[{"id":21149,"date":"2025-04-17T04:17:46","date_gmt":"2025-04-17T04:17:46","guid":{"rendered":"https:\/\/www.mailjet.com\/road-to-inbox\/chapter\/about-road-to-inbox-survey\/"},"modified":"2025-05-13T04:19:36","modified_gmt":"2025-05-13T04:19:36","slug":"enquete-livraison-boite-reception","status":"publish","type":"roi-chapter","link":"https:\/\/www.mailjet.com\/fr\/livraison-boite-reception\/chapter\/enquete-livraison-boite-reception\/","title":{"rendered":"\u00c0 propos de ce sondage"},"content":{"rendered":"    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Donn\u00e9es d\u00e9mographiques des participants<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Plus de 1 100\u202fparticipants ont r\u00e9pondu au sondage. Les personnes interrog\u00e9es ont \u00e9t\u00e9 invit\u00e9es \u00e0 participer par le biais d\u2019emails et de notifications dans l\u2019application. Elles ont \u00e9galement \u00e9t\u00e9 encourag\u00e9es par la possibilit\u00e9 de gagner une carte-cadeau Amazon de 100 $, qui a \u00e9t\u00e9 attribu\u00e9e \u00e0 un participant au hasard. <\/p><p>Les donn\u00e9es d\u00e9mographiques des r\u00e9pondants sont pr\u00e9sent\u00e9es plus loin. En raison des arrondis, certains r\u00e9sultats de l\u2019enqu\u00eate peuvent \u00eatre sup\u00e9rieurs ou inf\u00e9rieurs \u00e0 100 % par une diff\u00e9rence de 0,1 %.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\n<figure style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>R\u00e9gions<\/strong><\/td><td><strong>Secteurs d\u2019activit\u00e9<\/strong><\/td><\/tr><tr><td>\u00c9tats-Unis \u2013 27,5\u00a0%<br>France \u2013 23,0\u00a0%<br>Allemagne \u2013 6,1\u00a0%<br>Royaume-Uni \u2013 5,0\u00a0%<br>Canada \u2013 3,1\u00a0%<br>Espagne \u2013 2,9\u00a0%<br>Inde \u2013 2,5\u00a0%<br>Toutes les autres r\u00e9gions \u2013 29,9\u00a0%<\/td><td>Technologies de l\u2019information (II) \u2013 12,7\u00a0%<br>Logiciels en tant que service (SaaS) \u2013 11,3\u00a0%<br>Organisations \u00e0 but non lucratif \u2013 8,5\u00a0%<br>Marketing\/Relations publiques \u2013 7,1\u00a0%<br>Services professionnels \u2013 6,6\u00a0%<br>Commerce de d\u00e9tail et e-commerce \u2013 5,6\u00a0%<br>\u00c9ducation \u2013 4,6\u00a0%<br>Divertissement et loisirs \u2013 4,2\u00a0%<br>Tous les autres secteurs \u2013 39,4\u00a0%<\/td><\/tr><tr><td><strong>Volumes mensuels d\u2019envois d\u2019emails<\/strong><\/td><td><strong>Intitul\u00e9 du poste\/r\u00f4le<\/strong><\/td><\/tr><tr><td>Plus d\u2019un million d\u2019emails \u2013 11,4\u00a0%<br>100\u202f000 \u00e0 1 million d\u2019emails \u2013 12,8\u00a0%<br>50\u202f000 \u00e0 100\u202f000\u202femails \u2013 13,4\u00a0%<br>Moins de 50\u202f000\u202femails \u2013 62,5\u00a0%<\/td><td>Propri\u00e9taire de petite entreprise \u2013 15,6\u00a0%<br>D\u00e9veloppeur \u2013 14,4\u00a0%<br>Professionnel de l\u2019informatique \u2013 14,1\u00a0%<br>Direction marketing \u2013 9,8\u00a0%<br>Marketeur par email \u2013 8,4\u00a0%<br>Cadre sup\u00e9rieur \u2013 5,8\u00a0%<br>Pr\u00e9sident\/VP des produits \u2013 5,4\u00a0%<br>Sp\u00e9cialiste de la d\u00e9livrabilit\u00e9 des emails \u2013 5,2\u00a0%<br>Gestion des produits \u2013 5,1\u00a0%<br>Responsable du marketing cycle de vie du produit \u2013 2,2\u00a0%<br>Autres r\u00f4les \u2013 13,5\u00a0%<\/td><\/tr><tr><td><strong>Taille de l\u2019entreprise<\/strong><\/td><td><strong>Utilisateurs<\/strong><\/td><\/tr><tr><td>10 salari\u00e9s ou moins \u2013 52,3\u00a0%<br>11 \u00e0 50 salari\u00e9s \u2013 21,8\u00a0%<br>51 \u00e0 500 salari\u00e9s \u2013 17,3\u00a0%<br>501 \u00e0 1\u202f000 salari\u00e9s \u2013 3,2\u00a0%<br>De 1\u202f001 \u00e0 5\u202f000 salari\u00e9s \u2013 2,7\u00a0%<br>Plus de 5\u202f000 salari\u00e9s \u2013 2,6\u00a0%<\/td><td>Sinch Mailgun \u2013 39,1\u00a0%<br>Sinch Mailjet \u2013 47,3\u00a0%<br>Sinch Email on Acid \u2013 13,6\u00a0%<\/td><\/tr><tr><td><strong>Type d\u2019entreprise<\/strong><\/td><td><\/td><\/tr><tr><td>B2B \u2013 37,6\u00a0%<br>B2C \u2013 29,4\u00a0%<br>B2B et B2C \u2013 33,0\u00a0%<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Plus d\u2019informations sur Sinch Mailjet<\/h3><div class=\"\"><p>Sinch Mailjet, qui fait partie du Customer Communications Cloud de Sinch, est une plateforme de marketing par email qui aide plus de 40 000\u202fentreprises dans le monde \u00e0 cr\u00e9er des liens significatifs avec leurs clients et leurs abonn\u00e9s tout en d\u00e9veloppant leurs activit\u00e9s. <\/p><p>Sinch Mailjet g\u00e9n\u00e8re des milliards d\u2019emails chaque ann\u00e9e pour des marques telles que Microsoft, Kia Motors et Toast. Il associe un outil de cr\u00e9ation de campagne d\u2019emailing en \u00ab\u202fdrag-and-drop\u202f\u00bb et de fonctionnalit\u00e9s de d\u00e9livrabilit\u00e9 faciles \u00e0 utiliser qui aident les entreprises \u00e0 concevoir et \u00e0 envoyer de beaux emails sans aucune comp\u00e9tence en programmation.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Plus d\u2019informations sur Sinch<\/h3><div class=\"\"><p>Sinch est pionnier dans la fa\u00e7on dont le monde communique. Plus de 150 000\u202fentreprises, dont un grand nombre des plus grandes soci\u00e9t\u00e9s technologiques du monde, font confiance au Customer Communications Cloud de Sinch pour am\u00e9liorer l\u2019exp\u00e9rience de leurs clients gr\u00e2ce \u00e0 la messagerie mobile, \u00e0 la messagerie vocale et \u00e0 l\u2019email.<\/p><p>Sinch est rentable et conna\u00eet une croissance rapide depuis sa cr\u00e9ation en 2008. Son si\u00e8ge social se trouve \u00e0 Stockholm, en Su\u00e8de, et ses actions sont cot\u00e9es au NASDAQ Stockholm : XSTO: SINCH. Pour en savoir plus, consultez le site sinch.com.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":20953,"template":"","meta":{"_acf_changed":true},"class_list":["post-21149","roi-chapter","type-roi-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c0 propos de ce sondage - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/livraison-boite-reception\/chapter\/enquete-livraison-boite-reception\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 propos de ce sondage - 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Les cr\u00e9ateurs de contenu se filmaient en train d\u2019ouvrir des paquets et de v\u00e9rifier les nouveaux produits. Ces vid\u00e9os obtenaient souvent des millions de vues. Que se passerait-il si l\u2019on faisait la m\u00eame chose pour vos campagnes d\u2019emailing ?<\/p><p>L\u2019email marketing est comme une cha\u00eene d\u2019approvisionnement. Bien s\u00fbr, la logistique de la d\u00e9livrabilit\u00e9 des emails est incontournable pour acheminer les messages d\u2019un point \u00e0 un autre. Mais lorsqu\u2019un colis arrive, son contenu peut \u00eatre cass\u00e9 ou le produit peut \u00eatre d\u00e9cevant.<\/p><p>Vous y r\u00e9fl\u00e9chiriez s\u00fbrement \u00e0 deux fois avant de commander \u00e0 nouveau aupr\u00e8s de cette soci\u00e9t\u00e9.<\/p><p>La m\u00eame chose peut se produire avec des emails d\u00e9cevants ou d\u00e9fectueux. C\u2019est pourquoi la derni\u00e8re partie de la d\u00e9livrabilit\u00e9 englobe l\u2019exp\u00e9rience de vos contacts avec le contenu de vos emails.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Pourquoi de bons emails am\u00e9liorent-ils la d\u00e9livrabilit\u00e9 ?<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Il y a un conseil que les marketeurs par email doivent retenir de ce rapport :<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p class=\"mb-0\">Lorsque vos contacts interagissent avec vos emails, ils prouvent aux services de messagerie que<b> vos campagnes m\u00e9ritent d\u2019atterrir dans leur bo\u00eete de r\u00e9ception et non dans le dossier spam<\/b>. Les designs attractifs, un style de copywriting convaincant et un code d\u2019email fiable favorisent \u00e0 la fois la d\u00e9livrabilit\u00e9 et les performances.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Si vos destinataires se r\u00e9jouissent de recevoir vos emails, ils seront beaucoup plus enclins \u00e0 les ouvrir. Lorsque vous proposez un contenu pertinent, des offres et une exp\u00e9rience interactive, les internautes sont plus susceptibles de cliquer. <b>C\u2019est pourquoi il est si important de comprendre son public et de lui offrir de la valeur, et c\u2019est ce que font les marketeurs par email avis\u00e9s<\/b>.<\/p><p class=\"\">En plus de cr\u00e9er des messages attrayants, vous devez permettre \u00e0 vos clients et \u00e0 vos contacts d\u2019interagir facilement avec les emails qu\u2019ils re\u00e7oivent.<\/p><p class=\"mb-0\">Voyons comment chacun de ces facteurs influe sur l\u2019exp\u00e9rience en bo\u00eete de r\u00e9ception et comment vous pouvez optimiser vos emails pour obtenir d\u2019excellentes performances.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p><b>Voici quatre domaines \u00e0 prendre en compte :<\/b><\/p><p>1. Emails en responsive design : vos campagnes s\u2019affichent-elles et fonctionnent-elles comme pr\u00e9vu sur tous les appareils et toutes les tailles d\u2019\u00e9cran ?<\/p><p>2. Rendu par les clients de messagerie : savez-vous \u00e0 quoi ressemblent le design et le code de vos emails dans les diff\u00e9rentes bo\u00eetes de r\u00e9ception ?<\/p><p>3. Emails en mode sombre : comment vos emails s\u2019affichent-ils si les destinataires ont activ\u00e9 le mode sombre\u202f? <\/p><p class=\"mb-0\">4. 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          \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfZDA5MWE4OTU5YWRlNTBmOTJhYjEwYWEwOWU5NTkyNzk = \"highcharts_block_YmxvY2tfZDA5MWE4OTU5YWRlNTBmOTJhYjEwYWEwOWU5NTkyNzk\";\r\n            \/\/     chartInit_block_YmxvY2tfZDA5MWE4OTU5YWRlNTBmOTJhYjEwYWEwOWU5NTkyNzk(chartID_block_YmxvY2tfZDA5MWE4OTU5YWRlNTBmOTJhYjEwYWEwOWU5NTkyNzk);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Emails en responsive design<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Au tout d\u00e9but, les internautes se connectaient sur leur ordinateur de bureau et, quand le modem avait termin\u00e9 sa symphonie, ils d\u00e9couvraient s\u2019ils avaient des emails. Cette \u00e9poque est r\u00e9volue depuis longtemps. La plupart des gens consultent leurs emails sur des smartphones. C\u2019est ce que confirme l\u2019\u00e9tude de consommation Rapport sur l\u2019engagement par email.<\/p><p class=\"mb-0\">Nous avons constat\u00e9 que <b>71,5 % des consommateurs mondiaux utilisent principalement un smartphone pour consulter leurs emails<\/b>, tandis que seulement 16,7 % utilisent un navigateur web et 7,8 % une application de bureau.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"712\" height=\"637.5\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-Template-Editor-Responsive-BoraTravel-1.png\" alt=\"Image pour\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Malgr\u00e9 tout, il n\u2019est pas rare que des emails de marques soient pratiquement impossibles \u00e0 lire sur des appareils mobiles ou ne s\u2019adaptent pas \u00e0 la taille de l\u2019\u00e9cran. Il peut \u00e9galement \u00eatre difficile d\u2019appuyer sur les boutons d\u2019appel \u00e0 l\u2019action ou la mise en page des mod\u00e8les d\u2019emails est d\u00e9fectueuse sur mobile, ce qui fait chuter les indicateurs d\u2019engagement de vos emails.<\/p><p>M\u00eame si vous suivez les bonnes pratiques pour concevoir des emails adapt\u00e9s aux mobiles, vos campagnes ne s\u2019adapteront peut-\u00eatre pas pour autant aux diff\u00e9rents \u00e9crans d\u2019appareils. C\u2019est l\u00e0 qu\u2019intervient la conception d\u2019emails en responsive design.<\/p><p>Si vous travaillez avec un d\u00e9veloppeur d\u2019emails (qui code des emails \u00e0 partir de z\u00e9ro), il est fort probable qu\u2019il utilise les requ\u00eates m\u00e9dia CSS pour la r\u00e9activit\u00e9 mobile. N\u00e9anmoins, de nombreuses entreprises ne comptent pas de d\u00e9veloppeur d\u2019emails.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"\">Si vous \u00eates un d\u00e9veloppeur d\u2019emails, ou si vous avez la chance de travailler avec un d\u00e9veloppeur, nos experts en codage d\u2019emails recommandent d\u2019adopter une approche donnant la priorit\u00e9 au mobile.<\/p><p class=\"mb-0\">La plupart des petites entreprises et des \u00e9quipes de marketing g\u00e8rent elles-m\u00eames leurs communications par email \u00e0 l\u2019aide d\u2019un \u00e9diteur d\u2019emails en \u00ab drag-and-drop \u00bb. Dans ce cas, vous devez vous assurer que les mod\u00e8les que vous concevez et utilisez sont responsifs. Pour cela, vous devez choisir les bons outils.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-f1048dc0c19926ae1336c03ffc03c6b6\">\r\n            En adoptant une approche mobile du codage des emails, vous concevez d\u2019abord pour les petits \u00e9crans, puis vous incluez l\u2019affichage sur ordinateur de bureau. L\u2019avantage, c\u2019est que votre design mobile sera toujours parfait sur les ordinateurs de bureau, ce qui n\u2019est pas le cas de la mise en page de la structure email de bureau sur des t\u00e9l\u00e9phones intelligents.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Headshot-Megan.png\" alt=\"Photo de Megan Boshuyzen\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-f1048dc0c19926ae1336c03ffc03c6b6\">Megan Boshuyzen<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">D\u00e9veloppeuse emailing senior, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Concevez des emails pour mobiles avec Sinch Mailjet            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Cr\u00e9ez en toute confiance en vous appuyant sur l\u2019\u00e9diteur d\u2019emails intuitif de Mailjet pour \u00e9laborer vos campagnes. Nos nouvelles fonctionnalit\u00e9s d\u2019assistant IA vous aident \u00e0 g\u00e9n\u00e9rer des mod\u00e8les uniques et responsifs \u00e0 partir de vos id\u00e9es et suggestions. Acc\u00e9dez de plus \u00e0 une collection de mod\u00e8les d\u2019emails responsifs pr\u00e9con\u00e7us.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/editeur-emails\/\"  class=\"btn btn-primary\" >En savoir plus<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p class=\"mb-0\">Les clients de messagerie prennent en charge diff\u00e9rents niveaux de codes CSS et HTML. L\u2019aspect de votre campagne avant l\u2019envoi peut donc \u00eatre tr\u00e8s diff\u00e9rent d\u2019une bo\u00eete de r\u00e9ception \u00e0 l\u2019autre. <b>L\u2019affichage du code de l\u2019email dans Gmail, Apple Mail et Outlook peut varier consid\u00e9rablement<\/b>.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Rendu du client de messagerie<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Les clients de messagerie sont des applications qui permettent aux utilisateurs d\u2019acc\u00e9der \u00e0 leurs messages, d\u2019en envoyer et d\u2019en recevoir au m\u00eame endroit. Il s\u2019agit de Gmail, d\u2019Apple Mail, de Microsoft Outlook, de Yahoo\/AOL et d\u2019autres clients de messagerie plus petits.<\/p><p>Il peut s\u2019agir d\u2019applications mobiles ou de bureau, ainsi que de clients de messagerie bas\u00e9s sur le web (webmail) accessibles via un navigateur internet. Les services de messagerie ont des clients de messagerie, mais tous les clients de messagerie ne sont pas des services de messagerie. Par exemple, Apple Mail n\u2019est qu\u2019un client de messagerie. Vous ne pouvez pas obtenir d\u2019adresse email pour Apple Mail. Ce service agr\u00e8ge des emails provenant d\u2019autres sources.<\/p><p>Le saviez-vous ?<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p class=\"mb-0\">Pour en savoir plus sur la prise en charge de certains facteurs par les clients de messagerie, consultez le site web CanIEmail.com. Vous pouvez y rechercher des informations sur des \u00e9l\u00e9ments sp\u00e9cifiques ou consulter un tableau complet des clients de messagerie.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Voici quelques-unes des diff\u00e9rences d\u2019affichage entre les clients de messagerie qui posent probl\u00e8me :<\/p><p>\u2022 Gmail n\u2019offre qu\u2019une prise en charge tr\u00e8s limit\u00e9e des diff\u00e9rentes polices, y compris les polices Google.<\/p><p>\u2022 Apple Mail peut rencontrer des probl\u00e8mes de positionnement et de mise \u00e0 l\u2019\u00e9chelle des images d\u2019arri\u00e8re-plan en CSS.<\/p><p>\u2022 Les liens hypertextes peuvent \u00eatre bleus par d\u00e9faut alors que vous avez s\u00e9lectionn\u00e9 une autre couleur.<\/p><p>\u2022 Outlook d\u00e9sactive par d\u00e9faut le t\u00e9l\u00e9chargement d\u2019images.<\/p><p>\u2022 Les email Outlook comportent souvent des lignes blanches inattendues.<\/p><p>Les anciennes versions de bureau de Microsoft Outlook font partie des clients de messagerie qui causent le plus de probl\u00e8mes, car ils utilisent Microsoft Word comme moteur de rendu. Les clients de messagerie ayant leurs propres moteurs de rendu, l\u2019affichage des emails varie d\u2019un client \u00e0 l\u2019autre.<\/p><p class=\"mb-0\">Les probl\u00e8mes de rendu des clients de messagerie peuvent inciter les internautes \u00e0 fermer un email, le supprimer, voire le marquer comme spam, ce qui peut avoir un impact sur votre d\u00e9livrabilit\u00e9 globale. <b>La meilleure fa\u00e7on d\u2019\u00e9viter ces probl\u00e8mes est d\u2019effectuer des tests qui fournissent des aper\u00e7us des emails<\/b>. Il s\u2019agit de captures d\u2019\u00e9cran d\u2019emails dans diff\u00e9rents environnements de bo\u00eete de r\u00e9ception. Elles vous aident \u00e0 d\u00e9tecter et \u00e0 r\u00e9soudre les probl\u00e8mes d\u2019affichage avant d\u2019appuyer sur le bouton d\u2019envoi. Sinch Email on Acid fournit des aper\u00e7us dans le cadre d\u2019une plateforme compl\u00e8te de test des emails. Les utilisateurs de Sinch Mailjet qui b\u00e9n\u00e9ficient d\u2019un abonnement payant disposent \u00e9galement d\u2019une quantit\u00e9 mensuelle d\u2019aper\u00e7us.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Les emails en mode sombre<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Une tendance qui complique souvent la conception des campagnes d\u2019emailing est la popularit\u00e9 des param\u00e8tres du mode sombre, qui inversent le blanc et le noir. C\u2019est une fa\u00e7on simple de pr\u00e9senter les choses, mais ce qui se passe r\u00e9ellement est plus compliqu\u00e9.<\/p><\/div>\r\n                    \r\n                                            <div class=\"text-center\">\r\n                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/dark-mode-emails.gif\" alt=\"Image pourLes emails en mode sombre\">\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Les clients de messagerie (Gmail, Apple Mail, Outlook, etc.) g\u00e8rent le mode sombre diff\u00e9remment. Ainsi, par exemple, l\u2019affichage d\u2019un email en mode sombre sur Gmail peut \u00eatre tr\u00e8s diff\u00e9rent de son apparence dans Apple Mail. Certains clients inversent toutes les couleurs, d\u2019autres n\u2019en changent que certaines. Gmail ignore le code qui permet de d\u00e9finir des styles pour les modes clair et fonc\u00e9. Comme vous pouvez l\u2019imaginer, la question peut \u00eatre frustrante.<\/p><p>Les probl\u00e8mes sont fr\u00e9quemment pos\u00e9s par les emails en mode sombre :<\/p><p>\u2022 Les logos noirs disparaissent lorsque l\u2019arri\u00e8re-plan passe en mode sombre.<\/p><p>\u2022 Le texte devient illisible en mode sombre.<\/p><p>\u2022 Les couleurs s\u2019inversent et s\u2019\u00e9loignent des guides de style et de marque.<\/p><p>\u2022 Les boutons d\u2019appel \u00e0 l\u2019action, les arri\u00e8re-plans et d\u2019autres \u00e9l\u00e9ments prennent une couleur ind\u00e9sirable.<\/p><p>\u2022 Les graphiques non transparents ne se fondent plus \u00e0 la couleur d\u2019arri\u00e8re-plan.<\/p><p class=\"mb-0\">Parfois, les probl\u00e8mes li\u00e9s au mode sombre se traduisent simplement par des emails disgracieux. D\u2019autres cas sont plus graves. Il est facile de comprendre pourquoi les probl\u00e8mes li\u00e9s aux emails en mode sombre peuvent r\u00e9duire les statistiques d\u2019engagement. Vous ne pouvez pas lire ou cliquer sur ce que vous ne pouvez pas voir. Heureusement, il existe des moyens simples de rendre le mode obscur plus accessible.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p><b>Conseils rapides pour l\u2019optimisation des emails en mode sombre<\/b><\/p><p>1. Utilisez des PNG transparents pour les logos et autres graphiques.<\/p><p>2. Ajoutez un contour ou un halo l\u00e9ger autour des logos ou des images sombres qui risquent de dispara\u00eetre.<\/p><p>3. Veillez \u00e0 ce que les designs et les palettes de couleurs soient simples afin de r\u00e9duire au minimum les inversions.<\/p><p>4. Le contraste des couleurs doit \u00eatre \u00e9lev\u00e9 pour assurer la lisibilit\u00e9.<\/p><p class=\"mb-0\">5. Int\u00e9grez le mode sombre au guide stylistique ou au processus de design de votre marque.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Lumi\u00e8re sur les emails en mode sombre            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Vous voulez des conseils pour relever les d\u00e9fis des emails en mode sombre ? D\u00e9couvrez la pr\u00e9sentation de Sinch Email Camp avec Roland Pokornyik, cofondateur de Chamaileon. Obtenez des conseils pour mettre en place un processus de design des emails optimis\u00e9 pour les modes clair et fonc\u00e9.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.youtube.com\/watch?v=Foe7WQ0k2QU\"  class=\"btn btn-primary\" >Regarder maintenant<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Les d\u00e9veloppeurs d\u2019emails utilisent souvent des requ\u00eates multim\u00e9dias pour d\u00e9finir des styles sp\u00e9cifiques pour le mode sombre et le mode clair, mais sans comp\u00e9tence en programmation, vous pouvez vous retrouver d\u00e9muni. Si vous ne pouvez pas contr\u00f4ler totalement l\u2019exp\u00e9rience en mode sombre, vous pouvez en revanche concevoir des campagnes d\u2019emailing qui soient attrayantes quel que soit le mode utilis\u00e9.<\/p><p>La meilleure fa\u00e7on de voir l\u2019affichage de vos designs en mode sombre et en mode clair sur les diff\u00e9rents clients de messagerie est de les tester et de les pr\u00e9visualiser avant de d\u00e9ployer votre campagne.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Accessibilit\u00e9 des emails<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Si vous voulez maximiser l\u2019engagement par emails, tous les membres de votre liste doivent \u00eatre en mesure de lire, de comprendre et d\u2019interagir avec ce que vous envoyez. Mais si vous ne pensez pas \u00e0 l\u2019accessibilit\u00e9 des emails, il se peut que ce ne soit pas le cas.