t\u00e9 transf\u00e9r\u00e9es vers un centre de donn\u00e9es situ\u00e9 en dehors de l\u2019Union Europ\u00e9enne ?<\/li>\n\n\n\n<li>M\u2019informez-vous syst\u00e9matiquement de tout transfert de donn\u00e9es ?<\/li>\n\n\n\n<li>Avez-vous un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es ?<\/li>\n\n\n\n<li>Quelles proc\u00e9dures de management des risques et de contr\u00f4le des donn\u00e9es avez-vous d\u00e9j\u00e0 mis en place ?<\/li>\n\n\n\n<li>Est-ce-que votre gestion des r\u00e9visions assure un niveau de s\u00e9curit\u00e9 suffisant des donn\u00e9es ?<\/li>\n\n\n\n<li>Qui peut avoir acc\u00e8s \u00e0 mes donn\u00e9es, sous quelles circonstances, et que peuvent-ils voir? Cet acc\u00e8s est-il pist\u00e9?<\/li>\n\n\n\n<li>Puis-je contr\u00f4ler vos mesures techniques et de s\u00e9curit\u00e9 sur la protection des donn\u00e9es ?<\/li>\n\n\n\n<li>Avez-vous d\u00e9j\u00e0 adh\u00e9r\u00e9 aux Binding Corporate Rules ?<\/li>\n\n\n\n<li>Vos mesures de protection seront-telles compliantes \u00e0 temps quand le RGPD prendra effet ?<\/li>\n<\/ol>\n","protected":false},"author":64,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32241","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment travailler avec des entreprises prestataires en conformit\u00e9 avec le RGPD? - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/prestataires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment travailler avec des entreprises prestataires en conformit\u00e9 avec le RGPD? - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"og:description\" content=\"Que dois-je faire si j\u2019ai recours \u00e0 des entreprises tierces pour la gestion de mes donn\u00e9es ? 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RGPD : Comment se pr\u00e9parer ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Quelles sont les \u00e9tapes pour se pr\u00e9parer \u00e0 l\u2019application du RGPD ?<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 1 \u2013 Informer et \u00e9duquer l\u2019\u00e9quipe de direction<\/h2>\n\n\n\n<p>Assurez-vous que tous les membres de la direction connaissent et comprennent les enjeux du RGPD et de l\u2019impact qu\u2019il aura sur l\u2019ensemble de votre organisation, afin qu\u2019ils adh\u00e8rent aux changements n\u00e9cessaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 2 \u2013 V\u00e9rifier l\u2019\u00e9tat des donn\u00e9es et de la documentation<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelles sont les donn\u00e9es personnelles que vous d\u00e9tenez \u00e0 l\u2019heure actuelle ?<\/li>\n\n\n\n<li>D\u2019o\u00f9 proviennent-elles et qui vous les a confi\u00e9es ?<\/li>\n\n\n\n<li>Quelles sont vos faiblesses et qu\u2019est-ce qui pourrait vous causer des ennuis ?<\/li>\n\n\n\n<li>O\u00f9 sont actuellement stock\u00e9es vos donn\u00e9es ? Gardez une trace de cette information.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 3 \u2013 Revoir ses clauses de confidentialit\u00e9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelles mises \u00e0 jour sont n\u00e9cessaires ?<\/li>\n\n\n\n<li>Int\u00e9grer le principe de respect de la vie priv\u00e9e par d\u00e9faut dans chaque projet, d\u00e8s leur conception \u2013 ne demandez pas plus de donn\u00e9es personnelles que vous n\u2019en avez r\u00e9ellement besoin, et ayez recours \u00e0 l\u2019anonymisation, la pseudonymisation et l\u2019encryption.