Mention Me, a UK based tech company, is a platform that businesses use to create and optimize referral programs. Their service offers a peer-to-peer referral function where amongst other sharing channels, users can send referral offers to each other via email, powered by Mailjet. When Mention Me was first founded, the team was looking for a transactional email solution that was scalable and secure.   Mention Me operates on behalf of clients, so the protection of personal information and robust legal terms were top priorities. In the past two years, Mention Me has grown to work with national and international brands, with more than 1000% growth in their email sending volume. They have used transactional email, delivered by Mailjet, to enhance their core business value and achieve growth of between 10 to 25% in new customers for their clients through this service.

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Ultimately, it matters that our emails get delivered to the recipient quickly and efficiently. We've got confidence in the performance, deliverability and reliability of the platform. We have plenty of other things to focus on when growing our business – so it's nice to be able to rely on a partner like Mailjet for our email delivery.

Tim Boughton CTO – Mention Me

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J!NX is an ecommerce fashion brand heavily influenced by the gaming industry, appealing to gamers, geeks, nerds and the like with its quirky clothing. As with any ecommerce business, acquiring new and retaining existing customers is at the core of J!NX’s business, and powerful responsive emails are key to that. Whether it be beautifully crafted marketing emails, or informative, yet dynamic transactional messages, email is vital for any ecommerce business. Prior to Mailjet, J!NX were not able to extend their brand voice to their email templates and their previous email solution prevented J!NX from sending responsive emails with ease. The J!NX team was forced to code its own emails to ensure the design was responsive across devices and screens. With Mailjet, J!NX found the email solution they needed to ensure that the J!NX newsletter is an extension of their beautiful website. Mailjet’s drag-and-drop editor, Email Editor, removes the pain of coding responsive emails. J!NX’s designers can now use the time they once spent coding emails to build great, on-brand, gif-filled email templates with ease that truly reflect the J!NX brand.

The problem

Prior to Mailjet, J!NX were not able to extend their brand voice to their email templates and their previous email solution prevented J!NX from sending responsive emails with ease. The J!NX team was forced to code its own emails to ensure the design was responsive across devices and screens. In today’s competitive market, where consumers browse their emails on a number of different screens, responsive emails that consumers can navigate with ease are a must.

J!NX was looking to move away from their previous email platform as the tools it offered prevented J!NX from extending the fun, cheeky brand on their ecommerce website to their email templates. Today, consumers demand dynamic, personalized emails. When J!NX needed to make changes to their email templates it was a hassle, and prevented them from taking the design of their emails to the next level.

The solution

With Mailjet, J!NX found the email solution they needed to ensure that the J!NX newsletter is an extension of their beautiful website. Mailjet’s drag-and-drop editor, Email Editor, removes the pain of coding responsive emails. J!NX’s designers can now use the time they once spent coding emails to build great, onbrand, gif-filled email templates with ease that truly reflect the J!NX brand.

Diving a little further into the solution, Mailjet’s intuitive email editor, Email Editor, allows J!NX to make quick edits, keeping their emails current and fun without dev work. MJML, our open-source responsive email framework, allows J!NX to advance their emails even further. J!NX can rest assured, knowing their emails will look gorgeous across inboxes and devices. Mailjet enables J!NX to spend less time crafting their emails and more time making strategic decisions about the content of their newsletter.

In Mailjet, J!NX have not only found a true email partner but also a solution that helps the fun, quirky brand to break the boundaries of creativity and customer service across their ecommerce store. J!NX have utilized the Mailjet Send API to add an extra layer of customer service to their online store. If many customers are receiving an error message, a notification will be sent to the J!NX developer team, so they can act fast, demonstrating how marketing and developer teams can collaborate on email efficiently.

The vision

Email plays a big part in the acquisition and retention of the J!NX customer base. With the successful onboarding of Mailjet, J!NX wants to continue to send advanced emails to grow and nurture their community. J!NX is currently warming up its IPs to establish themselves with a strong sender reputation, with the support and guidance of the Customer Success Team.

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Mailjet’s drag-and-drop email editor has revolutionized our email experience. Prior to partnering with Mailjet, we wasted time and resources making relatively small changes to our email templates, and coding them to be responsive across devices was a nightmare. Today we move in a much more agile way, with both our marketing and development teams collaborating on email harmoniously. Mailjet is not only a powerful email tool, but working with the Technical Account Managers team means we have a true partner, to hold our hands from day one.