<\/p><p>Selon l\u2019Organisation mondiale de la sant\u00e9 (OMS), <b>plus de 2,2\u202fmilliards de personnes souffrent d\u2019une forme de d\u00e9ficience visuelle<\/b>. La vision et la mobilit\u00e9 constituent g\u00e9n\u00e9ralement les principaux obstacles aux communications num\u00e9riques. C\u2019est pourquoi l\u2019accessibilit\u00e9 des emails vise \u00e0 faciliter la lecture et les interactions en cliquant ou en appuyant sur le contenu.<\/p><p class=\"mb-0\">Nos coll\u00e8gues de l\u2019Email Markup Consortium (EMC) r\u00e9alisent chaque ann\u00e9e une \u00e9tude sur l\u2019accessibilit\u00e9 des emails. Au cours des derni\u00e8res ann\u00e9es, leur \u00e9valuation a montr\u00e9 que <b>plus de 99,9 % des emails test\u00e9s ne tenaient pas compte des facteurs d\u2019accessibilit\u00e9 consid\u00e9r\u00e9s comme s\u00e9rieux ou critiques<\/b>. Les choses doivent changer.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p class=\"mb-0\">Si vous avez des clients et des contacts dans l\u2019Union europ\u00e9enne (UE), l\u2019accessibilit\u00e9 devrait \u00eatre une priorit\u00e9 en 2025. L\u2019acte europ\u00e9en sur l\u2019accessibilit\u00e9 entre en vigueur en juin. Il rend obligatoire l\u2019accessibilit\u00e9 num\u00e9rique pour de nombreux produits et secteurs, tels que l\u2019e-commerce, les banques et les transports. Cela inclut les communications num\u00e9riques telles que les emails.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">La bonne nouvelle, c\u2019est que vous pouvez prendre des mesures tr\u00e8s simples pour am\u00e9liorer consid\u00e9rablement l\u2019accessibilit\u00e9 des emails. Il existe \u00e9galement des outils de test d\u2019accessibilit\u00e9 dont vous pouvez vous servir pour tout \u00e9valuer, des sites web aux applications en passant par les emails. La plupart des ajustements que vous apportez permettent d\u2019optimiser les emails pour les logiciels de lecture d\u2019\u00e9cran, qui interpr\u00e8tent le contenu num\u00e9rique pour leurs utilisateurs.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p><b>Conseils rapides pour am\u00e9liorer l\u2019accessibilit\u00e9 des emails<\/b><\/p><p>1. <b>Ajoutez un texte alternatif aux images<\/b> : d\u00e9crivez tous les \u00e9l\u00e9ments visuels importants de votre email afin que les personnes malvoyantes puissent en comprendre et en exp\u00e9rimenter le contenu.<\/p><p>2. <b>\u00c9vitez les emails ne contenant que des images<\/b> : les lecteurs d\u2019\u00e9cran ne peuvent interpr\u00e9ter que du texte simple, et non du texte plac\u00e9 dans un visuel.<\/p><p>3. <b>Veillez au contraste des couleurs du texte et de l\u2019arri\u00e8re-plan<\/b> : le rapport de contraste recommand\u00e9 pour un texte normal est de 7:1. Suivez les lignes directrices WCAG pour garantir l\u2019accessibilit\u00e9.<\/p><p>4. <b>N\u2019utilisez pas la couleur pour transmettre un message<\/b> : les personnes souffrant de troubles de la vision des couleurs (daltonisme) peuvent ne pas voir la m\u00eame chose que les autres. En plus d\u2019\u00eatre dans une couleur sp\u00e9cifique, les liens, par exemple, devraient \u00eatre soulign\u00e9s.<\/p><p class=\"mb-0\">5. <b>Ajustez le texte et les boutons pour qu\u2019ils soient suffisamment grands<\/b> : une taille de police minimale de 16\u202fpx est recommand\u00e9e pour l\u2019accessibilit\u00e9 du texte. Les boutons doivent avoir une taille minimale de 44\u202fpx par 44\u202fpx afin d\u2019\u00eatre facilement accessibles sur les appareils mobiles.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p>De nombreux autres ajustements favorisent la conception d\u2019emails accessibles, dont certains consistent \u00e0 coder correctement les emails HTML pour les lecteurs d\u2019\u00e9cran. L\u2019am\u00e9lioration de l\u2019accessibilit\u00e9 des emails demande du temps et des efforts, mais le r\u00e9sultat en vaut la peine.  <\/p><p>Non seulement elle am\u00e9liore l\u2019exp\u00e9rience des personnes en situation de handicap temporaire ou permanent, mais une meilleure accessibilit\u00e9 permet \u00e0 tous les contacts de votre liste d\u2019interagir plus facilement avec les campagnes d\u2019emailing. Et surtout, concevoir en tenant compte de l\u2019accessibilit\u00e9 constitue une approche inclusive.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p class=\"mb-0\">Vos emails sont-ils accessibles ? Accessible-Email.org est un outil en ligne gratuit qui v\u00e9rifie toute une s\u00e9rie de facteurs d\u2019accessibilit\u00e9, notamment le texte alternatif des images, les titres, les liens, etc. Il suffit de copier et de coller le code de l\u2019email pour g\u00e9n\u00e9rer un rapport.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"400\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-07-Deliverability_fr.png\" alt=\"Image pourLa d\u00e9livrabilit\u00e9, c\u2019est faire ce qu\u2019il faut\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">La d\u00e9livrabilit\u00e9, c\u2019est faire ce qu\u2019il faut<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Bien que certains facteurs techniques entrent en jeu, les aspects <b>les plus importants de la d\u00e9livrabilit\u00e9 se r\u00e9sument \u00e0 faire ce qui convient \u00e0 vos clients et \u00e0 vos contacts<\/b>.<\/p><p>Ce n\u2019est pas sorcier. Les services de messagerie veulent s\u2019assurer que les destinataires re\u00e7oivent les emails qu\u2019ils souhaitent. L\u2019id\u00e9al est donc de vous assurer que vos contacts veulent recevoir vos emails.<\/p><p class=\"mb-0\">R\u00e9capitulons les principaux points et conclusions de ce rapport.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Cr\u00e9ation et hygi\u00e8ne des listes de diffusion<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Il est absolument indispensable d\u2019obtenir la permission de contacter des personnes avant de leur envoyer des emails. La permission est la base d\u2019une strat\u00e9gie d\u2019email marketing \u00e9thique. Une fois que vous avez gagn\u00e9 de nouveaux contacts, vous devez vous assurer que votre base de donn\u00e9es reste propre et \u00e0 jour.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/line-chart-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Principales conclusions :                            <\/h3>\r\n                                                                                        <ul class=\"list-style-check-primary mt-4 mb-0\">\r\n                                                                            <li><p>1 exp\u00e9diteur sur 10 utilise des m\u00e9thodes douteuses pour acqu\u00e9rir des contacts sans permission.<\/p><\/li>\r\n                                                                            <li><p>39 % ne nettoient que rarement ou jamais leurs listes d\u2019adresses.<\/p><\/li>\r\n                                                                            <li><p>40 % des exp\u00e9diteurs utilisent un double opt-in pour confirmer les nouveaux contacts.<\/p><\/li>\r\n                                                                    <\/ul>\r\n                                                    <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/download.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Conseils pour la d\u00e9livrabilit\u00e9 :                            <\/h3>\r\n                                                                                        <ul class=\"list-style-check-primary mt-4 mb-0\">\r\n                                                                            <li><p>Pour g\u00e9rer la sant\u00e9 de votre liste de contacts, utilisez un processus de double opt-in, une politique de caducit\u00e9 et des outils de validation des emails.<\/p><\/li>\r\n                                                                            <li><p>Utilisez les formulaires d\u2019inscription aux emails de mani\u00e8re strat\u00e9gique pour d\u00e9velopper votre base de contacts de la bonne mani\u00e8re.<\/p><\/li>\r\n                                                                            <li><p>Segmentez les abonn\u00e9s non engag\u00e9s et contactez-les moins souvent.<\/p><\/li>\r\n                                                                    <\/ul>\r\n                                                    <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00c9viter les comportements d\u2019envoi qui ressemblent \u00e0 du spam<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Les spammeurs ne sont les seuls \u00e0 voir leurs emails signal\u00e9s. Pour la plupart des internautes, le spam n\u2019est pas un email non sollicit\u00e9. Il s\u2019agit plut\u00f4t d\u2019un message ind\u00e9sirable, voire aga\u00e7ant. Un taux de plainte pour spam \u00e9lev\u00e9 entra\u00eenera rapidement des probl\u00e8mes de d\u00e9livrabilit\u00e9.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/line-chart-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Principales conclusions :                            <\/h3>\r\n                                                                                        <ul class=\"list-style-check-primary mt-4 mb-0\">\r\n                                                                            <li><p class=\"mb-0\">Seuls 32 % des participants surveillent activement leur taux de plainte pour spam.<\/p><\/li>\r\n                                                                            <li><p>Pr\u00e8s de 70 % des personnes interrog\u00e9es n\u2019utilisent pas de services gratuits pour contr\u00f4ler leur r\u00e9putation d\u2019exp\u00e9diteur aupr\u00e8s des services de messagerie.<\/p><\/li>\r\n                                                                            <li><p>Pour mesurer la d\u00e9livrabilit\u00e9, 57,4 % des exp\u00e9diteurs surveillent les taux d\u2019ouverture et de clics des emails.<\/p><\/li>\r\n                                                                    <\/ul>\r\n                                                    <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/download.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Conseils pour la d\u00e9livrabilit\u00e9 :                            <\/h3>\r\n                                                                                        <ul class=\"list-style-check-primary mt-4 mb-0\">\r\n                                                                            <li><p>Trouvez la bonne fr\u00e9quence d\u2019envoi. Un trop grand nombre d\u2019email lassera les contacts et entra\u00eenera des plaintes pour spam. Dans le cas contraire, ils oublieront pourquoi ils se sont abonn\u00e9s.<\/p><\/li>\r\n                                                                            <li><p>Utilisez Google Postmaster Tools et d\u2019autres services gratuits pour obtenir des informations d\u00e9taill\u00e9es sur la fa\u00e7on dont les destinataires r\u00e9agissent \u00e0 vos envois.<\/p><\/li>\r\n                                                                            <li><p>Facilitez la d\u00e9sinscription afin que vos destinataires soient moins susceptibles de d\u00e9poser des plaintes pour spam s\u2019ils se lassent de vos emails.<\/p><\/li>\r\n                                                                    <\/ul>\r\n                                                    <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Am\u00e9liorer l\u2019engagement par email<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Un taux d\u2019engagement des emails correct envoie de forts signaux positifs aux services de messagerie. Il montre que leurs destinataires veulent recevoir vos emails et que ces messages ne devraient pas atterrir dans le spam. La meilleure fa\u00e7on de maintenir l\u2019engagement est d\u2019envoyer des emails pertinents qui am\u00e9liorent l\u2019exp\u00e9rience client.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/line-chart-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Principales conclusions :                            <\/h3>\r\n                                                                                        <ul class=\"list-style-check-primary mt-4 mb-0\">\r\n                                                                            <li><p class=\"mb-0\">Moins de 15 % des personnes interrog\u00e9es ont choisi l\u2019augmentation de l\u2019engagement par email comme moyen principal d\u2019am\u00e9liorer leur r\u00e9putation d\u2019exp\u00e9diteur.<\/p><\/li>\r\n                                                                            <li><p>45 % d\u2019entre elles estiment que les principaux avantages dont elles b\u00e9n\u00e9ficient lorsqu\u2019elles donnent la priorit\u00e9 \u00e0 la d\u00e9livrabilit\u00e9 sont li\u00e9s \u00e0 une exp\u00e9rience client positive.<\/p><\/li>\r\n                                                                            <li><p>37,8 % des participants d\u00e9clarent que les marketeurs sont au moins en partie responsables de la d\u00e9livrabilit\u00e9 des emails de leur entreprise.<\/p><\/li>\r\n                                                                    <\/ul>\r\n                                                    <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/download.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Conseils pour la d\u00e9livrabilit\u00e9 :                            <\/h3>\r\n                                                                                        <ul class=\"list-style-check-primary mt-4 mb-0\">\r\n                                                                            <li><p>Effectuez des tests A\/B sur les campagnes d\u2019emailing afin d\u2019augmenter le nombre d\u2019ouvertures et de clics et d\u2019apprendre ce qui est le plus susceptible d\u2019entra\u00eener des taux d\u2019engagement \u00e9lev\u00e9s.<\/p><\/li>\r\n                                                                            <li><p>Segmentez votre liste et personnalisez vos communications pour soutenir les efforts d\u2019email marketing pertinents qui ajoutent de la valeur pour les abonn\u00e9s.<\/p><\/li>\r\n                                                                            <li><p>Les messages transactionnels \u00e9tant essentiels pour tenir les clients inform\u00e9s et obtenir un engagement plus important, envisagez de les envoyer \u00e0 partir de sous-domaines ou d\u2019adresses IP diff\u00e9rents de ceux de vos emails promotionnels.<\/p><\/li>\r\n                                                                    <\/ul>\r\n                                                    <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Envoyer des campagnes d\u2019emailing de qualit\u00e9<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">N\u2019oubliez pas de placer les besoins de vos clients et contacts au centre de votre programme d\u2019emailing. Votre strat\u00e9gie doit \u00eatre inclusive, accessible et inclure des moyens malins de surprendre et de ravir les abonn\u00e9s dans leur bo\u00eete de r\u00e9ception. Si les destinataires trouvent de l\u2019int\u00e9r\u00eat dans vos messages, ceux-ci sont moins susceptibles de finir dans le dossier ind\u00e9sirable.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/line-chart-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Principales conclusions :                            <\/h3>\r\n                                                                                        <ul class=\"list-style-check-primary mt-4 mb-0\">\r\n                                                                            <li><p class=\"mb-0\">71,5 % des consommateurs consultent principalement leurs emails sur des t\u00e9l\u00e9phones mobiles.<\/p><\/li>\r\n                                                                            <li><p>99,9 % des emails de marque \u00e9valu\u00e9s par l\u2019EMC pr\u00e9sentaient des probl\u00e8mes d\u2019accessibilit\u00e9 graves ou critiques.<\/p><\/li>\r\n                                                                            <li><p>37,5 % des personnes interrog\u00e9es dans le cadre de notre enqu\u00eate sur la d\u00e9livrabilit\u00e9 d\u00e9clarent que le plus gros probl\u00e8me lorsque les emails dans les spams est que les destinataires passent \u00e0 c\u00f4t\u00e9 d\u2019informations importantes.<\/p><\/li>\r\n                                                                    <\/ul>\r\n                                                    <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/download.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Conseils pour la d\u00e9livrabilit\u00e9 :                            <\/h3>\r\n                                                                                        <ul class=\"list-style-check-primary mt-4 mb-0\">\r\n                                                                            <li><p>Veillez \u00e0 ce que vos mod\u00e8les d\u2019emails soient responsifs, afin qu\u2019ils soient attrayants et fonctionnent bien sur les appareils mobiles.<\/p><\/li>\r\n                                                                            <li><p>Respectez les bonnes pratiques en mati\u00e8re d\u2019accessibilit\u00e9 des emails, afin que chaque contact de votre liste puisse lire et interagir avec vos contenus.<\/p><\/li>\r\n                                                                            <li><p>Testez et pr\u00e9visualisez les campagnes d\u2019emailing avant de les envoyer afin de pouvoir d\u00e9tecter et r\u00e9soudre les probl\u00e8mes potentiels en amont des bo\u00eetes de r\u00e9ception.<\/p><\/li>\r\n                                                                    <\/ul>\r\n                                                    <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Nous avons cr\u00e9\u00e9 Sinch Mailjet pour simplifier l\u2019email marketing et la communication client, afin que les entreprises gardent leur client\u00e8le engag\u00e9e, inform\u00e9e, satisfaite et en s\u00e9curit\u00e9. Nos utilisateurs b\u00e9n\u00e9ficient d\u2019outils assist\u00e9s par l\u2019IA qui les aident \u00e0 cr\u00e9er et \u00e0 r\u00e9diger des emails efficaces, de fonctionnalit\u00e9s qui permettent de g\u00e9rer les listes, de contr\u00f4ler les performances des campagnes, d\u2019automatiser les communications, et bien plus encore.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n\t<div class=\"form-block longform-spacings\">\r\n\r\n\t\t<div class=\"form-block-container bg-light px-5 py-7 p-md-9\">\r\n\r\n\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t<!-- PARDOT Form Container -- Start -->\r\n\t\t\t\t<div class=\"pardot-form-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-content mb-3\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fw-bold mb-3\">Sinch Mailjet, l\u2019emailing en toute simplicit\u00e9.<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">Vous pouvez d\u00e9marrer gratuitement avec Sinch Mailjet et faire \u00e9voluer votre abonnement en temps opportun. Si vous avez des questions ou des besoins plus sp\u00e9cifiques en mati\u00e8re de programmes d\u2019emailing, contactez-nous d\u00e8s aujourd\u2019hui.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<iframe id=\"pardot_form\" class=\"pardot-form-iframe\" src=\"\" data-src=\"https:\/\/hello.learn.mailgun.com\/l\/830283\/2022-06-13\/3jmcs9\" width=\"100%\" height=\"50px\" type=\"text\/html\" allowTransparency=\"true\" title=\"Sinch Mailjet, l\u2019emailing en toute simplicit\u00e9.\">\r\n\t\t\t\t\t<\/iframe>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- PARDOT Form Container -- End -->\r\n\r\n\t\t\t\t<script>\r\n\t\t\t\t\tfunction loadPardotIframe() {\r\n\t\t\t\t\t\tvar queryString = window.location.search;\r\n\t\t\t\t\t\tif (queryString === '') {\r\n\t\t\t\t\t\t\tvar sessionQueryString = sessionStorage.getItem('queryString');\r\n\t\t\t\t\t\t\tif (sessionQueryString) {\r\n\t\t\t\t\t\t\t\tqueryString = 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l\u2019aspect technique de la d\u00e9livrabilit\u00e9 des emails"},"content":{"rendered":"    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Principaux points \u00e0 retenir sur l\u2019aspect technique de la d\u00e9livrabilit\u00e9 des emails<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Il se peut que vous ne touchiez jamais \u00e0 l\u2019infrastructure d\u2019envoi des emails de votre entreprise ou aux protocoles utilis\u00e9s pour l\u2019authentification des emails. Ne vous laissez toutefois pas intimider : vous pouvez comprendre certains aspects techniques de votre programme d\u2019emailing. Vous en tirerez profit.<\/p><p>Ma\u00eetriser les bases vous aidera \u00e0 collaborer avec les \u00e9quipes techniques et \u00e0 ajuster votre strat\u00e9gie d\u2019emailing. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Comprendre les exigences qui s\u2019appliquent aux exp\u00e9diteurs en 2025<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Si vous \u00eates propri\u00e9taire d\u2019une PME ou si vous vous occupez d\u2019email marketing dans le cadre de votre travail, vous avez peut-\u00eatre manqu\u00e9 une nouvelle importante qui a affect\u00e9 la capacit\u00e9 de vos messages \u00e0 atteindre les bo\u00eetes de r\u00e9ception.<\/p><p>Google et Yahoo ont annonc\u00e9 conjointement appliquer de nouvelles exigences pour les entreprises qui envoient des emails \u00e0 leurs utilisateurs. Les r\u00e8gles actualis\u00e9es sont appliqu\u00e9es depuis f\u00e9vrier\u202f2024.<\/p><p class=\"mb-0\">Si de nombreuses personnes interrog\u00e9es dans le cadre de notre enqu\u00eate avaient entendu parler de ces exigences, plus d\u2019un tiers d\u2019entre elles n\u2019en connaissaient pas l\u2019existence. <b>Les r\u00e9sultats montrent que 63 % des personnes interrog\u00e9es avaient au moins conscience des nouvelles r\u00e8gles, ce qui n\u2019\u00e9tait pas le cas pour 37 % d\u2019entre elles<\/b>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"\">Si vous n\u2019avez aucune id\u00e9e de ce que sont les mises \u00e0 jour de la bo\u00eete de r\u00e9ception \u00ab Yahoogle \u00bb, ne paniquez pas. Nous vous expliquons ce qu\u2019il faut savoir. Et si vous utilisez Sinch Mailjet, sachez que nous prenons d\u00e9j\u00e0 en charge une partie des exigences pour vous.<\/p><p class=\"mb-0\">Nous allons passer en revue chacune de ces exigences et pr\u00e9senter de bonnes pratiques pour vous y conformer en 2025.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p><b>Les nouvelles exigences les plus importantes concernent les trois facteurs suivants :<\/b><\/p><p>1. Maintenir un taux de plaintes pour spam inf\u00e9rieur \u00e0 0,3 %.<\/p><p>2. Activer la fonctionnalit\u00e9 de d\u00e9sinscription en un seul clic.<\/p><p class=\"mb-0\">3. Mettre en \u0153uvre des protocoles d\u2019authentification de l\u2019email (SPF, DKIM et DMARC).