Mention Me, a UK based tech company, is a platform that businesses use to create and optimize referral programs. Their service offers a peer-to-peer referral function where amongst other sharing channels, users can send referral offers to each other via email, powered by Mailjet. When Mention Me was first founded, the team was looking for a transactional email solution that was scalable and secure.   Mention Me operates on behalf of clients, so the protection of personal information and robust legal terms were top priorities. In the past two years, Mention Me has grown to work with national and international brands, with more than 1000% growth in their email sending volume. They have used transactional email, delivered by Mailjet, to enhance their core business value and achieve growth of between 10 to 25% in new customers for their clients through this service.

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Ultimately, it matters that our emails get delivered to the recipient quickly and efficiently. We've got confidence in the performance, deliverability and reliability of the platform. We have plenty of other things to focus on when growing our business – so it's nice to be able to rely on a partner like Mailjet for our email delivery.

Tim Boughton CTO – Mention Me

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J!NX is an ecommerce fashion brand heavily influenced by the gaming industry, appealing to gamers, geeks, nerds and the like with its quirky clothing. As with any ecommerce business, acquiring new and retaining existing customers is at the core of J!NX’s business, and powerful responsive emails are key to that. Whether it be beautifully crafted marketing emails, or informative, yet dynamic transactional messages, email is vital for any ecommerce business. Prior to Mailjet, J!NX were not able to extend their brand voice to their email templates and their previous email solution prevented J!NX from sending responsive emails with ease. The J!NX team was forced to code its own emails to ensure the design was responsive across devices and screens. With Mailjet, J!NX found the email solution they needed to ensure that the J!NX newsletter is an extension of their beautiful website. Mailjet’s drag-and-drop editor, Email Editor, removes the pain of coding responsive emails. J!NX’s designers can now use the time they once spent coding emails to build great, on-brand, gif-filled email templates with ease that truly reflect the J!NX brand.

The problem

Prior to Mailjet, J!NX were not able to extend their brand voice to their email templates and their previous email solution prevented J!NX from sending responsive emails with ease. The J!NX team was forced to code its own emails to ensure the design was responsive across devices and screens. In today’s competitive market, where consumers browse their emails on a number of different screens, responsive emails that consumers can navigate with ease are a must.

J!NX was looking to move away from their previous email platform as the tools it offered prevented J!NX from extending the fun, cheeky brand on their ecommerce website to their email templates. Today, consumers demand dynamic, personalized emails. When J!NX needed to make changes to their email templates it was a hassle, and prevented them from taking the design of their emails to the next level.

The solution

With Mailjet, J!NX found the email solution they needed to ensure that the J!NX newsletter is an extension of their beautiful website. Mailjet’s drag-and-drop editor, Email Editor, removes the pain of coding responsive emails. J!NX’s designers can now use the time they once spent coding emails to build great, onbrand, gif-filled email templates with ease that truly reflect the J!NX brand.

Diving a little further into the solution, Mailjet’s intuitive email editor, Email Editor, allows J!NX to make quick edits, keeping their emails current and fun without dev work. MJML, our open-source responsive email framework, allows J!NX to advance their emails even further. J!NX can rest assured, knowing their emails will look gorgeous across inboxes and devices. Mailjet enables J!NX to spend less time crafting their emails and more time making strategic decisions about the content of their newsletter.

In Mailjet, J!NX have not only found a true email partner but also a solution that helps the fun, quirky brand to break the boundaries of creativity and customer service across their ecommerce store. J!NX have utilized the Mailjet Send API to add an extra layer of customer service to their online store. If many customers are receiving an error message, a notification will be sent to the J!NX developer team, so they can act fast, demonstrating how marketing and developer teams can collaborate on email efficiently.

The vision

Email plays a big part in the acquisition and retention of the J!NX customer base. With the successful onboarding of Mailjet, J!NX wants to continue to send advanced emails to grow and nurture their community. J!NX is currently warming up its IPs to establish themselves with a strong sender reputation, with the support and guidance of the Customer Success Team.

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Mailjet’s drag-and-drop email editor has revolutionized our email experience. Prior to partnering with Mailjet, we wasted time and resources making relatively small changes to our email templates, and coding them to be responsive across devices was a nightmare. Today we move in a much more agile way, with both our marketing and development teams collaborating on email harmoniously. Mailjet is not only a powerful email tool, but working with the Technical Account Managers team means we have a true partner, to hold our hands from day one.