Candace Brenner

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Sketchfab, 3D model sharing platform, scales custom user experience with transactional email

Sketchfab, a platform to publish and find 3D content, aims to do what YouTube did for video makers, or what SoundCloud did for musicians, for creators of 3D content. Transactional email is a large part of the interactive user experience, Sketchfab sends notifications on user interactions such as new comments, follows and likes.   Sketchfab was sending with their own SMTP, and as they looked to scale their platform, they decided to look for a more reliable, cost-effective solution to send triggered email from their servers and found Mailjet. “Switching from our own SMTP was only a matter of changing a few lines of code” says CPO Pierre-Antoine Passet. Sketchfab recently built out a custom email preference center, where users can customize the content they see and the frequency they receive it.   Using Mailjet’s APIs, Sketchfab can sync individual user preferences to corresponding segmented contact lists. When a user unsubscribes from one type of “activity”, say notifications when someone new follows them, their email address is automatically removed from the respective contact list. Allowing users to tailor the experience to their own needs improves engagement.

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Switching from our own SMTP was only a matter of changing a few lines of code…The icing on the cake is that some deliverability best practices are built in and others are easy for us to automate on our own, making sender reputation management a breeze for us. For example, if someone marks one of our emails as spam, their address is automatically removed from our mailing lists.

Pierre-Antoine Passet Chief Product Officer – Sketchfab

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PetrolPrices.com is a service that enables their members to save money on their fuel. Members can subscribe to their site to receive alerts of where the cheapest petrol is in their area. PetrolPrices.com partnered with Mailjet, as it offered them the flexibility they needed. The Mailjet transactional solution suited their specific needs and gave them the keys to take control of their email sending. As a European based organisation, Mailjet offers PetrolPrices.com the security of knowing their data is hosted within the European Union. PetrolPrices.com can also rest easy, knowing all their hard work is not going to waste, as Mailjet’s integral relationships with ISPs mean their emails reach their subscribers inboxes.

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Mailjet was the obvious choice for PetrolPrices.com when benchmarked against other solutions; as it was quick to implement, priced competitively and easy to operate. MJML (Mailjet’s Markup Language) gives us the ability to create our own templates, so we save time previously spent waiting for a 3rd party. Mailjet is the ideal solution for small fast moving companies with large email requirements who want direct control, but also good account support when necessary.

Jason Lloyd Managing Director – PetrolPrices.com

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UpToPar sends emails 3x faster with Mailjet

UpToPar manages the marketing for resorts, hotels, and golf courses all across the United States. To help optimize their service, UpToPar conducted a review of their time and found, on average, that the team spends 18 hours per week on email. With a growing base of clients, and time (as always) a fleeting resource, UpToPar decided to make the switch to a much faster and more team-friendly email service provider. The answer to their problem was Mailjet. After switching to Mailjet, UpToPar conducted another review of their time spent on email campaigns. Today they have reduced time spent on campaigns by 66%, with email managers spending no more than 6 hours per week on email campaigns. From a financial perspective, the amount of time they save every year by using Mailjet amounts to $12,480 in savings from their team’s time alone. Download the PDF to learn how UpToPar has implemented their new email program with the help of Mailjet.

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Not only did we achieve cost savings with a better system, our department is now more efficient than ever. A good example of these changes is that we were able to gain 2 properties and complete 2 consulting contracts with the same staff because of the efficiency achieved. Now that we’re with Mailjet, it takes less than half the time to build campaigns.

Natalia Contreras Director of Marketing – UpToPar Management

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Videostream saw a 10x increase in their email ROI by focusing on quality over quantity

Working with Mailjet’s Technical Account Managers team, Videostream saw open rates go from under 2% to north of 18%! In fact, beyond just open rates, total opens actually increased by 415% from an average of 15,000 to over 75,000 per campaign. As a result of more advanced targeting and segmentation, their reputation improved drastically, and more of their emails made it to the inbox vs the spam folder. Coupled with a more regular cadence, sending a newsletter once a week, their customers knew to be on the lookout for the new message and engaged much more frequently as a result.   This all boils down to a massive increase in ROI as well. Before shifting to a custom plan, Videostream was spending on average $20.14 per 1000 opens since they were sending to a large audience and not getting rewarded. After cleaning their lists and setting a regular cadence, they now have a CPM of just $2.02.

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Email was quickly becoming an important channel for us to communicate with our users however we really didn’t understand the nuances of how to manage our lists and our campaigns to effectively increase open rates, click-through rates, and deliverability. It was incredibly helpful to have the one-to-one consulting with Mailjet’s Technical Account Managers team to not only clean our lists of inactive users, but in doing so actually increase the total number of opens and clicks we were receiving by 10 fold.