<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Une discussion au coin du feu avec Google et Yahoo            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Nous avons organis\u00e9 un entretien exclusif avec des repr\u00e9sentants de Gmail et de Yahoo \u00e0 propos des nouvelles exigences. Consultez un r\u00e9capitulatif du webinaire et regardez l\u2019\u00e9change pour en savoir plus sur ce que vous devez faire pour vous mettre en conformit\u00e9.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/blog\/deliverability\/fireside-chat-with-google-and-yahoo\/\"  class=\"btn btn-primary\" >En savoir plus<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-155037c1d1ca5ed8ca86f30b9a019f0a\">\r\n            Nous avons choisi 0,3 % parce que d\u2019autres entreprises et programmes exigent d\u00e9j\u00e0 un taux de 0,3 % ou moins. Si votre trafic enregistre un taux de spam sup\u00e9rieur \u00e0 0,3 %, vous \u00eates probablement d\u00e9j\u00e0 en mauvaise posture. En g\u00e9n\u00e9ral, nous souhaitons voir des taux nettement inf\u00e9rieurs, mais 0,3 % a une signification dans le secteur. Nous avons donc choisi de rendre ce chiffre public.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Marcel-Becker.png\" alt=\"Photo de Marcel Becker\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-155037c1d1ca5ed8ca86f30b9a019f0a\">Marcel Becker<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable du produit chez Yahoo<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Seuils des plaintes pour spam<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Dans les chapitres 3 et 4, nous avons expliqu\u00e9 l\u2019importance du taux de plaintes pour spam : il s\u2019agit d\u2019une statistique cl\u00e9 de la d\u00e9livrabilit\u00e9 et de la r\u00e9putation d\u2019exp\u00e9diteur. Le seuil de 0,3 % utilis\u00e9 par Gmail et Yahoo pour identifier les spammeurs n\u2019est pas nouveau. En revanche, la mise \u00e0 jour des exigences a permis d\u2019attirer davantage l\u2019attention sur les plaintes pour spam.<\/p><p><b>Les services de messagerie veulent que vous mainteniez le nombre de plaintes pour spam g\u00e9n\u00e9r\u00e9es par les utilisateurs en dessous de 0,1 %, ce qui correspond \u00e0 une plainte pour 1 000 emails livr\u00e9s<\/b>. Le seuil de 0,3 % est le chiffre \u00e0 \u00e9viter \u00e0 tout prix.<\/p><p class=\"mb-0\">Comme nous l\u2019a indiqu\u00e9 Marcel Becker de Yahoo, si votre taux de plaintes pour spam est sup\u00e9rieur \u00e0 0,3 %, il est tr\u00e8s probable que vous ayez d\u00e9j\u00e0 d\u2019importants probl\u00e8mes de d\u00e9livrabilit\u00e9.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"952\" height=\"712\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-06-Unsubscribe_fr.png\" alt=\"Image pourD\u00e9sinscription en un clic (RFC-8058)\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">D\u00e9sinscription en un clic (RFC-8058)<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Une autre exigence de Google et Yahoo concerne la possibilit\u00e9 pour les destinataires de se d\u00e9sinscrire facilement des emails qu\u2019ils ne souhaitent plus recevoir.<\/p><p>Plus pr\u00e9cis\u00e9ment, les deux services de messagerie attendent des exp\u00e9diteurs qu\u2019ils utilisent RFC 8058, qui permet une fonctionnalit\u00e9 de d\u00e9sinscription en un seul clic. Si vous poss\u00e9dez un compte Gmail, vous avez peut-\u00eatre remarqu\u00e9 le lien de d\u00e9sinscription en haut des emails. Gmail demande \u00e9galement \u00e0 ses utilisateurs s\u2019ils souhaitent se d\u00e9sabonner des messages qui ne les int\u00e9ressent plus.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p class=\"mb-0\">Si vous utilisez d\u00e9j\u00e0 Sinch Mailjet, vous n\u2019avez pas \u00e0 vous soucier du respect de l\u2019exigence de d\u00e9sinscription en un seul clic. <b>Notre plateforme ajoute des en-t\u00eates<\/b> list-unsubscribe <b>par d\u00e9faut<\/b> pour prot\u00e9ger votre d\u00e9livrabilit\u00e9.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">RFC 8058 permet la d\u00e9sinscription en un clic apr\u00e8s l\u2019ajout d\u2019un en-t\u00eate list-unsubscribe aux emails. Lorsque l\u2019en-t\u00eate est utilis\u00e9 dans les m\u00e9tadonn\u00e9es d\u2019un email, un lien de d\u00e9sinscription bien visible est affich\u00e9 \u00e0 c\u00f4t\u00e9 du nom de l\u2019exp\u00e9diteur et de l\u2019adresse d\u2019exp\u00e9dition. Ce lien s\u2019ajoute g\u00e9n\u00e9ralement au lien de d\u00e9sinscription traditionnel plac\u00e9 dans le pied de page d\u2019un email. L\u2019en-t\u00eate list-unsubscribe permet aux services de messagerie de trouver facilement les informations n\u00e9cessaires pour que les destinataires puissent se d\u00e9sinscrire d\u2019un simple clic. <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Exigences en mati\u00e8re d\u2019authentification des emails<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>L\u2019exigence la plus importante de Google et de Yahoo concerne peut-\u00eatre les protocoles con\u00e7us pour lutter contre l\u2019hame\u00e7onnage, afin de s\u00e9curiser les bo\u00eetes de r\u00e9ception des utilisateurs de Gmail et de Yahoo Mail.<\/p><p>En 2024, Gmail et Yahoo ont commenc\u00e9 \u00e0 exiger que tous les exp\u00e9diteurs utilisent les protocoles SPF et DKIM, tandis que les exp\u00e9diteurs d\u2019emails group\u00e9s doivent \u00e9galement mettre en \u0153uvre le protocole DMARC.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p><b>Les bases de l\u2019authentification des emails<\/b><\/p><p>Voici une d\u00e9finition succincte des trois protocoles d\u2019authentification des emails :<\/p><p><b>Sender Policy Framework<\/b> (SPF, cadre de politique de l\u2019exp\u00e9diteur) : ce protocole sp\u00e9cifie quelles adresses IP sont autoris\u00e9es \u00e0 envoyer des emails au nom d\u2019un domaine. Il v\u00e9rifie qu\u2019une source valide a envoy\u00e9 le message.<\/p><p><b>DomainKeys Identified Mail<\/b> (DKIM, email identifi\u00e9 par cl\u00e9 de domaine)\u202f: ce protocole utilise une signature num\u00e9rique chiffr\u00e9e (cl\u00e9s DKIM), permettant aux serveurs de messagerie de v\u00e9rifier que les emails proviennent des bons domaines.<\/p><p class=\"mb-0\"><b>Domain-based Message Authentication, Reporting and Conformance<\/b> (DMARC, Authentification des messages bas\u00e9e sur le domaine, rapports et conformit\u00e9)\u202f: cette sp\u00e9cification relative aux emails s\u2019appuie sur les protocoles SPF et DKIM. 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Toutefois, cette exigence pourrait changer prochainement, les services de messagerie souhaitant que les exp\u00e9diteurs utilisent une politique plus stricte.<\/p><p class=\"\">L\u2019\u00e9tude de Sinch Mailjet a r\u00e9v\u00e9l\u00e9 que, parmi les exp\u00e9diteurs qui ont apport\u00e9 des modifications pour se conformer aux nouvelles exigences, <b>pr\u00e8s de 80 % ont mis \u00e0 jour leur syst\u00e8me d\u2019authentification des emails<\/b>. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Pourquoi devez-vous vous conformer \u00e0 ces exigences ?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que pr\u00e8s de la moiti\u00e9 des participants qui \u00e9taient au courant des nouvelles exigences se pr\u00e9occupaient un peu ou beaucoup de leur impact. Toutefois, l\u2019\u00e9tude a \u00e9galement montr\u00e9 que <b>64 % des personnes interrog\u00e9es estimaient les changements n\u00e9cessaires ou b\u00e9n\u00e9fiques<\/b>.<\/p><p>En r\u00e9alit\u00e9, les exigences de Google et de Yahoo se sont content\u00e9es de refl\u00e9ter de bonnes pratiques que les exp\u00e9diteurs auraient d\u00e9j\u00e0 d\u00fb suivre. N\u00e9anmoins, ceux qui ne s\u2019y conformaient pas avaient certainement des raisons de s\u2019inqui\u00e9ter.<\/p><p class=\"\">L\u2019enqu\u00eate 2024 de Sinch Mailjet aupr\u00e8s des consommateurs aux \u00c9tats-Unis, au Royaume-Uni, en France, en Allemagne et en Espagne a r\u00e9v\u00e9l\u00e9 que Gmail est de loin le service de messagerie le plus populaire. <b>Les r\u00e9sultats du Rapport sur l\u2019engagement par email montrent que 72 % des consommateurs poss\u00e8dent un compte Gmail, tandis que plus de 20 % utilisent Yahoo Mail<\/b>.<\/p><p>Les adresses Gmail et Yahoo Mail constituent sans aucun doute une part importante de la plupart des listes de contacts, en particulier si vous vendez directement aux consommateurs. Le non-respect des nouvelles exigences r\u00e9duit donc consid\u00e9rablement vos chances de joindre ces destinataires, ce qui pourrait avoir de graves cons\u00e9quences pour vos communications et votre entreprise.<\/p><p>Bien que la fluidit\u00e9 des communications soit importante, ce n\u2019est pas la seule raison de respecter les exigences. En vous y conformant, vous prot\u00e9gez \u00e9galement les consommateurs contre les emails ind\u00e9sirables et malveillants et vous faites ainsi des emails un canal fiable et efficace pour communiquer avec vos clients.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-8f1a1bc00b7150f7ed93fdcc04b16661\">\r\n            Je recommande d\u2019essayer de vous conformer \u00e0 toutes ces exigences. Elles profitent \u00e0 l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me des emails. Ces exigences ne sont pas destin\u00e9es \u00e0 punir les exp\u00e9diteurs. Elles visent \u00e0 garantir un environnement s\u00fbr et \u00e0 emp\u00eacher le hame\u00e7onnage par email.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-8f1a1bc00b7150f7ed93fdcc04b16661\">Kate Nowrouzi<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">VP de la d\u00e9livrabilit\u00e9 et de la strat\u00e9gie produit, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Qui utilise l\u2019authentification des emails ?<\/h2><div class=\"\"><p>Le protocole SMTP est utilis\u00e9 pour envoyer des emails entre serveurs. On pourrait le comparer au facteur qui r\u00e9cup\u00e8re le courrier pour le service postal et les distribue aux bonnes adresses.<\/p><p>Le probl\u00e8me du protocole SMTP est qu\u2019il n\u2019\u00e9tait pas s\u00e9curis\u00e9 lorsqu\u2019il a \u00e9t\u00e9 d\u00e9velopp\u00e9. De mauvais acteurs pouvaient donc facilement utiliser le canal email \u00e0 des fins malveillantes. C\u2019est pourquoi le secteur a introduit des protocoles d\u2019authentification des emails dans le but de prot\u00e9ger les destinataires.<\/p><p>Mais les exp\u00e9diteurs sont-ils suffisamment nombreux \u00e0 mettre en place l\u2019authentification des emails\u202f? Voyons ce que r\u00e9v\u00e8le les recherches.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNWRhYzhhYmJkOGNjMmE1MjA5Yzc2NGQxMmQwZmVjZjU\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNWRhYzhhYmJkOGNjMmE1MjA5Yzc2NGQxMmQwZmVjZjU() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNWRhYzhhYmJkOGNjMmE1MjA5Yzc2NGQxMmQwZmVjZjU\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Les exigences imposent \u00e0 tous les exp\u00e9diteurs d\u2019utiliser ces protocoles s\u2019ils veulent que leurs emails atteignent les bo\u00eetes de r\u00e9ception des destinataires.<\/p><p class=\"\">Les r\u00e9sultats de l\u2019enqu\u00eate montrent que <b>pr\u00e8s des deux tiers (66,2 %) des organisations utilisent \u00e0 la fois les protocoles SPF et DKIM pour l\u2019authentification<\/b>, tandis qu\u2019environ 9 % n\u2019en utilisent qu\u2019un seul. Plus de 25 % des personnes interrog\u00e9es n\u2019\u00e9taient pas s\u00fbres d\u2019utiliser les protocoles SPF et DKIM.<\/p><p class=\"mb-0\">Il est probable que ceux qui ne sont pas s\u00fbrs d\u2019utiliser des authentifications SPF et DKIM se servent au moins de l\u2019une d\u2019entre elles. La plupart des services d\u2019emailing exigent que ces protocoles soient configur\u00e9s avant l\u2019envoi de tout message. 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Il v\u00e9rifie l\u2019alignement des deux protocoles, tandis qu\u2019une politique DMARC sp\u00e9cifique indique aux serveurs de messagerie comment filtrer les \u00e9checs d\u2019authentification. DMARC fournit \u00e9galement des rapports sur le trafic des emails et sur les exp\u00e9diteurs associ\u00e9s \u00e0 votre domaine.<\/p><p>Le protocole DMARC est important, car il s\u2019agit du meilleur moyen d\u2019emp\u00eacher l\u2019usurpation d\u2019identit\u00e9 dans les emails, lorsqu\u2019un acteur malveillant tente de se faire passer pour un autre exp\u00e9diteur ou une marque reconnaissable afin de tromper les destinataires.<\/p><p class=\"\"><b>L\u2019enqu\u00eate montre que 53,8 % des exp\u00e9diteurs d\u2019emails utilisaient le protocole DMARC en 2024<\/b>. Ce nombre repr\u00e9sente une augmentation de 11 % par rapport aux r\u00e9sultats de l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p><p class=\"mb-0\">L\u2019augmentation de l\u2019adoption de DMARC s\u2019est accompagn\u00e9e d\u2019une r\u00e9duction de 10 % du pourcentage d\u2019exp\u00e9diteurs incapables de dire s\u2019ils utilisaient le protocole DMARC. Cette \u00e9volution sugg\u00e8re que l\u2019obligation faite aux exp\u00e9diteurs d\u2019emails group\u00e9s de mettre en \u0153uvre DMARC a permis d\u2019accro\u00eetre l\u2019adoption et la sensibilisation.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Les trois politiques DMARC<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Lors de la mise en place du protocole DMARC, vous pouvez utiliser trois politiques diff\u00e9rentes. Elles sugg\u00e8rent comment filtrer les emails dont l\u2019authentification SPF ou DKIM \u00e9choue. Ils peuvent \u00eatre soit rejet\u00e9s, soit mis en quarantaine dans le dossier spam. Il peut \u00e9galement ne rien se passer du tout.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p><b>Principes de base de la politique DMARC<\/b><\/p><p><b>Aucune action<\/b> (p=none)\u202f: cette politique DMARC indique aux serveurs de messagerie de ne rien faire si l\u2019authentification d\u2019un message \u00e9choue.<\/p><p><b>Quarantaine<\/b> (p=quarantine)\u202f: cette politique DMARC indique aux serveurs de messagerie que les \u00e9checs d\u2019authentification doivent \u00eatre filtr\u00e9s dans le spam.<\/p><p class=\"mb-0\"><b>Rejet<\/b> (p=reject)\u202f: cette politique DMARC est la plus stricte. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Utilisation du protocole DMARC<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"\"><b>Les r\u00e9sultats de l\u2019enqu\u00eate indiquent que la politique p=none est la plus utilis\u00e9e, dans pr\u00e8s de 32 % des cas<\/b>. Viennent ensuite plus de 19 % qui utilisent p=quarantine et 17,5 % qui utilisent p=reject. Plus de 31 % des exp\u00e9diteurs qui utilisent le protocole DMARC ne savent pas quelle est leur politique.<\/p><p>Les nouvelles exigences impos\u00e9es aux exp\u00e9diteurs ne pr\u00e9voient que l\u2019utilisation d\u2019une politique None, mais des changements devraient \u00eatre op\u00e9r\u00e9s. Google et Yahoo ont facilit\u00e9 les choses pour l\u2019instant, car leur objectif \u00e9tait d\u2019accro\u00eetre l\u2019adoption du protocole DMARC. Les repr\u00e9sentants de ces services de messagerie ont d\u00e9clar\u00e9 qu\u2019ils souhaitaient que davantage d\u2019organisations appliquent un protocole DMARC avec une politique p=reject.<\/p><p>Les experts en d\u00e9livrabilit\u00e9 partagent le m\u00eame avis. Vous en tenir \u00e0 une politique p=none signifie que vous ne tirez pas le meilleur parti du protocole DMARC. Malheureusement, de nombreux exp\u00e9diteurs interrog\u00e9s dans le cadre de notre enqu\u00eate ont d\u00e9clar\u00e9 qu\u2019ils ne mettraient \u00e0 jour leur politique DMARC que s\u2019ils y \u00e9taient oblig\u00e9s.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-ad547c5d81b47fff30187f7e06efca67\">\r\n            Je pense que l\u2019utilisation de p=none est un bon d\u00e9but. C\u2019est un premier pas. Mais l\u2019effet sera nul si on ne passe pas au niveau sup\u00e9rieur. Et c\u2019est l\u00e0 l\u2019objectif principal du protocole DMARC\u202f: ne pas permettre que des emails soient envoy\u00e9s en votre nom.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-ad547c5d81b47fff30187f7e06efca67\">Jonathan Torres<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable des charg\u00e9s de compte chez Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"712\" height=\"508\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-BMI-Mockups_fr.png\" alt=\"Image pourBIMI\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">BIMI<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Une autre sp\u00e9cification li\u00e9e \u00e0 l\u2019authentification des emails est BIMI (Brand Indicators for Message Identification en anglais, indicateurs de marque pour l\u2019identification des messages). Bien que BIMI ne soit pas impliqu\u00e9 dans le processus d\u2019authentification, il sert d\u2019indication visuelle que les emails sont correctement v\u00e9rifi\u00e9s. En effet, BIMI permet aux exp\u00e9diteurs d\u2019afficher un logo v\u00e9rifi\u00e9 dans les messageries o\u00f9 il est pris en charge, ce qui accro\u00eet l\u2019engagement et assure la s\u00e9curit\u00e9 des destinataires.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNjVjNjUzOGMxMWQ1MDJiODY0NGVmMjUxODBhZjUzYjA\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNjVjNjUzOGMxMWQ1MDJiODY0NGVmMjUxODBhZjUzYjA() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNjVjNjUzOGMxMWQ1MDJiODY0NGVmMjUxODBhZjUzYjA\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Les exp\u00e9diteurs utilisent-ils BIMI\u00a0?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>BIMI a \u00e9t\u00e9 cr\u00e9\u00e9 pour inciter un plus grand nombre d\u2019entreprises \u00e0 renforcer l\u2019authentification et \u00e0 adopter le protocole DMARC. Le logo BIMI ne peut \u00eatre affich\u00e9 que si vous appliquez un protocole DMARC avec une politique de p=quarantine ou p=reject.<\/p><p class=\"mb-0\">Notre \u00e9tude a r\u00e9v\u00e9l\u00e9 que l\u2019adoption de BIMI est encore relativement faible. <b>Moins de 6 % des personnes interrog\u00e9es ont d\u00e9clar\u00e9 avoir mis en \u0153uvre BIMI<\/b>, tandis que 11,4 % y travaillent encore. 24,5 % des exp\u00e9diteurs ne savent pas si leur organisation utilise BIMI.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">BIMI pr\u00e9sente l\u2019avantage d\u2019apporter un \u00e9l\u00e9ment de marque suppl\u00e9mentaire dans la bo\u00eete de r\u00e9ception. De plus, une \u00e9tude de Red Sift a montr\u00e9 que l\u2019apparition de logos BIMI a un impact positif sur les taux d\u2019ouverture et la confiance des consommateurs dans la l\u00e9gitimit\u00e9 d\u2019un email.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p class=\"mb-0\"><b>Remarque :<\/b> les clients de messagerie traitent et affichent les logos BIMI de diff\u00e9rentes mani\u00e8res. Gmail, Yahoo et Apple Mail prennent tous en charge les logos BIMI, mais ce n\u2019est pas le cas de Microsoft Outlook. Gmail n\u00e9cessite un certificat de marque v\u00e9rifi\u00e9e (VMC) pour \u00eatre conforme \u00e0 la norme BIMI.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=azzhn8xEtas\" class=\"lazy-video-link\" data-lazy-video=\"azzhn8xEtas\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/azzhn8xEtas\/maxresdefault.jpg\" title=\"Vid\u00e9o Sinch\" data-cursor-helper=\"Play\" data-cursor-helper-icon=\"play\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/azzhn8xEtas\/maxresdefault.jpg\" alt=\"Setting up your validated sender domain with Mailjet\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=azzhn8xEtas#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/azzhn8xEtas\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/azzhn8xEtas\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=azzhn8xEtas\",\n    \"name\": \"Setting up your validated sender domain with Mailjet\",\n    \"description\": \"This tutorial explains how to validate and authenticate a sending domain in Mailjet, a process essential for improving email deliverability and protecting your brand's reputation.\\n\\n- \\ud83d\\udce7 Validate your domain: This verifies that your emails are actually originating from your domain.\\n- \\ud83d\\udcd1 Set up DNS records: This involves adding specific text records to your domain's DNS settings.\\n- \\ud83d\\udd11 Authenticate your domain: This strengthens your email security by using SPF and DKIM records.\\n- \\ud83d\\ude80 Increase deliverability: By confirming your domain's authenticity, you improve the chances of your emails landing in inboxes.\\n- \\ud83d\\udcaa Protect your brand: Authentication helps prevent phishing and spoofing attacks, safeguarding your brand's reputation and trustworthiness. \\n\\n#Mailjet #tutorial\",\n    \"uploadDate\": \"2024-08-20T09:07:06+00:00\",\n    \"duration\": \"PT4M45S\"\n}        <\/script>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Pourquoi avez-vous besoin d\u2019un domaine personnalis\u00e9 pour vos emails ?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>L\u2019utilisation de domaines gratuits pour l\u2019envoi d\u2019emails est l\u2019une des choses que Google souhaitait \u00e9liminer en imposant des exigences plus strictes en mati\u00e8re d\u2019authentification des emails. Par souci de facilit\u00e9, les petites entreprises et les organisations \u00e0 but non lucratif essaient parfois d\u2019utiliser un compte Gmail se terminant par gmail.com comme domaine d\u2019envoi. C\u2019est souvent le cas lorsque l\u2019exp\u00e9diteur ne dispose pas de son propre nom de domaine personnalis\u00e9.<\/p><p>Google interdit toutefois cette pratique. L\u2019envoi par l\u2019interm\u00e9diaire d\u2019un service tiers tel que votre service d\u2019emailing avec Gmail comme domaine d\u2019envoi ne fonctionnera pas. Vous devez cr\u00e9er votre propre domaine personnalis\u00e9 pour envoyer des emails. Ce domaine est g\u00e9n\u00e9ralement associ\u00e9 au nom de domaine de votre site web (par exemple, votreentreprise.com). 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">S\u00e9paration des flux d\u2019emails pour la d\u00e9livrabilit\u00e9<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Chaque email que vous envoyez est associ\u00e9 \u00e0 un domaine d\u2019envoi et \u00e0 une adresse IP sp\u00e9cifiques. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">IP partag\u00e9es ou d\u00e9di\u00e9es \u00e0 l\u2019envoi d\u2019emails<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Aujourd\u2019hui, la plupart des envois d\u2019emails se font par l\u2019interm\u00e9diaire du cloud. Moins de 5 % des personnes interrog\u00e9es ont d\u00e9clar\u00e9 disposer de mail transfert agents sur site. Peut-\u00eatre \u00eates-vous comme les 30 % des personnes interrog\u00e9es qui ne savent pas exactement \u00e0 quoi ressemble leur infrastructure de messagerie.<\/p><p>Notre \u00e9tude montre que 29,7 % des exp\u00e9diteurs savent que leur infrastructure de messagerie est bas\u00e9e sur le cloud avec une IP partag\u00e9e, et 22,3 % savent qu\u2019elle est bas\u00e9e sur le cloud avec une IP d\u00e9di\u00e9e. Quelle est donc la diff\u00e9rence entre un serveur partag\u00e9 et un serveur d\u00e9di\u00e9 ?