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 4 \u2013 S\u2019assurer que les droits des utilisateurs sont respect\u00e9s<\/h2>\n\n\n\n<p>V\u00e9rifiez vos proc\u00e9dures actuelles en ce qui concerne les donn\u00e9es personnelles de vos utilisateurs et assurez-vous que vous \u00eates bien en mesure de faire respecter leurs droits :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u2019\u00eatre inform\u00e9s de tout ce qui concerne leurs donn\u00e9es et l\u2019utilisation qui en est faite, d\u2019objecter, de les supprimer,\u00a0<a data-component-name=\"ExternalLink\" href=\"https:\/\/blog.sextantbizdev.com\/fr\/rgdp-\/-gdpr-et-marketing-quelles-cons%C3%A9quences-et-comment-se-pr%C3%A9parer#obligatoire\" target=\"_tabs\" rel=\"noopener noreferrer\">d\u2019\u00eatre oubli\u00e9s<\/a>, d\u2019en obtenir une copie (gratuitement et en moins d\u2019un mois).<\/li>\n\n\n\n<li>A la portabilit\u00e9 des donn\u00e9es, qui permet \u00e0 une personne de r\u00e9cup\u00e9rer les donn\u00e9es qu\u2019elle a fournies sous une forme ais\u00e9ment r\u00e9utilisable.<\/li>\n\n\n\n<li>D\u2019interdire l\u2019utilisation de leur donn\u00e9es pour des traitements aboutissant \u00e0 une prise de d\u00e9cision automatis\u00e9e ou un profilage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 5 \u2013 S\u2019assurer que le consentement des utilisateurs est respect\u00e9<\/h2>\n\n\n\n<p>Evaluez la mani\u00e8re dont vous cherchez, obtenez et archivez les diff\u00e9rentes&nbsp;<a href=\"https:\/\/www.privacy-regulation.eu\/fr\/7.htm\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">autorisations<\/a>&nbsp;de vos utilisateurs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos archives sont-elles pr\u00e9cises, mises \u00e0 jour et s\u00e9curis\u00e9es ?<\/li>\n\n\n\n<li>Demandez vous l\u2019autorisation de vos utilisateurs de mani\u00e8re explicite et distincte selon l\u2019usage que vous souhaitez faire de leurs donn\u00e9es ?<\/li>\n\n\n\n<li>Les enfants ne peuvent donner personnellement leur autorisation qu\u2019\u00e0 partir de l\u2019\u00e2ge de <a data-component-name=\"ExternalLink\" href=\"https:\/\/www.privacy-regulation.eu\/fr\/8.htm\" target=\"_tabs\" rel=\"noopener noreferrer\">16 ans, parfois 13<\/a>. En dessous de cette limite, le consentement doit \u00eatre recueilli aupr\u00e8s du titulaire de l\u2019autorit\u00e9 parentale. \u00cates-vous concern\u00e9s par ce cas sp\u00e9cifique ?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 6 \u2013 Mettre en place une proc\u00e9dure de management des risques<\/h2>\n\n\n\n<p>Assurez-vous d\u2019avoir mis en place les proc\u00e9dures n\u00e9cessaires pour d\u00e9tecter, signaler et investiguer en cas de violation des donn\u00e9es que vous traitez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 7 \u2013 Impl\u00e9menter une AIPD (Analyse d\u2019Impact relative \u00e0 la Protection des Donn\u00e9es)<\/h2>\n\n\n\n<p>Il s\u2019agit de s\u2019assurer que tout risque \u00e9lev\u00e9 pour les droits et libert\u00e9s des personnes physiques li\u00e9 au traitement de donn\u00e9es, au sein de votre organisation, soit parfaitement identifi\u00e9 et trait\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9terminez s\u2019il vous faut nommer\/engager un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es, qui sera charg\u00e9 de l\u2019application des r\u00e8gles en mati\u00e8re de protection des donn\u00e9es au sein de votre organisation et notamment d\u2019en informer directement les membres de l\u2019\u00e9quipe de direction.<\/li>\n\n\n\n<li>Assurez-vous que tous les contrats qui vous lient \u00e0 des entreprises tierces soient \u00e9galement mis \u00e0 jour pour tout ce qui concerne le respect et la protection des donn\u00e9es.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 8 \u2013 Nommer un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es.