Candace Brenner

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Sketchfab, 3D model sharing platform, scales custom user experience with transactional email

Sketchfab, a platform to publish and find 3D content, aims to do what YouTube did for video makers, or what SoundCloud did for musicians, for creators of 3D content. Transactional email is a large part of the interactive user experience, Sketchfab sends notifications on user interactions such as new comments, follows and likes.   Sketchfab was sending with their own SMTP, and as they looked to scale their platform, they decided to look for a more reliable, cost-effective solution to send triggered email from their servers and found Mailjet. “Switching from our own SMTP was only a matter of changing a few lines of code” says CPO Pierre-Antoine Passet. Sketchfab recently built out a custom email preference center, where users can customize the content they see and the frequency they receive it.   Using Mailjet’s APIs, Sketchfab can sync individual user preferences to corresponding segmented contact lists. When a user unsubscribes from one type of “activity”, say notifications when someone new follows them, their email address is automatically removed from the respective contact list. Allowing users to tailor the experience to their own needs improves engagement.

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Switching from our own SMTP was only a matter of changing a few lines of code…The icing on the cake is that some deliverability best practices are built in and others are easy for us to automate on our own, making sender reputation management a breeze for us. For example, if someone marks one of our emails as spam, their address is automatically removed from our mailing lists.

Pierre-Antoine Passet Chief Product Officer – Sketchfab

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PetrolPrices.com is a service that enables their members to save money on their fuel. Members can subscribe to their site to receive alerts of where the cheapest petrol is in their area. PetrolPrices.com partnered with Mailjet, as it offered them the flexibility they needed. The Mailjet transactional solution suited their specific needs and gave them the keys to take control of their email sending. As a European based organisation, Mailjet offers PetrolPrices.com the security of knowing their data is hosted within the European Union. PetrolPrices.com can also rest easy, knowing all their hard work is not going to waste, as Mailjet’s integral relationships with ISPs mean their emails reach their subscribers inboxes.

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Mailjet was the obvious choice for PetrolPrices.com when benchmarked against other solutions; as it was quick to implement, priced competitively and easy to operate. MJML (Mailjet’s Markup Language) gives us the ability to create our own templates, so we save time previously spent waiting for a 3rd party. Mailjet is the ideal solution for small fast moving companies with large email requirements who want direct control, but also good account support when necessary.

Jason Lloyd Managing Director – PetrolPrices.com

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Lyyti partnered with Mailjet, as they were looking for a true partner for email – one which could support them with deliverability and help them reach the inbox. By partnering with Mailjet, Lyyti ticked all their requirement boxes with one provider: deliverability, great customer service and a European provider. By utilizing the Mailjet API, Lyyti ensures both their customers’ marketing and transactional emails swiftly reach the inboxes of the right people.

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Unlike our previous email service providers, Mailjet has helped us to solve all our email issues. They provide excellent service with delivery analytics and help us to troubleshoot any issues that we may have. We love their proactive and professional approach. Mailjet successfully handles our issues with priority, with our business in mind.

Juho Harmaa CCO – Lyyti

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UpToPar sends emails 3x faster with Mailjet

UpToPar manages the marketing for resorts, hotels, and golf courses all across the United States. To help optimize their service, UpToPar conducted a review of their time and found, on average, that the team spends 18 hours per week on email. With a growing base of clients, and time (as always) a fleeting resource, UpToPar decided to make the switch to a much faster and more team-friendly email service provider. The answer to their problem was Mailjet. After switching to Mailjet, UpToPar conducted another review of their time spent on email campaigns. Today they have reduced time spent on campaigns by 66%, with email managers spending no more than 6 hours per week on email campaigns. From a financial perspective, the amount of time they save every year by using Mailjet amounts to $12,480 in savings from their team’s time alone. Download the PDF to learn how UpToPar has implemented their new email program with the help of Mailjet.

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Not only did we achieve cost savings with a better system, our department is now more efficient than ever. A good example of these changes is that we were able to gain 2 properties and complete 2 consulting contracts with the same staff because of the efficiency achieved. Now that we’re with Mailjet, it takes less than half the time to build campaigns.

Natalia Contreras Director of Marketing – UpToPar Management

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Mailjet and BigTranslation partner to speed up translation projects

Email plays an important role at BigTranslation as it is not only a tool for marketing, but also a key component of their product offering. Without a fast, reliable, and intuitive email solution, BigTranslation’s entire business would suffer.   Prior to BigTranslation partnering with Mailjet, they were using a highly manual process in their service with account managers spending their time manually sending up to 100 emails each day. As a result of this, their projects were moving much slower than they needed, and it all came at a significant human resource and financial cost.   It became clear that this was not the ideal (or very modern) solution for BigTranslation’s business needs. They needed an automated system to help them deal with large enterprise accounts that move quickly and expect instant feedback.   When looking for an email solution, their objectives were simple: (1) increase the number of clients by investing in monthly marketing campaigns, and (2) ensure that the service ordering process and management of each project was as simple and fast as possible.   This Success Story explains how Mailjet helped get them up and running!