<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p><b>Avec une IP partag\u00e9e, vous envoyez des emails \u00e0 partir de la m\u00eame localisation qu\u2019un groupe comportant d\u2019autres exp\u00e9diteurs<\/b>. Vous partagez non seulement l\u2019adresse IP, mais \u00e9galement sa r\u00e9putation. Par cons\u00e9quent, si un mauvais acteur commence \u00e0 envoyer des spams \u00e0 partir de votre adresse IP, vous pouvez constater un impact n\u00e9gatif sur votre d\u00e9livrabilit\u00e9.<\/p><p>C\u2019est pourquoi Sinch Mailjet d\u00e9finit des normes \u00e9lev\u00e9es pour la politique d\u2019utilisation acceptable. Cet accord exige que toute personne utilisant nos adresses IP partag\u00e9es respecte des directives sp\u00e9cifiques, notamment en ce qui concerne le nombre de plaintes pour spam, le taux de d\u00e9sinscription et le taux de rebond. Il interdit \u00e9galement certains comportements et types de contenu.<\/p><p>L\u2019utilisation d\u2019une adresse IP partag\u00e9e est un mode de fonctionnement tout \u00e0 fait acceptable. Cependant, les exp\u00e9diteurs de volumes \u00e9lev\u00e9s choisissent parfois d\u2019utiliser une adresse IP d\u00e9di\u00e9e. Dans ce cas, une seule entreprise envoie des messages \u00e0 partir de l\u2019adresse IP. <b>Ainsi, aucun comportement d\u2019autres exp\u00e9diteurs ne peut influer sur votre capacit\u00e9 \u00e0 atteindre la bo\u00eete de r\u00e9ception des destinataires<\/b>. En revanche, en cas de probl\u00e8mes de d\u00e9livrabilit\u00e9, vous ne pouvez vous en prendre qu\u2019\u00e0 vous-m\u00eame.<\/p><p class=\"mb-0\">En g\u00e9n\u00e9ral, le secteur des emails se concentre davantage sur la r\u00e9putation des domaines. Bien que la r\u00e9putation de l\u2019adresse IP demeure importante, vous devez avoir un volume \u00e9lev\u00e9 d\u2019emails pour que votre IP d\u2019envoi puisse se construire une r\u00e9putation.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Une adresse IP d\u00e9di\u00e9e est-elle le bon choix ?            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Bien que de nombreux utilisateurs de Sinch Mailjet se servent de nos adresses IP partag\u00e9es fiables pour envoyer des emails, certains utilisateurs peuvent avoir besoin de plus. Si vous envoyez un volume d\u2019emails sup\u00e9rieur \u00e0 100 000\u202fmessages par mois, une adresse IP d\u00e9di\u00e9e peut s\u2019av\u00e9rer id\u00e9ale. Elle vous permet de mieux contr\u00f4ler votre programme d\u2019emailing et la r\u00e9putation de votre adresse IP.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-api\/adresse-ip-dediee\/\"  class=\"btn btn-primary\" >En savoir plus<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":20874,"template":"","meta":{"_acf_changed":true},"class_list":["post-21143","roi-chapter","type-roi-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aborder l\u2019aspect technique de la d\u00e9livrabilit\u00e9 des emails - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/livraison-boite-reception\/chapter\/technique-delivrabilite-emails\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aborder l\u2019aspect technique de la d\u00e9livrabilit\u00e9 des emails - 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Votre organisation aura beau disposer d\u2019un cadre technique sans faille, avec une infrastructure email et une authentification de pointe, elle rencontrera des probl\u00e8mes de d\u00e9livrabilit\u00e9 si un trop grand nombre des contacts sur votre liste ne veulent pas recevoir vos communications ou ne s\u2019int\u00e9ressent pas \u00e0 leur contenu.<\/p><p>Pour maintenir votre r\u00e9putation aupr\u00e8s des services de messagerie, vous devez d\u00e9ployer des efforts d\u2019email marketing adapt\u00e9s \u00e0 votre liste de contacts pour que vos destinataires interagissent avec les contenus. Voyons pourquoi il est essentiel d\u2019obtenir r\u00e9guli\u00e8rement un bon engagement par email pour que vos communications arrivent \u00e0 bon port.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">25,5 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs \u00e9valuent leur compr\u00e9hension de leur r\u00e9putation d\u2019exp\u00e9diteur \u00e0 8 sur 10 ou plus.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">15 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs ont choisi \u00ab l\u2019augmentation de l\u2019engagement \u00bb comme meilleur moyen d\u2019am\u00e9liorer leur r\u00e9putation d\u2019exp\u00e9diteur.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">46 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">des consommateurs d\u00e9clarent qu\u2019ils ouvriront le plus probablement un email pour b\u00e9n\u00e9ficier d\u2019une offre ou utiliser un code de r\u00e9duction.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">70 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs n\u2019utilisent aucun service pour surveiller leur r\u00e9putation aupr\u00e8s des principaux services de messagerie.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Engagement par email : comment envoyer les bons signaux<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Dans le chapitre\u202f3, nous avons abord\u00e9 les signaux d\u2019engagement, aussi bien positifs que n\u00e9gatifs, qui influent sur la d\u00e9livrabilit\u00e9 des emails. De fait, les services de messagerie pr\u00eatent attention \u00e0 la mani\u00e8re dont vos contacts interagissent avec les contenus que vous envoyez.<\/p><p>Plus les signaux positifs sont nombreux et plus des services tels que Gmail et Outlook sont susceptibles de livrer vos messages dans la bo\u00eete de r\u00e9ception des destinataires. En cas de signaux n\u00e9gatifs abondants, ces fournisseurs peuvent rediriger vos emails dans les spams.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\n<figure style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><strong>\ud83d\udc4d Signaux d\u2019engagement positifs<\/strong><\/strong><\/td><td><strong><strong>\ud83d\udc4e Negative engagement signals<\/strong><\/strong><\/td><\/tr><tr><td>Taux d\u2019ouverture et de clics \u00e9lev\u00e9s<br>Taux de lecture \u00e9lev\u00e9s<br>Profondeur de d\u00e9filement<br>R\u00e9ponses et transmissions<br>Signalement comme n\u2019\u00e9tant pas du spam<\/td><td>Faibles taux d\u2019ouverture et de clics<br>Faible&nbsp;taux de clics par ouverture<br>Suppression des emails sans les lire<br>Signalement comme spam<br>Nombre \u00e9lev\u00e9 de demandes de d\u00e9sinscription<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"400\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-05-Statistics_fr.png\" alt=\"Image pour\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Les services de messagerie veulent offrir une bonne exp\u00e9rience d\u2019emailing \u00e0 leurs utilisateurs. <b>Lorsque vos abonn\u00e9s signalent que vos emails sont ind\u00e9sirables, sans importance ou aga\u00e7ants, les services de messagerie n\u2019attendent pas qu\u2019ils se d\u00e9sabonnent d\u2019eux-m\u00eames<\/b>. Des services comme Gmail demandent de fa\u00e7on proactive aux utilisateurs s\u2019ils souhaitent se d\u00e9sabonner lorsqu\u2019ils ne se sont pas int\u00e9ress\u00e9s aux emails d\u2019une marque depuis longtemps.<\/p><p class=\"mb-0\">Les bo\u00eetes de r\u00e9ception d\u00e9bordent d\u00e9j\u00e0. La meilleure fa\u00e7on de prouver que vous y m\u00e9ritez une place est de respecter vos abonn\u00e9s et de leur envoyer des emails de valeur qui sont attendus, opportuns et pertinents. En d\u2019autres termes, vous devez maintenir ou augmenter l\u2019engagement par email.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">94,5 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">d\u00e9clarent qu\u2019il est tr\u00e8s ou assez important de reconna\u00eetre la marque ou le nom de l\u2019exp\u00e9diteur.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">80,8 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">d\u00e9clarent que le fait de savoir que le contenu est personnalis\u00e9 en fonction de leurs centres d\u2019int\u00e9r\u00eat est tr\u00e8s ou assez important.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">78,7 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">d\u00e9clarent qu\u2019il est tr\u00e8s ou assez important que l\u2019objet contienne une r\u00e9duction ou une offre \u00e0 dur\u00e9e limit\u00e9e.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">61,2 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">d\u00e9clarent qu\u2019il est tr\u00e8s ou assez important de voir leur pr\u00e9nom dans l\u2019objet.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Quels sont les facteurs d\u2019ouverture, de clic et de d\u00e9sabonnement ?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Le rapport sur l\u2019engagement par email, l\u2019enqu\u00eate men\u00e9e s\u00e9par\u00e9ment par Sinch Mailjet aupr\u00e8s des consommateurs, a demand\u00e9 aux internautes ce qui les incite \u00e0 interagir avec des emails, depuis le moment o\u00f9 ils s\u2019inscrivent aux newsletters jusqu\u2019au moment o\u00f9 ils d\u00e9cident de se d\u00e9sabonner.<\/p><p>Voici comment les consommateurs ont \u00e9valu\u00e9 l\u2019importance de quatre tactiques couramment utilis\u00e9es par les marketeurs pour rendre les objets des emails plus attrayants.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZDZhODkxNDI1OWZiMGEwMzMxNWZmOWRkYTIyMTIwYTU\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZDZhODkxNDI1OWZiMGEwMzMxNWZmOWRkYTIyMTIwYTU() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZDZhODkxNDI1OWZiMGEwMzMxNWZmOWRkYTIyMTIwYTU\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Pourquoi les destinataires cliquent-ils sur le contenu des emails\u00a0?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"\">Il n\u2019est pas surprenant que les consommateurs attendent et d\u00e9sirent des offres lorsqu\u2019ils s\u2019inscrivent aux emails promotionnels. Lorsqu\u2019elles doivent d\u00e9signer les trois principales raisons pour lesquelles elles cliquent sur les emails, de nombreuses personnes indiquent qu\u2019elles souhaitent profiter d\u2019offres ou en savoir plus sur les produits et les promotions mentionn\u00e9s dans la campagne.<\/p><p class=\"mb-0\">Ces r\u00e9sultats indiquent que la familiarit\u00e9 avec votre marque, des offres promotionnelles pertinentes et une personnalisation des emails pouss\u00e9e constituent des moyens efficaces pour susciter l\u2019int\u00e9r\u00eat de vos contacts. Cependant, il est tout aussi important de comprendre ce qui provoque les signaux n\u00e9gatifs.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p><b>Les 5\u202fraisons principales pour lesquelles les destinataires se d\u00e9sabonnent\u202f: <\/b><\/p><p>1. Trop de messages de la marque (19,8 %)<\/p><p>2. Ne sont plus int\u00e9ress\u00e9s par les offres (17,9 %)<\/p><p>3. Le contenu des emails ne les int\u00e9resse pas (17,3 %)<\/p><p>4. Ne se souviennent pas de s\u2019\u00eatre abonn\u00e9s (9,9 %)<\/p><p class=\"mb-0\">5. Leur bo\u00eete de r\u00e9ception est trop encombr\u00e9e (9,7 %)<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Pourquoi les destinataires se d\u00e9sinscrivent-ils\u00a0?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Si vous souhaitez maintenir l\u2019int\u00e9r\u00eat de vos contacts avec des emails, vous devez trouver un juste \u00e9quilibre pour vos communications. Une quantit\u00e9 d\u2019emails trop \u00e9lev\u00e9e pourrait agacer vos destinataires, tandis qu\u2019ils risquent d\u2019oublier qu\u2019ils se sont abonn\u00e9s s\u2019ils n\u2019en re\u00e7oivent pas assez.<\/p><p>Avant tout, vous devez trouver un moyen de r\u00e9pondre aux attentes de vos abonn\u00e9s. Si vos emails ne sont pas int\u00e9ressants, pertinents ou attendus, vous finirez par constater des cons\u00e9quences n\u00e9gatives sur la d\u00e9livrabilit\u00e9, en raison de la vigilance des services de messagerie.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Consultez le rapport complet sur l\u2019engagement par email            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Acc\u00e9dez \u00e0 toutes les informations du Rapport sur l\u2019engagement par email. T\u00e9l\u00e9chargez gratuitement notre rapport de recherches pour en savoir plus sur les pr\u00e9f\u00e9rences et les opinions des consommateurs. Obtenez de plus des astuces et des conseils d\u2019experts en email marketing. Commencez \u00e0 am\u00e9liorer l\u2019exp\u00e9rience en bo\u00eete de r\u00e9ception.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/ressources\/etudes\/habitudes-emailing-2024\/\"  class=\"btn btn-primary\" >Obtenir un exemplaire<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Comprendre la r\u00e9putation d\u2019exp\u00e9diteur<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Nous avons \u00e9voqu\u00e9 la \u00ab r\u00e9putation d\u2019exp\u00e9diteur \u00bb dans les chapitres pr\u00e9c\u00e9dents, mais savez-vous vraiment \u00e0 quoi correspond une bonne r\u00e9putation d\u2019exp\u00e9diteur ?<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p><b>Qu\u2019est-ce que la r\u00e9putation d\u2019un exp\u00e9diteur d\u2019emails ?<\/b><\/p><p class=\"mb-0\">Votre r\u00e9putation d\u2019exp\u00e9diteur est une note que les services de messagerie attribuent aux domaines et aux adresses IP \u00e0 partir desquels vous envoyez des emails. Ce score est bas\u00e9 sur les mod\u00e8les et les comportements d\u2019envoi d\u2019emails, ainsi que sur les actions des destinataires. En fonction de celui-ci, les fournisseurs d\u00e9cident s\u2019ils doivent diriger les emails vers le dossier spam ou la bo\u00eete de r\u00e9ception, ou m\u00eame les rejeter.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYWM3Zjk1NTc2MGExOWMzYzNjNDY4ZWIwYmQ3ODU3ZGU\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYWM3Zjk1NTc2MGExOWMzYzNjNDY4ZWIwYmQ3ODU3ZGU() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYWM3Zjk1NTc2MGExOWMzYzNjNDY4ZWIwYmQ3ODU3ZGU\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Plus de 42 % des exp\u00e9diteurs ont \u00e9valu\u00e9 leur compr\u00e9hension de la r\u00e9putation d\u2019exp\u00e9diteur comme moyenne (4 \u00e0 7) et 32 % l\u2019ont jug\u00e9e faible (0 \u00e0 3).<\/p><p class=\"\"><b>Seulement 25 % des personnes interrog\u00e9es ont l\u2019impression de bien comprendre la r\u00e9putation d\u2019exp\u00e9diteur<\/b>. Qu\u2019en est-il des autres ? Existe-t-il des moyens d\u2019en savoir plus sur la fa\u00e7on dont les services de messagerie comme Gmail et Yahoo \u00e9valuent votre programme d\u2019emailing ?<\/p><p>Certaines plateformes d\u00e9di\u00e9es \u00e0 la d\u00e9livrabilit\u00e9 fournissent des rapports sur la r\u00e9putation des exp\u00e9diteurs. C\u2019est le cas, par exemple, du Score de sant\u00e9 de l\u2019email de Mailgun Optimize et du syst\u00e8me de score d\u2019exp\u00e9diteur. Tous deux apportent une vision globale de la r\u00e9putation de l\u2019exp\u00e9diteur.<\/p><p>Les services de messagerie proposent en outre des services gratuits qui permettent d\u2019en savoir plus sur votre r\u00e9putation aupr\u00e8s de ces fournisseurs sp\u00e9cifiques. Gmail dispose des Google Postmaster Tools. Outlook dispose de Microsoft Smart Network Data Services (SNDS), tandis que Yahoo Mail\/AOL a son Sender Hub.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMTAyNDJhMDI2YzM5NTFlMDQxYmFlNTMwNjNkMjgwZjU\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMTAyNDJhMDI2YzM5NTFlMDQxYmFlNTMwNjNkMjgwZjU() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMTAyNDJhMDI2YzM5NTFlMDQxYmFlNTMwNjNkMjgwZjU\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Suivi de la r\u00e9putation d\u2019exp\u00e9diteur<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"\">Bien que l\u2019acc\u00e8s \u00e0 ces services de suivi de la r\u00e9putation soit gratuit, de nombreux exp\u00e9diteurs ne les utilisent pas. Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que pr\u00e8s de 70 % des personnes interrog\u00e9es n\u2019utilisent aucune de ces options pour obtenir une visibilit\u00e9 sur leur r\u00e9putation d\u2019exp\u00e9diteur.<\/p><p>L\u2019option la plus populaire est Google Postmaster Tools, utilis\u00e9e par 28 % des utilisateurs. Cette premi\u00e8re place est logique, car Gmail est le leader des services de messagerie dans le monde.<\/p><p>Le service Postmaster Tools peut vous sembler complexe et technique, destin\u00e9 \u00e0 \u00eatre configur\u00e9 et utilis\u00e9 par les administrateurs syst\u00e8me. Toutefois, ces services de suivi de la r\u00e9putation fournissent \u00e9galement des informations pr\u00e9cieuses aux marketeurs par email et aux petites entreprises.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">4 fa\u00e7ons d\u2019utiliser Google Postmaster Tools<\/h3><div class=\"\"><p class=\"mb-0\">Avec Postmaster Tools, vous pouvez prendre diff\u00e9rentes mesures en tant que marketeur ou propri\u00e9taire d\u2019entreprise.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">1. V\u00e9rifiez votre r\u00e9putation globale avec Gmail<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Postmaster Tools \u00e9value la r\u00e9putation de votre IP et de votre domaine, puis leur attribue une note. Celle-ci concerne sp\u00e9cifiquement Gmail, que plus de 1,8\u202fmilliard de personnes utilisent.<\/p><\/div>\r\n                    <ul class=\"list-style-check-primary mt-3 text-body-color\"><li><b>\u00c9lev\u00e9e<\/b> : ces exp\u00e9diteurs ont d\u2019excellents ant\u00e9c\u00e9dents avec Gmail. Ce score signifie que vous suivez les lignes directrices de Google et que vous avez un faible taux de plainte pour spam. La d\u00e9livrabilit\u00e9 vers les comptes Gmail est \u00e9lev\u00e9e.<\/li><li><b>Moyenne<\/b> : ces exp\u00e9diteurs sont connus pour envoyer principalement des emails de qualit\u00e9 avec de faibles volumes de spam occasionnels. La plupart des emails arrivent dans la bo\u00eete de r\u00e9ception.<\/li><li><b>Faible<\/b> : ces exp\u00e9diteurs sont connus pour envoyer des volumes importants de spam. La plupart des emails arrivent dans le dossier du spam.<\/li><li><b>Mauvaise<\/b> : ces exp\u00e9diteurs ont l\u2019habitude d\u2019envoyer beaucoup de spam. Leur taux de plainte est suffisamment \u00e9lev\u00e9 pour que la plupart des emails soient rejet\u00e9s ou signal\u00e9s comme \u00e9tant du spam.<\/li><\/ul>\r\n                                            <div class=\"text-center\">\r\n                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/How-to-use-Google-Postmaster-Tools-Learn-about-your-sending-reputation.png\" alt=\"Image pour1. V\u00e9rifiez votre r\u00e9putation globale avec Gmail\">\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">2. Surveillez votre taux de plainte avec Gmail<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Alors que les statistiques d\u2019emailing indiquent souvent votre taux de plaintes pour spam global, Postmaster Tools fournit un chiffre sp\u00e9cifique bas\u00e9 sur la fr\u00e9quence \u00e0 laquelle les utilisateurs de Gmail marquent vos messages comme \u00e9tant des spams.<\/p><p class=\"\">Le service pr\u00e9sente un taux de spam agr\u00e9g\u00e9, contrairement \u00e0 d\u2019autres fournisseurs qui utilisent une boucle de r\u00e9troaction traditionnelle. Outlook, Yahoo\u202fMail et AOL, par exemple, envoient des notifications plus d\u00e9taill\u00e9es sur les plaintes de spam individuelles. L\u2019outil de boucle de r\u00e9troaction de Google permet aux utilisateurs de suivre les taux de plainte pour spam par campagne et par client.<\/p><p class=\"mb-0\">Le rapport que vous voyez ici montre des pics extr\u00eames dans les plaintes de spam. En surveillant Postmaster Tools, cet exp\u00e9diteur l\u00e9gitime a appris qu\u2019un mauvais acteur usurpait un sous-domaine et causait de graves probl\u00e8mes. D\u00e9couvrez l\u2019histoire compl\u00e8te sur Reddit.<\/p><\/div>\r\n                    \r\n                                            <div class=\"text-center\">\r\n                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/spam-complaints-GPT.png\" alt=\"Image pour2. Surveillez votre taux de plainte avec Gmail\">\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">3. Obtenez des informations strat\u00e9giques pour guider votre strat\u00e9gie d\u2019emailing<\/h3><div class=\"\"><p>Outre le score de r\u00e9putation et les taux de plainte pour spam, Postmaster Tools inclut d\u2019autres donn\u00e9es que les marketeurs peuvent utiliser pour optimiser leurs efforts, notamment :<\/p><p>\u2022 Des donn\u00e9es agr\u00e9g\u00e9es sur l\u2019engagement par email dans Gmail.<\/p><p>\u2022 Des erreurs de livraison expliquant pourquoi les emails ont \u00e9t\u00e9 rejet\u00e9s, n\u2019ont pas \u00e9t\u00e9 livr\u00e9s ou ont \u00e9t\u00e9 suspect\u00e9s d\u2019\u00eatre des spams.<\/p><p>\u2022 Si vos emails r\u00e9ussissent ou \u00e9chouent les protocoles d\u2019authentification.<\/p><p class=\"mb-0\">Lorsque vous rencontrez des probl\u00e8mes de d\u00e9livrabilit\u00e9 avec Gmail, ces informations peuvent souvent vous aider \u00e0 identifier les probl\u00e8mes et \u00e0 les r\u00e9soudre.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">4. Collaborez avec d\u2019autres \u00e9quipes sur votre programme d\u2019emailing<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Google Postmaster Tools et d\u2019autres plateformes similaires peuvent connecter les \u00e9quipes techniques et les sp\u00e9cialistes du marketing. Les deux parties disposent ainsi d\u2019une source de v\u00e9rit\u00e9 pour comprendre la d\u00e9livrabilit\u00e9 des emails.<\/p><p>Les \u00e9quipes techniques peuvent se concentrer sur la configuration correcte de la s\u00e9curit\u00e9 des emails, ainsi que sur la r\u00e9putation des IP et des domaines. Les marketeurs peuvent quant \u00e0 eux mieux comprendre ce qui fonctionne et ce qui doit \u00eatre modifi\u00e9 pour am\u00e9liorer la r\u00e9putation d\u2019exp\u00e9diteur.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-31ec41d80a6fe36d1646e1d4d5d67fea\">\r\n            Les services de messagerie comme Gmail veulent que vous fassiez les choses comme il faut. Ils veulent que les exp\u00e9diteurs disposent de toutes les informations possibles. Malheureusement, tr\u00e8s peu d\u2019entreprises utilisent Google Postmaster Tools. Si vous ne v\u00e9rifiez pas toutes les informations qui sont \u00e0 votre disposition, vous vous p\u00e9nalisez.