<\/h2>\n\n\n\n<p>Vous pouvez soit directement l\u2019engager, soit avoir recours \u00e0 un consultant externe. Il\/elle aura pour mission de s\u2019assurer de la protection de l\u2019ensemble des donn\u00e9es de vos utilisateurs. Cette nomination est&nbsp;<a href=\"https:\/\/www.cnil.fr\/fr\/designer-un-pilote\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">obligatoire<\/a>&nbsp;si :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre organisation appartient au secteur public;<\/li>\n\n\n\n<li>Le coeur de l\u2019activit\u00e9 de votre entreprise implique le suivi r\u00e9gulier et syst\u00e9matique des donn\u00e9es d\u2019individus \u00e0 grande \u00e9chelle; ou<\/li>\n\n\n\n<li>Le coeur de l\u2019activit\u00e9 de votre entreprise implique la gestion \u00e0 grande \u00e9chelle de donn\u00e9es personnelles sensibles ou relatives \u00e0 des condamnations p\u00e9nales et infractions.<\/li>\n<\/ul>\n\n\n\n<p>Si vous engagez un\/e DPO, en tant qu\u2019employeur, vous vous devez de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lui fournir les ressources n\u00e9cessaires pour mener sa t\u00e2che \u00e0 bien et conserver son niveau de connaissances;<\/li>\n\n\n\n<li>Lui donner acc\u00e8s aux donn\u00e9es personnelles et aux op\u00e9rations de traitement;<\/li>\n\n\n\n<li>Vous assurer qu\u2019il\/elle est impliqu\u00e9e dans tout ce qui concerne de pr\u00e8s ou de loin la protection des donn\u00e9es personnelles;<\/li>\n\n\n\n<li>Faire en sorte qu\u2019il\/elle puisse \u00eatre facilement contact\u00e9(e) par les autorit\u00e9s publiques et de contr\u00f4le.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 9 \u2013 Sous-traitants<\/h2>\n\n\n\n<p>Plus d\u2019informations sur&nbsp;<a href=\"\/fr\/ressources\/centre-apprentissage\/rgpd\/prestataires\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">RGPD et prestataires<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etape 10 \u2013 Informer et \u00e9duquer vos employ\u00e9s<\/h2>\n\n\n\n<p>Vous vous devez d\u2019informer et \u00e9duquer l\u2019ensemble de vos employ\u00e9s sur la mani\u00e8re dont doivent l\u00e9galement \u00eatre collect\u00e9es et trait\u00e9es les donn\u00e9es de vos clients.<\/p>\n\n\n","protected":false},"author":64,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32232","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obligation RGPD : Comment se pr\u00e9parer ? - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/preparation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obligation RGPD : Comment se pr\u00e9parer ? - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"og:description\" content=\"Quelles sont les \u00e9tapes pour se pr\u00e9parer \u00e0 l\u2019application du RGPD ? 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changements majeurs apporte le RGPD ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Une d\u00e9finition \u00e9largie des donn\u00e9es personnelles<\/h2>\n\n\n\n<p>Tout ce qui peut permettre d\u2019identifier un individu sera compt\u00e9e comme donn\u00e9e personnelle, que cela ait trait \u00e0 sa vie priv\u00e9e, publique ou professionnelle. Cela peut \u00eatre un nom, l\u2019adresse du domicile, une adresse email, une photo, des donn\u00e9es bancaires, biom\u00e9triques, g\u00e9n\u00e9tiques, une information m\u00e9dicale, des publications sur les r\u00e9seaux sociaux, l\u2019adresse IP d\u2019un ordinateur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des droits individuels renforc\u00e9s en mati\u00e8re de consentement<\/h2>\n\n\n\n<p>Cela peut aller du droit d\u2019acc\u00e8s au droit \u00e0 l\u2019effacement en passant par le droit \u00e0 la portabilit\u00e9.