Inbound marketing

Inbound marketing uses audience-specific content like social media posts, blog articles, and website pages to persuade potential customers to take action. Since these content materials are designed with the target audience in mind, companies place more emphasis on what the subscribers want than promoting their brand.

Professionals designing inbound marketing strategies draft emails that work to generate interest among recipients, provide them product- or service-oriented solutions, and support them after their purchase, helping nurture customer relationships.