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Nick-Schafer-New-Headshot.png\" alt=\"Photo de Nick Schafer\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-31ec41d80a6fe36d1646e1d4d5d67fea\">Nick Schafer<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable de la d\u00e9livrabilit\u00e9 et de la conformit\u00e9, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZGFlYTFhNDc2NjVlZDZmYWU2ZDdjOWI3NGY2ZTgxM2Y\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZGFlYTFhNDc2NjVlZDZmYWU2ZDdjOWI3NGY2ZTgxM2Y() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZGFlYTFhNDc2NjVlZDZmYWU2ZDdjOWI3NGY2ZTgxM2Y\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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`<span class=\"chart-columns-categories-fs\">Am\u00e9liorer l\u2019hygi\u00e8ne des listes<\/span>`,\r\n                                                    y: 34.5,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">R\u00e9duire les plaintes pour spam<\/span>`,\r\n                                                    y: 28.3,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">R\u00e9duire les taux de rebond<\/span>`,\r\n                                                    y: 26.8,\r\n                                                },\r\n                                         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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Quels sont les facteurs qui influencent votre r\u00e9putation d\u2019exp\u00e9diteur\u00a0?<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>De nombreux facteurs influencent votre r\u00e9putation d\u2019exp\u00e9diteur aupr\u00e8s des services de messagerie. Certains concernent des d\u00e9tails techniques tels que les enregistrements DNS. D\u2019autres prennent en compte vos contenus et les interactives avec vos contacts.<\/p><p>Nous avons demand\u00e9 aux participants \u00e0 l\u2019enqu\u00eate de choisir les trois facteurs qui, selon eux, auraient le plus d\u2019impact sur l\u2019am\u00e9lioration de la r\u00e9putation d\u2019exp\u00e9diteur. Voici les principales r\u00e9ponses :<\/p><p>\u2022 Am\u00e9lioration de l\u2019hygi\u00e8ne de la liste (34,5 %)<\/p><p>\u2022 R\u00e9duction des plaintes pour spam (28,3 %)<\/p><p>\u2022 R\u00e9duction des taux de rebond (26,8 %)<\/p><p class=\"\">En r\u00e9alit\u00e9, chacune des options figurant dans le graphique ci-dessous peut avoir une incidence sur votre r\u00e9putation en tant qu\u2019exp\u00e9diteur d\u2019emails. Pourtant, certains facteurs, comme l\u2019engagement, devraient \u00eatre votre priorit\u00e9.<\/p><p><b>Moins de 15 % des personnes interrog\u00e9es ont d\u00e9sign\u00e9 l\u2019augmentation de l\u2019engagement par email (14,7 %) comme facteur principal pour am\u00e9liorer la r\u00e9putation d\u2019exp\u00e9diteur<\/b>. Cependant, la r\u00e9putation du domaine joue un r\u00f4le de plus en plus important : c\u2019est l\u2019un des meilleurs moyens de montrer aux services de messagerie que vos emails devraient arriver dans la bo\u00eete de r\u00e9ception des destinataires.<\/p><p class=\"mb-0\">De nombreux aspects des emails sont li\u00e9s. Par cons\u00e9quent, lorsque vous vous concentrez sur l\u2019hygi\u00e8ne des listes de contacts, la r\u00e9duction des plaintes pour spam, les tests A\/B ou la mise en place de la segmentation et de la personnalisation, vous \u00eates \u00e9galement susceptible d\u2019augmenter l\u2019engagement par email en m\u00eame temps.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-5eb443ba02d1b2f02429827c7335bbf5\">\r\n            L\u2019engagement est la bou\u00e9e de sauvetage de votre r\u00e9putation d\u2019exp\u00e9diteur. C\u2019est un aspect extr\u00eamement important. Les services de messagerie veulent que leurs utilisateurs re\u00e7oivent les emails qu\u2019ils attendent&#8230; Et ils y parviennent en examinant l\u2019engagement.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Nick-Schafer-New-Headshot.png\" alt=\"Photo de Nick Schafer\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-5eb443ba02d1b2f02429827c7335bbf5\">Nick Schafer<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable de la d\u00e9livrabilit\u00e9 et de la conformit\u00e9, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Trois tactiques pour am\u00e9liorer l\u2019engagement par email<\/h2><div class=\"\"><p>Renforcer l\u2019engagement par email des prospects entra\u00eene une am\u00e9lioration de la d\u00e9livrabilit\u00e9. Mais les strat\u00e9gies cr\u00e9atives requises pour inciter le plus grand nombre \u00e0 ouvrir les emails et \u00e0 cliquer \u00e0 l\u2019int\u00e9rieur ne viennent pas des administrateurs de syst\u00e8mes informatiques. Ce sont les marketeurs qui les con\u00e7oivent.<\/p><p>Bien entendu, des objets int\u00e9ressants et des appels \u00e0 l\u2019action cr\u00e9atifs ne suffisent pas. Les meilleurs moyens de stimuler l\u2019engagement passent par des tactiques d\u2019email marketing plus avanc\u00e9es :<\/p><p>1. A\/B testing<\/p><p>2. Segmentation<\/p><p>3. Personnalisation<\/p><p class=\"mb-0\">Ces m\u00e9thodes vous aident \u00e0 mieux interagir avec vos clients et vos contacts en vous basant sur des donn\u00e9es.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">1. A\/B testing des emails<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">L\u2019exp\u00e9rimentation est une fa\u00e7on efficace de comprendre comment cr\u00e9er des emails que vos contacts trouvent int\u00e9ressants. Les tests A\/B pour l\u2019email marketing consistent \u00e0 envoyer deux versions d\u2019un email afin de d\u00e9terminer laquelle obtient les meilleurs r\u00e9sultats. Les tests A\/B vous permettent de tester des \u00e9l\u00e9ments sp\u00e9cifiques de votre email, comme les objets ou les appels \u00e0 l\u2019action (CTA), afin d\u2019identifier ceux qui font la diff\u00e9rence.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Test A\/B de vos emails avec Sinch Mailjet            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">L\u2019email marketing n\u2019a plus rien d\u2019al\u00e9atoire. Vous pouvez utiliser Mailjet A\/B testing pour tester simultan\u00e9ment jusqu\u2019\u00e0 10\u202fversions d\u2019une campagne. Envoyez la version gagnante pour augmenter l\u2019engagement et les taux de conversion.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/ab-testing\/\"  class=\"btn btn-primary\" >En savoir plus<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"400\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-05-Segmentation_fr.png\" alt=\"Image pour2. Segmentation de votre liste de contacts\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">2. Segmentation de votre liste de contacts<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>La segmentation consiste \u00e0 classer les contacts dans diff\u00e9rents groupes afin de pouvoir envoyer des emails plus pertinents. Au lieu de diffuser une seule communication \u00e0 tout le monde, vous pouvez envoyer des campagnes qui ont un message cibl\u00e9, des recommandations de produits sp\u00e9cifiques et des informations pertinentes.<\/p><p>Vous pouvez \u00e9galement segmenter votre liste en fonction du degr\u00e9 d\u2019engagement des contacts. Les personnes qui ouvrent et cliquent souvent peuvent recevoir des emails plus souvent, tandis que les abonn\u00e9s plus distants sont regroup\u00e9s dans une liste distincte et ne re\u00e7oivent que vos campagnes les plus importantes.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"712\" height=\"408.5\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-Personalization_fr.png\" alt=\"Image pour3. Personnalisation des campagnes d\u2019emailing\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">3. Personnalisation des campagnes d\u2019emailing<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Comme indiqu\u00e9 pr\u00e9c\u00e9demment, notre enqu\u00eate sur l\u2019engagement a r\u00e9v\u00e9l\u00e9 que plus de 80 % des consommateurs mondiaux d\u00e9clarent qu\u2019ils accordent de l\u2019importance aux contenus d\u2019emails personnalis\u00e9s. Cependant, les destinataires consid\u00e8rent que la personnalisation du pr\u00e9nom dans l\u2019objet est moins importante.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Ces deux exemples repr\u00e9sentent des mails personnalis\u00e9s provenant de la m\u00eame campagne d\u2019une marque de voyage. Les deux utilisent le pr\u00e9nom du contact, recueilli lors de l\u2019inscription. <\/p><p>Chaque version pr\u00e9sente \u00e9galement une destination diff\u00e9rente et des images qui s\u2019y rapportent. Ces donn\u00e9es peuvent \u00eatre collect\u00e9es sur la base des pages web que les contacts ont visit\u00e9es ou des \u00e9l\u00e9ments sur lesquels ils ont cliqu\u00e9 lors d\u2019une pr\u00e9c\u00e9dente campagne d\u2019emailing. Le message est en cons\u00e9quence plus cibl\u00e9 et personnalis\u00e9, plus pertinent et plus susceptible de susciter un engagement \u00e9lev\u00e9.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Segmentez et personnalisez avec Sinch Mailjet            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Sinch Mailjet permet d\u2019offrir une exp\u00e9rience d\u2019email plus personnalis\u00e9e. Filtrez votre liste de contacts en segments bas\u00e9s sur des donn\u00e9es relatives aux abonn\u00e9s telles que la localisation, l\u2019\u00e2ge, la langue, etc. Allez plus loin en int\u00e9grant des sections dynamiques pour une personnalisation avanc\u00e9e des campagnes d\u2019emailing.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/segmentation\/\"  class=\"btn btn-primary\" >En savoir plus<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":20869,"template":"","meta":{"_acf_changed":true},"class_list":["post-21140","roi-chapter","type-roi-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engagement et r\u00e9putation d\u2019exp\u00e9diteur - 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Certaines statistiques sp\u00e9cifiques vous permettent \u00e9galement de suivre et de contr\u00f4ler la d\u00e9livrabilit\u00e9.<\/p><p>Le probl\u00e8me est que de nombreux exp\u00e9diteurs ne comprennent pas ce que ces donn\u00e9es signifient r\u00e9ellement pour la sant\u00e9 de leurs programmes d\u2019emailing. En r\u00e9alit\u00e9, <b>88 % des personnes que nous avons interrog\u00e9es n\u2019\u00e9taient pas en mesure d\u2019identifier correctement les donn\u00e9es du taux de livraison<\/b>.<\/p><p class=\"mb-0\">Dans ce chapitre, nous allons dissiper la confusion.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">53 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">d\u00e9clarent qu\u2019ils surveillent activement le taux de livraison.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">88 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">ne peuvent pas identifier correctement ce que le taux de livraison mesure.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">87 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">indiquent qu\u2019ils n\u2019utilisent pas les rapports de placement en bo\u00eete de r\u00e9ception pour tester la d\u00e9livrabilit\u00e9.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">54 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">ne sont pas en mesure de classer les rebonds permanents ou ne savent pas s\u2019ils peuvent le faire.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfODcxYWIzNGU2ZGUxNzFmNjk2ODZlNTNkZDMzZGNjMTY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfODcxYWIzNGU2ZGUxNzFmNjk2ODZlNTNkZDMzZGNjMTY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfODcxYWIzNGU2ZGUxNzFmNjk2ODZlNTNkZDMzZGNjMTY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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mt-lg-4\"><p>Nous avons demand\u00e9 aux participants de s\u00e9lectionner tous les param\u00e8tres qu\u2019ils surveillent activement pour mesurer la d\u00e9livrabilit\u00e9. Voici les cinq premiers :<\/p><p>1. Taux d\u2019ouverture et de clics (57,4 %)<\/p><p>2. Taux de livraison (53,1 %)<\/p><p>3. Taux de rebond (46,5 %)<\/p><p>4. Taux de d\u00e9sabonnement emailing (39,5 %)<\/p><p class=\"mb-0\">5. Plaintes pour spam (32 %)<\/p><p class=\"mb-0\">Chacune de ces options fournit des informations sur la d\u00e9livrabilit\u00e9. Certaines peuvent signaler des probl\u00e8mes potentiels avec les services de messagerie, tandis que d\u2019autres sugg\u00e8rent que vous devez ajuster votre strat\u00e9gie ou nettoyer votre liste de contacts. Ces statistiques de d\u00e9livrabilit\u00e9 se regroupent en trois domaines principaux :<\/p><\/div><ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Signaux d\u2019engagement positifs et n\u00e9gatifs<\/li><li>Blocages et rebonds<\/li><li>Taux de livraison et placement en bo\u00eete de r\u00e9ception<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p><b>Seuils des plaintes pour spam<\/b><\/p><p class=\"mb-0\">Les exigences envers les exp\u00e9diteurs pr\u00e9voient que les plaintes pour spam doivent rester inf\u00e9rieures \u00e0 0,1 % sans jamais atteindre des pics de 0,3 %. Un seuil de 0,3 % est consid\u00e9r\u00e9 comme un spammer par les services de messagerie. Les exp\u00e9diteurs qui se situent entre 0,1 % et 0,3 % doivent adapter leurs pratiques d\u2019envoi afin de r\u00e9duire le nombre de plaintes.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Signaux d\u2019engagement positifs et n\u00e9gatifs<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Le taux d\u2019ouverture et le taux de clics sont des indicateurs d\u2019engagement importants que vous devez vous efforcer d\u2019am\u00e9liorer ou de maintenir pour garantir la d\u00e9livrabilit\u00e9. Une baisse progressive de l\u2019engagement peut indiquer que vous devez proc\u00e9der \u00e0 un nettoyage de votre liste de contacts. Une diminution soudaine et inattendue du nombre d\u2019ouvertures et de clics peut \u00e9galement signifier qu\u2019un service de messagerie bloque vos emails.<\/p><p>Plus de <b>57 % des personnes interrog\u00e9es surveillent activement les ouvertures et les clics<\/b>. Cependant, <b>seules 32 % d\u2019entre elles d\u00e9clarent suivre activement leur taux de plaintes pour spam<\/b>. Les plaintes pour spam g\u00e9n\u00e9r\u00e9es par les utilisateurs constituent un signal d\u2019engagement n\u00e9gatif dont l\u2019impact sur la d\u00e9livrabilit\u00e9 est le plus imm\u00e9diat.<\/p><p class=\"mb-0\">En 2024, Google et Yahoo ont annonc\u00e9 des seuils sp\u00e9cifiques pour les plaintes de spam. Si un exp\u00e9diteur d\u00e9passe ce seuil, il est tr\u00e8s probable qu\u2019il commence \u00e0 rencontrer des probl\u00e8mes de d\u00e9livrabilit\u00e9.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"914\" height=\"611\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-04-Spam-Threshold_fr.png\" alt=\"Image pour\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Ces seuils de plaintes pour spam constituent les normes utilis\u00e9es dans le secteur des emails depuis l\u2019introduction de la fonction de signalement du spam. Toutefois, Gmail et Yahoo ont clairement indiqu\u00e9 qu\u2019ils allaient d\u00e9sormais les appliquer strictement.<\/p><p class=\"mb-0\">Gardez \u00e0 l\u2019esprit qu\u2019<b>un taux de plainte pour spam de 0,1 % correspond \u00e0 une plainte pour 1 000\u202femails livr\u00e9s<\/b>. Si votre taux se situe entre 0,1 % et 0,3 %, vous vous trouvez dans une \u00ab zone de danger \u00bb et un plus grand nombre de vos messages risque d\u2019atterrir dans les courriers ind\u00e9sirables.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Obtenez les statistiques d\u2019emailing dont vous avez besoin            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Les utilisateurs de Sinch Mailjet ont l\u2019avantage de disposer de rapports d\u00e9taill\u00e9s. Votre tableau de bord Mailjet Statistics rassemble les indicateurs de performance des campagnes qui vous aident \u00e0 comprendre votre public, \u00e0 am\u00e9liorer l\u2019engagement et \u00e0 suivre les r\u00e9sultats. <\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/tracking-tools\/\"  class=\"btn btn-primary\" >En savoir plus<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Le taux de d\u00e9sabonnement emailing (39,5 %) et le taux de lecture (25,4 %) sont \u00e9galement des signaux d\u2019engagement que vous pouvez surveiller. Les taux de lecture vous permettent de savoir si les contacts prennent vraiment le temps de consulter vos emails au lieu de les ouvrir et d\u2019en ignorer le contenu.<\/p><p>Il est tout \u00e0 fait normal que des personnes se d\u00e9sabonnent r\u00e9guli\u00e8rement de vos emails. Vous ne devez donc pas trop vous pr\u00e9occuper de cet indicateur tant qu\u2019il est inf\u00e9rieur \u00e0 1 %. Votre taux de d\u00e9sabonnement emailing ne doit pas s\u2019emballer pour autant. Il s\u2019agit d\u2019un signal d\u2019engagement n\u00e9gatif, qui pourrait sugg\u00e9rer aux services de messagerie que vos messages ne sont pas d\u00e9sir\u00e9s.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p>Le <b>taux de blocage\/rejet<\/b> mesure le pourcentage d\u2019emails qui sont rejet\u00e9s par un serveur de messagerie avant d\u2019\u00eatre accept\u00e9s pour livraison. Cela peut \u00eatre d\u00fb \u00e0 une mauvaise configuration du serveur, au blocage ou \u00e0 un \u00e9chec d\u2019authentification.<\/p><p class=\"mb-0\">Le <b>taux de rebond<\/b> mesure le pourcentage d\u2019emails qui sont d\u2019abord accept\u00e9s, mais qui sont ensuite renvoy\u00e9s comme n\u2019\u00e9tant pas livrables. Un rebond temporaire est le r\u00e9sultat d\u2019un \u00e9chec de livraison temporaire, par exemple lorsque la messagerie est pleine. Un rebond permanent est le r\u00e9sultat d\u2019un \u00e9chec de livraison permanent, tel qu\u2019une adresse email invalide.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Blocages et rebonds<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Lorsque vos emails sont bloqu\u00e9s ou rebondissent, ils n\u2019atteignent jamais la bo\u00eete de r\u00e9ception des destinataires, soit parce qu\u2019ils ont \u00e9t\u00e9 rejet\u00e9s par un serveur de messagerie, soit parce qu\u2019ils n\u2019ont pas pu \u00eatre livr\u00e9s pour d\u2019autres raisons. La diff\u00e9rence entre le taux de rebond et le taux de blocage\/rejet est la suivante :<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNDhmNWI0Y2Q3ZWFhZGViNTg4Zjc0MGU1ZmI3ZWQxNzc\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNDhmNWI0Y2Q3ZWFhZGViNTg4Zjc0MGU1ZmI3ZWQxNzc() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNDhmNWI0Y2Q3ZWFhZGViNTg4Zjc0MGU1ZmI3ZWQxNzc\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Nous avons demand\u00e9 aux personnes interrog\u00e9es dans le cadre de l\u2019enqu\u00eate dans quelle mesure elles \u00e9taient capables de comprendre et de surveiller les listes de blocage et les rebonds. Les r\u00e9sultats montrent que <b>plus de la moiti\u00e9 d\u2019entre elles (52,8 %) ne surveillent pas les listes de blocage pour leurs domaines et adresses IP d\u2019envoi<\/b>, tandis que 14,5 % ne sont pas s\u00fbres.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-c73e57d58e0435493ff1fc10cd477803\">\r\n            M\u00eame si votre programme d\u2019emailing est impeccable, un petit faux pas peut amener un fournisseur \u00e0 inscrire votre domaine ou votre adresse IP sur sa liste de blocage. Vous devez absolument le voir avant de vous rendre compte que tout un tas d\u2019emails n\u2019ont jamais \u00e9t\u00e9 remis.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-c73e57d58e0435493ff1fc10cd477803\">Renate Burns<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable de l\u2019\u00e9quipe charg\u00e9e des op\u00e9rations de d\u00e9livrabilit\u00e9, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Un blocage se produit lorsqu\u2019un service de messagerie ou un service de liste de blocage identifie votre domaine comme \u00e9tant potentiellement ind\u00e9sirable ou malveillant. Plusieurs raisons peuvent l\u2019expliquer. <b>Lorsque vous surveillez les listes de blocage, vous pouvez d\u00e9tecter et r\u00e9soudre les probl\u00e8mes afin d\u2019\u00e9viter que des emails importants soient rejet\u00e9s<\/b>. Pour rem\u00e9dier \u00e0 la situation, il faut souvent contacter le fournisseur de listes de blocage et lui fournir des documents expliquant comment vous avez r\u00e9solu le probl\u00e8me \u00e0 l\u2019origine du blocage.<\/p><p class=\"mb-0\">Les services de surveillance des listes de blocage sont un outil utile dont les exp\u00e9diteurs peuvent tirer parti pour assurer la fiabilit\u00e9 de la d\u00e9livrabilit\u00e9 des emails.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNmEzNGY5MWZkOTRlNzUyNDI2Mzg1YjUwM2Q0ZWIzN2M\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNmEzNGY5MWZkOTRlNzUyNDI2Mzg1YjUwM2Q0ZWIzN2M() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNmEzNGY5MWZkOTRlNzUyNDI2Mzg1YjUwM2Q0ZWIzN2M\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Les rebonds d\u2019emails peuvent \u00eatre d\u00e9routants, car ils peuvent \u00eatre caus\u00e9s par multiples raisons. Lorsqu\u2019un email rebondit, il est renvoy\u00e9 \u00e0 l\u2019exp\u00e9diteur avec un message d\u2019erreur ainsi qu\u2019un code expliquant la situation.<\/p><p>En voici quelques exemples :<\/p><p>\u2022 5.1.1 indique un rebond permanent en raison d\u2019une adresse de messagerie incorrecte, par exemple un email invalide.<\/p><p>\u2022 5.2.2 indique que la messagerie d\u2019un destinataire a d\u00e9pass\u00e9 sa limite de stockage.<\/p><p>\u2022 4.4.7 indique qu\u2019un message a mis trop de temps \u00e0 \u00eatre d\u00e9livr\u00e9 et a expir\u00e9.<\/p><p class=\"\"><span style=\"font-weight: var(--sinch-body-font-weight);\">Si <\/span><b>46 % des personnes interrog\u00e9es d\u00e9clarent pouvoir classer les rebonds et r\u00e9soudre les probl\u00e8mes qui en d\u00e9coulent<\/b><span style=\"font-weight: var(--sinch-body-font-weight);\">. Un peu plus de 30 % se disent incapables de le faire et pr\u00e8s de 24 % ne sont pas s\u00fbres.<\/span><\/p><p class=\"mb-0\">Les utilisateurs de Sinch Mailjet n\u2019ont pas \u00e0 se pr\u00e9occuper des rebonds permanents. Notre plateforme supprime automatiquement les adresses email qui enregistrent un rebond permanent pour vous \u00e9viter d\u2019envoyer des communications \u00e0 ces contacts. Il est toutefois judicieux de les supprimer manuellement de votre liste.<span style=\"font-weight: var(--sinch-body-font-weight);\"><\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Livraison et placement en bo\u00eete de r\u00e9ception<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>De nombreux marketeurs par email ne savent pas comment mesurer la d\u00e9livrabilit\u00e9. En effet, il n\u2019existe pas de statistiques permettant de mesurer la d\u00e9livrabilit\u00e9 globale. Un indicateur semble en revanche devoir le faire : le taux de livraison.<\/p><p>Si plus de 53 % des exp\u00e9diteurs d\u00e9clarent surveiller activement leur taux de livraison, la plupart d\u2019entre eux ne comprennent pas ce qu\u2019il mesure r\u00e9ellement. Nous le savons, parce que nous avons pos\u00e9 la question dans notre enqu\u00eate.