Matthew Gardner Co-Founder & Head of UX – Videostream

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MileIQ found in Mailjet a partner that would scale with them

MileIQ is an app by Microsoft that makes mileage logging automatic and as stress-free as possible for people who drive for work. Email is a key component of their engagement strategy as the majority of their alerts and reports are transactional emails, sent based on user interactations with their app. With user engagement on the line, MileIQ needed a partner that was going to help them hit the inbox. That’s where Mailjet comes in. With Mailjet, MileIQ found a partner that could offer reliable and dedicated account management as they built the system that could design and send the transactional emails. They also realized that as their business grows, they needed a provider that would scale with them over time. At Mailjet, MileIQ sends about 10 million emails a month, and as their business continues to grow, so too does their email needs. At any time, members of our Technical Account Manager team are monitoring MileIQ’s account. If a deliverability issue arises, they can tag a member of our deliverability team to get their sending back on track, and make sure they hit the inbox. We recognize how important email is to MileIQ’s strategy, and we’re there for them every step of the way.

Mileiq by Microsoft sends transactional emails with Mailjet

MileIQ (a Microsoft product) is the leading mileage tracking app for Android and iPhone, helping businesses easily monitor and submit mileage-based expense reports.

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At MileIQ, email is an important part of our engagement strategy. On a monthly basis, we are sending about 10M emails, powered by Mailjet. The majority of emails are transactional and lifecycle as the user engages with the service. We were looking for a partner that could offer really solid customer support and service as we figured out how to design this service, and we needed an ESP that would scale with us over time. For me, the key reason to work with Mailjet is we know we have a partner that wants to scale with us as we grow our business and I think that's really important.

Ian Andersen Marketing Director – Mobile Data Labs, Inc. (a Microsoft Company)

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Since its creation, happn has prioritized its client relationship and implemented its CRM strategy via 2 channels: mobile (push and in-app notifications) and email, supported by a social media strategy. Although social is the main method of engagement, email is no less important due to its ability to reach a significant portion of the membership base and the fact that it helps to build a real emotional attachment to the brand by capitalizing on the engagement and interaction with users. Thanks to Mailjet, happn has been able to expand their activity well beyond the borders of France, allowing users worldwide to benefit from their services. The company does not intend to stop there; they expect to launch automated campaigns in 2017 and also to integrate dynamic variables into their messages in order to be more relevant by personalizing even further.

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Sending newsletters is the simplest and most direct method for staying in contact with our users. We put these newsletters together using the design tools available in the Mailjet application, which are very easy to use. The design and organization of messages can be done in a few clicks. It is particularly important for us because we operate in around thirty countries today and for this reason we communicate in more than 15 languages, all while maintaining a coherent design and conforming to our graphics chart in each of our emails, as this is an essential point in our marketing strategy and in conqueriing new markets.

Sandra Laroche CRM Manager – happn

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La Liga partnered with Mailjet to scale its app’s user base

La Liga is the top professional football division in Spain. When La Liga came to Mailjet, they were looking for an email solution that could be easily integrated with their new app, La Liga Fantasy. With the start of the new football season fast approaching, La Liga needed a solution – and they needed it fast. With Mailjet, La Liga found the perfect combination of tools and services to not only set up an email service with their app, but also the support they needed to get it done quickly and effectively. In fact, the app’s user base grew from hundreds to hundreds of thousands in a matter of hours. So, an email solution that can send transactional emails quickly, and help to onboard new users, was crucial to the success of the app. Mailjet’s rich set of APIs allowed them to send and collect data on their users’ behavior. Combined with a dedicated Technical Account Manager that works with them to improve their email results and strategy, La Liga’s app was ready to go in time for the new season in August.

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Mailjet offers a real managed service, meaning that we don't have to worry about the sanity of the IPs or of the reputation that we have on the email servers. We just let the Mailjet team care about that.

Boris Armenta Technology Adoption Lead – LaLiga

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Galeries Lafayette digitized all of their receipts thanks to Mailjet

Leaders in fashion, beauty, decoration, food, catering and outlet segments, Galeries Lafayette is well known around the world with a network of 62 stores in France and abroad. Their network includes the famous Boulevard Haussmann store in Paris and their online store at Galeries Lafayette.   Recently, Galeries Lafayette decided to embark on an ambitious and innovative project: the digitization of their in-store receipts. This means that instead of printing a typical receipt, it is inserted as an attachment in an email and sent to the address provided by the customer. This project is at the heart of a global movement launched by Galeries Lafayette for more environmentally sustainable customer experience in fashion, driven by the commercial operation GO FOR GOOD.   Learn more about how Galeries Lafayette worked with Mailjet to digitize their receipts in the Success Story above.

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Mainly for ecological reasons, we have decided to start using paperless receipts in our stores. We asked Mailjet to help us in this. For such a large-scale project, it was essential to have the support of a dedicated Technical Account Manager. They could be available and quickly bring us solutions. And for the Galeries Lafayette teams who use many tools in their everyday work, the training Mailjet provided helped them to easily master the platform.

Sylvia Wizman-Hirschhorn Marketing Project Manager – Galeries Lafayette

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