<br>\nLes entreprises collectant ou traitant des donn\u00e9es ont l\u2019obligation de clairement communiquer les informations suivantes aux individus dont ils collectent les donn\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combien de temps les donn\u00e9es seront stock\u00e9es;<\/li>\n\n\n\n<li>Si ces donn\u00e9es seront transf\u00e9r\u00e9es \u00e0 d\u2019autres pays ou non;<\/li>\n\n\n\n<li>Leur droit de demander l\u2019acc\u00e8s \u00e0 leurs donn\u00e9es;<\/li>\n\n\n\n<li>Leur droit d\u2019obtenir que leurs donn\u00e9es soient modifi\u00e9es ou effac\u00e9es dans certaines circonstances;<\/li>\n\n\n\n<li>Le renforcement des conditions de contr\u00f4le. Les entreprises ne pourront plus avoir recours \u00e0 des Termes &amp; Conditions interminables et truff\u00e9s de jargon juridique, dans la mesure o\u00f9 la demande de consentement devra \u00eatre communiqu\u00e9e de mani\u00e8re intelligible et facile d\u2019acc\u00e8s, expliquant clairement \u00e0 quoi serviront les donn\u00e9es demand\u00e9es. Et il devra \u00eatre aussi facile \u00e0 l\u2019utilisateur de donner son consentement que de le reprendre.<\/li>\n<\/ul>\n\n\n\n<p>Plus d\u2019informations sur le&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/consentement\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">RGPD et le consentement<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une responsabilisation accrue des sous-traitants<\/h2>\n\n\n\n<p>Les gestionnaires de donn\u00e9es (entreprises) comme les services d\u2019h\u00e9bergement des donn\u00e9es (<i>cloud<\/i>) pourront maintenant \u00eatre tenus responsables et des mesures pourront \u00eatre prises \u00e0 leur encontre. Les entreprises auront \u00e9galement le droit de contr\u00f4ler l\u2019usage que les Clouds font des donn\u00e9es qu\u2019ils h\u00e9bergent. En cas de non-conformit\u00e9, l\u2019amende peut s\u2019\u00e9lever \u00e0 20 millions d\u2019euros, ou 4% du chiffre d\u2019affaires global de l\u2019entreprise si celui-ci s\u2019av\u00e8re plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p>Plus d\u2019informations sur&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/prestataires\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">le RGPD et les prestataires<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une application extraterritoriale<\/h2>\n\n\n\n<p>Le RGPD s\u2019appliquera \u00e0 votre entreprise si vous traitez les donn\u00e9es de citoyens europ\u00e9ens, quelque soit le pays o\u00f9 votre soci\u00e9t\u00e9 est bas\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019obligation de mettre en place de mesures pr\u00e9ventives de protection des donn\u00e9es<\/h2>\n\n\n\n<p>S\u2019il n\u2019est plus obligatoire d\u2019informer les autorit\u00e9s comp\u00e9tentes dans le traitement des donn\u00e9es personnelles, il est d\u00e9sormais imp\u00e9ratif de mettre en \u0153uvre toutes les mesures techniques et organisationnelles n\u00e9cessaires afin de pr\u00e9venir tout risque. Cela concernera entre autres les contrats, la politique de confidentialit\u00e9, la gestion des risques, la conservation des donn\u00e9es\u2026etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019obligation d\u2019informer les personnes concern\u00e9es de toute fuite des donn\u00e9es<\/h2>\n\n\n\n<p>En cas de fuite, l\u2019entreprise gestionnaire sera tenue de notifier l\u2019autorit\u00e9 nationale de protection dans les 72 heures suivant l\u2019incident, afin que les utilisateurs puissent prendre des mesures appropri\u00e9es.<\/p>\n\n\n\n<p>Si la fuite pr\u00e9sente un risque majeur pour les droits et libert\u00e9s des individus concern\u00e9s, ces derniers devront \u00e9galement \u00eatre inform\u00e9s. L\u2019entreprise devra conserver un registre internes des diff\u00e9rents incidents. Le non-respect de cette clause pourrait entra\u00eener une amende de 10 millions d\u2019euros, voire de 2% du chiffre d\u2019affaires annuel global si celui-ci s\u2019av\u00e8re plus \u00e9lev\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La n\u00e9cessit\u00e9 d\u2019engager un D\u00e9l\u00e9gu\u00e9 \u00e0 la Protection des Donn\u00e9es<\/h2>\n\n\n\n<p>Cela s\u2019applique aux entreprises qui traitent comme celles qui contr\u00f4lent les donn\u00e9es, quelque soit leur taille. Trois sp\u00e9cifiques cas de figure rendent n\u00e9cessaires l\u2019engagement d\u2019un DPO (plus d\u2019information sur&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/preparation\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">Comment se pr\u00e9parer au RGPD ?