<\/p><p>Lorsque nous leur avons demand\u00e9 aux participants de s\u00e9lectionner la mesure du taux de livraison, les r\u00e9sultats ont \u00e9t\u00e9 les suivants :<\/p><\/div>\r\n                    <ul class=\"list-style-check-primary mt-3 text-body-color\"><li>50,9 % pensent que le taux de livraison correspond au pourcentage d\u2019emails qui atteignent la bo\u00eete de r\u00e9ception.<\/li><li>22,8 % pensent que le taux de livraison mesure la d\u00e9livrabilit\u00e9 globale des emails.<\/li><li>2,5 % pensent que le taux de livraison mesure le nombre total d\u2019emails envoy\u00e9s.<\/li><li>11,5 % admettent ne pas savoir ce que mesure le taux de livraison.<\/li><li>12,3 % savent que le taux de livraison est le pourcentage d\u2019emails livr\u00e9s dans un dossier.<\/li><\/ul>\r\n                                            <div>\r\n                            \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYWRiMjUxOGY4MjY0ZWIyMDFiZGJiMGQ2MTZjMWUzMjk\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYWRiMjUxOGY4MjY0ZWIyMDFiZGJiMGQ2MTZjMWUzMjk() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYWRiMjUxOGY4MjY0ZWIyMDFiZGJiMGQ2MTZjMWUzMjk\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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class=\"mb-6 mb-md-7 mb-lg-9\"><p>Le fait que seulement 12 % environ des exp\u00e9diteurs comprennent ce que mesure le taux de livraison, et donc que pr\u00e8s de 88 % des participants l\u2019ignorent, pose probl\u00e8me.<\/p><p>Plus de la moiti\u00e9 des personnes interrog\u00e9es (50,9 %) pensent que le taux de livraison mesure le pourcentage de messages qui atteignent la bo\u00eete de r\u00e9ception. Cette fausse id\u00e9e est tr\u00e8s r\u00e9pandue. Le taux de livraison mesure le pourcentage d\u2019emails d\u00e9livr\u00e9s dans un dossier quel qu\u2019il soit, y compris les spams.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-5cc82ebdc4168a5553dfb99ec7a73eb9\">\r\n            Le taux de livraison ne vous explique pas \u00e0 quoi ressemble votre d\u00e9livrabilit\u00e9. Il vous indique simplement le pourcentage d\u2019emails qui ont \u00e9t\u00e9 livr\u00e9s. Il ne vous dit pas si les emails ont atterri dans la bo\u00eete de r\u00e9ception, dans le dossier spam ou dans un onglet sp\u00e9cifique de la messagerie.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-5cc82ebdc4168a5553dfb99ec7a73eb9\">Renate Burns<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable de l\u2019\u00e9quipe charg\u00e9e des op\u00e9rations de d\u00e9livrabilit\u00e9, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Taux de livraison et taux de placement en bo\u00eete de r\u00e9ception<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>R\u00e9p\u00e9tons-le \u00e0 bon escient&#8230; Lorsque les emails atterrissent dans les spams, ils sont tout de m\u00eame pris en compte dans le calcul de votre taux de livraison. Une bonne d\u00e9livrabilit\u00e9 signifie atteindre la bo\u00eete de r\u00e9ception. Le taux de livraison n\u2019est donc absolument pas une mesure globale de la d\u00e9livrabilit\u00e9 des emails.<\/p><p>La meilleure fa\u00e7on de mesurer la d\u00e9livrabilit\u00e9 globale consiste \u00e0 calculer le taux de placement en bo\u00eete de r\u00e9ception. Deux formules permettre d\u2019obtenir le taux de livraison et le taux de placement en bo\u00eete de r\u00e9ception :<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p>(Emails livr\u00e9s \u00f7 Emails envoy\u00e9s) x 100 = <b>Taux de livraison<\/b><\/p><p class=\"mb-0\">(Emails dans la bo\u00eete de r\u00e9ception \u00f7 Emails livr\u00e9s) x 100 = <b>Taux de placement en bo\u00eete de r\u00e9ception<\/b><\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div class=\"text-center\">\r\n                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-04-Inbox-Placement_fr.png\" alt=\"Image pour\">\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Comment fonctionne le test de placement en bo\u00eete de r\u00e9ception ?<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Techniquement, il n\u2019est pas possible de conna\u00eetre le pourcentage exact d\u2019emails qui atteignent les bo\u00eetes de r\u00e9ception. Le taux de placement en bo\u00eete de r\u00e9ception est une pr\u00e9diction qui estime le pourcentage de messages susceptibles d\u2019y arriver. Plut\u00f4t que de d\u00e9couvrir votre taux de placement en bo\u00eete de r\u00e9ception apr\u00e8s l\u2019envoi des emails, effectuez un test de d\u00e9livrabilit\u00e9 avant de lancer vos campagnes.<\/p><p>Le test de placement en bo\u00eete de r\u00e9ception, \u00e9galement appel\u00e9 seed test, est la m\u00e9thode utilis\u00e9e pour d\u00e9terminer le taux de placement en bo\u00eete de r\u00e9ception. Lorsqu\u2019un test est effectu\u00e9, un email est envoy\u00e9 \u00e0 plusieurs messageries seed de diff\u00e9rents fournisseurs, notamment Gmail, Outlook, Yahoo Mail, etc. Tous ces services ont leurs propres filtres et r\u00e8gles pour d\u00e9terminer quels messages arrivent dans la bo\u00eete de r\u00e9ception et lesquels sont redirig\u00e9s vers les spams.<\/p><p>Comme ces messageries vous appartiennent, \u00e0 vous ou \u00e0 un partenaire technologique, vous pouvez voir o\u00f9 atterrit chaque email. Les r\u00e9sultats sont transmis sous la forme d\u2019un rapport de placement en bo\u00eete de r\u00e9ception.<\/p><p>Voici un guide par \u00e9tape.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-light\">\r\n\r\n        <div> <p><b>\u00c9tape\u202f1 : envoyer un email de test \u00e0 une liste de messageries.<\/b><\/p><p>Vous ou un partenaire poss\u00e9dez cette liste, qui comprend les principaux fournisseurs (Gmail, Yahoo, Outlook, etc.). Les serveurs de messagerie de r\u00e9ception filtrent l\u2019email de test en fonction de nombreux facteurs.<\/p><p><b>\u00c9tape\u202f2 : contr\u00f4ler la livraison de l\u2019email.<\/b><\/p><p>Suivez l\u2019email de test pour voir o\u00f9 il arrive dans chaque messagerie. Bo\u00eete de r\u00e9ception ? Spam\/courrier ind\u00e9sirable ? Onglet \u00ab Promotions \u00bb ? Blocage ?<\/p><p><b>\u00c9tape\u202f3 : analyser les r\u00e9sultats et ajuster.<\/b><\/p><p class=\"mb-0\">Examinez les r\u00e9sultats de votre rapport de placement en bo\u00eete de r\u00e9ception. En cas de probl\u00e8me, identifiez les modifications \u00e0 apporter pour am\u00e9liorer la d\u00e9livrabilit\u00e9.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-112a14dcb1daab067d9c5ee1267a78cd\">\r\n            Il y a quelques ann\u00e9es, on envoyait des emails en esp\u00e9rant qu\u2019ils atterrissent dans la bo\u00eete de r\u00e9ception. On les envoyait peut-\u00eatre en amont, \u00e0 soi-m\u00eame et \u00e0 quelques coll\u00e8gues, pour voir o\u00f9 ils arriveraient. Mais cette approche ne refl\u00e9tait pas la r\u00e9alit\u00e9, car les emails restaient dans un environnement interne. Avec les tests de placement en bo\u00eete de r\u00e9ception, on obtient une vision plus impartiale de l\u2019endroit o\u00f9 les messages atterriront.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-112a14dcb1daab067d9c5ee1267a78cd\">Renate Burns<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable de l\u2019\u00e9quipe charg\u00e9e des op\u00e9rations de d\u00e9livrabilit\u00e9, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Bien qu\u2019il soit possible d\u2019effectuer des tests manuels de placement en bo\u00eete de r\u00e9ception, les plateformes qui fournissent ce service disposent d\u2019une plus grande vari\u00e9t\u00e9 de messageries fiables configur\u00e9es diff\u00e9remment. Une solution de d\u00e9livrabilit\u00e9 telle que Mailgun Optimize apporte \u00e9galement des conseils pratiques pour effectuer des ajustements en fonction des r\u00e9sultats de votre rapport.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMWM2YWNmZWYzOWVjMDliNmIwNjhjOTdmZmQ3M2RhMTc\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMWM2YWNmZWYzOWVjMDliNmIwNjhjOTdmZmQ3M2RhMTc() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMWM2YWNmZWYzOWVjMDliNmIwNjhjOTdmZmQ3M2RhMTc\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Il peut s\u2019agir de l\u2019onglet \u00ab Promotions \u00bb de Gmail ou des onglets \u00ab Mises \u00e0 jour \u00bb et \u00ab R\u00e9seaux sociaux \u00bb. Apple Mail a introduit des onglets similaires dans sa bo\u00eete de r\u00e9ception en 2024.<\/p><p><b>Les onglets \u00ab Promotions \u00bb<\/b> (ainsi que d\u2019autres onglets de la bo\u00eete de r\u00e9ception) <b>font partie de la bo\u00eete de r\u00e9ception principale et doivent \u00eatre consid\u00e9r\u00e9s comme une livraison r\u00e9ussie<\/b>. En r\u00e9alit\u00e9, si vous envoyez des emails promotionnels, l\u2019onglet \u00ab Promotions \u00bb est la destination logique.<\/p><p>La plus grande inqui\u00e9tude des sp\u00e9cialistes des marketeurs par email est peut-\u00eatre que les campagnes de l\u2019onglet \u00ab Promotions \u00bb soient ignor\u00e9es. Cependant, l\u2019\u00e9tude de consommation du rapport sur l\u2019engagement par email montre que ce n\u2019est pas le cas.<\/p><p class=\"mb-0\"><b>Pr\u00e8s de 75 % des consommateurs interrog\u00e9s en 2024 ont d\u00e9clar\u00e9 consulter leur onglet \u00ab Promotions \u00bb au moins une fois par semaine, et plus de la moiti\u00e9 quotidiennement<\/b>. Ils consultent probablement cet onglet, car ils sont \u00e0 l\u2019aff\u00fbt de promotions. Ils sont donc plus susceptibles d\u2019\u00eatre activement int\u00e9ress\u00e9s par ce que vous proposez.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Optimisez le placement en bo\u00eete de r\u00e9ception            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">La suite d\u2019outils de d\u00e9livrabilit\u00e9 des emails de Sinch Mailgun comprend des rapports de placement en bo\u00eete de r\u00e9ception pour vous aider \u00e0 tester de mani\u00e8re proactive l\u2019endroit o\u00f9 vos messages sont susceptibles d\u2019atterrir. Il s\u2019agit d\u2019une des nombreuses fonctionnalit\u00e9s de d\u00e9livrabilit\u00e9 con\u00e7ues pour maintenir votre liste de contacts \u00e0 jour et votre programme d\u2019emailing en pleine forme.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/products\/optimize\/\" target=\"_blank\" class=\"btn btn-primary\" >Explorer Mailgun Optimize<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Obtenir une visibilit\u00e9 sur la d\u00e9livrabilit\u00e9 des emails<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Si la d\u00e9livrabilit\u00e9 peut parfois sembler myst\u00e9rieuse, en vous dotant des bons outils et d\u2019une meilleure compr\u00e9hension des bonnes statistiques, vous serez en mesure de r\u00e9soudre tous vos doutes.<\/p><p>Le test de positionnement en bo\u00eete de r\u00e9ception est un outil puissant qui permet de savoir o\u00f9 vos messages \u00e9lectroniques sont susceptibles d\u2019arriver. Pourtant, bien que notre enqu\u00eate ait r\u00e9v\u00e9l\u00e9 que le plus grand d\u00e9fi en mati\u00e8re de d\u00e9livrabilit\u00e9 consiste en ce que les emails ne soient pas consid\u00e9r\u00e9s comme du spam, seuls 13,3 % des exp\u00e9diteurs utilisent les rapports de placement en bo\u00eete de r\u00e9ception.<\/p><p>Les fournisseurs de services d\u2019emailing ne proposent pas souvent ce type de tests, mais ils repr\u00e9sentent une opportunit\u00e9 d\u2019am\u00e9liorer votre programme d\u2019emailing, d\u2019optimiser votre port\u00e9e et d\u2019exploiter au maximum le potentiel de la communication par email.<\/p><p>Si vous voulez vraiment savoir o\u00f9 vont vos emails apr\u00e8s l\u2019envoi, les tests de placement en bo\u00eete de r\u00e9ception sont le meilleur moyen de le d\u00e9couvrir.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":20864,"template":"","meta":{"_acf_changed":true},"class_list":["post-21137","roi-chapter","type-roi-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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Chaque adresse email que vous ajoutez \u00e0 votre base de donn\u00e9es de contacts est comme une graine. Les campagnes marketing, les newsletters et les communications avec les clients apporteront \u00e0 ces graines ce dont elles ont besoin.<\/p><p>Bien s\u00fbr, il peut aussi y avoir de mauvaises graines qui ne pousseront jamais. Vous pouvez trop arroser ou laisser les mauvaises herbes envahir votre jardin. Avant d\u2019aller trop loin dans la m\u00e9taphore, mettons les choses au clair&#8230;<\/p><p class=\"mb-0\"><b>La d\u00e9livrabilit\u00e9 commence avant m\u00eame que vous n\u2019envoyiez le premier email<\/b>. La fa\u00e7on dont vous cr\u00e9ez et g\u00e9rez vos listes de contacts peut soit d\u00e9multiplier vos efforts, soit les contrecarrer.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">39,2 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">affirment qu\u2019ils ne proc\u00e8dent que rarement ou jamais au nettoyage de la liste de contacts.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">9,4 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">pr\u00e8s d\u2019une personne sur dix admet avoir acquis des contacts sans avoir obtenu la permission de les joindre par email.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">7,6 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">indiquent ne pas utiliser ou ne pas savoir s\u2019ils utilisent une politique de caducit\u00e9 pour l\u2019hygi\u00e8ne des listes.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">47,5 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">estiment qu\u2019une meilleure r\u00e9putation d\u2019exp\u00e9diteur est le plus grand avantage qui d\u00e9coule de listes de contact \u00e0 jour.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Conseils pour la cr\u00e9ation de listes de diffusion<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Votre liste de contacts est un atout pr\u00e9cieux pour votre entreprise. Les personnes qui vous ont donn\u00e9 la permission de les joindre par l\u2019interm\u00e9diaire de leur bo\u00eete de r\u00e9ception repr\u00e9sentent une ligne directe pour les revenus, le d\u00e9veloppement de votre marque et la distribution des communications importantes destin\u00e9es aux clients.<\/p><p>Il ne s\u2019agit toutefois pas que d\u2019une question de nombre, surtout si vous n\u2019avez pas cr\u00e9\u00e9 votre liste de la bonne fa\u00e7on.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYzdlMWYzMjY1NjYyNTM0MjlhZGVhYzBhMDU1MmMwYWI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYzdlMWYzMjY1NjYyNTM0MjlhZGVhYzBhMDU1MmMwYWI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYzdlMWYzMjY1NjYyNTM0MjlhZGVhYzBhMDU1MmMwYWI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">La mauvaise approche pour cr\u00e9er une liste de contacts<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Les emails repr\u00e9sentent un canal tr\u00e8s puissant, ce qui peut inciter certaines entreprises \u00e0 prendre des raccourcis lorsqu\u2019elles tentent de constituer leurs listes de contacts. Deux des m\u00e9thodes les plus courantes consistent \u00e0 acheter des listes d\u2019adresses email et \u00e0 utiliser des logiciels qui explorent le web pour collecter des emails.<\/p><p>L\u2019email marketing est la forme la plus connue de marketing bas\u00e9 sur la permission, ce qui signifie que les consommateurs choisissent de s\u2019inscrire et ont la libert\u00e9 de se retirer et de se d\u00e9sinscrire \u00e0 tout moment. C\u2019est du moins ce qui est cens\u00e9 se passer. Malheureusement, certains exp\u00e9diteurs ne se rendent pas compte ou ne se soucient pas de l\u2019importance du consentement.<\/p><p class=\"mb-0\">Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que <b>9,4 % des personnes interrog\u00e9es admettent avoir achet\u00e9 une liste d\u2019adresses email ou extrait des nouveaux contacts \u00e0 partir des sites web<\/b> au cours des deux derni\u00e8res ann\u00e9es.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">4\u202frisques li\u00e9s \u00e0 l\u2019envoi d\u2019emails sans permission<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>La bonne nouvelle, c\u2019est que plus de 85 % des personnes interrog\u00e9es sont convaincues qu\u2019elles n\u2019ont pas utilis\u00e9 ces m\u00e9thodes douteuses pour cr\u00e9er des listes de diffusion. Il n\u2019en demeure pas moins qu\u2019environ <b>1\u202fexp\u00e9diteur l\u00e9gitime sur 10 envoie des emails sans le consentement des destinataires<\/b>.<\/p><p class=\"mb-0\">Les 9,4 % d\u2019exp\u00e9diteurs qui utilisent ces pratiques douteuses sont des spammeurs. Et leurs messages finiront probablement par aboutir dans les courriers ind\u00e9sirables. En effet, la cr\u00e9ation de listes de diffusion non \u00e9thiques est une activit\u00e9 risqu\u00e9e.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/octogon-exclamation.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Plaintes pour spam                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Lorsque des personnes re\u00e7oivent des emails qui ne les int\u00e9ressent pas, elles sont beaucoup plus susceptibles de les signaler comme \u00e9tant des spams. Les plaintes g\u00e9n\u00e9r\u00e9es par les utilisateurs augmentent la probabilit\u00e9 que vos emails arrivent dans les spams pour d\u2019autres destinataires, m\u00eame s\u2019ils ont choisi de recevoir vos communications.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/hook.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Pi\u00e8ges \u00e0 spam                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Les fournisseurs de bo\u00eetes de r\u00e9ception et de listes de blocage placent de fausses adresses email sur le web, qui sont r\u00e9cup\u00e9r\u00e9es par des logiciels d\u2019extraction et se retrouvent sur des listes achet\u00e9es. Si votre base de donn\u00e9es de contacts contient des pi\u00e8ges \u00e0 spam, vous avez probablement \u00e9t\u00e9 pris en flagrant d\u00e9lit de spamming.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/line-chart-down.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Faible engagement                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Les personnes qui ne s\u2019abonnent pas \u00e0 vos emails ne s\u2019attendent pas \u00e0 recevoir des communications de votre part et ne s\u2019y int\u00e9ressent pas. M\u00eame si elles ne d\u00e9posent pas de plainte pour spam, elles n\u2019ouvrent pas les emails non plus. Un faible engagement est un signal n\u00e9gatif qui diminue vos chances d\u2019atteindre la bo\u00eete de r\u00e9ception.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/scale.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Infraction aux lois relatives \u00e0 la protection de la vie priv\u00e9e                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    S\u2019il n\u2019est pas ill\u00e9gal d\u2019acheter des listes ou de collecter des adresses email sur le web, il peut \u00eatre ill\u00e9gal d\u2019envoyer des emails \u00e0 ces contacts. Par exemple, le RGPD de l\u2019Union europ\u00e9enne et le California Consumer Privacy Act interdisent d\u2019envoyer des emails aux consommateurs sans leur consentement. Les infractions peuvent donner lieu \u00e0 des amendes co\u00fbteuses.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Qu\u2019en est-il des emails transactionnels ?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Lors de l\u2019envoi de messages transactionnels tels que des confirmations de commande, des factures, des r\u00e9initialisations de mot de passe et d\u2019autres messages d\u2019information personnalis\u00e9s, les r\u00e8gles relatives \u00e0 la permission sont l\u00e9g\u00e8rement diff\u00e9rentes. Les messages transactionnels ne n\u00e9cessitent qu\u2019un <b>consentement implicite<\/b>, ce qui signifie que le destinataire effectue une action (comme passer une commande) qui implique qu\u2019il accepte de recevoir des messages \u00e0 ce sujet.<\/p><p class=\"mb-0\">Toutefois, avant d\u2019envoyer n\u2019importe quel type de messages promotionnels, veillez \u00e0 obtenir le consentement du destinataires.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNzRhNzg0MGI2NjA3YTI0MWFhNzA0ZGNhMjM0OGE4ZTg\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNzRhNzg0MGI2NjA3YTI0MWFhNzA0ZGNhMjM0OGE4ZTg() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNzRhNzg0MGI2NjA3YTI0MWFhNzA0ZGNhMjM0OGE4ZTg\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">La bonne approche pour cr\u00e9er une liste de contacts<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Permission, consentement, opt-in, abonnement\u202f: utilisez le mot que vous souhaitez. L\u2019id\u00e9e que <b>les destinataires doivent d\u00e9cider quelles marques peuvent les contacter<\/b> constitue le fondement de l\u2019email marketing \u00e9thique.<\/p><p class=\"mb-0\">Si vous voulez que votre programme d\u2019emailing soit couronn\u00e9 de succ\u00e8s, vous devez constituer une liste de contacts compos\u00e9e d\u2019abonn\u00e9s qui souhaitent recevoir les emails que vous envoyez. Une pratique qui permet de s\u2019assurer que les nouveaux abonn\u00e9s veulent recevoir vos emails est le processus de double opt in.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p><b>Qu\u2019est-ce que le double opt-in ?<\/b><\/p><p class=\"mb-0\">Avec le double opt-in, lorsqu\u2019un nouveau contact s\u2019inscrit \u00e0 vos emails, il re\u00e7oit imm\u00e9diatement un message lui demandant de confirmer son intention de s\u2019abonner. L\u2019email l\u2019invite \u00e0 cliquer sur un lien, apr\u00e8s quoi il sera officiellement ajout\u00e9 \u00e0 votre liste.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"\">Les marketeurs par email d\u00e9battent souvent de l\u2019utilisation du double opt-in. Certains pensent que cette mesure n\u2019est pas toujours n\u00e9cessaire et qu\u2019elle pourrait ralentir le d\u00e9veloppement de la liste de contacts. Cependant, les experts en d\u00e9livrabilit\u00e9 des emails recommandent fortement d\u2019utiliser le double opt-in.<\/p><p class=\"mb-0\">Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que <b>pr\u00e8s de 40 % des exp\u00e9diteurs utilisent un double opt-in pour confirmer les nouveaux abonn\u00e9s<\/b>, tandis que 47,6 % ne le font pas et que 12,7 % ne savent pas exactement comment fonctionne le processus d\u2019inscription \u00e0 leurs emails.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-e301e2b579dde94863e4c1e2d8f9eda1\">\r\n            Je recommanderais \u00e0 tous les exp\u00e9diteurs d\u2019utiliser syst\u00e9matiquement un double opt-in. Non seulement cette m\u00e9thode permet d\u2019acqu\u00e9rir uniquement des abonn\u00e9s qui sont plus susceptibles d\u2019interagir avec vos communications, mais elle permet \u00e9galement d\u2019emp\u00eacher les robots d\u2019abuser des formulaires d\u2019inscription, ce qui pr\u00e9sente un risque important pour la s\u00e9curit\u00e9 des emails.