Email engagement

Email engagement is when a user interacts with the content a company sends, whether that’s opening an email, reading it, clicking a link, or purchasing a product. Companies can track their email engagement rate to analyze their overall growth and increase brand awareness.

Marketing professionals can analyze data and tailor their email engagement strategies to boost sales and expand customer bases. These strategies may include personalizing content, providing the latest product information, sending promotions, or offering tips on a related topic.