<\/a>). Les entreprises concern\u00e9es qui ne respectent pas cette exigence peuvent se voir inflig\u00e9es d\u2019une amende du montant le plus \u00e9lev\u00e9, entre 10 millions d\u2019euros et 2% de leur chiffre d\u2019affaires. Si une entit\u00e9e choisit de ne pas nommer un DPO, elle devra \u00e9tablir un rapport des raisons appuyant sa d\u00e9cision, prouvant qu\u2019elle ne correspond \u00e0 aucun des trois cas de figures mentionn\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des mesures techniques et organisationnelles plus strictes<\/h2>\n\n\n\n<p>Les entit\u00e9s doivent mettre en place les mesures de s\u00e9curit\u00e9 d\u00e9j\u00e0 existantes, comme par exemple, celles pr\u00e9conis\u00e9es par le National Cyber Security Center ou le CIS Critical Security Controls.<\/p>\n\n\n\n<p>Voici quelques exemples des mesures \u00e0 prendre pour se prot\u00e9ger et \u00e9viter les sanctions :<\/p>\n\n\n\n<p><b>Mesures organisationnelles :<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recruter un D\u00e9l\u00e9gu\u00e9 \u00e0 la protection des donn\u00e9es, ou faire appel \u00e0 un prestataire ext\u00e9rieur;<\/li>\n\n\n\n<li>Incorporer un r\u00e9gime de gestion des risques<\/li>\n\n\n\n<li>\u00c9duquer les utilisateurs et mettre en place des programmes de sensibilisation;<\/li>\n\n\n\n<li>Former les employ\u00e9s \u00e0 respecter les mesures de s\u00e9curit\u00e9 en dehors des lieux de travail<\/li>\n<\/ul>\n\n\n\n<p><b>Mesures techniques :<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00e9curiser la configuration de tous les syst\u00e8mes (correctifs de s\u00e9curit\u00e9, syst\u00e8me d\u2019inventaire, concevoir une base de r\u00e9f\u00e9rence pour tous les appareils);<\/li>\n\n\n\n<li>Assurer la s\u00e9curit\u00e9 des r\u00e9seaux (contr\u00f4les et test de s\u00e9curit\u00e9);<\/li>\n\n\n\n<li>Avoir le contr\u00f4le sur les permissions des utilisateurs (les r\u00e9duire et surveiller leurs activit\u00e9s);<\/li>\n\n\n\n<li>Suivi continu de tous les syst\u00e8mes et r\u00e9seaux;<\/li>\n\n\n\n<li>Cryptage des donn\u00e9es;<\/li>\n\n\n\n<li>Tokenization des donn\u00e9es;<\/li>\n\n\n\n<li>Rendre les donn\u00e9es anonymes<\/li>\n\n\n\n<li>Proposer l\u2019utilisation d\u2019un pseudonyme, de sorte qu\u2019il soit impossible de faire le lien entre l\u2019utilisateur et ses donn\u00e9es et donc de l\u2019identifier sans information additionnelle;<\/li>\n\n\n\n<li>Renforcer la r\u00e9sistance des syst\u00e8mes et services de traitement des donn\u00e9es;<\/li>\n\n\n\n<li>Permettre \u00e0 l\u2019entreprise de restaurer l\u2019acc\u00e8s aux donn\u00e9es en cas de fuite;<\/li>\n\n\n\n<li>Tester fr\u00e9quemment l\u2019efficacit\u00e9 des mesures de s\u00e9curit\u00e9.<\/li>\n<\/ul>\n","protected":false},"author":64,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32251","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quels changements majeurs apporte le RGPD ? - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/changements-majeurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels changements majeurs apporte le RGPD ? - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams\" \/>\n<meta property=\"og:description\" content=\"Une d\u00e9finition \u00e9largie des donn\u00e9es personnelles Tout ce qui peut permettre d\u2019identifier un individu sera compt\u00e9e comme donn\u00e9e personnelle, que cela ait trait \u00e0 sa vie priv\u00e9e, publique ou professionnelle. 