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Nick-Schafer-New-Headshot.png\" alt=\"Photo de Nick Schafer\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-e301e2b579dde94863e4c1e2d8f9eda1\">Nick Schafer<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable de la d\u00e9livrabilit\u00e9 et de la conformit\u00e9, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Comme la plupart des spambots ne peuvent pas ouvrir les emails et cliquer sur le contenu, ces adresses ne seront jamais ajout\u00e9es \u00e0 votre liste. Un double opt-in permet \u00e9galement de garder votre liste \u00e0 jour, car vous \u00e9vitez d\u2019ajouter des donn\u00e9es de contact invalides (adresses email inexistantes ou mal saisies) et des pi\u00e8ges \u00e0 spam.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p class=\"mb-0\">Une alternative \u00e0 la m\u00e9thode du double opt-in consiste \u00e0 segmenter les nouveaux abonn\u00e9s sur une liste s\u00e9par\u00e9e. Commencez par envoyer des emails \u00e0 ces contacts moins fr\u00e9quemment qu\u2019\u00e0 votre liste principale jusqu\u2019\u00e0 obtenir confirmation qu\u2019ils ouvrent vos emails et cliquent dessus. Cette m\u00e9thode est parfois appel\u00e9e opt-in light confirm\u00e9 all\u00e9g\u00e9.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Utilisez Sinch Mailjet pour le double opt-in            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Essayez l\u2019\u00c9diteur de formulaires de Mailjet et commencez \u00e0 utiliser le double opt-in pour cr\u00e9er votre liste d\u00e8s aujourd\u2019hui. Vous pr\u00e9f\u00e9rez le faire vous-m\u00eame ? D\u00e9couvrez comment utiliser l\u2019API de Mailjet pour mettre en place un double opt-in dans les formulaires d\u2019inscription aux emails existants.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/editeur-de-formulaires\/\"  class=\"btn btn-primary\" >Cr\u00e9er de meilleurs formulaires d\u2019inscription<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"736\" height=\"561\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-03-Growing-List_fr.png\" alt=\"Image pourConseils pour d\u00e9velopper votre liste\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Conseils pour d\u00e9velopper votre liste<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Il existe une fa\u00e7on correcte de cr\u00e9er votre liste de contacts et, si vous obtenez la permission des destinataires, de nombreuses fa\u00e7ons cr\u00e9atives d\u2019y parvenir. Tout d\u2019abord, gardez \u00e0 l\u2019esprit que deux \u00e9l\u00e9ments cl\u00e9s permettent de cr\u00e9er une liste de diffusion : les landing pages et les formulaires d\u2019inscription.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p>La landing page donne aux abonn\u00e9s potentiels une raison de s\u2019inscrire, tandis que le formulaire leur permet de vous donner la permission de leur envoyer des emails. Voici plusieurs types de pages d\u2019arriv\u00e9e que vous pouvez cr\u00e9er pour encourager les inscriptions aux emails.<\/p><p>1. <b>Landing pages de la newsletter<\/b> : vous produisez r\u00e9guli\u00e8rement du contenu de qualit\u00e9 ? Demandez \u00e0 votre public de s\u2019inscrire pour recevoir une newsletter contenant des liens vers les derniers articles, vid\u00e9os et autres.<\/p><p>2. <b>Landing pages de produits<\/b> : vous lancez un produit qui int\u00e9resse votre public ? D\u00e9veloppez votre liste en permettant \u00e0 vos abonn\u00e9s de s\u2019inscrire pour recevoir des emails qui les informeront en premier des nouveaut\u00e9s.<\/p><p>3. <b>Landing pages d\u2019offres exclusives<\/b> : cette approche fonctionne bien si vous avez une boutique en ligne, un restaurant ou toute autre activit\u00e9 susceptible de faire l\u2019objet d\u2019achats r\u00e9guliers. Proposez des codes de remise et des r\u00e9ductions \u00e0 vos abonn\u00e9s afin d\u2019augmenter l\u2019engagement et le chiffre d\u2019affaires.<\/p><p class=\"mb-0\">Facilitez l\u2019inscription \u00e0 vos emails. Incluez des formulaires dans des emplacements cl\u00e9s tels que le pied de page de votre site web, la fin de chaque article de blog ou dans un message contextuel. Utilisez d\u2019autres canaux et plateformes, tels que les r\u00e9seaux sociaux, les \u00e9v\u00e9nements en personne et les webinaires, pour encourager l\u2019opt-in.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Commencez \u00e0 cr\u00e9er des landing pages avec Sinch Mailjet            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Cr\u00e9ez des pages d\u2019arriv\u00e9e attrayantes et d\u00e9veloppez votre liste de contacts. Notre \u00e9diteur en \u00ab\u202fdrag-and-drop\u202f\u00bb intuitif vous aide \u00e0 capturer de nouveaux prospects et \u00e0 ajouter des abonn\u00e9s, transformant ainsi les clics en clients. Les landing pages Mailjet sont disponibles avec les abonnements Premium.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/email-marketing\/landing-pages\/\"  class=\"btn btn-primary\" >En savoir plus<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">Conseils pour l\u2019hygi\u00e8ne des listes<\/h2><div class=\"mb-0 mt-3 mt-lg-4\"><p>Votre liste de contacts existe depuis un certain temps et s\u2019est \u00e9toff\u00e9e ? Attention, les choses peuvent se g\u00e2ter. Pour assurer une bonne d\u00e9livrabilit\u00e9, vous devez faire tenir votre liste \u00e0 jour.<\/p><p>Vous vous souvenez de la m\u00e9taphore du jardin ? L\u2019hygi\u00e8ne des listes s\u2019apparente \u00e0 tailler les feuilles mortes et arracher les mauvaises herbes de votre jardin. Il s\u2019agit essentiellement d\u2019\u00e9liminer les mauvaises donn\u00e9es de contact et de supprimer ou de segmenter les abonn\u00e9s qui ont cess\u00e9 de s\u2019int\u00e9resser \u00e0 vos emails.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMTBkM2UzOTEzYTk5MDdlYTQ2OWE0YTFhY2Q4MTI0YWE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMTBkM2UzOTEzYTk5MDdlYTQ2OWE0YTFhY2Q4MTI0YWE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMTBkM2UzOTEzYTk5MDdlYTQ2OWE0YTFhY2Q4MTI0YWE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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voire jamais, \u00e0 des mises \u00e0 jour<\/b>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-3144b12a9e15d2ededadaf9731281af2\">\r\n            On peut avoir tendance \u00e0 n\u00e9gliger l\u2019hygi\u00e8ne des listes de contact, mais cette d\u00e9marche simple est la cl\u00e9 de votre r\u00e9ussite. Vous investissez du temps et de l\u2019argent dans l\u2019envoi d\u2019emails et le plus facile doit \u00eatre fait.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Ashley-Rodriguez.png\" alt=\"Photo de Ashley Rodriguez\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-3144b12a9e15d2ededadaf9731281af2\">Ashley Rodriguez<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Ing\u00e9nieure en d\u00e9livrabilit\u00e9, niveau II, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Lorsque vous ne faites pas attention \u00e0 l\u2019hygi\u00e8ne de votre liste de contacts, votre d\u00e9livrabilit\u00e9 commence \u00e0 se d\u00e9grader.<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Certains destinataires se d\u00e9sint\u00e9resseront des contenus que vous envoyez. D\u2019autres abandonneront leur ancien compte de messagerie ou changeront d\u2019emploi, gaspillant ainsi de l\u2019espace sur votre liste.<\/p><p>Dans ces deux cas, vous constaterez une baisse g\u00e9n\u00e9rale de l\u2019engagement par email, car ces personnes cesseront d\u2019ouvrir les messages et de cliquer \u00e0 l\u2019int\u00e9rieur. Une hygi\u00e8ne r\u00e9guli\u00e8re de la liste vous permet de la garder \u00e0 jour. D\u2019ailleurs, bonne nouvelle : il n\u2019est pas tr\u00e8s difficile de maintenir une liste de contacts propre.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p><b>Qu\u2019est-ce qu\u2019une politique de caducit\u00e9 ?<\/b><\/p><p class=\"mb-0\">Une politique de caducit\u00e9 est un d\u00e9lai fix\u00e9 pour la suppression ou la segmentation des abonn\u00e9s non engag\u00e9s de votre liste de contacts. Par exemple, une personne qui n\u2019a pas ouvert d\u2019emails ou cliqu\u00e9 sur du contenu depuis six mois re\u00e7oit moins de messages de votre part ou est d\u00e9sabonn\u00e9e. Cette mesure permet d\u2019am\u00e9liorer la d\u00e9livrabilit\u00e9, car vous supprimez les contacts qui ne souhaitent plus recevoir vos emails.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00c0 quoi sert une politique de caducit\u00e9 ?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">L\u2019un des meilleurs moyens de maintenir une liste de contacts \u00e0 jour est d\u2019utiliser une politique de caducit\u00e9 pour g\u00e9rer les d\u00e9sinscriptions de mani\u00e8re proactive ou segmenter les destinataires qui ont cess\u00e9 d\u2019ouvrir vos emails.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfY2IyMTk5NmY1OGE5ZTdkOTE3NmZmNGRjZmQyNjliMTE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfY2IyMTk5NmY1OGE5ZTdkOTE3NmZmNGRjZmQyNjliMTE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfY2IyMTk5NmY1OGE5ZTdkOTE3NmZmNGRjZmQyNjliMTE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>M\u00eame si les politiques de caducit\u00e9 constituent l\u2019un des moyens les plus efficaces d\u2019assurer l\u2019hygi\u00e8ne des listes, il s\u2019agit d\u2019une pratique que de nombreux exp\u00e9diteurs n\u2019ont pas encore adopt\u00e9e.<\/p><p class=\"\">Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que <b>seulement 24 % des r\u00e9pondants disposent d\u2019une politique de suppression ou de segmentation des abonn\u00e9s non engag\u00e9s<\/b>. Pr\u00e8s de 59 % n\u2019ont pas de politique et 17 % ne savent pas.<\/p><p>Les marketeurs par email h\u00e9sitent parfois \u00e0 supprimer les abonn\u00e9s non engag\u00e9s. Il est difficile de voir sa liste diminuer et vous vous demandez probablement s\u2019il y a une chance que ces contacts s\u2019int\u00e9ressent \u00e0 nouveau \u00e0 vos communications.<\/p><p>C\u2019est l\u00e0 qu\u2019intervient une campagne email de r\u00e9engagement. \u00c9galement appel\u00e9e campagne de reconqu\u00eate, elle consiste \u00e0 envoyer des messages \u00e0 des contacts inactifs pour tenter d\u2019\u00e9veiller leur int\u00e9r\u00eat. Les campagnes de r\u00e9engagement peuvent proposer des offres sp\u00e9ciales, demander des commentaires ou simplement v\u00e9rifier si les personnes souhaitent toujours \u00eatre abonn\u00e9es.<\/p><p class=\"mb-0\">Si vous ne r\u00e9cup\u00e9rez pas ces abonn\u00e9s, il est pr\u00e9f\u00e9rable de les laisser partir. Ils ne vous apportaient rien et ils reviendront si vos communications leur manquent.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">47,5 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">maintien de la r\u00e9putation d\u2019exp\u00e9diteur<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">19,4 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">statistiques d\u2019engagement am\u00e9lior\u00e9es\/plus pr\u00e9cises<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">17,8 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">r\u00e9duction des plaintes pour spam.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">10,6 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">r\u00e9ductions des d\u00e9sinscriptions.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Avantages de l\u2019hygi\u00e8ne des listes<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Bien que l\u2019hygi\u00e8ne des listes ne soit pas tr\u00e8s compliqu\u00e9e, elle demande du temps et des ressources. Quels sont donc les avantages de donn\u00e9es propres et d\u2019une liste de contacts \u00e0 jour ?<\/p><p>Voici les quatre principaux avantages de l\u2019hygi\u00e8ne des listes, d\u2019apr\u00e8s notre enqu\u00eate aupr\u00e8s des exp\u00e9diteurs d\u2019emails :<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"400\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-03-List-Hygiene_fr.png\" alt=\"Image pour\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p><b>Les 47,5 % d\u2019exp\u00e9diteurs qui pensent que la r\u00e9putation d\u2019exp\u00e9diteur est un avantage majeur de l\u2019hygi\u00e8ne des listes ont tout \u00e0 fait raison<\/b>. Les services de messagerie comme Gmail, Yahoo Mail et Outlook sont tr\u00e8s attentifs. Si vous envoyez des messages \u00e0 des contacts invalides et que vos taux d\u2019engagement sont faibles, ils risquent de vous consid\u00e9rer comme un exp\u00e9diteur irresponsable qui envoie des emails \u00e0 l\u2019aveuglette. La d\u00e9livrabilit\u00e9 de vos emails s\u2019en ressentira tr\u00e8s vite.<\/p><p>La gestion de votre liste en fonction des niveaux d\u2019engagement permet \u00e9galement de r\u00e9duire les plaintes pour spam et les d\u00e9sinscriptions. En effet, vous remarquez que certains contacts ne sont plus int\u00e9ress\u00e9s et vous pouvez prendre des mesures avant qu\u2019ils ne marquent vos messages comme \u00e9tant des spams. <b>N\u2019oubliez pas que la plupart des gens consid\u00e8rent comme spam non seulement les emails non sollicit\u00e9s, mais \u00e9galement les messages non d\u00e9sir\u00e9s<\/b>.<\/p><p class=\"mb-0\">Enfin, si vous souhaitez obtenir des statistiques pr\u00e9cises sur les performances des emails, l\u2019hygi\u00e8ne de la liste est essentielle. Les contacts invalides et les abonn\u00e9s non engag\u00e9s font baisser les statistiques d\u2019ouverture, de clics et de conversions de l\u2019email marketing.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p><b>Qu\u2019est-ce que la validation des emails ?<\/b><\/p><p class=\"mb-0\">La validation des emails consiste \u00e0 v\u00e9rifier que les donn\u00e9es de contact (l\u2019adresse email) sont l\u00e9gitimes. Il s\u2019agit de d\u00e9tecter les fautes de frappe, les adresses email fausses ou temporaires, ainsi que les comptes obsol\u00e8tes ou inactifs. Vous pouvez utiliser des outils de validation des emails pour v\u00e9rifier les nouveaux contacts au moment de l\u2019inscription ou pour nettoyer l\u2019ensemble de votre liste de fa\u00e7on group\u00e9e.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Comment la validation des emails vous aide-t-elle \u00e0 garder votre liste \u00e0 jour ?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">La meilleure fa\u00e7on de garder une liste de contacts propre est peut-\u00eatre d\u2019\u00e9viter qu\u2019elle ne devienne d\u00e9sordonn\u00e9e. Les outils de validation des emails vous aident \u00e0 y parvenir.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-f9702f0b4319d76152babda00d097a1b\">\r\n            Il s\u2019agit de v\u00e9rifier la syntaxe de chaque adresse email soumise afin de s\u2019assurer qu\u2019elle respecte le format attendu d\u2019une adresse email valide. Ce processus permet d\u2019\u00e9liminer les adresses qui pourraient \u00eatre saisies de mani\u00e8re incorrecte. Les services de validation des emails confirment l\u2019existence et la validit\u00e9 d\u2019une adresse email par le biais de divers contr\u00f4les, notamment la v\u00e9rification du domaine et la v\u00e9rification SMTP.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-f9702f0b4319d76152babda00d097a1b\">Sinch Mailgun<\/cite>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">La v\u00e9rification des adresses email est assez technique. Nos coll\u00e8gues de Sinch Mailgun d\u00e9crivent ainsi le processus de validation des emails.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p>En d\u2019autres termes, une adresse email valid\u00e9e respecte le format correct, ne contient pas de fautes de frappe (par exemple, Gnail.com) et il est confirm\u00e9 que les messages pourront atteindre ce contact.<\/p><p>La validation des emails est tr\u00e8s utile. Pourtant, <b>28 % des exp\u00e9diteurs interrog\u00e9s n\u2019utilisent aucun outil de validation des emails<\/b>. L\u2019hygi\u00e8ne de la liste de contacts se trouve alors en p\u00e9ril.<\/p><p class=\"mb-0\">Les entreprises disposant de bases de donn\u00e9es volumineuses et de volumes d\u2019envoi \u00e9lev\u00e9s peuvent envisager d\u2019utiliser Mailgun Validate pour la validation des emails. Quant aux utilisateurs de Sinch Mailjet ayant souscrit un abonnement payant, ils peuvent \u00e9galement b\u00e9n\u00e9ficier d\u2019un nombre fixe de validations mensuelles bas\u00e9es sur la m\u00eame technologie.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Validez votre liste de contacts            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Assurez-vous que votre liste est propre. Passez de l\u2019abonnement gratuit de Sinch Mailjet \u00e0 une autre formule pour b\u00e9n\u00e9ficier de 500 validations par mois. \u00c9vitez l\u2019ajout de contacts \u00e0 haut risque et invalides dans votre liste et profitez d\u2019une d\u00e9livrabilit\u00e9 fiable qui assure que vos emails arrivent dans les bo\u00eetes de r\u00e9ception. Ce l\u2019un des nombreux avantages de l\u2019envoi avec Sinch Mailjet.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/pricing\/\"  class=\"btn btn-primary\" >Voir les abonnements et les tarifs<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":20859,"template":"","meta":{"_acf_changed":true},"class_list":["post-21134","roi-chapter","type-roi-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9velopper une liste de contacts \u00e0 jour - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, 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la d\u00e9livrabilit\u00e9 des emails est-elle importante\u00a0?"},"content":{"rendered":"    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Principales conclusions sur l\u2019importance de la d\u00e9livrabilit\u00e9<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Depuis les d\u00e9buts d\u2019internet, les emails ont jou\u00e9 un r\u00f4le fondamental dans la communication num\u00e9rique avec la client\u00e8le, aidant les entreprises \u00e0 cr\u00e9er des relations solides en gardant leurs clients engag\u00e9s, inform\u00e9s, en s\u00e9curit\u00e9 et satisfaits. C\u2019est peut-\u00eatre la raison pour laquelle il est facile de n\u00e9gliger l\u2019importance de ce canal. Tout le monde s\u2019attend \u00e0 ce que les emails fassent le travail sans tenir compte de ce qui se passe en coulisses.<\/p><p>Vous pouvez simplement accepter les probl\u00e8mes de d\u00e9livrabilit\u00e9 des emails comme normaux. Si vous pensez ne pas avoir une grande influence sur le dossier dans lequel vos messages arrivent, pourquoi passer du temps \u00e0 essayer de changer quoi que ce soit ? <b>En r\u00e9alit\u00e9, de nombreuses pratiques permettent d\u2019am\u00e9liorer la d\u00e9livrabilit\u00e9<\/b>.<\/p><p class=\"mb-0\">Avant de voir comment augmenter vos chances d\u2019atteindre la bo\u00eete de r\u00e9ception, voyons pourquoi la d\u00e9livrabilit\u00e9 des emails est importante pour les entreprises de tous types.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">78,5 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p><span style=\"font-family: inherit;\">attribuent une note de 8 sur 10 ou plus \u00e0 l\u2019importance d\u2019une bonne d\u00e9livrabilit\u00e9.<\/span><\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">37,5 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">affirment que le probl\u00e8me principal lorsque les emails arrivent dans le dossier spam est que les clients passent \u00e0 c\u00f4t\u00e9 d\u2019informations importantes.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">45,3 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">estiment que les facteurs li\u00e9s \u00e0 l\u2019exp\u00e9rience client figurent parmi les principaux avantages d\u2019une bonne d\u00e9livrabilit\u00e9.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">87 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">des consommateurs chercheraient un email transactionnel important manquant dans le spam.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNDcxM2E2MzRkMzM2MzBhNzUwYzAxM2Y2NDI0MWIwNGI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNDcxM2E2MzRkMzM2MzBhNzUwYzAxM2Y2NDI0MWIwNGI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNDcxM2E2MzRkMzM2MzBhNzUwYzAxM2Y2NDI0MWIwNGI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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mt-lg-4\"><p>Dans le cadre de notre enqu\u00eate, nous avons demand\u00e9 aux personnes responsables des emails au sein de leur entreprise d\u2019identifier \u00e0 la fois les plus gros probl\u00e8mes li\u00e9s \u00e0 l\u2019arriv\u00e9e dans les spams et les principaux avantages lorsque la d\u00e9livrabilit\u00e9 des emails est \u00e9rig\u00e9e en priorit\u00e9.<\/p><p>Les <b>trois principaux probl\u00e8mes<\/b> li\u00e9s au filtrage des emails dans les spams comprennent deux facteurs li\u00e9s \u00e0 l\u2019exp\u00e9rience client et un facteur li\u00e9 \u00e0 la perception de la marque :<\/p><p>1. 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mt-lg-4\"><p>La communication continue avec les clients est un facteur essentiel pour gagner leur confiance. Il n\u2019est donc pas surprenant que la pr\u00e9occupation la plus fr\u00e9quente concerne les clients qui manquent des messages importants. Il peut s\u2019agir d\u2019un email transactionnel tel qu\u2019une confirmation de commande ou une r\u00e9initialisation de mot de passe. Il est ind\u00e9niable que ces messages contiennent des informations importantes pour les diff\u00e9rents destinataires. Cependant, votre newsletter ou une campagne promotionnelle hebdomadaire peut \u00e9galement comporter des informations pr\u00e9cieuses pour les clients et les abonn\u00e9s.<\/p><p>En tout, 20 % des personnes interrog\u00e9es affirment que les plus gros probl\u00e8mes li\u00e9s au filtrage dans les spams sont d\u2019ordre financier. Alors que 10,7 % d\u2019entre eux estiment qu\u2019il s\u2019agit d\u2019un gaspillage de ressources marketing, 9 % admettent que le fait de ne pas atteindre la bo\u00eete de r\u00e9ception r\u00e9duit le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 par l\u2019email marketing.<\/p><p>Le soutien de l\u2019exp\u00e9rience client est \u00e9galement apparu comme l\u2019un des principaux avantages qui d\u00e9coulent de la priorit\u00e9 accord\u00e9e \u00e0 la d\u00e9livrabilit\u00e9 des emails :<\/p><p>1. Communication fiable avec les clients (29,5 %)<\/p><p>2. Am\u00e9lioration de la satisfaction des clients (15,8 %)<\/p><p class=\"mb-0\">3. Statistiques d\u2019engagement plus \u00e9lev\u00e9es (12,3 %)<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"\"><p>Les pratiques de d\u00e9livrabilit\u00e9 telles que l\u2019hygi\u00e8ne r\u00e9guli\u00e8re des listes conduiront certainement \u00e0 des statistiques d\u2019engagement plus \u00e9lev\u00e9es (ouvertures et clics). Nous vous expliquerons plus en d\u00e9tail pourquoi l\u2019engagement et la d\u00e9livrabilit\u00e9 sont \u00e9troitement li\u00e9s au chapitre\u202f4.