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Mailjet has a user friendly platform and we can rest assured that the email system will deliver on time, every time. We are able to focus our efforts on our business and let the management of automated emails be taken care of by Mailjet. In addition, we know that the tool is up to date and takes into consideration the practical aspects of email automation and marketing, for example, Mailjet is the only platform that is certified as compliant with the new GDPR regulations, something that is very important for any business.

Eve Pattison Business Developer – BigTranslation

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Videostream saw a 10x increase in their email ROI by focusing on quality over quantity

Working with Mailjet’s Technical Account Managers team, Videostream saw open rates go from under 2% to north of 18%! In fact, beyond just open rates, total opens actually increased by 415% from an average of 15,000 to over 75,000 per campaign. As a result of more advanced targeting and segmentation, their reputation improved drastically, and more of their emails made it to the inbox vs the spam folder. Coupled with a more regular cadence, sending a newsletter once a week, their customers knew to be on the lookout for the new message and engaged much more frequently as a result.   This all boils down to a massive increase in ROI as well. Before shifting to a custom plan, Videostream was spending on average $20.14 per 1000 opens since they were sending to a large audience and not getting rewarded. After cleaning their lists and setting a regular cadence, they now have a CPM of just $2.02.

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Email was quickly becoming an important channel for us to communicate with our users however we really didn’t understand the nuances of how to manage our lists and our campaigns to effectively increase open rates, click-through rates, and deliverability. It was incredibly helpful to have the one-to-one consulting with Mailjet’s Technical Account Managers team to not only clean our lists of inactive users, but in doing so actually increase the total number of opens and clicks we were receiving by 10 fold.

Matthew Gardner Co-Founder & Head of UX – Videostream

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MileIQ found in Mailjet a partner that would scale with them

MileIQ is an app by Microsoft that makes mileage logging automatic and as stress-free as possible for people who drive for work. Email is a key component of their engagement strategy as the majority of their alerts and reports are transactional emails, sent based on user interactations with their app. With user engagement on the line, MileIQ needed a partner that was going to help them hit the inbox. That’s where Mailjet comes in. With Mailjet, MileIQ found a partner that could offer reliable and dedicated account management as they built the system that could design and send the transactional emails. They also realized that as their business grows, they needed a provider that would scale with them over time. At Mailjet, MileIQ sends about 10 million emails a month, and as their business continues to grow, so too does their email needs. At any time, members of our Technical Account Manager team are monitoring MileIQ’s account. If a deliverability issue arises, they can tag a member of our deliverability team to get their sending back on track, and make sure they hit the inbox. We recognize how important email is to MileIQ’s strategy, and we’re there for them every step of the way.

Mileiq by Microsoft sends transactional emails with Mailjet

MileIQ (a Microsoft product) is the leading mileage tracking app for Android and iPhone, helping businesses easily monitor and submit mileage-based expense reports.

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At MileIQ, email is an important part of our engagement strategy. On a monthly basis, we are sending about 10M emails, powered by Mailjet. The majority of emails are transactional and lifecycle as the user engages with the service. We were looking for a partner that could offer really solid customer support and service as we figured out how to design this service, and we needed an ESP that would scale with us over time. For me, the key reason to work with Mailjet is we know we have a partner that wants to scale with us as we grow our business and I think that's really important.

Ian Andersen Marketing Director – Mobile Data Labs, Inc. (a Microsoft Company)

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Linxo is a platform that allows individuals to track and manage all of their financial accounts in real time, from one single interface. The tool rolls up savings, credit and balance to make budgeting easier and more transparent. Users can access Linxo via the web app or download the mobile app and choose to be notified of certain activities, such as high spending or risk of overdraft, via email or push notification. 

Linxo’s users highly value privacy and security, since they share personal details such as checking accounts, pin numbers and more. With a growing number of headlines on data security breaches – from the series of Sony Picture hacks leading up to the release of «The Interview» to allegations of a civilian hacking a Boeing aircraft through the plane’s inflight entertainment system – most tech users are now hyperaware of what information they’re sharing, where it’s going and how it’s being used. 

As the company scales, they are especially conscious of this shift in the consumer mindset, as well as growing industry needs to address cybersecurity. First launched in 2011, Linxo now has 1 000 000 users, half of whom enrolled just in 2014 alone. Linxo continues to search for ways to improve their data hosting security and give their customers peace of mind. 