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RGPD &amp; Email Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Mettre \u00e0 jour la langue dans le formulaire de demande de consentement<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inclure le lien vers les conditions g\u00e9n\u00e9rales d\u2019utilisation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mettre en place un syst\u00e8me pour enregistrer le consentement<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019origine, la donn\u00e9e, le format,\u2026etc du consentement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Changer la langue dans le bandeau d\u2019information cookies<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De fa\u00e7on \u00e0 les rendre plus explicite<\/li>\n\n\n\n<li>Leur dur\u00e9e de vie est de&nbsp;<a data-component-name=\"ExternalLink\" href=\"https:\/\/www.cnil.fr\/fr\/cookies-traceurs-que-dit-la-loi\" target=\"_tabs\" rel=\"noopener noreferrer\">13 mois<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mettre \u00e0 jour les mentions l\u00e9gales<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conditions g\u00e9n\u00e9rales d\u2019utilisation<\/li>\n\n\n\n<li>Politiques de confidentialit\u00e9<\/li>\n\n\n\n<li>Contrats<\/li>\n\n\n\n<li>Ils doivent contenir la nature des donn\u00e9es collect\u00e9es, leurs utilisations<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">S\u2019assurer que toutes les donn\u00e9es sont exportables<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a data-component-name=\"ExternalLink\" href=\"https:\/\/www.cnil.fr\/fr\/cartographier-vos-traitements-de-donnees-personnelles\" target=\"_tabs\" rel=\"noopener noreferrer\">Cartographier les donn\u00e9es trait\u00e9es<\/a>&nbsp;afin de comprendre l\u2019appartenance des donn\u00e9es \u00e0 chaque individu<\/li>\n\n\n\n<li>Le format doit \u00eatre lisible par les machines<\/li>\n\n\n\n<li>Facilement transf\u00e9rable<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mettre en place la suppression automatique des donn\u00e9es<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour les contacts inactifs qui ont donn\u00e9 leur consentement il y a plus de 3 ans<\/li>\n\n\n\n<li>Au lieu de supprimer totalement les contacts,&nbsp;<a data-component-name=\"ExternalLink\" href=\"https:\/\/www.cnil.fr\/fr\/limiter-la-conservation-des-donnees\" target=\"_tabs\" rel=\"noopener noreferrer\">garder un enregistrement<\/a>&nbsp;d\u2019une liste \u201c Ne pas contacter\u201d pour s\u2019assurer qu\u2019aucune communication ne soit envoy\u00e9 \u00e0 ces contacts<\/li>\n<\/ul>\n\n\n\n<p>Retour au&nbsp;<a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/\" data-component-name=\"ExternalLink\" target=\"_tabs\" rel=\"noopener noreferrer\">Sommaire RGPD<\/a>.<\/p>\n","protected":false},"author":64,"featured_media":0,"parent":26650,"menu_order":0,"template":"pages\/single-resources-longform.php","meta":{"_acf_changed":false,"footnotes":""},"integrations_category":[],"case_studies_region":[],"guides_ebooks_category":[],"videos_webinars_category":[],"class_list":["post-32215","resources","type-resources","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Checklist RGPD &amp; Email Marketing - Mailjet: Email Delivery Service for Marketing &amp; Developer Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/ressources\/centre-apprentissage\/rgpd\/checklist-rgpd-email-marketing-reponses-vos-questions-mailjet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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