<\/p><p class=\"mb-0\">Il faut ici comprendre l\u2019impact positif d\u2019une bonne d\u00e9livrabilit\u00e9 sur vos clients. Si nous combinons les deux premiers r\u00e9sultats, plus de 45 % des participants ont mentionn\u00e9 un avantage li\u00e9 \u00e0 l\u2019exp\u00e9rience client globale. Il est \u00e9vident que le fait d\u2019atteindre la bo\u00eete de r\u00e9ception signifie que vous touchez plus de prospects et que vous augmentez les revenus g\u00e9n\u00e9r\u00e9s par le canal email. <b>Le v\u00e9ritable avantage de l\u2019am\u00e9lioration de la d\u00e9livrabilit\u00e9 est la possibilit\u00e9 d\u2019apporter de la valeur aux personnes qui se sont inscrites pour recevoir vos emails<\/b>, en les gardant engag\u00e9es, inform\u00e9es, en s\u00e9curit\u00e9 et satisfaites.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <h2 class=\"h2 mb-0\">La d\u00e9livrabilit\u00e9 des emails et l\u2019exp\u00e9rience client<\/h2>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZDg5MmEzZGYwOTc0Y2Y3MTQ4YTk2MzE5ZWQ2MmZmNGY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZDg5MmEzZGYwOTc0Y2Y3MTQ4YTk2MzE5ZWQ2MmZmNGY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZDg5MmEzZGYwOTc0Y2Y3MTQ4YTk2MzE5ZWQ2MmZmNGY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>De nombreuses entreprises savent qu\u2019il est essentiel d\u2019atteindre la bo\u00eete de r\u00e9ception pour que l\u2019exp\u00e9rience client soit fiable et coh\u00e9rente. Mais que pensent les consommateurs de la d\u00e9livrabilit\u00e9 ?<\/p><p>Sinch Mailjet a interrog\u00e9 des consommateurs du monde entier dans le cadre du Rapport sur l\u2019engagement par email 2024. Celui-ci examine notamment les r\u00e9actions des personnes lorsque les emails qu\u2019elles attendent finissent dans les spams.<\/p><p>Les emails transactionnels sont presque toujours attendus. Ces messages sont g\u00e9n\u00e9ralement d\u00e9clench\u00e9s par une action de vos clients : commande, cr\u00e9ation de compte, demande de r\u00e9initialisation d\u2019un mot de passe, etc. Que se passe-t-il si l\u2019un de ces emails importants atterrit dans le spam ?<\/p><p class=\"mb-0\">D\u2019apr\u00e8s notre enqu\u00eate, <b>71 % des consommateurs v\u00e9rifieraient leur dossier du spam \u00e0 la recherche d\u2019un message manquant<\/b> et 16 % le feraient s\u2019il s\u2019agissait d\u2019un message important. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Ces chiffres en disent long sur l\u2019importance des emails transactionnels. Mais souhaitez-vous vraiment que vos clients fouillent dans les spams pour trouver un message important ? Avez-vous vu ce que contient votre dossier du spam ? Ce n\u2019est pas pour rien qu\u2019on appelle ces messages le courrier ind\u00e9sirable. Imaginez ce que vous ressentiriez si votre facteur d\u00e9posait vos factures dans votre poubelle.<\/p><p><b>Les emails l\u00e9gitimes qui ne parviennent pas \u00e0 la bo\u00eete de r\u00e9ception entra\u00eenent une exp\u00e9rience client insatisfaisante<\/b>. Plus de la moiti\u00e9 des consommateurs ont indiqu\u00e9 qu\u2019ils \u00e9taient susceptibles d\u2019avoir une r\u00e9action n\u00e9gative lorsque les messages d\u2019une marque finissaient continuellement dans les spams :<\/p><\/div><ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Je ressens de l\u2019agacement ou de la frustration (32,8 %)<\/li><li>Je perds confiance dans la marque (10 %)<\/li><li>Je me d\u00e9sinscris (9,9 %)<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p class=\"mb-0\">Plus de 35 % des consommateurs \u00e0 travers le monde indiquent qu\u2019ils ne s\u2019inqui\u00e8tent pas de voir leurs messages atterrir dans des spams et environ 10 % affirment qu\u2019ils ne s\u2019en aper\u00e7oivent pas. Toutefois, ces r\u00e9actions ne sont pas vraiment positives pour autant. <b>Elles sugg\u00e8rent que ces abonn\u00e9s ne s\u2019int\u00e9ressent m\u00eame pas \u00e0 vos emails<\/b>.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNWJjNzVlNjQyMTcwOGUzMWI3MDY5MGUzNmM5Y2MwNTY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNWJjNzVlNjQyMTcwOGUzMWI3MDY5MGUzNmM5Y2MwNTY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNWJjNzVlNjQyMTcwOGUzMWI3MDY5MGUzNmM5Y2MwNTY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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chartInit_block_YmxvY2tfNWJjNzVlNjQyMTcwOGUzMWI3MDY5MGUzNmM5Y2MwNTY(chartID_block_YmxvY2tfNWJjNzVlNjQyMTcwOGUzMWI3MDY5MGUzNmM5Y2MwNTY);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Les avantages d\u2019un meilleur placement en bo\u00eete de r\u00e9ception<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Donner la priorit\u00e9 \u00e0 la d\u00e9livrabilit\u00e9 des emails n\u00e9cessite du temps et des ressources. Le jeu en vaut-il la chandelle ?<\/p><p class=\"\">Notre enqu\u00eate a demand\u00e9 aux participants d\u2019\u00e9valuer l\u2019importance de la d\u00e9livrabilit\u00e9 des emails pour leur entreprise sur une \u00e9chelle de 0 \u00e0 10. Au total, 78,5 % des participants ont attribu\u00e9 une note de 8 ou plus \u00e0 l\u2019importance de la d\u00e9livrabilit\u00e9. Parmi eux, 46 % estiment que la d\u00e9livrabilit\u00e9 est suffisamment importante pour obtenir une note de 10 sur 10.<\/p><p>Si l\u2019on pense \u00e0 ce qui pourrait arriver \u00e0 une entreprise dans l\u2019incapacit\u00e9 totale d\u2019envoyer des emails, il est facile de comprendre pourquoi il est important d\u2019atteindre la bo\u00eete de r\u00e9ception. Les op\u00e9rations pourraient \u00eatre paralys\u00e9es si les promotions, les messages transactionnels et les autres communications destin\u00e9es aux clients ne parvenaient pas \u00e0 leurs destinataires.<\/p><p class=\"mb-0\">G\u00e9n\u00e9ralement, les petits probl\u00e8mes de d\u00e9livrabilit\u00e9 passent inaper\u00e7us :<\/p><\/div><ul class=\"list-style-check-primary mt-3 text-body-color\"><li>Votre liste de contacts contient des coordonn\u00e9es obsol\u00e8tes, ce qui peut se traduire par un gaspillage de budget marketing, des rapports inexacts, etc.<\/li><li>Votre taux de plainte pour spam augmente et de plus en plus d\u2019emails arrivent dans le dossier des courriers ind\u00e9sirables.<\/li><li>Vous vous retrouvez sur une liste de blocage d\u2019emails et ne parvenez plus \u00e0 atteindre certains abonn\u00e9s.<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Ces petits probl\u00e8mes s\u2019additionnent. Le flux de messages vers les bo\u00eetes de r\u00e9ception ne se tarit peut-\u00eatre pas compl\u00e8tement, mais c\u2019est comme s\u2019il avait des fuites, qui entra\u00eenent des inefficacit\u00e9s et des opportunit\u00e9s manqu\u00e9es.<\/p><p class=\"\">Les probl\u00e8mes de d\u00e9livrabilit\u00e9 r\u00e9duisent le retour sur investissement des emails. Qu\u2019il s\u2019agisse des marketeurs par email qui cr\u00e9ent des campagnes, des d\u00e9veloppeurs qui int\u00e8grent les emails dans des applications ou des efforts de marketing du cycle de vie, le retour sur investissement des emails diminue lorsque moins de messages arrivent en bo\u00eete de r\u00e9ception.<\/p><p class=\"mb-0\">Bien entendu, le seul moyen d\u2019obtenir un retour sur investissement est d\u2019investir. Comment votre organisation investit-elle dans l\u2019emailing cette ann\u00e9e ? Envisager des moyens d\u2019am\u00e9liorer votre d\u00e9livrabilit\u00e9 pourrait \u00eatre le meilleur moyen de tirer encore plus de profit de ce canal.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p class=\"mb-0\">Le retour sur investissement des emails est plus \u00e9lev\u00e9 que celui de tout autre canal de marketing ou de communication. <b>Le rapport annuel de la Direct Marketing Association (DMA) sugg\u00e8re que les entreprises obtiennent g\u00e9n\u00e9ralement entre 36 et 44 dollars pour chaque dollar d\u00e9pens\u00e9 en emails<\/b>. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Qui s\u2019occupe de la d\u00e9livrabilit\u00e9 des emails ?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Si la d\u00e9livrabilit\u00e9 des emails est si importante, qui doit s\u2019assurer que les messages arrivent bien dans les bo\u00eetes de r\u00e9ception ?<\/p><p>Dans notre enqu\u00eate, nous avons demand\u00e9 aux participants de nous dire qui s\u2019occupe de la d\u00e9livrabilit\u00e9 dans leur entreprise. Les options les moins courantes sont les consultants en d\u00e9livrabilit\u00e9 (2,8 %) et les experts internes en d\u00e9livrabilit\u00e9 (12 %).<\/p><p>Pour la plupart des organisations, la t\u00e2che incombe aux marketeurs et aux \u00e9quipes techniques :<\/p><\/div><ul class=\"list-style-check-primary mt-3 text-body-color\"><li>31,7 % d\u00e9clarent que les \u00e9quipes informatiques et techniques sont responsables de la d\u00e9livrabilit\u00e9 des emails.<\/li><li>16,8 % d\u00e9clarent que la d\u00e9livrabilit\u00e9 est du ressort de l\u2019\u00e9quipe marketing.<\/li><li>21 % disent qu\u2019il s\u2019agit d\u2019une combinaison des d\u00e9partements d\u2019informatique et de marketing.<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"418\" class=\"img-fluid\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-RTI-02-Deliverability-Responsibilities_fr.png\" alt=\"Image pourResponsabilit\u00e9s en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Responsabilit\u00e9s en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Parmi les personnes interrog\u00e9es qui ont choisi l\u2019option \u00ab Autre \u00bb, beaucoup \u00e9taient des propri\u00e9taires de petites entreprises qui ont indiqu\u00e9 endosser en dernier ressort la responsabilit\u00e9 pour la d\u00e9livrabilit\u00e9 des emails.<\/p><p><b>En r\u00e9alit\u00e9, les \u00e9quipes techniques et marketing ont toutes deux un impact sur la d\u00e9livrabilit\u00e9<\/b>. Certains aspects de l\u2019envoi d\u2019emails n\u00e9cessitent un certain niveau d\u2019expertise technique et de prise de d\u00e9cision. Cependant, les t\u00e2ches quotidiennes des marketeurs ont \u00e9galement un effet significatif sur la capacit\u00e9 des messages \u00e0 atteindre la bo\u00eete de r\u00e9ception.<\/p><p class=\"mb-0\">Certaines t\u00e2ches li\u00e9es \u00e0 la d\u00e9livrabilit\u00e9 rel\u00e8vent \u00e9galement \u00e0 la fois des sp\u00e9cialistes du marketing et des \u00e9quipes techniques. Ce diagramme de Venn illustre ces domaines et leurs points d\u2019intersection.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <div class=\"mb-6 mb-md-7 mb-lg-9\"><p>Au fil de ce rapport, nous proposerons de nombreux conseils pratiques aux marketeurs, aux propri\u00e9taires de petites entreprises et \u00e0 tous ceux qui utilisent r\u00e9guli\u00e8rement le canal email dans le cadre de leur travail. Nous n\u2019h\u00e9siterons pas non plus \u00e0 aborder des sujets plus techniques.<\/p><p>Lorsque vous comprendrez mieux des facteurs tels que l\u2019authentification des emails, l\u2019infrastructure d\u2019envoi et votre r\u00e9putation d\u2019exp\u00e9diteur, vous serez mieux \u00e9quip\u00e9 pour relever les d\u00e9fis, m\u00eame si vous n\u2019\u00eates pas en charge des d\u00e9tails techniques.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    <div  class=\"banner-block longform-spacings rounded shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-tertiary\" data-theme=\"dark\">\r\n                            <h4 class=\"text-accent fw-bold\">\r\n                Une aide \u00e0 la pointe pour les entreprises qui envoient des emails            <\/h4>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Les complexit\u00e9s de la d\u00e9livrabilit\u00e9 vous d\u00e9passent ? Le canal email est trop important pour que votre entreprise l\u2019ignore. Recevez des conseils des meilleurs sp\u00e9cialistes du secteur. Sinch Mailjet fournit une assistance sp\u00e9cialis\u00e9e et d\u00e9di\u00e9e par le biais de ses services de d\u00e9livrabilit\u00e9. R\u00e9glez les probl\u00e8mes techniques, optimisez vos envois d\u2019emails et am\u00e9liorez vos r\u00e9sultats.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/fr\/produits\/delivrabilite\/expert-deliverabilite\/\"  class=\"btn btn-primary\" >En savoir plus<\/a><\/div>\r\n    <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n\r\n\t<div class=\"form-block longform-spacings\">\r\n\r\n\t\t<div class=\"form-block-container bg-light px-5 py-7 p-md-9\">\r\n\r\n\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t<!-- PARDOT Form Container -- Start -->\r\n\t\t\t\t<div class=\"pardot-form-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-content mb-3\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fw-bold mb-3\">Comment Mailjet peut vous aider<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">D\u00e9couvrez ce que vous pouvez accomplir avec la meilleure plateforme de livraison d\u2019emails au monde.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<iframe id=\"pardot_form\" class=\"pardot-form-iframe\" src=\"\" data-src=\"https:\/\/hello.learn.mailgun.com\/l\/830283\/2022-06-13\/3jmcs9\" width=\"100%\" height=\"50px\" type=\"text\/html\" allowTransparency=\"true\" title=\"Comment Mailjet peut vous aider\">\r\n\t\t\t\t\t<\/iframe>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- PARDOT Form Container -- End -->\r\n\r\n\t\t\t\t<script>\r\n\t\t\t\t\tfunction loadPardotIframe() {\r\n\t\t\t\t\t\tvar queryString = window.location.search;\r\n\t\t\t\t\t\tif (queryString === '') {\r\n\t\t\t\t\t\t\tvar sessionQueryString = sessionStorage.getItem('queryString');\r\n\t\t\t\t\t\t\tif (sessionQueryString) {\r\n\t\t\t\t\t\t\t\tqueryString = sessionQueryString;\r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t}\r\n\t\t\t\t\t\tconst collection = document.getElementsByClassName(\"pardot-form-iframe\");\r\n\t\t\t\t\t\tvar src = '';\r\n\t\t\t\t\t\tvar newSrc = '';\r\n\t\t\t\t\t\tfor (let i = 0; i < collection.length; i++) {\r\n\t\t\t\t\t\t\tsrc = collection[i].getAttribute('data-src');\r\n\t\t\t\t\t\t\tnewSrc = src + queryString;\r\n\t\t\t\t\t\t\tcollection[i].setAttribute(\"src\", newSrc);\r\n\t\t\t\t\t\t}\r\n\t\t\t\t\t}\r\n\t\t\t\t\tloadPardotIframe();\r\n\r\n\t\t\t\t\t\/\/ Ads an extra check to add the correct CSS.\r\n\t\t\t\t\twindow.addEventListener('message', function(event) {\r\n\t\t\t\t\t\t\/\/ Ensure the message is coming from the trusted iframe domain\r\n\t\t\t\t\t\tif (event.origin === 'https:\/\/go.sinch.com') {\r\n\t\t\t\t\t\t\tvar iframe = document.getElementById(\"pardot_form\");\r\n\t\t\t\t\t\t\t\/\/ Send a message to the iframe indicating that it's on sinch.com\r\n\t\t\t\t\t\t\tiframe.contentWindow.postMessage('applyStyles', 'https:\/\/go.sinch.com');\r\n\t\t\t\t\t\t}\r\n\t\t\t\t\t});\r\n\t\t\t\t<\/script>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":20854,"template":"","meta":{"_acf_changed":true},"class_list":["post-21131","roi-chapter","type-roi-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi la d\u00e9livrabilit\u00e9 des emails est-elle importante\u00a0? - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailjet.com\/fr\/livraison-boite-reception\/chapter\/importance-delivrabilite-emails\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi la d\u00e9livrabilit\u00e9 des emails est-elle importante\u00a0? - Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailjet.com\/fr\/livraison-boite-reception\/chapter\/importance-delivrabilite-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailjet: Solution d&#039;emailing pour marketeurs et d\u00e9veloppeurs\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T19:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/MJ-Road-To-Inbox-Thumbnail-02-1024x846.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"846\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mailjet.com\/fr\/livraison-boite-reception\/chapter\/importance-delivrabilite-emails\/\",\"url\":\"https:\/\/www.mailjet.com\/fr\/livraison-boite-reception\/chapter\/importance-delivrabilite-emails\/\",\"name\":\"Pourquoi la d\u00e9livrabilit\u00e9 des emails est-elle importante\u00a0? 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Imaginez ce qui pourrait se passer si vos tentatives de communication par email \u00e9chouaient ?<\/p><p>Les mesures que vous prenez pour vous assurer que vos messages atteignent la bo\u00eete de r\u00e9ception des destinataires sont connues sous le nom de pratique d\u2019am\u00e9lioration de la d\u00e9livrabilit\u00e9 des emails. Nous avons interrog\u00e9 plus de 1\u202f100\u202fexp\u00e9diteurs d\u2019emails aux \u00c9tats-Unis, en France, en Allemagne, en Espagne et au Royaume-Uni pour savoir comment ils g\u00e8rent ce processus complexe, \u00e0 la fois pour \u00e9viter le dossier spam et pour atteindre le placement en bo\u00eete de r\u00e9ception.<\/p><p>En v\u00e9rit\u00e9, un trop grand nombre d\u2019exp\u00e9diteurs ne savent pas comment s\u2019y prendre. Mais ne vous inqui\u00e9tez pas. Nous sommes l\u00e0 pour vous guider afin que tous vos messages arrivent parfaitement dans la bo\u00eete de r\u00e9ception de leurs destinataires.<\/p><\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Les probl\u00e8mes de d\u00e9livrabilit\u00e9 sont bien r\u00e9els<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Les communications par email sont essentielles pour maintenir l\u2019engagement, l\u2019information, la s\u00e9curit\u00e9 et la satisfaction des clients, mais beaucoup de choses peuvent se g\u00e2ter avant qu\u2019elles n\u2019arrivent dans la bo\u00eete de r\u00e9ception. Voici quelques sc\u00e9narios dans lesquels les probl\u00e8mes de d\u00e9livrabilit\u00e9 peuvent poser de graves probl\u00e8mes aux entreprises.&nbsp;Il s\u2019agit pourtant de situations que vous pouvez \u00e9viter lorsque vous comprenez comment fonctionne la d\u00e9livrabilit\u00e9 des emails et que vous optimisez votre strat\u00e9gie d\u2019envoi :<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n    <div  class=\"callout px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded  bg-success\">\r\n\r\n        <div> <p>La grande campagne promotionnelle du Black Friday sur laquelle vous comptiez pour g\u00e9n\u00e9rer de nombreuses ventes finit par \u00eatre <b>filtr\u00e9e dans les dossiers ind\u00e9sirables<\/b>.<\/p><p>Vous venez de lancer une nouvelle application mobile, mais pour une raison quelconque, <b>les emails de cr\u00e9ation de compte sont bloqu\u00e9s<\/b> par l\u2019un des principaux services de messagerie.<\/p><p class=\"mb-0\">Un nombre apparemment faible de <b>contacts a marqu\u00e9 vos emails comme \u00e9tant du spam<\/b>. Vos taux d\u2019ouverture et de clics semblent d\u00e9sormais tr\u00e8s inf\u00e9rieurs.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Principales conclusions du rapport<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Voici quelques statistiques r\u00e9v\u00e9latrices tir\u00e9es de notre enqu\u00eate sur les exp\u00e9diteurs d\u2019emails \u00e0 travers le monde :<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">88 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">ne savent pas ce que mesure r\u00e9ellement leur taux de livraison.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">39 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">affirment qu\u2019ils ne proc\u00e8dent que rarement ou jamais \u00e0 l\u2019hygi\u00e8ne de la liste de contacts.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">48 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">indiquent que l\u2019un des principaux d\u00e9fis en mati\u00e8re de d\u00e9livrabilit\u00e9 est d\u2019\u00e9viter le dossier spam.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-light\">\r\n                        <h5 class=\"h2 counter\">70 %<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">ne surveillent pas leur r\u00e9putation aupr\u00e8s des principaux services de messagerie comme Gmail.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-violet shadow-violet-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailjet.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-1e3c323455a9337799057460ec3e1ac9\">\r\n            La d\u00e9livrabilit\u00e9 des emails peut sembler un sujet tr\u00e8s technique qui ne se produit qu\u2019en coulisses. Pourtant, les d\u00e9cisions que nous prenons en tant que marketeurs par email ont un impact consid\u00e9rable sur le fait que les messages atteignent la bo\u00eete de r\u00e9ception ou finissent dans les spams. Qu\u2019il s\u2019agisse de d\u00e9velopper votre liste, d\u2019augmenter l\u2019engagement ou d\u2019\u00e9viter les plaintes pour spam, chaque campagne a le potentiel de b\u00e9n\u00e9ficier ou de nuire \u00e0 votre d\u00e9livrabilit\u00e9. Les emails qui n\u2019arrivent pas dans la bo\u00eete de r\u00e9ception sont autant d\u2019occasions manqu\u00e9es de joindre vos destinataires. Par cons\u00e9quent, si vous voulez que votre email marketing fasse la diff\u00e9rence, la d\u00e9livrabilit\u00e9 doit \u00eatre une priorit\u00e9.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle quote-author\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2025\/04\/Headshot-Julia.png\" alt=\"Photo de Julia Ritter\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-1e3c323455a9337799057460ec3e1ac9\">Julia Ritter<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Responsable du marketing par email, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">La d\u00e9livrabilit\u00e9 des emails n\u2019a rien de compliqu\u00e9<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Notre enqu\u00eate a \u00e9galement r\u00e9v\u00e9l\u00e9 que 78,5 % des exp\u00e9diteurs attribueraient une note de 8 sur 10 ou plus \u00e0 l\u2019importance de la d\u00e9livrabilit\u00e9. Cependant, <b>seuls 27 % des r\u00e9pondants ont l\u2019impression de bien savoir de quoi il s\u2019agit<\/b>.<\/p><p>Heureusement, il y a de bonnes nouvelles. Bien que la d\u00e9livrabilit\u00e9 des emails puisse sembler un sujet complexe et d\u00e9routant, la plupart des mesures que vous pouvez prendre pour \u00e9viter les probl\u00e8mes et am\u00e9liorer votre capacit\u00e9 \u00e0 atteindre la bo\u00eete de r\u00e9ception sont simples.<\/p><p class=\"mb-0\">Les conseils donn\u00e9s dans ce rapport vous inciteront \u00e0 apporter des changements positifs qui seront b\u00e9n\u00e9fiques \u00e0 votre entreprise, aux services de messagerie et \u00e0 tous les destinataires de vos emails.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":20746,"template":"","meta":{"_acf_changed":true},"class_list":["post-21128","roi-chapter","type-roi-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comprendre la d\u00e9livrabilit\u00e9 des emails en 2025 - 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