The problem

Email safety was one of the first concerns Linxo sought to address at the beginning of their launch. The heart of their product rests on email notifications, since a majority of their users choose to stay up-to-date with their account activity this way. The Linxo team started out on a search to find a reliable and easy-to-use email solution. In 2012, Linxo landed on using Mailjet to deliver their 2.5 million monthly emails. 

The system met all of their needs: strong deliverability backed by proprietary deliverability technology and a team of internal deliverability experts. This means that they could rest easy knowing their email would land in the right inbox at the right time.

The solution

Mailjet and Linxo, a relationship built on safety

Linxo’s paid users can choose to keep up-to-date with their account either through email or push notifications. «Email appears to be favored by our more experienced users, who more rigorous in the treatment of their inboxes,» says Bruno Van Haetsdaele, Co-founder and CEO of Linxo. It’s also possibly because users can organize, archive and access past transactions easier.

Mailjet’s tech team worked closely with Linxo to understand their security needs and develop a custom solution fit to protect their users and local regulations. Paris based Linxo, found it helpful that Mailjet was also a France hosted service. «This gives us more vis-à-vis data security of our users and their privacy,» said Bruno Van Haetsdaele. As a whole, French legislation is more strict when it comes to data protection and security of both physical and digital files. Purchasing third-party contact lists is forbidden and opt-in is mandatory, which is not the case with CAN-SPAM or the Australian Spam Bill. 

Mailjet hosts all user data on highly secure servers in France. Mailjet co-founder Julien Tartarin, who comes from a developer-centered background, built Mailjet with global security in mind from day one. «They are set on TIER IV data centers – which provides the highest level of security. Our servers are hosted in France, so that our data isn’t affected by the black boxes of the Intelligence Authorization Act» adds Julien Tartarin. Mailjet has total control of the connection between data centers and services. 

On top of this, Linxo adds an extra layer of security to protect information that’s passed from their Mailjet account to their internal servers. «The communication between our API and Mailjet’s APIs is encrypted using SSL technology, used by all banking applications,» says Bruno Van Haetsdaele.

On the front lines

As a first line of defense, Mailjet’s deliverability experts always advise senders to set up authentication tools SPF, DKIM and DMARC. This allows ISPs such as Gmail, Yahoo and AOL to validate your sender identity. It also protects you from email spoofing, a type of spam where a false sender impersonates a brand or individual. Spoofing is a serious threat to your brand credibility. 

In a DMARC press release published earlier this year, Twitter shared that it discovered a whopping 2.5 billion spoofed emails tied to its domains over the course of a 45-day monitoring period. This widely seen issue contributes to consumers growing wariness over sharing personal information. In fact, 62% of consumers said they worry about how brands are using their information. 

DMARC allows senders to indicate whether they’re using SPF or DKIM keys and specific actions – report, quarantine, reject – the receiving email server should take in the case that an email fails authentication. Say for example a spammer tries to spoof a Linxo email asking for a user’s credit card information. With these keys in place, the spoof email won’t pass authentication and Gmail will reject the message. Another best practice for large volume senders is a dedicated IP address. In comparison with its counterpart, the shared IP address, it gives users the ability to have full control over their sender reputation. This means your address won’t be impacted by the sending behavior of shared accounts, but it also means a greater responsibility to always maintain best practices since certain actions can also count against your reputation.

The results 

«We have relied on Mailjet since 2012, mainly because of their flexible adaptation to our needs,» concludes Bruno Van Haetsdaele. «In our service-based Mailjet, we knew we would not have to worry about the scalability of our email program. As our sending volume continues to grow, it’s been easy to increase traffic while maintaining the quality of service.» In the space of a year, Linxo doubled its user base and its email sending volume. 

It all starts from building and establishing trust with the customer by protecting their information. Transparency and continually iterating to build a better product are part of Linxo’s core vision.

Haetsdaele says, «Mailjet immediately understood our issues of security and privacy. The personalized support we’ve received has also been very helpful. These factors made Mailjet the service we were looking for. It’s thanks to these elements that our business was able to grow to where it is today.»

Mailjet is proud to be both ISO 27001 certified and GDPR-compliant, offering its clients the highest levels of data security and privacy.

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We choose to go with Mailjet in the first place because we knew it would easily scale to our needs. With Mailjet, we knew that the growth of the service and the management of the emailing infrastructure wouldn't be a problem. When we started sending huge volumes of emails, we have been able to easily increase the traffic while keeping an optimal quality of service. Mailjet understood our needs in terms of privacy and security. Because of all these factors, Mailjet is the email service we were looking for, that helps our business grow.

Bruno Van Haetsdaele CEO and Co-founder – Linxo

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